Navigate the Channel

JANUARY 8, 2024

If using micro-moments, storytelling and video aren’t part of your plan, let’s re-visit these digital marketing trends and their importance in every business strategy now. Micro-moments Micro-moments are a prevailing trend in digital marketing, redefining the way brands and consumers engage in a zipper-paced, mobile-centric world.

Trends 123

Trends Marketing & Strategy Marketing Strategy Paid Search Agency 123

Launch Marketing

OCTOBER 18, 2023

Boosting traffic and generating leads should always be top of mind. Whether it is a website redesign or a new launch, gaining traffic is the first step on the path to lead generation and conversion success. There are several crucial steps to take to ensure your website boosts traffic and lead generation.

Lead Generation 127

Lead Generation Traffic Marketing Websites Lead Scoring 127

Marketing Insider Group

JUNE 22, 2020

Those insights lead to one of the biggest trends in Content Marketing: we need to develop content for the every stage of the buyer journey. In this article, we look at some B2B content marketing data to point to the biggest trends. The State of B2B Content Marketing. Few companies have too much product content.

Top of Funnel 288

Top of Funnel Buyer's Journey Trends Lead Scoring 288

Marketing Insider Group

JANUARY 24, 2023

One question on the minds of many B2B Marketers right now is whether we should be funding new approaches like AI, VR, AR, or maybe even Tiktok (good god, no!) So let’s dive into 3 B2B Marketing strategies that you should double down on this year B2B decision makers are not easy to reach. Don’t worry.

Enterprise Management 200

Enterprise Management Marketing Strategy Marketing & Strategy B2B Marketing 200

BOP Design

MAY 16, 2022

Google Analytics is an extremely useful tool when it comes to SEO for your B2B website. Google Analytics provides valuable information and data that your business can use to monitor and improve SEO performance. Here are 4 questions to ask when going through Google Analytics to see if there are any areas for SEO improvement.

Marketing Analytics Tools 109

Marketing Analytics Tools Analytics SEO Google 109

Hubspot

APRIL 6, 2023

If you’re a B2B company, ecommerce is a necessity for your business. As a McKinsey & Company study found, 65% of B2B companies sold exclusively online in 2022. B2B ecommerce strategies also differ greatly from B2C (business-to-consumer) ecommerce. In this post, we highlight the top 10 for 2023: 1.

eCommerce 69

eCommerce Trends B2B Budget Programs 69

KoMarketing Associates

MAY 25, 2022

In B2B marketing, lead generation is the most crucial step in the sales and marketing pipeline. This is probably why there are thousands of tips, strategies, webinars, and guides telling you how to generate more leads for your B2B business. Does Google Ads Work for B2B? . How to Target a B2B Audience on Google Ads.

Lead Generation 265

Lead Generation Paid Search Agency Google Ads 265

The Lead Agency

AUGUST 20, 2020

B2B marketing has undergone a dramatic change in the last 5-10 years. Previously, the key focus of B2B marketing was networking with the objective of securing a face-to-face meeting with the relevant C-level executive in the target company. This was a clear differentiator that separated B2B from B2C marketing.

Marketing AI 83

Marketing AI Trends B2B Marketing Paid Search Agency 83

Top Rank Marketing

NOVEMBER 13, 2023

For B2B brands, having a content marketing program tends to be a given. But one of the challenges of having a baseline assumption is that it can be easy to lose sight of why content marketing became such a cornerstone of B2B marketing in the first place. It can play a critical role!

B2B Marketing 115

B2B Marketing Top of Funnel Content Marketing Brand Identity 115

The Marketing Blender

MARCH 22, 2024

A robust B2B digital marketing strategy can and WILL drive growth in revenue, reputation, and resilience for your business. Because B2B digital marketing involves targeting a specialized audience, it requires in-depth market research and the use of targeted messaging and content to engage and educate potential business customers.

Paid Content 97

Paid Content Sales Management B2B Marketing Marketing Strategy 97

Trade Press Services

MARCH 11, 2024

Industry editors and society directors, they have 37 years of B2B publishing experience between them. Cory Sekine-Pettite Cory Sekine-Pettite is president of ASBPE and an award-winning, Atlanta-based editor with more than 25 years of experience in traditional news reporting and B2B publishing.

B2B Thought Leadership 109

B2B Thought Leadership Conversion B2B Thought Leadership 109

Marketing Insider Group

MAY 12, 2021

Did you know that over 80% of business-to-business (B2B) marketing teams have a content marketing strategy? Measuring social media engagement allows you to keep a pulse on what is trending, what users care about, and more. Monitoring website traffic is another great way to track the ROI of your content marketing.

Work Management 280

Work Management B2B Marketing Marketing Management Budget Programs 280

ClearVoice

NOVEMBER 25, 2022

And for B2B marketers and large enterprises, the cost of lagging behind the content marketing trend curve is too massive to ignore. To help you keep up with the times, here is a compilation of the top 15 trends in content marketing that will shape the industry in 2023. Emerging content marketing trends. Short-form videos.

Top of Funnel 115

Top of Funnel Marketing AI Trends Enterprise Management 115

Tiecas

MARCH 21, 2024

B2B industrial marketing presents unique challenges compared to other forms of B2B marketing. Longer sales cycles, complex technical products, and a highly analytical buyer persona are just a few factors that set it apart. Source ] So, what does this mean for B2B industrial marketers?

Tactics 75

Tactics B2B Marketing Webinar Metrics Marketing Strategy 75

Webbiquity

AUGUST 7, 2018

The final stage of the content marketing “circle” is analytics: the measurement and evaluation of the results of content marketing activities which feeds back into the first stage, content planning, in order to support data-driven strategic decisions. Web Analytics Tools.

Marketing Analytics Tools 205

Marketing Analytics Tools Class Budget Programs Analytics 205

FunnelEnvy

MAY 29, 2023

For most B2B marketers, Google Analytics (GA) is a foundational part of their stack. Google’s long-running web analytics platform emphasizes universal compatibility, meaning it often serves as the connective tissue between different elements and software applications you use in your marketing.

Marketing Analytics Tools 76

Marketing Analytics Tools Top of Funnel Analytics Google 76

Marketing Insider Group

SEPTEMBER 9, 2020

What is the measure of your B2B marketing campaign’s success? As a CMO or director of digital marketing, you can use a handful of B2B marketing metrics to answer them. Quick Takeaways: If you’re not tracking B2B marketing metrics, you are playing a guessing game, with a likelihood of more losses than hits. Website Traffic.

Cost per Lead 258

Cost per Lead ROMI CPL Churn Rate 258

Conductor

DECEMBER 21, 2021

The skyrocketing level of competition means enterprise leaders must embrace emerging and current eCommerce trends in 2022 to grab their share of an ever-growing market. Kaleido Intelligence predicts that spending on B2B and B2C eCommerce will reach $6 trillion in 2022 , up from $4.8 Analytics, machine learning, and AI.

eCommerce 111

eCommerce Trends Enterprise Management Marketing AI 111

Marketing Insider Group

APRIL 17, 2023

90.63% of Content Gets No Traffic From Google. Whether your content is poorly aligned with search intent or lacking the right amount of backlinks, you have to optimize your content to rank on SERPs if you want to generate organic search traffic. At MIG, we use Google Analytics to analyze both our own and clients’ SEO ROI.

Paid Search Agency 335

Paid Search Agency Content Marketing Lead Scoring Lead Ranking 335

Martech

JANUARY 26, 2023

For example, data in a Google Analytics dashboard might show that a paid advertisement resulted in 15K clicks to a landing page. Therefore, companies must collect and analyze data from all sources — digital, social media and audience analytics. Digital analytics provides performance-based metrics based on a campaign in the market.

Paid Content 142

Paid Content Enterprise Management Work Management B2B Marketing 142

New North

MARCH 17, 2023

While there are valuable elements in each school of thought, growth marketing has quickly become the strongest path to success for B2B companies. What Is B2B Growth Marketing? Growth marketing is customer-focused: it uses intricate data analytics to reach more of the target audience.

Marketing AI 52

Marketing AI Trends B2B Marketing Planning 52

Brandpoint

APRIL 13, 2023

It’s no secret that video content is the name of the game when it comes to generating social media impressions, engagement and traffic. Here’s a fantastic example done by HubSpot that is both engaging and informative for a B2B audience. These can be as short as 20 seconds, but generate a lot of traffic to your web page.

Social Media 118

Social Media Traffic Top of Funnel Media 118

Webbiquity

OCTOBER 17, 2023

These studies are packed with trends and insights related to content marketing, social media management, and advertising on Meta platforms. The economy (16%) and analytics (12%) trail considerably at second and third. LinkedIn is, of course, the top social media platform for B2B marketers. earns $78,475 per year.

Social Media 309

Social Media Stats Marketing Report Paid Search Agency 309

Launch Marketing

DECEMBER 14, 2022

Blogging remains an important and effective B2B content marketing tactic, but with so many competitors, it is difficult to stand out. Standing out and gaining readership can go a long way in generating awareness, traffic and overall leads to your website or wherever your blog may be featured on. What Is Trending Now?

Paid Search Agency 113

Paid Search Agency B2B Marketing Content Marketing B2B Thought Leadership 113

Heinz Marketing

DECEMBER 27, 2023

In this blog post, we’ll explore the vital metrics and analytical techniques that can help you measure and enhance the success of your content marketing strategies. The Role of Metrics in B2B Content Marketing First things first: Why bother with metrics? Are you capturing the attention of your intended audience?

B2B Marketing 62

B2B Marketing Top of Funnel Lead Ranking Planning 62

KoMarketing Associates

SEPTEMBER 22, 2021

In order to strengthen your strategy, you’ll want to stay up to date with the latest trends and statistics. Why This Stat is Important: In the wake of COVID-19, many aspects of B2B marketing had to shift – this includes content. 2021 B2B Marketing Mix Report. 2021 State of B2B Digital Marketing.

Budget Programs 206

Budget Programs Marketing Budget Creation Statistics Allocation 206

Top Rank Marketing

JANUARY 31, 2024

B2B marketers who wish to optimize their social media spend should first invest in understanding the intrinsic link between these platforms and their users. Perhaps the most compelling statistic we’ve found is from Insider Intelligence, which shows that 60% of B2B marketers named social media as the most effective channel for driving revenue.

Social Media 93

Social Media B2B Marketing Social Marketing B2B Thought Leadership 93

Marketing Insider Group

AUGUST 7, 2023

When I created my own B2B Marketing Blog almost 14 years ago, I looked out across the web and asked “what do I have to say that is unique, valuable and helpful?” In the ever-evolving world of B2B marketing , staying ahead of the curve is essential for success. B2B marketing blogs. And where did I find it?

B2B Marketing 138

B2B Marketing Paid Search Agency Marketing Agencies 2 B2B Thought Leadership 138

Marketing Insider Group

AUGUST 11, 2023

Increased Traffic: By sharing content on social media, businesses can drive more traffic to their websites, enhancing opportunities for conversion. Competitor Analysis: Observing competitors’ social media activities can provide insights into market trends and uncover areas of opportunity.

Social Networks 179

Social Networks Business Work Management Social Media 179

BOP Design

NOVEMBER 10, 2021

B2B marketing metrics are critical components to the success of your organization. Read on to find out five metrics that you should be tracking to ensure your website and B2B marketing campaigns are performing to their full potential. B2B Website Traffic. Engagement Rate.

B2B Marketing 89

B2B Marketing Marketing Analytics Tools B2B B2B Thought Leadership 89

SalesGrape

OCTOBER 10, 2023

Telemarketing vs. Digital Marketing: Which Drives Better B2B Leads? In today’s competitive business landscape, generating high-quality leads is crucial for the success of any B2B company. Businesses can track metrics such as website traffic sources, conversion rates, click-through rates, and more.

Telemarketing 86

Telemarketing Paid Content Sales Qualified Leads B2B Marketing 86

KoMarketing Associates

MARCH 29, 2018

At the same time, having targeted and relevant organic visibility is vital to the overall success of a B2B organization. When determining the best approaches to drive organic visibility, there are several SEO tools that should be used to help make more informed decisions and guide B2B marketing strategies. Google Analytics.

SEO 174

SEO Tools B2B Marketing Analytics Tools 174

Marketing Insider Group

DECEMBER 17, 2019

B2B marketing has a bad reputation. If you think about the first words that pop into your head when you think about B2B marketing, they’re probably “corporate”, “dull”, “old school”, “safe”, and similar. B2B marketers have additional challenges, of course. B2B products tend to be much more complex and at a higher price point.

Tactics 271

Tactics B2B Marketing Work Management Planning 271

BOP Design

FEBRUARY 3, 2023

Talking about best practices for B2B web design and development is a big topic. You can talk about SEO, page speed, design trends, usability testing, scalability, and so much more. However, in this blog, let’s take a few steps back and take a high-level look at your upcoming B2B website design project.

Planning 103

Planning Marketing Websites B2B Paid Search Agency 103

Marketing Insider Group

JUNE 9, 2020

According to CMI, only 9% of B2B marketers believe that their content strategy is effective. Although most B2B small businesses use content marketing, most of them are a total flop. It’s not only B2B businesses that fail. Quick Takeaways: Always-on content marketing keeps you ahead of the trends. You optimize over time.

Campaigns 307

Campaigns B2B Thought Leadership Content Marketing Advertising Agencies 307

Marketing Insider Group

JANUARY 25, 2021

The state of SEO is evolving, and agencies must be aware of these changes and how to leverage emerging trends. percent of all search traffic in the U.S. Most website traffic comes from organic search, at 53.3 B2B buyers start with a search 71 percent of the time. B2B buyers start with a search 71 percent of the time.

Paid Search Agency 346

Paid Search Agency Advertising Agencies Ad Agencies SEO 346

Varicent

DECEMBER 7, 2021

And you set these figures and values by analyzing historical sales data to understand the trends and drivers for closing business, as well as applying your own experience and insight, right? A better understanding of purchasing trends and behaviors helps companies consistently provide better sales forecasts.

Forecasting 98

Forecasting Analytics Work Management Marketing Management 98