The Point

DECEMBER 12, 2017

Results from Deloitte’s 2017 CMO Survey are out, providing insights into key trends, plans, and opinions from more than 2,800 top marketers. B2B Marketers, particularly those focused on the SMB market, would be wise not to ignore traditional channels in their rush to digital. Photo by Helloquence on Unsplash.

CMO 218

CMO Customer Surveys Analytics Planning 218

The Point

DECEMBER 28, 2017

The guide features insights, projections, and opinions on current challenges, opportunities, and trends from 19 B2B marketing experts and practitioners, including leading executives from Marketo, Oracle, SiriusDecisions, and Forrester Research. DGR) What do you see as the biggest trends in marketing automation in 2018? (HS)

Marketing Report 176

Marketing Report Marketing Automation Automation Demand Generation Agencies 176

The Point

FEBRUARY 25, 2022

But conversations with enough marketers over the years tells me that most B2B organizations, big and small, struggle with some element of their marketing execution. Marketing attribution is a good example. My advice was: if you’re only tracking clicks, track leads. If you’re only tracking leads, track MQLs (and Cost Per MQL).

Class 243

Class Marketing Attribution Advertising Agencies Paid Search Agency 243

The Point

JANUARY 29, 2015

We discussed what’s new, what’s working, and what’s on the horizon in B2B Demand Generation. What is the first B2B marketing strategy that marketers must consider for 2015? (HS) A content map is a very useful exercise and one that every B2B company should initiate and then maintain over time. One is predictive analytics.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand Generation 100

The Point

OCTOBER 20, 2014

I just returned from a few days at Dreamforce in San Francisco, the annual circus-slash-conference hosted by CRM leader Salesforce.com, and was struck by the wave of technologies on display that centered on analytics. Predictive analytics and similar advancements will help close the gap.

Demand Generation Agencies 100

Demand Generation Agencies Lead Gen Marketing Report Research 100

The Point

APRIL 6, 2016

In “ Targeting, Predictive Tools & Intent Data Are Key Trends in Email Marketing Evolution ,” DGR’s Brian Anderson provides a comprehensive overview of the innovative techniques and tools contributing to changes in the way that B2B marketers utilize email marketing as part of their overall demand generation mix.

Account Based Marketing 100

Account Based Marketing Analytics B2B Mobile Advertising 100

The Point

JULY 26, 2017

For a stark reminder of what an email looks like when you don’t drive action adequately, see the campaign below from Verint , a New-York based analytics company. Most of the copy is either a tired recitation of product messaging, or a bland commentary on market trends. Here, however, it’s just a lengthy recitation of fact.

Copywriting 90

Copywriting Demand Generation Agencies Demand Generation Click Rate 90