Remove work
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Survey: More Marketers Turning In-House for Data and Analytics

KoMarketing Associates

That being said, they still face barriers when it comes to achieving this primary goal. To overcome this barrier, 9 out of 10 marketers say they need partners who allow them to own the data created from their campaigns. “To Dissatisfaction with Third-Party Marketing Data.

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7 takeaways from a study on B2B thought leadership; why it works or doesn’t

Sword and the Script | B2B

Mathematically, that works out to about 209 C-suite respondents. Further another 23% began working with the very company they hadn’t previously considered. In fact, 50% of producers say, “The main barrier cited to producing more effective thought leadership is that it is under-resourced.” but no confidence interval was provided.

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How marketing ops can learn to speak C-suite

Martech

The scenario is all too common: a marketing operations team, armed with detailed analytics and performance metrics, presents their latest campaign results. This disconnect isn’t just a minor inconvenience; it’s a significant barrier to strategic alignment and shared success. Sophisticated analytics tools?

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Social commerce: How it works and why you should care in 2021

Sprout Social

In this article, we give you a detailed breakdown of social commerce: what it is, how it works and most importantly, how it could work for your business. Facebook’s social commerce tool, Facebook Shops , has a very low barrier to entry. A social media analytics tool can help you keep up information as your audience grows.

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Turn Marketing Analytics into Sales Enablement

Hive9

The most effective marketing organizations in 2017 (and beyond) will be those who break down any remaining barriers that prevent them from working harmoniously with sales.

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Adoption of Video Messaging and Screen Recording in Business Skyrockets by 400% as Remote Work Becomes the New Normal

Vidyard

KITCHENER, Ontario – June 25, 2020 – In the wake of the COVID-19 pandemic, businesses everywhere are adopting new technologies to stay connected with customers, employees, and their own teammates while working remotely. Since mid-March, when remote work began for many in North America, Vidyard has added 2.8

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Remove the Barriers to Strategic Planning in B2B Marketing

Digital B2B Marketing

There are four barriers I frequently see that keep companies from adopting effective strategic planning. If these barriers exist in your organization, they are effectively decisions that have already been made against strategic planning. What other barriers do you see to strategic planning? About Eric Wittlake.

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