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How to Use Google Optimize to Find B2B Paid Advertising Success

KoMarketing Associates

Thankfully, there are a variety of tools on the Internet that allow advertisers to easily change elements on a page and A/B test performance. This blog post will take a look at the most popular A/B testing tool , Google Optimize , and explain how it is the most cost-effective choice available. Easy & Free A/B Testing.

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Understanding Where Your Traffic is Coming From with UTM Tracking Codes

DAGMAR Marketing

If you’re responsible for running a website or creating marketing campaigns, you want to know as much as you can about where your traffic is coming from. Fortunately, there are workarounds and our friends at Google have created a nifty little tool to help us: Urchin Tracking Module (UTM) codes. So what are UTM strings anyway?

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How to Fix Your Blind Spot in Analytics

Convert

I am Adriaan van Rossum and I run a privacy friendly analytics business called Simple Analytics. We care about privacy a lot, and at the same time understand the need for analytics for businesses. Most relevant for companies that use analytics are the privacy laws around the use of cookies. Based upon a study , 56.6%

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How to Build a Digital Product Brand That Lasts

Webbiquity

SEO helps generate traffic created from people who come to your site from organic search results, which often has one of the highest conversion rates. Another is to use influencer marketing tools to identify and reach out to bloggers or other influential content creators with a large following. Create Value for Your Audience.

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Using Data Analytics and Digital Marketing to Build Your Marketing Strategy

Digilant

When creating an effective marketing strategy for your brand, data analytics must be at the core of your digital marketing efforts. Utilizing data analytics to drive digital marketing, guide your business goals, marketing strategy, product development and engage and retain customers. Data Analytics and Your Brand.

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How to get subscribers on YouTube: tips, inspiration and tools to help

Sprout Social

If you’re stuck on “when” or “how often” to upload, look no further than your own analytics. Tools like Sprout Social can help you not only schedule your YouTube content but also assess which upload times seem to score the most engagement. This includes your: Banner art. Channel icon.

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How HubSpot Adjusted Our Reporting Process After GDPR Changed Its Cookie Consent Laws

Hubspot

clicked “Yes” on a cookie banner). In short, you can’t imply consent if users take no action on the banner and continue to browse the site. The HubSpot analytics team was no exception when it came to these concerns. The table below highlights how HubSpot’s traffic was impacted by GDPR. Traffic from Outside EU.

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