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Content Strategy: Creativity vs. Analytics

ClearVoice

Meanwhile, behind the curtain, in a dark corner of the stage, analytics has been waiting for its moment in the limelight. With recent advances in marketing data analysis, analytics is poised to steal the show. Differentiate your brand. But are the two mutually exclusive? Not at all.

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How to Build a Digital Product Brand That Lasts

Webbiquity

A company can use its brand to differentiate itself from the competition to build customer loyalty, generate greater demand for its products or services, and attract new audiences. B2B or B2C influencers can help build your brand by sharing content about your product or service on social channels or blogging about your brand.

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5 eCommerce Trends to Watch in 2022

Conductor

Kaleido Intelligence predicts that spending on B2B and B2C eCommerce will reach $6 trillion in 2022 , up from $4.8 That’s why the most successful B2B and B2C brands are taking every possible step to improve their CX and boost conversion rates, average order value, annual recurring revenue, and customer loyalty. trillion in 2020.

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Sailthru Offers End-to-End Omnichannel Personalization for B2C Marketers

Customer Experience Matrix

Sailthru is a good example. In any event, there are several differentiators that determine whether a product like Sailthru is suitable for a particular situation. Mongo is also fast and scalable and good for analytical processing in general. They can also export lists for Facebook promotions or to other channels.

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The Best of B2B Marketing Exchange: 8 B2BMX 2023 Highlights to Watch This Year

Content4Demand

Building a More Intelligent Content Stack with AI, Automation & Analytics Tuesday, February 28, 10:45 a.m. As AI, automation and sophisticated analytics converge in B2B marketing, they’re becoming must-haves for scaling and optimizing content engines. Are We Ready to Trust the Machines? to 11:15 a.m. to 11:15 a.m. to 2:30 p.m.

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How to become a social media manager: 6 Tips from experts

Sprout Social

For example, being at the helm of a brand’s social presence means you have the potential to humanize the company and create authentic connections. Here are a few examples: Agency social media manager: A marketer who runs social accounts for multiple brand clients. Social analytics proficiency. Why become a social media manager?

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B2B Marketing 2021 Trends

The Lead Agency

This was a clear differentiator that separated B2B from B2C marketing. B2B buyers now conduct much more research on their own before speaking to a seller, and expect the same digital experience they encounter during the B2C sales cycle with their B2B purchase decisions. AI has a number of applications in marketing.