Lattice

DECEMBER 1, 2015

So as we look towards 2016 and everyone begins to predict what the upcoming trends are, I wanted to understand what trends are in store for the beloved martech stack. If there’s one thing a marketing operations manager is passionate about, it’s their technology stack.

Marketing Automation Services 100

Marketing Automation Services Marketing Management Ad Exchange CAN-SPAM 100

Lattice

NOVEMBER 24, 2015

Impact is What Matters Now: In the opening keynote analysts Jay Famico and Jason Hekl made the bold statement that in B2B we are too consumed with activity. Predictive as a Key Capability : I admit, I’m not just writing that predictive is a main trend for marketers because I work for a predictive marketing company.

Enterprise Management 100

Enterprise Management B to B Work Management B2B Thought Leadership 100

Lattice

DECEMBER 28, 2015

Trends within the predictive marketing and sales space move quickly and 2015 was all about intent data. ABM is arguably the hottest topic in B2B marketing right now. Gartner’s Market Guide on Predictive Analytics. We also created and published over 90 blogs and 10 ebooks. The Shift to Account-based Marketing.

Top of Funnel 60

Top of Funnel Account Based Marketing Cross-Selling Intent Data 60

Lattice

OCTOBER 5, 2016

Business Intelligence was the last successful analytics killer-app in the enterprise. BI systems are built on middle-school math and while they are very useful, they are not analytically hard. We first introduced an AI-based X-sell/Up-sell recommender for B2B sales & marketing in 2010. This approach does not work.

Marketing AI 190

Marketing AI Marketing Automation Services B2B Sales Lead Ranking 190