Hubspot

APRIL 5, 2023

You’ll also need a thorough knowledge of sales trends and stats to succeed. With a modest, go-get-'em attitude, you can learn the stats you need to know to anticipate what a career in sales has in store for you. Sales Software Stats Being aware of and investing in the right sales software can help you become a top performer.

Stats 78

Stats Enterprise Management Work Management Marketing Management 78

ClearVoice

JUNE 19, 2023

Here are some important 2023 content marketing statistics related to ABM: 46% of B2B marketers are still experimenting with piloting, measuring, and refining their ABM approach. ( Combining AI and other advanced analytics techniques to improve decision-making. KO Marketing ) 80% of marketers intend to increase their ABM budget.

Marketing AI 98

Marketing AI Stats Account Based Marketing Content Marketing 98

Marketing Insider Group

MAY 12, 2021

Did you know that over 80% of business-to-business (B2B) marketing teams have a content marketing strategy? Measuring social media engagement allows you to keep a pulse on what is trending, what users care about, and more. These types of tools can help to shrink mountains of data into easy-to-read insights and stats.

Work Management 280

Work Management B2B Marketing Marketing Management Budget Programs 280

PureB2B

APRIL 6, 2022

In B2B sales, actionable contact and prospecting information might be the most important piece of the “success” or “failure” puzzle. Buyer intent data has become an effective and powerful analytical tool for B2B marketers. Intent data is used by over 40% of B2B sales leaders to enrich their CRM.

Intent Data 62

Intent Data Intent B2B Sales Stats 62

distribion

NOVEMBER 9, 2016

We have scoured the internet and collected a list of email marketing trends and stats that we have incorporated into our latest ebook, Reply All: Flat-Out Fundamental Insights into Crafting Compelling Emails that Deliver. A/B testing to track reader responses and successful email analytics. – GetResponse.

Stats 79

Stats Email Marketing Trends Work Management 79

Engagio

APRIL 12, 2024

Consider these two stats: A 5% increase in customer retention produces more than a 25% increase in profit ( Bain & Co. Remember that stat above? Consider this: 75% of customers are willing to spend more to buy from companies with stellar customer service ( Zendesk Customer Experience Trends Report ). Easy, right?

Marketing Management 62

Marketing Management Allocation Lead Ranking DemandBase 62

KoMarketing Associates

NOVEMBER 6, 2014

One thing I love about the KoMarketing team is they keep me up to date on everything that’s happening in the online marketing and B2B space. Each week, multiple news stories are posted featuring the latest trends, reports, and statistics in the B2B world. 94% of B2B Buyers Conduct Research Before Spending ( link ).

Stats 120

Stats B2B Marketing B2B Lead Gen 120

Launch Marketing

DECEMBER 14, 2022

Blogging remains an important and effective B2B content marketing tactic, but with so many competitors, it is difficult to stand out. Looking at the past can be an indicator and measurement of success in B2B marketing. Using analytics software , such as Google Analytics, can show everything from page views to conversions and more.

Paid Search Agency 113

Paid Search Agency B2B Marketing Content Marketing B2B Thought Leadership 113

Marketing Insider Group

DECEMBER 17, 2019

B2B marketing has a bad reputation. If you think about the first words that pop into your head when you think about B2B marketing, they’re probably “corporate”, “dull”, “old school”, “safe”, and similar. B2B marketers have additional challenges, of course. B2B products tend to be much more complex and at a higher price point.

Tactics 271

Tactics B2B Marketing Work Management Planning 271

Webbiquity

AUGUST 13, 2019

Top-performing B2B content marketers put the information needs of their audiences ahead of the company’s sales and promotional message. That’s one of the key findings from the ninth annual report from the Content Marketing Institute and MarketingProfs: B2B Content Marketing 2019: Benchmarks, Budgets, and Trends—North America report.

Work Management 247

Work Management Effectiveness Budget Programs Marketing Management 247

Optinmonster

OCTOBER 29, 2023

It can be difficult to keep up with the constantly changing stats and facts about blogging. If you want to start a blog that makes money , it’s important to be in the loop with the latest trends so that you’re not missing out on any opportunities to increase your traffic or revenue. Let’s dive right in! SEO leads have a 14.6%

Statistics 93

Statistics Paid Content Stats Blogger 93

Hubspot

JANUARY 27, 2020

For example, if you run a B2B firm, you might realize augmented reality isn't a practical technology to research. To give you a bird's eye view of some of the most buzzed-about innovations that could impact marketers in the near or distant future, I've collected 45 stats related to four types of emerging technology. billion ( IDC ).

Marketing AI 99

Marketing AI Stats Enterprise Management Emarketing 99

Webbiquity

JANUARY 19, 2016

And that usage isn’t all selfies and cat videos; both consumer and B2B purchases are influenced by social content. 46% of B2B marketers say they’re not sure whether any social channels have generated revenue for their businesses. 10 Stats About Social Media Demographics. Mary Meeker’s Internet Trends ).

Social Media 100

Social Media Stats Social Marketing CMS Development 100

TrustRadius Marketing

APRIL 21, 2022

We have compiled some of the most important stats for you, in the following categories: Industry stats Customer Service Usage Impact of Help Desks Inside Perspective on Customer Service The Impact of Covid-19 on Customer Expectations Overall Customer Expectations. First, here are the stats. Help Desk High-Level Stats.

Statistics 52

Statistics Trends Customer Satisfaction Stats 52

Sprout Social

DECEMBER 9, 2020

Here are six stats to help agencies improve their processes, keep clients happy and win more business in 2021. . We’ve been hearing for a while that lengthy retainers are being replaced with shorter, project work , and it’s no surprise that COVID-19 has thrown this trend into overdrive. Adaptability is the key to success.

Paid Search Agency 103

Paid Search Agency Advertising Agencies Ad Agencies Work Management 103

Outgrow

DECEMBER 17, 2020

37 Must-Know Marketing Trends & Statistics Post COVID. A lot has changed and here we are keeping a keen eye on the marketing trends and statistics post COVID. So, we did a fair bit of research and compiled this blog on Marketing Trends & Statistics Post COVID. Content Marketing Trends & Statistics Post COVID.

Statistics 98

Statistics Paid Content Trends Cost Per Click 98

Marketing Insider Group

FEBRUARY 5, 2024

Navigating the digital marketing world is like surfing – you need to catch the right wave to successfully ride the trends. Diving into the freshest digital marketing stats is crucial for keeping your business and brand not just afloat, but sailing ahead. WARC) 94% of B2B marketers implement ABM strategies.

Paid Content 219

Paid Content Stats Marketing Budget Webinar Metrics 219

SocialPilot

JANUARY 15, 2024

Besides, the focus of social media companies on releasing video content tools has also strengthened this trend. For marketers who have second thoughts about investing in video marketing, we have covered the latest trends reported by several studies in this article. Social Media Video Stats for Facebook 45. Here we go!

Statistics 84

Statistics Video Marketing Work Management Paid Search Agency 84

sagefrog

DECEMBER 6, 2023

As another year passes since our last insightful dive into the trends shaping B2B marketing, we’re thrilled to present the 2024 B2B Marketing Mix Report. The data collected provides a comprehensive snapshot of the current state of B2B marketing, allowing us to draw valuable insights and guide you toward success.

Allocation 52

Allocation Advertising Agencies B2B Marketing Paid Search Agency 52

SalesIntel

NOVEMBER 24, 2021

Buyer intent data is becoming an increasingly effective and powerful analytical tool for B2B marketing leaders. B2B buyer intent data uncovers actionable analytics used to find potential buyers interested in a company’s products/services, and determine what products or services buyers may be interested in.

Buyer Intent 52

Buyer Intent Intent Stats Enterprise Management 52

ViewPoint

FEBRUARY 2, 2011

So at the start of 2011, here are a few bigger trends I see shaping the way B2B marketers will do business in the coming year. It’s true that B2B marketers are embracing social tools as a way to both connect with customers and grow their businesses. In other words: B2B marketers + social = lots of room for improvement.

B2B Marketing 120

B2B Marketing Trends Marketing Management Planning 120

KoMarketing Associates

NOVEMBER 7, 2019

The Content Marketing Institute recently published its “B2B Content Marketing 2020 Benchmarks, Budgets and Trends – North America” report, which showed that just 42% of all B2B marketers have content marketing strategies that are sophisticated in nature. The stats were higher (than last year) for every goal we asked about.

B2B Marketing 121

B2B Marketing Marketing & Strategy Marketing Strategy Work Management 121

Vidyard

SEPTEMBER 27, 2018

Whether you’re trying to sell your boss on making demand creation part of your process, or you’re putting together a new marketing strategy, these stats can help you make a plan that works. Improving strategy effectiveness (42% and improving lead data analytics (41%) are also top-of-mind. Another 31% are talking about it.

Demand Generation Agencies 84

Demand Generation Agencies Demand Generation Stats Demand 84

Zoominfo

DECEMBER 3, 2019

It is composed of statistics, data mining, algorithms, and machine learning to identify trends and behavior patterns. When applied to sales and marketing, predictive analytics forecasts companies most likely to buy or take future action relevant to your business. Predictive intelligence falls under the artificial intelligence umbrella.

B2B Marketing 100

B2B Marketing Lead Scoring Lead Ranking B2B 100

Hubspot

JUNE 15, 2023

In this post, learn more about how B2B salespeople leverage AI, and how you can adopt it into your processes. Table of Contents How do B2B salespeople feel about AI? Top Ways B2B Sales Teams Are Using AI/automation Tips for Building a B2B Sales AI Strategy The Future of AI in B2B Sales How do B2B salespeople feel about AI?

B2B Sales 72

B2B Sales Lead Scoring Lead Ranking B2B 72

KoMarketing Associates

JANUARY 27, 2014

From mobile marketing to content curation and revenue data, here are six statistics B2B marketers must pay attention to in 2014: 1. It’s no secret that content marketing is on the rise for both B2B and B2C, but it’s very interesting that more marketers are looking to invest in curated content ( source ). Evaluate analytics data.

B2B Marketing 120

B2B Marketing Stats Planning Curation 120

sagefrog

NOVEMBER 14, 2023

In Sagefrog’s 2024 B2B Marketing Mix Report , we found that B2B marketers’ top objectives for the year ahead are brand awareness, lead generation, client retention, and sales support. Explore nine essential B2B marketing strategies that can help companies succeed in all of these areas in 2024.

Ideal Customer Profiles 52

Ideal Customer Profiles Paid Content Webinar Metrics Marketing Strategy 52

Heinz Marketing

OCTOBER 12, 2018

From technological advancements in AR/VR to the ever expanding Internet of Things (IoT), B2B marketers have to work hard to stay ahead of the game with marketing trends. To help you make sure your B2B marketing strategy is on-point come the New Year, check out our list of the 6 essential marketing trends for 2019.

Trends 96

Trends Marketing Automation Services Top of Funnel Paid Search Agency 96

DivvyHQ

FEBRUARY 4, 2019

Although it first entered our lexicons more than 50 years ago, “information overload” is all too pertinent in today’s digital business landscape, and especially when it comes to content marketing analytics. Content marketing managers are swimming in analytics. 5 Examples of Actionable Content Marketing Analytics.

Analytics 76

Analytics Top of Funnel Paid Search Agency Content Marketing 76

Marketing Insider Group

MAY 13, 2020

Marketing Week found a similar finding that revealed that only about one-third of B2B CEOs consider marketing an important part of their business. Focus on how well we’re following social media and marketing trends instead of showing the bosses how these trends can generate more business. It might be us.

Trust Marketing 312

Trust Marketing Word of Mouth Advertising Agencies B2B Thought Leadership 312

Webbiquity

JANUARY 2, 2013

The first step to improving digital marketing results is to understand the emerging trends and best practices. This post, along with 79 Remarkable Social Media Marketing Facts and Statistics for 2012 and 87 More Vital Social Media Marketing Facts and Stats for 2012 previously published here, provide a solid foundation for that understanding.

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

Marketing Insider Group

FEBRUARY 15, 2021

Define how it meets the criteria for 10x and look for gaps (outdated stats, broken links, lower readability, etc.) We look at trends, factors impacting the industry, and data, to start. In a post on B2B SMB digital transformation , we understood this wasn’t a new topic. that could lead to opportunity for your content.

Lead Scoring 342

Lead Scoring Lead Ranking Content SMB 342

Oktopost

MAY 30, 2023

Knowing consistent social publishing is transformative for B2B enterprises doesn’t take away from the fact that, without the right strategy, it’s a real drain on time, resources, and energy. Jump to Section Scheduling content Know your audience Repurpose content Work from a centralized platform Put those analytics to use 1.

Social Media 84

Social Media Enterprise Management Media Work Management 84

Adobe Experience Cloud Blog

FEBRUARY 7, 2020

While it can be a challenge to stay ahead of the trends, shifts, and latest developments in marketing at any given moment, we’ve never shied away from a challenge. . But only about one-fourth of all B2B product companies and one-third of B2B s ervice companies can prove the impact of marketing activities on revenues. *.

Marketing Attribution 174

Marketing Attribution Top of Funnel Lead Ranking B2B Thought Leadership 174

SnapApp

APRIL 18, 2016

As marketers are being tasked with providing more in-depth analytics for their various marketing efforts, they’ve looked to technology and tools to simplify their complex to-do lists. Stats About Marketing Technology Stack Growth & Success. What These Stats Mean for Marketers. It makes sense, too. Scott Brinker.

Stats 48

Stats Marketing Automation Services Planning Gartner 48

GreenRope

JUNE 11, 2020

6 of the Hottest Trends in Marketing Automation You Need to Know. Check out this stat: Smart Insights in their survey of B2B marketers found that marketing automation has helped them improve user experience (according to 60% of respondents), lead quality (59%), lead quantity (57%), conversion rate (52%), and departmental alignment (21%).

Marketing Automation Services 52

Marketing Automation Services Marketing Automation Marketing Budget Trends 52

KoMarketing Associates

MAY 9, 2017

The “ 2017 Trends in Personalization ” report from Evergage found that while 96 percent of marketers agree that personalization can help advance customer relationships, 55 percent believe they aren’t getting it right. How are B2B marketers, in particular, using content personalization to their advantage? About Paula Crerar.

Personalization 151

Personalization Work Management Marketing Management B2B Thought Leadership 151