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How to hire your first growth team

Lenny's Newsletter

Instead, they work on creating distribution strategies that help acquire, activate, engage, and monetize customers on the existing product value. If there is no validation that the product has found PMF, growth has nothing to grow. Let’s take data analytics teams as an example. What does a growth team do?

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Softening the Ask – How to Improve Opt-in Form Conversions

FunnelEnvy

While free can be great for a business, it also lowers the barrier to entry. Does the form validate responses in the field? Quizzes are a way to gamify forms and work well for some audiences. If it works for your audience, try quizzes, which are multiple-step forms in disguise. Do you have relevant social proof?

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50+ profitable online course ideas you can launch in 2021 (and how to find your ideal course topic)

ConvertKit

As a creator, you deserve to get paid for your work. More profitable course ideas for tech: Analytics set up and use. Chan Crawford’s course teaches her audience how to overcome obstacles and mental barriers: Image via Chan Crawford. Overcoming mental barriers. Google Analytics (GA). Start selling within minutes.

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5 tips to accelerate your company’s AI implementation

ClickZ

AI is particularly useful in the field of data analytics. C-suite must remove barriers and obstacles, both technical and cultural, to increase your chances of success. . That’s especially true if your current landscape is made up of competing internal analytics or AI efforts. . Remember, not all data is equal. Source: PWC.

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How CMOs Can Prove the ROI of Tech Investments

Convince & Convert

Validating the increase in spending on marketing technology, such as marketing automation and social media management, will require an even more specific understanding of each tool’s ROI. 51% of CMOs say that a lack of sharing customer data within their organization is a barrier to effectively measuring their marketing ROI.

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How To Create a User Flow Diagram for Your Website

Optinmonster

Streamlining Design and Development : With a clear user flow, designers and developers can work more efficiently. Testing and Validation : User flow diagrams are useful for testing the user experience. They can be used to conduct usability tests to validate if the flow is as intuitive as intended. What To Do Next?

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B2B Content Marketing: Will Video Kill eBooks?

markempa

The rise of cameras and video recording on smartphones has lowered the barrier to entry, too. And it worked.”. One of the things we really like about the platform, aside from our ability to personalize videos and integrate calls-to-action and lead capture forms at any point in the video, is the rich analytics.”