Tomorrow People

MAY 30, 2022

When it comes to B2B marketing, businesses often focus on customer acquisition. According to a study conducted by Gallup, only 29% of B2B customers are fully emotionally and psychologically engaged with the companies they do business with. 8 tips for marketing to existing B2B customers. That’s where customer retention comes in.

B2B Marketing 156

B2B Marketing Work Management Marketing Management Cross-Selling 156

Tomorrow People

JUNE 7, 2021

Product-led growth (PLG) is becoming an increasingly popular strategy among both B2B and B2C businesses. It’s not the result of reading white papers or attending conferences to discuss a hot new trend or grand concept. Powering bottom-up product-led growth. Product growth comes from direct usage and adoption.

Enterprise Management 156

Enterprise Management Product Work Management Marketing Management 156

Tomorrow People

SEPTEMBER 27, 2022

Once you’ve validated your product, you can then begin desktop research on market trends (data platforms like Kantar or Mintel will help). These trends could be: Political/legal: You might look into how trade restrictions, data privacy laws, and pricing regulations are changing. This is especially important in a B2B context.

Marketing Analytics Tools 156

Marketing Analytics Tools Startups Paid Content Sales Management 156

Tomorrow People

SEPTEMBER 27, 2022

Once you’ve validated your product, you can then begin desktop research on market trends (data platforms like Kantar or Mintel will help). These trends could be: Political/legal: You might look into how trade restrictions, data privacy laws, and pricing regulations are changing. This is especially important in a B2B context.

Marketing Analytics Tools 156

Marketing Analytics Tools Startups Paid Content Sales Management 156