Digital B2B Marketing

AUGUST 28, 2012

Here are 7 key characteristics of B2B marketers that will be able to learn the skills needed today and tomorrow and will be able to identify and pursue new B2B marketing opportunities as they emerge. Analytically Inclined Marketing is a data-driven discipline. Isn’t that the kind of person you need on your team?

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Digital B2B Marketing

AUGUST 2, 2011

As B2B marketers enter the 2012 strategic planning season and begin shaping executional plans, it is important that we get it right. Share your experiences in the comments below or with me on Twitter. I am a digital and B2B marketer with a background in online media and analytics. About Eric Wittlake.

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Digital B2B Marketing

MAY 28, 2015

As I came back from the B2B Marketing Innovation Summit, put on by Demandbase, I couldn’t shake the feeling that we aren’t doing enough. But they are places many B2B marketers, including myself, should be doing so much more. What are the shortcomings and areas of opportunity you see today for B2B marketers?

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Digital B2B Marketing

JULY 7, 2011

This post was sparked by a spirited, and at times emotional, debate during the #bizforum chat on Twitter yesterday evening. B2B buying is complex because the products are complex. Evaluating B2B solutions is hard, and the final decision is not made with absolute knowledge it is the right decision. Do they trust you can deliver?

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Digital B2B Marketing

DECEMBER 13, 2011

What are B2B marketers biggest measurement challenges? We tackled these and other questions during the weekly #B2Bchat discussion on Twitter on December 8, 2011. Join the Discussion You can join #B2Bchat on Twitter on Thursday at 8:00 PM Eastern, follow @b2b_chat for updates on chat topics each week.

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Digital B2B Marketing

SEPTEMBER 27, 2011

” Most B2B marketers are still fixated on capturing registration data, and no wonder. For B2B marketers, this environment requires a renewed focus on three elements and one major change. Share your view below or with me on Twitter ( @wittlake ). I work with B2B clients on media and integrated marketing programs.

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Digital B2B Marketing

JUNE 14, 2011

Site-side analytics are great for your content, but they don’t provide any site into the content you curate and share. Here is how you can use this information, using my own account Twitter account as an example: My target audience is marketing. I am a digital and B2B marketer with a background in online media and analytics.

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Digital B2B Marketing

AUGUST 11, 2011

On Twitter or G+, the difference between spam and consensual contact is much clearer than it ever has been in email. Earlier this week, I unfollowed approximately 300 accounts on Twitter. Share your feedback below or with me on Twitter. I am a digital and B2B marketer with a background in online media and analytics.

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Digital B2B Marketing

AUGUST 23, 2011

44% connect with brands on Twitter for discounts ( source ). Or, as Jay Baer said much more sucintly on Twitter last week, “You can only buy love for so long&#. Share your view below or with me on Twitter. I am a digital and B2B marketer with a background in online media and analytics. About Eric Wittlake.

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Digital B2B Marketing

JULY 26, 2011

For an example of this influence, see the bio I use on Twitter. I’m analytical. I started my career in analytical disciplines. When I put on a media planning and buying hat, this and my analytical side drive planning. I am a digital and B2B marketer with a background in online media and analytics.

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Digital B2B Marketing

SEPTEMBER 14, 2011

I would love to hear your view in the comments below, or share it with me on Twitter at @wittlake. I am a digital and B2B marketer with a background in online media and analytics. I work with B2B clients on media and integrated marketing programs. About Eric Wittlake. Filed under: Content , In Theory , Social Media.

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Digital B2B Marketing

SEPTEMBER 13, 2011

If so, what other implications does this have for marketing overall and B2B marketing in particular? Share your view in the comments below or with me on Twitter ( @wittlake ). I am a digital and B2B marketer with a background in online media and analytics. About Eric Wittlake. Filed under: In Theory , Mobile.

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Digital B2B Marketing

OCTOBER 4, 2012

Data is the foundation for analytics. Analytics is the foundation for marketing driven by data and insights. Even though the importance of starting with good data should be obvious, B2B marketers are analyzing and optimizing marketing from a broken foundation. Image Credit: Dreamhouse 1 by ex_magician on Flickr.

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Digital B2B Marketing

JUNE 9, 2011

Yesterday’s #IMCchat (Integrated Marketing Communications) on Twitter included a conversation about customers as assets. Your marketing analytics or financial analysis group even tracks the exact value of your customer, and it is a metric you should cherish. I work with B2B clients on media and integrated marketing programs.

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Twitter Analysis Analytics B2B Marketing 100

Digital B2B Marketing

AUGUST 25, 2011

If you are a B2B marketer, your email should already be designed with mobile users as one of your primary audiences. Let me know in the comments below or on Twitter. I am a digital and B2B marketer with a background in online media and analytics. I work with B2B clients on media and integrated marketing programs.

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Mobile Marketing B2B Marketing Internet Marketing Twitter 100

Digital B2B Marketing

JUNE 1, 2011

You jump into the middle of conversations on Twitter, forums, LinkedIn groups and elsewhere, pitching a solution before you even know what the problem is. On twitter, a common guideline is only one out of every eight tweets should be your own information. I am a digital and B2B marketer with a background in online media and analytics.

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Social Media Work Management Marketing Management Media 100

Digital B2B Marketing

OCTOBER 13, 2011

They don’t monitor Twitter outside of business hours, when many of their customers are riding the train. Share your view in the comments below or with me on Twitter ( @wittlake ). I am a digital and B2B marketer with a background in online media and analytics. Trimet ignored my tweets complaining about service.

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Digital B2B Marketing

OCTOBER 6, 2011

In addition, some B2B publishers are considering selling data about content consumption on their properties. Share your thoughts in the comments below or with me on Twitter ( @wittlake ). I am a digital and B2B marketer with a background in online media and analytics. Appending Data. About Eric Wittlake.

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Digital B2B Marketing

JULY 21, 2011

Comment below or share your reaction with me on Twitter. I am a digital and B2B marketer with a background in online media and analytics. I work with B2B clients on media and integrated marketing programs. You can connect with me on Twitter at @wittlake or in the comments here on my Digital B2B Marketing blog.

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Digital B2B Marketing

JUNE 2, 2011

Yet according to a study from MarketingProfs and Junta42 , 78% of B2B marketers say awareness is an objective of content marketing. Noting the launch of Twitter lists today isn’t helpful. I am a digital and B2B marketer with a background in online media and analytics. About Eric Wittlake.

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Digital B2B Marketing

JUNE 28, 2011

For B2B marketers, this might be an industry analyst, a named prospect or someone with a specific job function. Share in the comments below or with me on Twitter. I am a digital and B2B marketer with a background in online media and analytics. I work with B2B clients on media and integrated marketing programs.

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Digital B2B Marketing

OCTOBER 11, 2011

In B2B and many consumer markets, content is now the norm and potential customers assume you will provide it. Share your view on what will replace content as king or why content will continue to reign in the comments below or with me on Twitter ( @wittlake ). I work with B2B clients on media and integrated marketing programs.

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Digital B2B Marketing

JULY 6, 2011

Share your opinion in the comments below or with me on Twitter. I am a digital and B2B marketer with a background in online media and analytics. I work with B2B clients on media and integrated marketing programs. You can connect with me on Twitter at @wittlake or in the comments here on my Digital B2B Marketing blog.

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Digital B2B Marketing

JUNE 30, 2011

In one camp, you have Twitter streams driven by twitterfeed, rolling out headline after headline with no attempt to add value beyond distribution. On the other are Twitter streams full of conversations in the public stream and sharing of others content. I am a digital and B2B marketer with a background in online media and analytics.

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Digital B2B Marketing

JUNE 16, 2011

Share your perspective in the comments below or with me on Twitter. I am a digital and B2B marketer with a background in online media and analytics. I work with B2B clients on media and integrated marketing programs. You can connect with me on Twitter at @wittlake or in the comments here on my Digital B2B Marketing blog.

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Digital B2B Marketing

SEPTEMBER 22, 2011

Today, B2B marketers use content to meet the information needs of their audiences. B2B buyers are well educated adults. Share your view on this approach below or with me on Twitter ( @wittlake ). I am a digital and B2B marketer with a background in online media and analytics. About Eric Wittlake. Filed under:

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Digital B2B Marketing

MAY 27, 2011

Many B2B marketers are catching on slowly, distracted by low mobile usage on corporate websites or a limited understanding of how mobile marketing and mobile accessibility contributes to goals. For B2B marketing, mobile isn’t just another channel in the mix. I work with B2B clients on media and integrated marketing programs.

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Mobile Marketing Blogger B2B Marketing Social Networks 100

Digital B2B Marketing

JULY 14, 2011

In today’s B2B marketing, the way thought leadership marketing is used is an oxymoron. Share your view or your experience with thought leadership marketing in the comments below or with me on Twitter. I am a digital and B2B marketer with a background in online media and analytics. About Eric Wittlake.

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Thought Leadership B2B Thought Leadership Wikipedia Paid Search Agency 100

Digital B2B Marketing

SEPTEMBER 1, 2011

Share your answers in the comments below or with me on Twitter. I am a digital and B2B marketer with a background in online media and analytics. I work with B2B clients on media and integrated marketing programs. You can connect with me on Twitter at @wittlake or in the comments here on my Digital B2B Marketing blog.

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Digital B2B Marketing

JUNE 7, 2011

However, despite multiple links to Digital B2B Marketing in various Paper.li editions, I receive more mentions on Twitter from Paper.li I am a digital and B2B marketer with a background in online media and analytics. I work with B2B clients on media and integrated marketing programs. In addition, if Paper.li

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Digital B2B Marketing

MARCH 25, 2011

Most Twitter lists are examples of curating sources, not content. Leave a Reply Cancel reply Eric Wittlake I am a digital and B2B marketer with a background in analytics and online media. link] #b2b #leadgen | 20 hours ago Get Fast, Get Smart, Get Social. Good is no longer good enough. Views expressed are my own.

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Digital B2B Marketing

JUNE 23, 2011

If B2B marketing isn’t dead, it is changing very quickly. I am a digital and B2B marketer with a background in online media and analytics. I work with B2B clients on media and integrated marketing programs. You can connect with me on Twitter at @wittlake or in the comments here on my Digital B2B Marketing blog.

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Digital B2B Marketing

JULY 28, 2011

Share your thoughts in the comments below or with me on Twitter. I am a digital and B2B marketer with a background in online media and analytics. I work with B2B clients on media and integrated marketing programs. You can connect with me on Twitter at @wittlake or in the comments here on my Digital B2B Marketing blog.

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Digital B2B Marketing

JUNE 29, 2011

Share your opinion in the comments below or with me on Twitter. I am a digital and B2B marketer with a background in online media and analytics. I work with B2B clients on media and integrated marketing programs. You can connect with me on Twitter at @wittlake or in the comments here on my Digital B2B Marketing blog.

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Digital B2B Marketing

NOVEMBER 7, 2013

Mass following is frowned on by Twitter and if carefully managed, your follower ratio eventually makes you look like a spammer. But what if there was a way to get more followers without paying to promote your account through Twitter, hurting your follower ratio or filling your stream with an excessive number of tweets? Reachforce.

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Digital B2B Marketing

AUGUST 19, 2011

We each build our own communication channel on Twitter, choosing who to follow and list. However, based on a number of recent conversations I have had on Twitter and Google+, many Twitter users are overlooking a significant tool to customize their channel and reduce noise: filters. Share your tactics below or with me on Twitter.

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Digital B2B Marketing

MARCH 28, 2011

In fact, they question if Twitter is more of a broadcast medium than a social medium. The statistic circulating through Twitter (by the way, being shared between connections on Twitter, but I won’t belabor the point) is that 50% of all content consumed on Twitter is generated by only 20,000 users. Sound impressive?

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