Tony Zambito

MARCH 24, 2010

  Although it is written from the viewpoint of using ethnography for understanding consumer behavior, there is applicability to the transformation underway in B2B Marketing and Strategy.   I also make this same point in an interview with Stephanie Tilton on her blog Savvy B2B Marketing.   The Connection. .

Buyer Personas 100

Buyer Personas Marketing Strategy Marketing & Strategy B2B Marketing 100

Tony Zambito

OCTOBER 18, 2015

That is, profiling buyers, particularly B2B buyers, in much likeness to when strategic selling burst onto the business scene. What is empowering profiling is the growing presence of data, automation, and analytics. Marketing since has turned to buyer profiling to do so. Buyer Profiling Is Limited In Ability To Support Personalization.

Ideal Customer Profiles 100

Ideal Customer Profiles Profiling Buyer Personas Marketing Management 100

Tony Zambito

NOVEMBER 8, 2015

While in B2B marketplaces, these approaches may represent first-time efforts brought on by rapid changes in digital technologies and buying behaviors. How can companies today map buying experiences and stay on top of shifts in buying trends? Understanding Buyer Interactions Matter.

Buy 100

Buy Buyer Personas Acquisitions Correlation 100

Tony Zambito

AUGUST 14, 2016

As the concept of buyer personas has crept into the conscious of both B2C and B2B Marketing, so has misguided representations of buyer personas become prevalent. A trend in the last few years has been the rise of an operations mentality and function within marketing. Information Overload by Jenny Chisnell. Data Overload.

Buyer Personas 102

Buyer Personas Ideal Customer Profiles Profiling CMO 102

Tony Zambito

JANUARY 29, 2017

In my article Rethinking Buyer Personas In An Era Of Digital Transformation , I presented four trends impacting the state of buyer persona development. Approaches that go beyond the multitude of marketing analytical tools that are being introduced. 6 – Use Analytics To Scale Insights. Often characterized as insights.

Digital Transformation 100

Digital Transformation Buyer Personas Ideal Customer Profiles B2B Thought Leadership 100

Tony Zambito

NOVEMBER 22, 2015

According to recent surveys by PWC, Forrester, IBM , and McKinsey, disruptive trends in customer and buying behaviors are expected to continue over the next five years. New digital technologies are bombarding the C-Suite with promises of data-driven analytics. Advocating promises of revelatory insights through the push of a button.

Buyer Personas 100

Buyer Personas Lead Ranking Buy Research 100

Tony Zambito

MAY 5, 2010

  This annual report serves as a reliable bellwether of trends as indicated by approximately 600 senior marketers surveyed from a cross-section of industries.    This year we’ve seen the advent of social media analytics beginning to surface.    What is really going on is hard to say at the moment. 

Social Media 100

Social Media Buyer Personas Media Marketing Automation Services 100