Remove government work
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6 marketing automation use cases where AI can help with data quality

Martech

Part 1, AI marketing automation: How it works and why marketers should care, is here. And despite easier-to-use tools, training was still an adoption barrier to (proper) data input. are still our secret decoders for working across multiple data sources in my March 2023 MarTech conference presentation.

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Executive Insights: Navigating Digital Transformation and Virtual Events

Marketing Insider Group

It was my great pleasure to work with ON24 for many years while at SAP Marketing and see them evolve as a leader in webinars and virtual events. We were followed on the Webinar World agenda by both Forrester and SiriusDecisions analysts – organizations I had also worked with for many years. Are there key skills they should focus upon?

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5 tips to accelerate your company’s AI implementation

ClickZ

AI is particularly useful in the field of data analytics. If you are going to join the ‘Big Data’ era, you need robust data governance. C-suite must remove barriers and obstacles, both technical and cultural, to increase your chances of success. . 2) Define data management and governance. Source: McKinsey & Company.

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Innovation Resources for Small and Medium-Sized Businesses: Tools and Techniques

Valasys

These organizations can help SMBs overcome the barriers to innovation and achieve success. This includes government grants, venture capital funding, and angel investments. Government grants, in particular, can be an excellent source of funding for businesses. This can help them overcome the barriers to innovation.

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Takeaways from WITI Boston’s Breaking Through Barriers: Climbing the Tech Ladder

Aberdeen

Last night, Aberdeen had the pleasure alongside Randstad Technologies to host the Women in Technology International (WITI) event, Breaking Through Barriers: Climbing the Tech Ladder. The post Takeaways from WITI Boston’s Breaking Through Barriers: Climbing the Tech Ladder appeared first on Aberdeen.

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Digital Transformation as an Expression of Business

Buzz Marketing for Technology

What works in manicured and controlled environments doesn’t always work at scale or in fast-moving, instant-decision environments. Of the organizational barriers that impede the progress for Digital Transformation, the schism between IT and Business is perhaps the most profound. Business users are defined by the “Power of NOW!”

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The yin and yang of martech

ClickZ

Unification around data analytics and the consolidation of technologies into consolidated platforms will help reduce technology redundancies, decrease the learning curve needed to leverage multiple, separate solutions and limit the total cost of ownership. Where is marketing technology (martech) going? Good question.