Zoominfo

DECEMBER 19, 2018

While this is partially a result of Google’s ownership of YouTube, it’s also due to the sheer amount of video content being published these days. Now, in cases where they once turned to Google for answers, people now choose to turn to YouTube to find answers in video format. Featured Video: How I Collect (And Organize) Testimonials.

Youtube 220

Youtube Advertising Channels Work Management Marketing Attribution 220

Marketri

NOVEMBER 8, 2023

Success in the world of B2B marketing is a fusion of art and science, creativity, and data-driven strategy. We help B2B companies achieve predictable, profitable growth through the execution of data-driven marketing strategies. Host the videos on your company or brand YouTube channel.

Marketing AI 62

Marketing AI SEO Trends Marketing Budget 62

Top Rank Marketing

DECEMBER 1, 2023

Social Media Today Industry Jargon Is the Silent Killer of B2B Marketing 88 percent of B2B decision-makers have said that jargon, marketing clichés, and tired buzzwords such as “disruptive” harm the credibility of brands, and Adweek recently took a look at how using the wrong words can have negative consequences in B2B marketing.

B2B Marketing 100

B2B Marketing Search Marketing B2B Multi-Channel 100

Webbiquity

MARCH 31, 2022

B2B marketers are expected to wear many hats. For B2B marketers, staying on top of the latest digital marketing strategies is not just a job requirement, but a matter of corporate survival. Here are eight B2B marketing strategies that can make a big difference today. With B2B marketing, it’s all about value.

Marketing Budget 289

Marketing Budget Enterprise Management Sales Management Work Management 289

Binary Demand

FEBRUARY 26, 2024

The new era of B2B demand generation companies brings a personalized revolution powered by AI’s insight. Data’s secrets unravel, crafting precise marketing strategies that create trends and seize opportunities with impeccable timing. But how does AI enable B2B demand generation in full swing?

Demand Generation Agencies 98

Demand Generation Agencies Marketing AI Demand Generation Demand 98

Zoominfo

OCTOBER 5, 2021

While this is partially a result of Google’s ownership of YouTube, it’s also due to the sheer amount of video content being published these days. Now, in cases where they once turned to Google for answers, people now choose to turn to YouTube to find answers in video format. Featured Video: How I Collect (And Organize) Testimonials.

Youtube 100

Youtube Advertising Channels Work Management Marketing Management 100

Webbiquity

MAY 25, 2021

As co-founder and CEO of Paladin , he oversees the B2B marketing of a B2C influencer marketing tool. So who better talk to about the similarities and differences between B2C and B2B influencer marketing? The Best Influencer Marketing Platforms for B2B and B2C. How do we apply that through the lens of B2B?

B2B Marketing 336

B2B Marketing Practices B2B SMS 336

The Marketing Blender

MARCH 22, 2024

A robust B2B digital marketing strategy can and WILL drive growth in revenue, reputation, and resilience for your business. Because B2B digital marketing involves targeting a specialized audience, it requires in-depth market research and the use of targeted messaging and content to engage and educate potential business customers.

Paid Content 97

Paid Content Sales Management B2B Marketing Marketing Strategy 97

Marketing Insider Group

NOVEMBER 8, 2021

And YouTube videos can only take you so far. I am not referring to performance analytics. I’m oversimplifying it, but this type of data can help inform the keywords you are bidding on in paid search, and serve as your editorial calendar for any long-form content and YouTube videos you plan on posting. Let me explain.

Buyer's Journey 352

Buyer's Journey PR Content Analysis 352

ClearVoice

NOVEMBER 25, 2022

And for B2B marketers and large enterprises, the cost of lagging behind the content marketing trend curve is too massive to ignore. To help you keep up with the times, here is a compilation of the top 15 trends in content marketing that will shape the industry in 2023. Emerging content marketing trends. Short-form videos.

Top of Funnel 115

Top of Funnel Marketing AI Trends Enterprise Management 115

Marketing Insider Group

DECEMBER 18, 2023

Its analytics also allows real-time monitoring of time spent with your brand’s content. This platform offers insights into trending topics and helps identify influencers who can authentically promote content, significantly boosting engagement and reach. Why YouTube Ads? Why Nativo? Why Outbrain? Why BuzzSumo?

Paid Content 237

Paid Content Distribution Cost Per Thousand Budget Programs 237

B2BMarketing.net

APRIL 18, 2024

In a recent conversation with Dots Oyebolu , Strategy and Marketing Director, Content Allies , a B2B podcast agency, we gained insights into how marketers can strategically harness the potential of podcasts to achieve their business goals. Effective lead generation Podcasts in B2B can serve multiple goals. There needs to be a good fit.”

Ideal Customer Profiles 52

Ideal Customer Profiles Top of Funnel Demand Generation Agencies Ad Building 52

KoMarketing Associates

MAY 25, 2022

In B2B marketing, lead generation is the most crucial step in the sales and marketing pipeline. This is probably why there are thousands of tips, strategies, webinars, and guides telling you how to generate more leads for your B2B business. Does Google Ads Work for B2B? . How to Target a B2B Audience on Google Ads.

Lead Generation 265

Lead Generation Paid Search Agency Google Ads 265

FunnelEnvy

DECEMBER 11, 2023

During the 2000s, video production costs plummeted, bandwidth increased, and B2B videos quickly became a staple for online marketing. After its 2005 launch, YouTube was the dominant video platform until TikTok’s meteoric rise in US popularity from 2018 to the present. How can your business tap into B2B video?

B2B Marketing 62

B2B Marketing Video Marketing Effectiveness Buyer Personas 62

Binary Demand

FEBRUARY 27, 2024

The new era of B2B demand generation companies brings a personalized revolution powered by AI’s insight. Data’s secrets unravel, crafting precise marketing strategies that create trends and seize opportunities with impeccable timing. But how does AI enable B2B demand generation in full swing?

Demand Generation Agencies 52

Demand Generation Agencies Marketing AI Demand Generation Demand 52

Marketing Insider Group

AUGUST 11, 2023

Competitor Analysis: Observing competitors’ social media activities can provide insights into market trends and uncover areas of opportunity. YouTube: Video Marketing and Engagement Dive into YouTube’s video-sharing capabilities and learn how to create and promote video content that resonates with your audience.

Social Networks 186

Social Networks Business Work Management Social Media 186

Marketing Insider Group

DECEMBER 8, 2021

B2B decision makers are not easy to reach. This makes it almost impossible for B2B and tech companies to reach this audience with relevant content. This is not another prediction piece boasting the top 99 content marketing trends to look out for in 2022. B2B Influence. Don’t worry. It’s not cool, fun or exciting.

Enterprise Management 321

Enterprise Management Marketing Strategy Marketing & Strategy Work Management 321

Stevens & Tate

APRIL 1, 2020

With the Coronavirus halting many events, knowing about current and recent marketing trends, is essential. As a result, the following articles come from popular marketing blogs and highlight current marketing trends that we think are worth paying attention to: Noteworthy Marketing News. Recent Marketing Reports, Updates, and Trends.

Trends 76

Trends Emarketing Paid Search Agency Mobile Advertising 76

Envy

JANUARY 28, 2018

Curious as to what the new year has in store for B2B marketing? Needless to say, the GDPR is also poised to make a big impact on B2B marketing and the way we manage customer data. For B2B marketers this meant utilizing a host of affordable and easy-to-use advanced data analytics tools. We expect this trend to continue.

Top of Funnel 98

Top of Funnel Marketing AI Enterprise Management Account Based Marketing 98

Webbiquity

NOVEMBER 15, 2022

For instance, you might write copy for a LinkedIn article, delegate tasks to your team, film a TikTok, and edit video content for YouTube Shorts as part of your regular duties. The post Seven Skills Every Social Media Manager Needs appeared first on B2B Marketing Blog | Webbiquity.

Social Media 308

Social Media Work Management Marketing Management Media 308

Navigate the Channel

SEPTEMBER 15, 2023

With each passing year, new trends emerge, reshaping the landscape and offering fresh opportunities for businesses to connect with their audience. As we step into 2023, it’s time to explore the three digital marketing trends that are set to make a significant impact. #1

Marketing AI 65

Marketing AI Trends Ethics Privacy 65

SocialPilot

JANUARY 15, 2024

Besides, the focus of social media companies on releasing video content tools has also strengthened this trend. For marketers who have second thoughts about investing in video marketing, we have covered the latest trends reported by several studies in this article. More than one billion hours of videos are viewed on YouTube daily.

Statistics 84

Statistics Video Marketing Work Management Paid Search Agency 84

B2B Digital Marketer

FEBRUARY 15, 2024

Balancing the Art of Trust and Technology in B2B Understanding consumer behavior and driving successful marketing strategies. In this insightful episode, host Jim Rembach sits down with Brandon McKee, CEO of Win Big Media, to explore the intricacies of B2B marketing and how to achieve certainty in this dynamic field.

Allocation 52

Allocation Planning B2B Marketing Marketing Budget Creation 52

Webbiquity

FEBRUARY 21, 2023

According to Google Trends, average monthly searches related to influencer marketing have increased 6X since early 2016. Among other differences between B2B and B2C influencer marketing , the consumer side is larger, has more established processes, and has a more extensive ecosystem. billion in 2016 to $16.4 billion in 2022.

Paid Content 266

Paid Content Paid Search Agency Advertising Agencies Work Management 266

Hubspot

JANUARY 5, 2021

And what are some trends to look for in 2021? I think the perception of short-form content on platforms like YouTube is actually around that 10-minute sweet spot because content on YouTube tends to be more comprehensive and longer.". Aside from length, one thing that set short-form videos apart is the trend culture.

Trends 101

Trends Marketing AI Video Marketing Work Management 101

Content4Demand

FEBRUARY 15, 2023

The lucky marketers registered for the 2023 B2B Marketing Exchange have some pretty fantastic sessions in store for them. You’ll meet plenty of your fellow B2B marketers at receptions and networking events—even in the marketplace, where of course you’ll find members of the Content4Demand team at Booth 309. to 11:15 a.m. to 11:55 a.m.

Marketing Analytics Tools 94

Marketing Analytics Tools B2B Marketing Ad Exchange B2B 94

Outgrow

DECEMBER 17, 2020

37 Must-Know Marketing Trends & Statistics Post COVID. A lot has changed and here we are keeping a keen eye on the marketing trends and statistics post COVID. So, we did a fair bit of research and compiled this blog on Marketing Trends & Statistics Post COVID. Content Marketing Trends & Statistics Post COVID.

Statistics 98

Statistics Paid Content Trends Cost Per Click 98

Martech

OCTOBER 30, 2023

Remember, TikTok is a rapidly evolving platform, so it’s important to stay up-to-date with the latest trends and features. There are many possibilities, depending on the human user’s main interests: “You are a B2B social media marketing expert focused on SaaS software for marketers. Please list five numbered steps.

Campaigns 95

Campaigns Top of Funnel Best Practices Marketing AI 95

KoMarketing Associates

JUNE 29, 2016

It is no secret that LinkedIn is a valuable social media platform for B2B marketers. And according to the “LinkedIn Ads Benchmark Report Q3 2015” published by Marketing Mojo, 79 percent of B2B marketers said that LinkedIn was “effective” at generating leads. B2B Technology Marketing Community. Google Analytics.

Linkedin 141

Linkedin B2B Marketing Marketing Analytics Tools Work Management 141

Heinz Marketing

MARCH 4, 2021

Welcome to the first installment of The B2B Marketer’s Quick Start Guide. Blogging/Community Building is also important in B2B marketing however, most companies have a blog on their website and can instead use blogging platform as a means for content syndication, more on that later. Offers solid analytics for businesses.

Paid Content 132

Paid Content Social Media Media B2B 132

Martech

NOVEMBER 11, 2022

Business-to-consumer (B2C) marketing continues to evolve rapidly to keep up with shifting consumer behaviors and trends driven by our digitized world. This article will explain B2C marketing and touch on B2C marketing strategies, challenges facing marketers, and trends for 2023 and beyond. Estimated reading time: 7 minutes.

Digital Asset Management 116

Digital Asset Management Work Management Marketing Management Digital Experience Platform 116

Parse.ly

MAY 12, 2022

Robert shared his expertise on how to effectively use content analytics to drive growth, improve content creation, and optimize digital experiences. That’s where content analytics comes in. The real challenge is collaboration and prioritization, which is where analytics play such a huge role. . WordPress VIP and Parse.ly

Webinar Metrics 72

Webinar Metrics Demand Generation Agencies Planning Trends 72

KoMarketing Associates

APRIL 23, 2019

A B2B social media audit is an overall view into the analytics, performance, behavior, and schedule of your organization’s social media activities. It’s important for B2B organizations to stay active and engaged on social media. Below are 10 questions that should be asked during a B2B social media audit.

Paid Content 141

Paid Content Social Media Media B2B 141

Trade Press Services

SEPTEMBER 18, 2023

Google Analytics Google Analytics is a top tool for measuring website performance. From there, Google Analytics can generate custom reports about this information with specifics about user behavior, number of visitors, page views, bounce rate or average visit duration.

Google 52

Google Ideal Customer Profiles Tools Marketing Analytics Tools 52

SmartBug Media

MARCH 19, 2021

If you’re an inbound marketer in the B2B space, you understand how much time and energy goes into planning and executing your marketing campaigns. of my favorite inbound marketing resources that any B2B marketer can benefit from subscribing to in 2021 and beyond. The Ultimate Guide to B2B Marketing in 2021. What Is Clubhouse?

Paid Content 105

Paid Content Inbound Marketing Resources B2B Marketing 105

Martech

JANUARY 9, 2024

Creators on platforms like YouTube, TikTok and Instagram have loyal followers who trust their opinions. Use tools like social analytics, AI-driven insights and even creator marketplaces to assess their audiences. A B2B brand might have better luck partnering with YouTubers or LinkedIn creators with a business-minded audience.

Advertising Agencies 129

Advertising Agencies Paid Search Agency Marketing & Strategy Marketing Strategy 129

Martech

JANUARY 4, 2024

LinkedIn: Amy Porterfield (28K followers) Instagram: AmyPorterfield (405K followers) YouTube: AmyPorterfield (28.7K He is an author and a recognized expert on consumer behavior and technology trends in the digital engagement space. followers) TikTok: @amy.porterfield (11.4K In your inbox. Business email address Subscribe Processing.

eCommerce 113

eCommerce Multi-Channel Marketing Analytics Tools Broadcasting 113