Anything Goes Marketing

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Learning About Web Analytics: Part I

Anything Goes Marketing

If you're a true marketer or a hard-core blogger (or both) you have to be into web analytics. Examining and understanding web analytics is key to this. As a blogger, one of my goals is help others in marketing (specifically B2B marketing) better understand the e-marketing landscape. I'm new to Web Analytics, Where do I start?

Analytics 100
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Landing Page Strategies and Lead Qualification

Anything Goes Marketing

Check out the Top 7 Landing Page Strategies on the Google Analytics blog. In the B2B world having a form that asks very specific questions related to your product can qualify someone out who really doesn't care to fill out all of these questions. This may seem difficult but by reviewing your data, you can look for trends.