Digital B2B Marketing

OCTOBER 4, 2011

The current trend in digital media is to move online advertising to trading desks, ad exchanges or real time bidding platforms. However, for enterprise B2B marketers, these approaches are not mature enough to broadly support demand generation marketing. Have you had a different experience with audience targeting for enterprise B2B?

Demand Generation 100

Demand Generation Demand Buy Generation 100

Digital B2B Marketing

NOVEMBER 21, 2013

B2B marketers are undervaluing Twitter’s contribution to their business. That’s hard to believe at a time when many B2B marketers are glomming on to Twitter like it’s the last shiny object opportunity they will ever have (even turning to spamming ), but it’s true. How many website visits? How many purchases?

Twitter 100

Twitter Marketing Analytics Tools Social Networks Social Media 100

Digital B2B Marketing

DECEMBER 13, 2011

What are B2B marketers biggest measurement challenges? What are the trends they are looking towards in 2012? How do they effectively communicate results within the organization? We tackled these and other questions during the weekly #B2Bchat discussion on Twitter on December 8, 2011.

B2B Marketing 100

B2B Marketing B2B Marketing Analytics Tools Twitter 100

Digital B2B Marketing

JULY 26, 2011

I’m analytical. I started my career in analytical disciplines. When I put on a media planning and buying hat, this and my analytical side drive planning. My Christian outlook and modern marketing trends are converging here, and I love it. I work with B2B clients on media and integrated marketing programs.

Paid Search Agency 100

Paid Search Agency Planning Advertising Agencies Ad Exchange 100

Digital B2B Marketing

FEBRUARY 23, 2012

Some of the approaches here use Google Analytics or WordPress statistics, the measurement solutions I use here on B2B Digital Marketing. In Google Analytics, go Traffic Sources > Sources > Referrals and select “t.co” from the list of sources. You will get a report of visits from each t.co-shortened

Twitter 100

Twitter Linkedin Stats Marketing Analytics Tools 100

Digital B2B Marketing

FEBRUARY 5, 2013

Forgetting the Trend. As a marketer, your opportunity is anticipating or responding to the trend. Key questions: Are you ready for the where the trend is going? Is there a trend you have missed and need to react to now? Is there a trend you have missed and need to react to now?

Research 100

Research Advertising Benchmark Blast Campaigns Customer Surveys 100

Digital B2B Marketing

MARCH 25, 2011

For B2B marketers, LinkedIn cannot be ignored. Does LinkedIn have a defensible advantage as a B2B media player as they go into an IPO? Here are five reasons I believe LinkedIn has performed well, and what it means for LinkedIn’s future as a B2B media powerhouse. LinkedIn has tremendous B2B data for targeting advertising.

Linkedin 100

Linkedin Media B2B Digg 100