Sana Commerce

MARCH 4, 2022

Omnichannel commerce combines multiple channels (e-commerce, brick-and-mortar locations, social media, etc) to offer a smooth and consistent customer experience no matter how they choose to purchase. In one survey of B2B suppliers by Forrester Consulting, 87% said omnichannel investment will be crucial to serving customers.

Forrester 52

Forrester Barriers B2B Sales Work Management 52

Convince & Convert

MARCH 6, 2017

” In fact, new research from eMarketer shows that less than 20% of B2B marketers know for sure that their social media is generating positive results, and I’d guess the B2C data is similar. Unfortunately, every social media platform provides a different set of analytics. No (although social IS getting harder).

Social Media 117

Social Media Media Webinar Metrics Forrester 117

Lattice

MARCH 16, 2016

There is an 8x increase in ROI on personalized campaigns, according to Forrester Research. While B2C marketers have been doing this forever, it has taken longer to catch on in the B2B world. But smart teams understand that better segmentation is the key to B2B sales and marketing success.

Lead Ranking 100

Lead Ranking Lead Scoring Forrester Act-On 100

Contently

APRIL 19, 2016

New research from Forrester shows that 73 percent of adults say valuing their time is the most important thing a company can do to provide good online customer service. And 53 percent claimed they are likely to abandon an online purchase if they can’t find a quick answer to their question. And that means answers, fast.

Marketing Management 112

Marketing Management Service FAQ Forrester 112

Aberdeen

NOVEMBER 14, 2019

Instead, companies need to learn how to utilize past data and predictive analytics to generate better return on investment (ROI), and to gain insight into effective business strategies. 5 B2B Marketing Predictions for 2020 by Forrester. Check out Aberdeen’s comprehensive report Demystifying B2B Purchase Intent Data to learn more.

Intent Data 67

Intent Data Buyer Intent Account Based Marketing Intent 67

Litmus

MAY 4, 2021

For example, if a B2C company entered 2020 without a modern ecommerce strategy, it’s highly likely that it struggled or is no longer in business. In parallel, evaluate your current marketing program structure, and make sure you have a diverse set of creative and analytical team members partnered for each initiative.

Planning 79

Planning Paid Search Agency Advertising Agencies Work Management 79

Madison Logic

JANUARY 18, 2023

Research from Gartner shows that meaningful personalization boosts the chances that a customer will make a high-quality purchase by 9%. These younger, digital-first buyers demand experiences that mirror their B2C journeys. Use data that signal purchase intent to identify and understand your audience. What technology they use .

Account Based Marketing 52

Account Based Marketing ABM Work Management Marketing Management 52

Leadspace

FEBRUARY 19, 2018

Related: 5 Things B2B Marketers Should Learn from B2C Marketing. According to research from Forrester , 74% of firms say they want to become more “data-driven,” but only 29% say they’re good at connecting analytics to action. Related: How to Get the Most Out of Your Marketing Analytics.

Lead Generation 99

Lead Generation Lead Ranking Lead Scoring Sales Qualified Leads 99

Porch Group Media

NOVEMBER 5, 2019

In its marketing trends for 2018, Marketo highlights a Forrester study predicting that the approximately 100,000 software vendors of today will grow to 1 million hyper-specialized companies by 2027. With an integrated customer view, customer experiences become even more powerful through the application if predictive analytics.

Planning 40

Planning Paid Search Agency Barriers Loyalty 40

Porch Group Media

SEPTEMBER 12, 2019

In recent research by Econsultancy and Adobe, B2B and B2C marketers alike agree that optimizing the customer experience is one of the most exciting opportunities for 2019. . 73% of buyers point to customer experience as an important factor in purchasing decisions. Forrester). Companies that are experience-led have 1.6x

Trends 68

Trends Optimization Marketing & Strategy Peer-to-peer 68

Marketing Insider Group

FEBRUARY 5, 2024

Adobe) 80% of consumers are more inclined to purchase from companies offering personalized experiences. HubSpot) B2B bloggers spend on average 26% more time on each post compared to B2C bloggers. Ahrefs) In the US, 53% of people research products using search engines before making a purchase. seconds over the past two decades.

Paid Content 221

Paid Content Stats Marketing Budget Webinar Metrics 221

Valasys

SEPTEMBER 24, 2018

This announcement followed Adobe-Marketo rumors that were reported by Valasys last week and the ongoing speculation on the kind of impact such a purchase would have on the fiercely-competitive marketing software market.

Marketo 40

Marketo Enterprise Management Marketing Automation Services Marketing Management 40

PureB2B

JULY 19, 2021

There are four parts to both B2C and B2B lead generating methods, including: · Lead capture: entails gathering information from a lead. Marketers can truly get to know their target customers by building the proper buyer personas for their purchase cycles. Also, utilize Google Analytics to determine where your lead originated.

Lead Generation 62

Lead Generation Sales Qualified Leads Generation Lead Ranking 62

PureB2B

JULY 19, 2021

There are four parts to both B2C and B2B lead generating methods, including: · Lead capture: entails gathering information from a lead. Marketers can truly get to know their target customers by building the proper buyer personas for their purchase cycles. Also, utilize Google Analytics to determine where your lead originated.

Lead Generation 62

Lead Generation Sales Qualified Leads Generation Lead Ranking 62

PureB2B

APRIL 21, 2017

These days, marketers use data analytics tools to measure the success of every marketing effort. Simply put, buyer intent data is a collection of information about a company (or individual users in B2C cases) and their online activity. Customer Touch Points. Uncovering Buyer Intent. Image via Mintigo.

Buyer Intent 87

Buyer Intent Intent Work Management Marketing Management 87

Martech

AUGUST 3, 2022

One-quarter of retailers are generating more than $100 million in revenue from their media networks, according to Forrester. An online ad and the point of sale are so close together, it’s much easier to connect a purchase to a specific ad and action. Walmart’s network, Walmart Connect, is responsible for 12% of the company’s profits.

Media 94

Media Allocation Advertising Agencies Network Marketing 94

PureB2B

APRIL 21, 2017

These days, marketers use data analytics tools to measure the success of every marketing effort. Simply put, buyer intent data is a collection of information about a company (or individual users in B2C cases) and their online activity. Customer Touch Points. Uncovering Buyer Intent. Image via Mintigo.

Buyer Intent 62

Buyer Intent Intent Work Management Marketing Management 62

Aberdeen

SEPTEMBER 10, 2019

Branding and customer communications lived on the creative side while KPI tracking and data analytics have helped marketers gain traction with business stakeholders. In the wake of ever-growing data privacy regulations, Forrester has come up with a new concept for marketers to think about — zero-party data.

Paid Search Agency 53

Paid Search Agency Intent Data Privacy Marketing AI 53

Strategic-IC

NOVEMBER 25, 2020

of sales reps and marketers align on analytics and metrics. A recent Forrester report also cited Customer Satisfaction and Customer Retention as the additional two metrics in the ‘Top 3’ most important metrics to track in an ABM program. ABM can’t be called ABM if Sales does not input into strategy - and that all starts with metrics.

Account Based Marketing 62

Account Based Marketing Ideal Customer Profiles ABM Work Management 62

Strategic-IC

NOVEMBER 25, 2020

of sales reps and marketers align on analytics and metrics. A recent Forrester report also cited Customer Satisfaction and Customer Retention as the additional two metrics in the ‘Top 3’ most important metrics to track in an ABM program. ABM can’t be called ABM if Sales does not input into strategy - and that all starts with metrics.

Account Based Marketing 62

Account Based Marketing Ideal Customer Profiles ABM Work Management 62

Business Brainz

JULY 11, 2021

73% of B2B buyers say they want a personalized, B2C-like customer experience. It is reported that 63% of purchases now have more than four people involved compared to 2017 where 47% were involved. Gather internal data from CRM, website analytics or do basic desk research. The essence of every ABM program is the ROI it yields.

Account Based Marketing 52

Account Based Marketing ABM Budget Programs Ideal Customer Profiles 52

Vidyard

MARCH 12, 2015

B2B product research on mobile is actually catching up to B2C behaviors, believe it or not. Use analytics to determine which videos your prospects are currently watching on mobile and make sure these are easy to find and navigate to on mobile. You sure you don’t want to call a friend? And video plays a big role in this.

Video Marketing 55

Video Marketing B2B Mobile Marketing Forrester 55

Convince & Convert

APRIL 28, 2010

Because our behaviors on the social Web leave a noticeable fingerprint, smart companies can modify the way they engage and interact with us, based on our social graph, purchase history, etc. million followers on Twitter? Eat 10 sandwiches, get the 11th free. Let’s also assume that you have a Facebook fan page.

Social Media 147

Social Media Media Webinar Metrics Marketing & Strategy 147

Adobe Experience Cloud Blog

JULY 12, 2010

While the presentation focused on B2C, highlighting segments, such as those who abandon carts, best practices from the session could be applied to B2B organizations. . Forrester Research shows that 59% of consumers open email based on their individual interests and 51% open emails based on their needs at that time. Buying Expensive.

Email Marketing 48

Email Marketing Practices Lead Scoring Lead Ranking 48

Adobe Experience Cloud Blog

JANUARY 3, 2014

At a recent webinar with Cory Munchbach, analyst at Forrester Research, and Jon Miller, Marketo’s co-founder and VP of Marketing, the two speakers clarified exactly that. When customers make purchases today, they no longer take linear, predictable, easily influenced paths. The last piece, of course, is analytics.

Ideal Customer Profiles 48

Ideal Customer Profiles Multi-Channel Lead Ranking Lead Scoring 48

Adobe Experience Cloud Blog

JANUARY 3, 2014

At a recent webinar with Cory Munchbach, analyst at Forrester Research, and Jon Miller, Marketo’s co-founder and VP of Marketing, the two speakers clarified exactly that. When customers make purchases today, they no longer take linear, predictable, easily influenced paths. The last piece, of course, is analytics.

Ideal Customer Profiles 48

Ideal Customer Profiles Multi-Channel Lead Ranking Lead Scoring 48

KoMarketing Associates

NOVEMBER 10, 2021

While TikTok has a reputation as being a more effective platform for B2C companies, there are opportunities for B2B marketers , as well. According to Forrester, 68% of people don’t think brands share interesting content. . Don’t think this only applies to B2C consumers — B2B shoppers want reviews, too.

Social Media 276

Social Media Budget Programs Cost Per Thousand Statistics 276

MarketJoy

MAY 8, 2018

How B2C Influence on B2B Customer Experience. The buyer’s journey of B2B is completely different and more complex than B2C. This is vastly different from the simpler interaction you see with B2C, where the motivation to purchase is often instinctive and impulsive. B2C is the master of the chatbot, B2B could be too.

Ideal Customer Profiles 45

Ideal Customer Profiles B2B Work Management Marketing Management 45

Porch Group Media

NOVEMBER 20, 2019

Data, Analytics and Technology Top the List for Marketing Investments. According to a recent survey by Merkle , almost one-third would invest more in data, analytics and technology. Predictive Analytics. An increasing number of brands are increasing investments in the area of predictive analytics. B2B Marketing Spend.

Enterprise Management 45

Enterprise Management Analytics Marketing Management Marketing Automation Services 45

Hubspot

NOVEMBER 16, 2012

Marketing operations would be a fit for anyone who has an analytical mind and is interested in marketing and sales strategy. In 2011, Forrester released a report called " The Rise of the Chief Customer Officer." Analytics as a Core Skill. Customer Evangelist / Customer Experience Professionals. Enough said.

Planning 28

Planning Paid Search Agency Advertising Agencies Top of Funnel 28

Hubspot

MARCH 22, 2013

Previously -- we dug this up from an old blog post -- Facebook's policies regarding cover photos clearly stated that cover photos cannot include: Price or purchase information, such as “40% off” or “Download it at our website.”. By 2012 , 77% of B2C companies and 43% of B2B companies had acquired a customer from Facebook. Brilliant!

Guidelines 28

Guidelines Facebook Copyright User-Generated Content 28

Salesforce Marketing Cloud

JANUARY 11, 2024

About $3 trillion — that’s Forrester’s estimate for B2B sales by 2027, almost double what it was in 2021. If you want to be successful in B2B sales, you need to understand the difference between B2B and B2C sales strategies. B2B sales vs. B2C sales: What’s the difference? Longer close time.

B2B Sales 59

B2B Sales Practices Work Management Marketing Management 59

Marketing Insider Group

SEPTEMBER 14, 2020

Additionally, the 2018 B2C content marketing stats from the CMI reveal that 86% of B2C marketers believe content marketing to be a key strategy. 60% of B2C marketers are committed to content marketing. About 94% of people plan to make a purchase from an industry they follow on Twitter. Strategy Analytics ).

Stats 268

Stats Webinar Metrics Marketing & Strategy Marketing Strategy 268

Martech

NOVEMBER 3, 2021

Recent data suggests that B2C organizations spend an average of 5% to 12% of their revenue on marketing, and B2B puts aside about 8% to 9% of their revenue for marketing spend. The following chart shows average budget breakdowns for different types of companies (B2B or B2C) with different levels of revenue, based on the same survey data.

Budget Programs 117

Budget Programs Spending Paid Search Agency Marketing Budget 117

Leadspace

DECEMBER 15, 2020

B2B buyers are now demanding B2C-like buying experiences. This isn’t surprising, given that these individuals are B2C buyers during their off-hours. . One study shows 61% of B2B purchases begin on the web. In fact, those B2C companies investing in it have increased from 20% to over 80%.

Account Based Marketing 62

Account Based Marketing Marketing Automation Services ABM Trends 62

Seismic

SEPTEMBER 22, 2020

In addition to this, customers don’t have a single path to purchase; they’re constantly consuming information from multiple channels and inputs. Boring, generic content won’t stand out, engage, or compel buyers to act,which are all important steps that bring them closer to a purchase decision. That isn’t all.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Planning 52

Conductor

JULY 6, 2022

Some B2B companies believe SEO is primarily a business-to-consumer (B2C) tactic. SEO should be the building block of your enterprise marketing strategy for both B2B and B2C in today’s digital-first world. However, it’s important to delineate that B2C and B2B SEO have different aims. The reason?

Enterprise Management 59

Enterprise Management SEO Lead Scoring Lead Ranking 59