Zoominfo

MAY 9, 2021

Back in 2018, 90% of B2B customers reported investigating between two and seven sites before they made a purchase. Further digitization of the buyer’s journey, along with the pandemic’s impact on field sales and marketing tactics, has only accelerated this trend. How to Qualify Web Traffic with ZoomInfo WebSights.

Ideal Customer Profiles 147

Ideal Customer Profiles Zoominfo High Quality Lead Marketing & Strategy 147

Zoominfo

OCTOBER 25, 2018

The criteria involved in B2B lead scoring may involve data points like industry, company size, or a completed action such as a form submission or content download. For more on predictive analytics and content marketing, check out our recent blog post: The Content Marketer’s Guide to Predictive Analytics.

Lead Ranking 189

Lead Ranking B2B Marketing Lead Scoring B2B 189

Zoominfo

FEBRUARY 28, 2018

Technological advancements have the ability to transform any industry or job function overnight—including B2B sales. Today’s blog post breaks down some of the most impactful technological developments B2B selling has seen in the last few years. Here are five important ways technology has permanently changed B2B selling.

Work Management 225

Work Management B2B Marketing Management B2B Sales 225

Zoominfo

APRIL 20, 2022

But as B2B sales gets more competitive and complex, simply knowing who sourced a lead may no longer be good enough. Instead, B2B marketers are turning their attention to key performance indicators that showcase how full-funnel marketing efforts can deliver increased performance. In 2020, that figure was down to 47%.

Multi-Touch Attribution 130

Multi-Touch Attribution Zoominfo Account Based Marketing Lead Ranking 130

Zoominfo

NOVEMBER 20, 2018

The modern B2B customer journey is more complex and multilayered than ever before. Several popular analytics platforms allow you to build marketing attribution models—but the most common and cost-effective method is to leverage Google Analytics conversion tracking. Custom attribution.

Marketing Attribution 236

Marketing Attribution Multi-Touch Attribution Lead Ranking B2B Marketing 236

SalesIntel

JANUARY 26, 2023

B2B data may significantly influence a company’s performance. Companies use B2B data to understand other firms better, make better decisions, develop new business prospects, and support marketing and sales teams. This is especially a boon for mid-market B2B companies that seek accurate and cost-effective data solutions.

Ideal Customer Profiles 93

Ideal Customer Profiles Paid Search Agency Lead Ranking Marketing Qualified Leads 93

Zoominfo

DECEMBER 20, 2021

ZoomInfo MarketingOS Finally, ABM with data you can trust. Get a Demo Conversational Marketing: Aligning With Trends in Buyer Behavior Buyers today have the power to control the conversation from start to finish, including when, where, and how they communicate with sellers.

Conversion 130

Conversion Zoominfo Account Based Marketing Planning 130

SalesIntel

JANUARY 15, 2024

B2B data may significantly influence a company’s performance. Companies use B2B data to understand other firms better, make better decisions, develop new business prospects, and support marketing and sales teams. This is especially a boon for mid-market B2B companies that seek accurate and cost-effective data solutions.

Ideal Customer Profiles 52

Ideal Customer Profiles Lead Ranking Paid Search Agency Marketing Qualified Leads 52

Zoominfo

AUGUST 14, 2018

Compared to its humble beginnings, social media marketing has become a staple in the B2B community with more than $5.4 However, 14% of B2B companies still refuse to participate in social media initiatives. One of the biggest mistakes B2B marketers make is not having a specific goal at the outset of a social campaign.

Social Media 133

Social Media ROI Media Marketing Analytics Tools 133

SalesIntel

JULY 19, 2023

B2B data is a strategic asset, providing valuable insights into target markets, customer behavior, and industry trends. As the demand for actionable insights rises, B2B data has become an indispensable asset for businesses striving for growth and sustainable success. Top 10 Reasons – From ‘Why SalesIntel?’ to ‘Why Not!’

Ideal Customer Profiles 98

Ideal Customer Profiles Marketing Automation Services Bombora B2B 98

Zoominfo

MARCH 4, 2018

Technological advancements can transform any industry or job function overnight — including B2B sales. What Is The B2B Selling Process? The goal of B2B selling is to reach prospects and form meaningful connections with them. Brace Yourself We’ve got millions of verified B2B contacts — ready for you to close.

Process 130

Process Enterprise Management Work Management Marketing Management 130

Zoominfo

SEPTEMBER 23, 2020

And it’s a crucial feature of any successful B2B business. . Accurate Data Intelligence : Data is incredibly important when it comes to identifying market trends and understanding pricing and distribution models of your product. Is ZoomInfo an integral part of your GTM strategy? GTM motions can fail for a variety of reasons.

Marketing Analytics Tools 189

Marketing Analytics Tools Ideal Customer Profiles Zoominfo Marketing & Strategy 189

Zoominfo

MAY 30, 2018

Today we give you a guide to content marketing and predictive analytics—what this means, how to use predictive analytics, and other important considerations. What is Predictive Content Analytics? In short, a predictive content analytics model helps improve content efficiency, reduce content wastage, and boost content engagement.

Analytics 167

Analytics Content Lead Ranking Buying Cycle 167

Zoominfo

JUNE 11, 2021

Above all, sales reps should master how to convey the value of their product and expected outcomes instead of waiting for a return to business travel and fancy dinners, said Will Frattini, director of new business sales at ZoomInfo. “I Cold calling has become even more effective.” — Zach Stoia, account executive, ZoomInfo.

Zoominfo 130

Zoominfo Cold Calling Intent Signal Marketing & Strategy 130

Zoominfo

JUNE 11, 2021

Above all, sales reps should master how to convey the value of their product and expected outcomes instead of waiting for a return to business travel and fancy dinners, said Will Frattini, director of new business sales at ZoomInfo. “I Research analyst firm Forrester pegged increased use of videos by sales teams as a trend for 2021.

Zoominfo 130

Zoominfo Cold Calling Intent Signal Work Management 130

Top Rank Marketing

AUGUST 30, 2023

For over 22 years , TopRank Marketing has had the honor of helping a diverse selection of the world’s top B2B marketers and major global brands elevate beyond merely being competitive, to truly standing out from the crowd with creative and award-winning successes. Don’t be afraid to get creative and lean into the unknown.

Enterprise Management 97

Enterprise Management B2B Marketing Work Management Marketing Management 97

Zoominfo

AUGUST 19, 2018

In a 2010 blog post, we state that in order to stay viable, B2B companies need to hire a social media manager. According to one recent study, 93% of B2B marketers reported social media as the most utilized marketing tactic of their teams ( source ). Emerging trends. Own your social media strategy. Content type. Scheduling.

Social Media 174

Social Media Work Management Marketing Management Media 174

Zoominfo

JULY 13, 2020

Learn how: [link] — ZoomInfo (@ZoomInfo) July 29, 2014. Customer data can come from a range of sources including: Website analytics Social listening tools Digital surveys Social media Contact databases. If you’re working for a B2B company, you likely have access to large databases, full of customer data.

Ad Building 213

Ad Building Buyer Personas Zoominfo Paid Search Agency 213

Zoominfo

DECEMBER 3, 2019

It is composed of statistics, data mining, algorithms, and machine learning to identify trends and behavior patterns. When applied to sales and marketing, predictive analytics forecasts companies most likely to buy or take future action relevant to your business. Predictive intelligence falls under the artificial intelligence umbrella.

B2B Marketing 100

B2B Marketing Lead Scoring Lead Ranking B2B 100

Zoominfo

JUNE 28, 2023

At ZoomInfo, we think of go-to-market as encompassing the entire revenue-generating lifecycle: a cohesive motion that targets ideal customers through aligned sales and marketing strategies, built with high-quality data, seamless outreach and engagement, and scalable automation and orchestration. What is a Go-to-Market Strategy?

Marketing Analytics Tools 130

Marketing Analytics Tools Ideal Customer Profiles Work Management Marketing & Strategy 130

SalesIntel

MARCH 8, 2023

According to HubSpot , 61% of B2B marketers say generating traffic and leads is their most difficult task. B2B intent data providers can solve both problems. According to an InboxInsight study, 26% of B2B marketers utilize exclusively first-party data, 19% use only third-party data, and 55% use a combination.

Intent Data 52

Intent Data Ideal Customer Profiles Intent Bombora 52

Customer Experience Matrix

DECEMBER 13, 2020

As with digital advertising, the pandemic has accelerated an existing trend, achieving in months digital transformations that would otherwise have taken years. Intent data has been a particular focus with recent announcements from TechTarget , ZoomInfo , Spiceworks Ziff Davis , and Zeta Global. blockchain will quiet down.

Marketing AI 367

Marketing AI Privacy Peer-to-peer Work Management 367

DealSignal

JULY 17, 2023

In a Nutshell: DealSignal vs Seamless AI When choosing the right B2B data provider, global data coverage is a key factor for companies looking to go-to-market across multiple market segments, multiple industries, and international geographies. Why B2B Data Engines Matter Data has become one of the most valuable assets for many companies.

B2B 52

B2B Ideal Customer Profiles Budget Programs Zoominfo 52

DealSignal

JULY 19, 2023

In a Nutshell: DealSignal vs Seamless AI When choosing the right B2B data provider, global data coverage is a key factor for companies looking to go-to-market across multiple market segments, multiple industries, and international geographies. Why B2B Data Engines Matter Data has become one of the most valuable assets for many companies.

Ideal Customer Profiles 52

Ideal Customer Profiles B2B Budget Programs Comparison 52

DealSignal

JULY 19, 2023

In a Nutshell: DealSignal vs Seamless AI When choosing the right B2B data provider, global data coverage is a key factor for companies looking to go-to-market across multiple market segments, multiple industries, and international geographies. Why B2B Data Engines Matter Data has become one of the most valuable assets for many companies.

Ideal Customer Profiles 52

Ideal Customer Profiles B2B Budget Programs Comparison 52

SalesIntel

FEBRUARY 9, 2023

Actionable contact and prospecting information may be the most significant piece of the “success” or “failure” puzzle in B2B sales. A reliable B2B data provider can help you understand other firms better, make informed decisions, develop new business prospects, and support marketing and sales teams.

Sales Management 52

Sales Management B2B Sales Top of Funnel Sales Qualified Leads 52

Zoominfo

DECEMBER 19, 2018

As we regularly remind readers on the ZoomInfo blog—the inception of the Internet brought about the sharing of information at a never before seen rate. The Moz YouTube channel is brought to visitors by Moz.com—the popular marketing analytics software for SEO, link building, social media, and branding. Entrepreneur.

Youtube 220

Youtube Advertising Channels Work Management Marketing Attribution 220

Zoominfo

SEPTEMBER 23, 2020

And it’s a crucial feature of any successful B2B business. Accurate Data Intelligence : Data is incredibly important when it comes to identifying market trends and understanding pricing and distribution models of your product. Is ZoomInfo an integral part of your GTM strategy? GTM motions can fail for a variety of reasons.

Marketing Analytics Tools 100

Marketing Analytics Tools Ideal Customer Profiles Zoominfo Marketing & Strategy 100

Zoominfo

MAY 3, 2020

The modern B2B customer journey is more complex and multilayered than ever before. Several popular analytics platforms allow you to build marketing attribution models—but the most common and cost-effective method is to leverage Google Analytics conversion tracking.

Marketing Attribution 130

Marketing Attribution Multi-Touch Attribution Paid Content Allocation 130

Zoominfo

JUNE 4, 2018

B2B marketers beware: Marketing vanity metrics are easy on the eyes but only skim the surface when it comes to actual value. As you review conversion data in your preferred analytics platform, take note of the social networks that deliver the highest number of qualified leads. But, fear not dear marketer! Unique users. Bounce rate.

Work Management 234

Work Management Marketing Management B2B Thought Leadership Eye-Tracking 234

DealSignal

MARCH 2, 2024

Well-targeted B2B marketing hinges on precise audience insights. All of these intent signals once aggregated and organized, can paint a very accurate picture of your audience’s current interests, ongoing and upcoming trends, and specific wants that need addressing, or problems in need of solving.

Intent Data 52

Intent Data Intent Intent Leads Ideal Customer Profiles 52

Martech

OCTOBER 5, 2022

Tools that organize and manage all of that response data, from foundational CRM platforms to marketing analytics and data enrichment. ZoomInfo illustrates how B2B marketers are accessing this capability. Data management / analytics. Processing and interpreting intent data is an example. Platform selection.

Intent Data 93

Intent Data Marketing Management Word of Mouth Customer Satisfaction 93

Zoominfo

JULY 18, 2022

B2B buyers spend 27% of their purchase consideration time conducting independent research online , compared to only 5–6% with a sales rep. B2B buyers consume an average of 13 pieces of content before choosing a vendor with 53% of that content found on social media. Top 10 Social Selling Tools 1. What about integrations?

Tools 100

Tools Work Management Marketing Management Cross-Selling 100

Zoominfo

JULY 26, 2018

During each sprint, the team uses data and analytics to track results in real-time so they can rapidly adapt their strategy for their next iteration. Agile marketing is far more than a buzzword or flash-in-the-pan trend– it’s an effective and necessary marketing strategy with many proven benefits.

Planning 178

Planning Zoominfo Work Management Marketing & Strategy 178

Zoominfo

JUNE 20, 2018

The marketing tech landscape changes constantly as new trends emerge and innovative tactics catch on as effective marketing strategies. Think B2B data companies, corporate contact database services, sales prospecting tools, data maintenance services, and much more. Market Intelligence. 7. Content marketing.

Marketing Automation Services 170

Marketing Automation Services Allocation Budget Programs Marketing Management 170

Zoominfo

OCTOBER 5, 2021

As we regularly remind readers on the ZoomInfo blog—the inception of the Internet brought about the sharing of information at a never before seen rate. Moz The Moz YouTube channel is brought to visitors by Moz.com—the popular marketing analytics software for SEO, link building, social media, and branding.

Youtube 100

Youtube Advertising Channels Work Management Marketing Management 100

SalesIntel

FEBRUARY 26, 2024

If you’re searching for a comprehensive solution for prospecting and maintaining a contact database for your growing business, you may have encountered ZoomInfo. Here, we will explore ZoomInfo’s pricing and plans to help you determine whether the investment is worthwhile for your business needs. What is ZoomInfo’s Pricing?

Zoominfo 52

Zoominfo Pricing Price Ideal Customer Profiles 52