Martech

SEPTEMBER 9, 2022

.” That was Steph Cuthbertson, HubSpot’s Chief Product Officer, talking about the old ways of attempting to market to customers in individual and siloed channels and sell to them in ways that B2C behemoths like Amazon have made obsolete. The most significant is Customer Journey Analytics, in public beta next month.

B2B Marketing 110

B2B Marketing Work Management Marketing Management Peer-to-peer 110

Hubspot

APRIL 6, 2023

B2B ecommerce strategies also differ greatly from B2C (business-to-consumer) ecommerce. In B2B, transactions involve two businesses, while in B2C, businesses sell directly to consumers. In a similar study by HubSpot. You can even connect HubSpot to your ecommerce site — for example, Shopify integrates with HubSpot.

eCommerce 69

eCommerce Trends B2B Budget Programs 69

FunnelEnvy

SEPTEMBER 18, 2023

Without analytics, we know nothing about the prospects behind the clicks. Creating buyer personas is a subjective and analytical process based on data and actual customers or prospects. Buying Behavior: Is this a B2B or B2C customer? One risk of data is losing sight of the real people behind the numbers.

Buyer Personas 67

Buyer Personas Marketing AI Account Based Marketing B2B 67

SmartBug Media

OCTOBER 28, 2020

Google Tag Manager or dropping the HubSpot pixel onto your site. Once you have data streaming in, you can utilize multi-touch attribution tools, customer journeys, segmentation, and a good deal of analytics. This is a great option for B2B and B2C marketers alike. Installation is easy, much like installing a tag in.

Multi-Touch Attribution 105

Multi-Touch Attribution Enterprise Management Tools Multi-Channel 105

QuanticMind

JUNE 29, 2018

Here’s everything you need to know to succeed at building the ultimate B2C MarTech stack. Key Elements of a B2C MarTech Stack. Marketo and Hubspot are examples of comprehensive marketing automation technologies. Hubspot is actually a suite of tools that can help improve productivity, lead capture, prospect nurturing, and more.

CMS Development 40

CMS Development Marketing Automation Services Industry CMS Ad Building 40

Marketing Insider Group

JANUARY 24, 2022

Analytics and intelligence platform Sumo Logic is a great example of how to leverage case studies to build social proof. Today, Groove is a successful customer support software tool with 10,000+ corporate customers (including the likes of Hubspot, AT&T, and Shopify) and nearly 200,000 blog subscribers. Image Source.

Paid Search Agency 325

Paid Search Agency Content Marketing Companies Case Study 325

Martech

DECEMBER 11, 2023

What role should data analytics play in optimizing marketing campaigns? B2C marketing might focus on using technology to personalize the customer experience and drive sales. Predictive analytics: AI algorithms can analyze historical data to predict future customer behavior and preferences.

Marketing AI 101

Marketing AI Marketing Automation Services Work Management Marketing Management 101

Hubspot

NOVEMBER 22, 2023

Even if you don't use HubSpot, you probably use some type of CRM. Trends Researcher, Max Iskiev anonymously surveyed 1,477 global sales professionals across B2B and B2C industries to unearth the sales trends, opportunities, strategies, and pain points that could impact businesses in the coming year. It's not that new or hard to access.

Enterprise Management 63

Enterprise Management Marketing Management Tools Forecasting 63

The Marketing Blender

MARCH 22, 2024

Understanding B2B Digital Marketing Strategies Unlike B2C marketing, which focuses on reaching individual consumers who can often make an immediate decision, B2B marketing typically involves multiple decision makers, longer sales cycles, and higher price points. These are our best tips for helping you focus on what matters.

Paid Content 97

Paid Content Sales Management B2B Marketing Marketing Strategy 97

Customer Experience Matrix

MARCH 8, 2011

Summary: HubSpot announced a $32 million investment yesterday by Sequoia Partners, Google and Salesforce.com. Salesforce.com and Google announced their long-anticipated entry into the marketing automation industry, in the baby-step form of investments in HubSpot. But if Salesforce.com likes what it sees, who knows where that will lead?

Salesforce.com 120

Salesforce.com Enterprise Management Hubspot Marketing Automation Services 120

Valasys

JULY 12, 2023

Many of these well-known strategies also carry the same themes: know your target audience, personalize, and use data analytics. Popular CRM systems include HubSpot, Monday.com, Zoho, and Salesforce. Again, this tool is not just for B2B but also B2C.

Marketing AI 52

Marketing AI Marketing Automation Services B2B Marketing Work Management 52

Sprout Social

JANUARY 11, 2024

Collaborative features coupled with powerful team analytics can likewise help your reps stay on target and keep a pulse on what’s working (and what’s not). The platform is up-to-date with self-service AI features such as predictive analytics and generative responses which can easily be edited by reps before being sent out.

Enterprise Management 85

Enterprise Management Work Management Software Service 85

SocialPilot

JANUARY 31, 2024

HubSpot (#INBOUND2023) HubSpot is a leading B2B SaaS Customer Relationship Management (CRM) platform trusted by several agencies worldwide. With its horizon expanding in B2B, it is also well renowned in the B2C industry. HubSpot wants to gain more reach in the online and offline sales and marketing industry. Here we go!

Case Study 90

Case Study Case Studies Work Management Studies 90

SalesGrape

NOVEMBER 3, 2023

On the other hand, B2C companies might benefit from utilizing visually-driven platforms like Instagram or TikTok where they can showcase products or engage directly with consumers through creative content. According to HubSpot, tweets with images receive 150% more retweets than those without.

Lead Generation 52

Lead Generation Social Media Generation Media 52

Martech

AUGUST 16, 2023

I’ve seen this to be true, with the excuse being that B2B buyers don’t have the same customer service needs as B2C. They want customer reviews, comparison tools, analytics, and detailed explanations that help them understand the value and functionality of a product or service. What can you do to improve sales experience consistency?

Ideal Customer Profiles 94

Ideal Customer Profiles Work Management Marketing Management B2B 94

Hubspot

DECEMBER 13, 2022

But at HubSpot, we truly believe that anyone can sell online. Additionally, because of attribution tools like workflow or CRM analytics, as well as even simpler tracking URLs, there are plenty of ways to attribute online purchases with sales leads to measure and reward solid performance. How HubSpot Payments Can Help.

Digital Transformation 59

Digital Transformation Hubspot eCommerce B2B Sales 59

chiefmartech

JUNE 1, 2021

This is why illustrations of martech stacks often have a CRM product such as Salesforce, HubSpot, or Microsoft Dynamics visually placed at their center. From more of the operations side, such data might be feeding into a product analytics platform, such as Amplitude or Pendo. Most often in practice, this is a CRM. Absolutely.

Resource Management 94

Resource Management Digital Asset Management Marketing Analytics Tools Marketing Automation Services 94

Outbrain

MAY 20, 2019

It might not take much to go from B to C in the English alphabet – but in the business world, getting your products and services from B2C is a long road that requires a lot of technical expertise. Effectively reaching out to customers is what a B2C business is all about. Small Businesses and How They’ll Fare in 2019.

Small Business Marketing 34

Small Business Marketing Planning Work Management First-Mover Advantage 34

Hubspot

MARCH 3, 2022

The term encompasses a series of resources, including: Web tracking and analytics. Web Tracking and Analytics. Image Source: HubSpot. Image Source: HubSpot. Like web analytics and tracking, these kinds of activities let you see who's engaging with your company and where that engagement is coming from.

Marketing Automation Services 62

Marketing Automation Services Top of Funnel Marketing Automation Automation 62

Contently

APRIL 6, 2023

You can also use website analytics to gain insight into your audience’s behavior patterns, such as how long they stay on your site, which pages they visit, and which buttons they click on. Plus, voice-of-customer research can help both B2B and B2C companies uncover surprising insights about prospects and customers in their own words.

Buyer Personas 164

Buyer Personas Template Psychographics Customer Surveys 164

Tomorrow People

NOVEMBER 21, 2017

And it’s not just B2C brands who are embracing real-time content marketing either. From corporate IT firms like Cisco , to marketing services providers like HubSpot , B2B companies are seizing the unique opportunity to engage their audiences live and in the moment to save their content marketing strategies from self-destruction.

Marketing & Strategy 315

Marketing & Strategy Marketing Strategy Content Marketing Planning 315

B2B Digital Marketer

APRIL 11, 2024

Moustafa is the President of Push Analytics, a digital consultancy firm engaged in B2B and B2C services. He brings a wealth of experience from the B2B enterprise sales space, having managed complex sales in the tens of millions of dollars.

B2B Sales 52

B2B Sales B2B Marketing Enterprise Management B2B 52

ClearVoice

JUNE 19, 2023

Combining AI and other advanced analytics techniques to improve decision-making. HubSpot ) Marketers who use buyer personas enjoy 73% higher conversions than those who don’t. Wyzowl ) 66% of B2C marketers use video marketing. Zippia ) 84% of digital marketing leaders believe AI helps with personalization. billion in 2023.

Marketing AI 98

Marketing AI Stats Account Based Marketing Content Marketing 98

Heinz Marketing

MARCH 4, 2021

There are a handful of types of social media, which differ depending on who you ask, however, I like how Hubspot breaks it down. Interactive Media is definitely becoming more popular with the focus being more on individual users and maybe B2C. Offers solid analytics for businesses. Discussing interests. Networking / connecting.

Paid Content 132

Paid Content Social Media Media B2B 132

Lenny's Newsletter

AUGUST 13, 2023

For inquiries about sponsoring the podcast, email podcast@lennyrachitsky.com. Lenny may be an investor in the companies discussed.

Marketing Analytics Tools 52

Marketing Analytics Tools API Linkedin Startups 52

Albacross

JANUARY 21, 2022

Export Lists to Your CRM at Any Time (Hubspot, Salesforce, and Pipedrive). Adobe Analytics Enrichment. Web analytics are built with B2C companies in mind. But now you’ve got Adobe Analytics Enrichment – to provide you with account-based insights about your website traffic: Improve Your Audience Reports.

Ideal Customer Profiles 52

Ideal Customer Profiles Intent Domain CRM 52

Albacross

JANUARY 21, 2022

Export Lists to Your CRM at Any Time (Hubspot, Salesforce, and Pipedrive). Adobe Analytics Enrichment. Web analytics are built with B2C companies in mind. But now you’ve got Adobe Analytics Enrichment – to provide you with account-based insights about your website traffic: Improve Your Audience Reports.

Ideal Customer Profiles 52

Ideal Customer Profiles Intent Domain CRM 52

Envy

JANUARY 28, 2018

B2B marketing has also caught the artificial intelligence bug, with discussions of how AI will transform consumer behavior, marketing, advertising and analytics in the near future. For B2B marketers this meant utilizing a host of affordable and easy-to-use advanced data analytics tools. Marketing Automation. Influencer marketing.

Top of Funnel 103

Top of Funnel Marketing AI Enterprise Management Account Based Marketing 103

LeanData

MAY 16, 2022

Prospective buyers want quick, friction-free buying journeys on their own timelines, just like they’ve grown accustomed to with their B2C buying experiences. BookIt’s out-of-the box integrations with Pardot, Marketo, Hubspot, Microsoft Outlook Calendar & Google Calendar empowers its users to handle B2B selling complexity at any scale.

Work Management 96

Work Management Marketing Management Software Automation 96

Hubspot

JUNE 21, 2022

In practice, this approach leverages AI-driven data analytics tools capable of combining current market trends with specific customer behaviors to offer tailored solutions that help “guide” consumers along the path to purchasing. Need help in making your marketing and analytics data work for you?

Work Management 62

Work Management Marketing Management Software Tools 62

Customer Experience Matrix

OCTOBER 17, 2012

It has a pretty low profile in the B2B marketing automation world, partly because it serves a mix of B2C and B2B clients but mostly because it started as a marketing operations management system. A B2C platform can support those other functions. I’m not saying that a B2C platform could extend all the way to running CRM.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Vendors 120

Webbiquity

APRIL 16, 2019

“Broadly speaking, any customer can benefit from it, though so far we’ve found greater success successes with B2C marketers because the pain of inefficiency increases with the volume of mail sent. It’s direct mail automation , coupled with data and analytics, on demand. It’s all logic based. The Launch.

Enterprise Management 143

Enterprise Management Marketing Automation Services Work Management Marketing Management 143

SocialPilot

JANUARY 11, 2024

It is a great place for B2B and B2C marketers to promote their content and build strong connections. Hubspot favors the time between 10 a.m. However, it’s always a good idea to dive into your own analytics to determine the best times to post on LinkedIn. Oberlo suggests the time frame between 10-11 a.m. Let’s get started.

Linkedin 52

Linkedin Best Practices Click Rate Case Studies 52

Hubspot

DECEMBER 22, 2016

Here at HubSpot, we've been giving a lot of thought to the concept of a growth stack -- the set of tools that marketers and sales teams use to drive growth. Together, we set out to determine what technologies HubSpot customers have enabled on their websites. 7 Key Technologies Used by HubSpot Customers. 1) General Technologies.

Hubspot 28

Hubspot Paid Search Agency Planning Advertising Agencies 28

Martech Advisor

OCTOBER 23, 2019

This includes your Customer Relationship Management (CRM), Customer Data Platform (CDP), Content Management System (CMS), analytics suite, etc. Analytics and Reporting. Analytics and reporting are imperative to any marketing campaign. Lead Management.

Marketing Automation Services 79

Marketing Automation Services Enterprise Management Work Management Marketing Management 79

Martech

SEPTEMBER 29, 2023

The platform enables buying-committee selection, and message development and design for outbound campaigns through email and display advertising, all ready to run through Hubspot or Salesforce. So, what to make of this all? Which is why some sales-related technologies have landed on this list. Second, AI is everywhere, and deservedly so.

Marketing Automation Services 86

Marketing Automation Services Budget Programs B2B Marketing Enterprise Management 86

Huptech Web

DECEMBER 14, 2023

more social shares than other types of headlines (Backlinko) Email Marketing 95% of marketers who use generative AI for email creation rate it effective, with 54% rating it very effective (HubSpot’s State of Generative AI) 99% of email users check their inbox every day, with some checking 20 times a day.

Paid Content 52

Paid Content Statistics Paid Search Agency Advertising Agencies 52