Biznology

NOVEMBER 14, 2019

The current trend is automation with no human relationships. For B2B, this is even more important: we tend to forget that people are people, not just “business buyers.”. 14:00 What does this mean for B2B companies? That the needs and expectations of our customers are seriously far off from where companies think they are.

Paid Search Agency 91

Paid Search Agency Companies Customer Satisfaction Privacy 91

Biznology

OCTOBER 31, 2012

B2B marketing is no different–what are the myths that we might believe that are possibly guiding our actions in the wrong direction? With a tip of the hat to Bob Bly, whose June article in Target Marketing magazine dispels 7 B2B marketing myths, I’d like to tackle some myth-busting of my own. .

Sales Management 80

Sales Management B2B Marketing B2B Paid Search Agency 80

Biznology

FEBRUARY 2, 2015

If you want a really fast return on investment for something innovative, just take two trends that are bringing value and figure out how to put them together. Every B2B company I know is pulling all the stops out in marketing automation. What trends are you watching? Today’s case in point? Like this post?

Marketing Automation Services 80

Marketing Automation Services Marketing Automation Automation Lead Ranking 80

Biznology

DECEMBER 7, 2015

The new world of B2B data! In the last 10-15 years, we have seen an explosion in B2B data world not only in the amount and availability of data, but the usages as well. This has lead to 5 significant trends in B2B database marketing. This has lead to 5 significant trends in B2B database marketing.

Trends 80

Trends B2B SIC Telemarketing 80

Biznology

JULY 13, 2016

I recently had the privilege to sit in on FIR B2B episode 45 : a podcast by Paul Gillin and David Strom. Any individual can do keyword research with readily available tools such as Google’s Keyword Planner or Trends. It just takes longer, and requires more integration with data from your web analytics system.

Keywords 80

Keywords Marketing Attribution Paid Search Agency Research 80

Biznology

JULY 18, 2016

In today’s B2B world, your prospects don’t want to hear from you until much later in the buying process, so attracting, engaging and nurturing them until they’re ready to talk to a sales person is no longer a nice way to supplement the top of your funnel. Don’t call them, they’ll call you. It’s an absolute must for long-term survival.

Enterprise Management 80

Enterprise Management Work Management Top of Funnel Marketing Management 80

Biznology

JANUARY 26, 2011

The end result: there is no end to the trend in higher click through rates and more sales are being made out of the top two or three ad slots on a page. AG: I'd have to say the power of segmentation and reporting and the direct connections with a much more sophisticated and still-free Google Analytics.

Paid Search Agency 80

Paid Search Agency Paid Content Mobile Advertising Cost Per Click 80

Biznology

OCTOBER 27, 2016

A standout in the B2B marketing field is David Ketchum , CEO of the demand generation agency Current Asia , and author of Big M, little m Marketing: New Strategies for a New Asia. He kindly agreed to share his perspective on B2B developments in Asia. What’s the state of B2B marketing in Asia these days?

Demand Generation Agencies 80

Demand Generation Agencies Marketing Budget Marketing Automation Services B2B Marketing 80

Biznology

NOVEMBER 1, 2017

Most people aren’t, but that’s okay. It doesn’t take much to get ready—mostly an open mind and willingness to learn. What you need to understand first is that artificial intelligence (AI) isn’t some shiny object that solves all problems.

Marketing 120

Marketing B to B Email Marketing Newsletter 120

Biznology

DECEMBER 11, 2018

Salesforce Marketing Cloud now includes email marketing, mobile marketing, social media marketing, digital advertising and analytics–all powered by Einstein, Salesforce’s AI technology. At its core, brands have always had the same goal and still do.

Work Management 112

Work Management Marketing Management Product Paid Search Agency 112

Biznology

JUNE 4, 2014

Customized research and analytics (CSS) might manifest as forward-looking trend reports specific to the brand, or daily tactical listening around key conversations and topics. Staying on top of website analytics is critical to uncovering the right insights. Adopt a test and learn approach for emerging tools.

Impressions 80

Impressions Paid Content Planning Internet Marketing 80