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Customer Experience Matrix
OCTOBER 7, 2017
That is, work is still organized into campaigns that deal with customer segments because the human manager needs to think in those terms. That now strikes me as less of a barrier. These vendors are still working with campaigns, not individual-level journey orchestration. But they are definitely showing progress.
Customer Experience Matrix
APRIL 10, 2014
Real Time Personalization already exists, obviously, and will remain a separate product that can work with any marketing automation system. This requires a large customer base, easy access by app developers, enough power to be useful, and a barrier that keeps the monopoly intact. Let me be clear.
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Customer Experience Matrix
AUGUST 6, 2009
Summary: Infusionsoft knows exactly how to sell marketing automation to small business: promise more revenue, less work, strong support and a low price. But this is where it’s worth remembering that Infusionsoft is working with very small businesses: larger firms might have greater need for separate systems.
Customer Experience Matrix
FEBRUARY 9, 2012
Even a system that could build programs just by reading marketers' minds wouldn’t work if those minds didn't know what they wanted in the first place. To really ensure success, vendors must actively help their clients through training and, in some cases, services to do the work for them. That’s not a software problem.
Customer Experience Matrix
JUNE 19, 2015
Open source has been successful in related applications including analytics (R, Jaspersoft, Pentaho), CRM (SugarCRM, vTiger) and Web content management (WordPress, Joomla, Drupal). Or perhaps people felt that the real barriers to adoption were lack of time and skills, so even a free product would not unlock a large new segment of customers.
Customer Experience Matrix
JUNE 15, 2009
To make a stronger business case for the purchase, include the value of shifting work from IT to business users, and of producing results faster. To me, it seems a natural extension of the company’s “seeing is believing” sales approach as well as a good way to sidestep the barriers raised by corporate IT.
Customer Experience Matrix
MAY 28, 2008
This is the fundamental reason I spend so much time on database technology (to manage all that data), analytics (to make sense of it) and marketing automation (to do something useful with it). The main marketing application of this work has been building business and consumer profiles with information from public Web sources.
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