SocialPilot

JANUARY 15, 2024

Besides, the focus of social media companies on releasing video content tools has also strengthened this trend. For marketers who have second thoughts about investing in video marketing, we have covered the latest trends reported by several studies in this article. Common Video Marketing Statistics 1. Here we go!

Statistics 84

Statistics Video Marketing Work Management Paid Search Agency 84

Sprout Social

JANUARY 9, 2024

Enter AI analytics. In this article, we take a deep dive into AI analytics and how it differs from traditional data analysis methods for brand intelligence. What is AI analytics? It is used to identify patterns and trends in data for informed decision-making.

Analytics 111

Analytics Enterprise Management Work Management Business 111

Circle Studio

OCTOBER 26, 2017

Content Marketing Institute and MarketingProfs recently released their B2B Content Marketing: 2018 Benchmarks, Budgets, and Trends—North America research. The eighth annual report is packed with findings collected from B2B marketers representing a full range of industries, functional areas and company sizes.

Statistics 116

Statistics B2B Marketing Trends Content Marketing 116

Webbiquity

MARCH 31, 2022

B2B marketers are expected to wear many hats. For B2B marketers, staying on top of the latest digital marketing strategies is not just a job requirement, but a matter of corporate survival. Here are eight B2B marketing strategies that can make a big difference today. With B2B marketing, it’s all about value.

Marketing Budget 289

Marketing Budget Enterprise Management Sales Management Work Management 289

Stevens & Tate

OCTOBER 31, 2023

Welcome to our October 2023 edition of “What’s Trending,” where we bring you the most relevant marketing news and insights. Stay informed and ahead of the game with our curated collection of marketing trends and reports in fall 2023. Let’s look into some of the most important branding statistics.

Trends 85

Trends Planning Work Management Marketing Management 85

Navigate the Channel

DECEMBER 1, 2023

Predictive analytics, powered by artificial intelligence (AI), has emerged as the deal-changer in the field of marketing that will help companies acquire that edge. By leveraging predictive analytics, you can make informed decisions, optimize your marketing strategies and enhance your customers’ experiences.

Marketing AI 65

Marketing AI Lead Ranking Analytics Work Management 65

Top Rank Marketing

DECEMBER 1, 2023

Social Media Today Industry Jargon Is the Silent Killer of B2B Marketing 88 percent of B2B decision-makers have said that jargon, marketing clichés, and tired buzzwords such as “disruptive” harm the credibility of brands, and Adweek recently took a look at how using the wrong words can have negative consequences in B2B marketing.

B2B Marketing 100

B2B Marketing Search Marketing B2B Multi-Channel 100

Only B2B

AUGUST 11, 2020

So, if you are among the people who don’t want to be left behind, then let’s check the upcoming trends of 2021, that will reshape the telemarketing field and will deliver the maximum benefits. Power Of Analytics In Telemarketing. Analytics In Telemarketing. Use the power of analytics to predict the behavior of the prospect.

Telemarketing 147

Telemarketing Marketing AI Trends Digital Transformation 147

TrustRadius Marketing

APRIL 21, 2022

We also touch on some essential trends to be aware of, including: A Focus on User and Employee Experience Help Desk Proactivity Automation is looking Different. Top 26 Help Desk Statistics. 72% of B2B buyers say the pandemic has increased their customer service expectations. 3 Important Trends in Help Desk and Customer Service.

Statistics 52

Statistics Trends Customer Satisfaction Stats 52

The Lead Agency

AUGUST 20, 2020

B2B marketing has undergone a dramatic change in the last 5-10 years. Previously, the key focus of B2B marketing was networking with the objective of securing a face-to-face meeting with the relevant C-level executive in the target company. This was a clear differentiator that separated B2B from B2C marketing.

Marketing AI 83

Marketing AI Trends B2B Marketing Paid Search Agency 83

PureB2B

JUNE 23, 2021

To stay competitive, communications teams must keep up with industry trends as technology advancements continue to disrupt the B2B marketing space. A complete transformation for your business might not happen by keeping up with the newest B2B tech marketing trends but knowing about them will keep you level with your competitors.

Marketing AI 62

Marketing AI Trends B2B Marketing B2B 62

Navigate the Channel

AUGUST 1, 2023

However, to maximize the effectiveness of email marketing, it’s essential to dive deeper into email analytics. Understanding the Importance of Email Analytics Email analytics offer valuable data and statistics that can provide a wealth of insights into the performance of your email marketing campaigns.

Analytics 65

Analytics Email Marketing Open Rate Click Rate 65

Top Rank Marketing

NOVEMBER 13, 2023

For B2B brands, having a content marketing program tends to be a given. But one of the challenges of having a baseline assumption is that it can be easy to lose sight of why content marketing became such a cornerstone of B2B marketing in the first place. If your content comes across as salesy and pushy, readers will move on quickly.

B2B Marketing 113

B2B Marketing Top of Funnel Content Marketing Brand Identity 113

Porch Group Media

JULY 6, 2021

Here’s a look at 50 amazing statistics on the impact of how data can drive impact marketing success: 1. According to survey by Adobe, the top 3 ways marketers are adding value include the use of CRM data, real-time data from analytics, and by integrating analytics across channels. existing and incoming data. Merkle , 2021).

Statistics 122

Statistics Planning Advertising Agencies Paid Search Agency 122

KoMarketing Associates

MAY 25, 2022

Forbes Insights recently partnered with Glassbox to publish “The Leading Edge of Digital Customer Experience” report, and statistics indicated that 84% of executives now agree that excellence in digital CX is critical to their organization’s survival. Personalized Marketing Content and the Customer Experience.

Marketing Report 245

Marketing Report Marketing & Strategy Marketing Strategy Advertising Agencies 245

Top Rank Marketing

JANUARY 31, 2024

B2B marketers who wish to optimize their social media spend should first invest in understanding the intrinsic link between these platforms and their users. Perhaps the most compelling statistic we’ve found is from Insider Intelligence, which shows that 60% of B2B marketers named social media as the most effective channel for driving revenue.

Social Media 92

Social Media B2B Marketing Social Marketing B2B Thought Leadership 92

Inbox Insight

JANUARY 15, 2024

If B2B marketers focused in the technology industry are able to understand the key challenges businesses face when it comes to digital transformation, they can target them with the right marketing messages, across the right channels, and at exactly the right time to engage, intercept, and ultimately boost sales.

Ideal Customer Profiles 102

Ideal Customer Profiles Marketing Automation Services B2B Marketing B2B 102

Marketing Insider Group

APRIL 17, 2023

Your B2B Website Power Page: Seven Must-Have Ingredients By Lesley Vos Do you know what your company’s power page is? Read our article on the benefits of outsourcing content creation to learn why it makes sense for most B2B businesses. At MIG, we use Google Analytics to analyze both our own and clients’ SEO ROI.

Paid Search Agency 342

Paid Search Agency Content Marketing Lead Ranking Lead Scoring 342

Marketing Insider Group

SEPTEMBER 9, 2020

What is the measure of your B2B marketing campaign’s success? As a CMO or director of digital marketing, you can use a handful of B2B marketing metrics to answer them. Quick Takeaways: If you’re not tracking B2B marketing metrics, you are playing a guessing game, with a likelihood of more losses than hits.

Cost per Lead 260

Cost per Lead ROMI CPL Churn Rate 260

KoMarketing Associates

MAY 11, 2022

Loyalty Research recently partnered with Rep Data to publish the “A Cookieless World: The Shifting MarTech Landscape” report, and statistics indicated that, on average, marketing leaders are making at least five changes to their technology stack as third-party cookies are phased out. Refining the Marketing Data Collection Process.

Marketing Report 242

Marketing Report Planning Account Based Marketing Advertising Agencies 242

Sana Commerce

FEBRUARY 19, 2023

This can include both B2B and B2C products such as floor and wall coverings, upholstery, home textiles, cookware, and even cleaning materials. 5 trends you need to know in furniture e-commerce A rapidly evolving industry comes with trends that are equally dynamic. B2B or D2C – Sana Commerce Cloud has you covered.

Trends 98

Trends Cross-Selling Fulfillment B2B Sales 98

RDIGS

JUNE 15, 2023

Data analytics can improve your business! It is becoming more and more obvious that data analytics will play a bigger role in corporate strategy and in keeping the company stable as it should. Businesses also utilize data analytics to help them make decisions. Diagnostic Analytics: This focuses more on why something happened.

Analytics 52

Analytics Business Lead Ranking Customer Satisfaction 52

Martech

APRIL 28, 2023

As technology and automation evolve, B2B marketers can access tools and information faster than ever. As B2B marketers, we must embrace and use this technology to our advantage. Browser plugins like MozBar and Keyword Research have also come a long way and continue to add value to B2B marketers. Up to 44.5%

Marketing AI 126

Marketing AI Paid Search Agency B2B Marketing Lead Ranking 126

Meerkat Marketing

JANUARY 28, 2022

LinkedIn continues to showcase that it is a powerful social media platform, especially with its ability to reach a B2B audience. Here are some statistics to give you an idea of the current LinkedIn landscape: LinkedIn community by the numbers: LinkedIn has over 810 million members in 200 countries worldwide (LinkedIn, 2021).

Statistics 52

Statistics Linkedin Optimization Paid Search Agency 52

Kabbage

NOVEMBER 29, 2016

2016 has been a year of technological innovation and adoption in the B2B marketing world. With the growth in solutions, channels, and data, marketers have increasingly become more analytical and strategic when implementing campaigns to drive revenue. Content marketing is a hot topic in B2B marketing.

Trends 183

Trends Planning Top of Funnel Marketing Budget 183

Zoominfo

FEBRUARY 28, 2018

Technological advancements have the ability to transform any industry or job function overnight—including B2B sales. Today’s blog post breaks down some of the most impactful technological developments B2B selling has seen in the last few years. Here are five important ways technology has permanently changed B2B selling.

Work Management 225

Work Management B2B Marketing Management B2B Sales 225

Marketing Insider Group

JANUARY 25, 2021

The state of SEO is evolving, and agencies must be aware of these changes and how to leverage emerging trends. B2B buyers start with a search 71 percent of the time. That number likely grew in 2020 when more B2B audiences shifted to digital channels due to the coronavirus. Emerging SEO Trends. The State of SEO.

Paid Search Agency 351

Paid Search Agency Advertising Agencies Ad Agencies SEO 351

Only B2B

JULY 13, 2023

B2B event marketing serves as a strategic approach for businesses to connect with their target audience, generate leads, and cultivate valuable relationships. In the current digital era, data is essential to optimizing marketing tactics, and intent data has become a game-changer for B2B event marketing.

Intent Data 62

Intent Data Intent Event Marketing Marketing AI 62

Marketing Insider Group

JULY 21, 2020

Statistics can help us see into (and plan) for the future. Keep an eye out for new trends and technologies that can streamline your marketing strategy. Use these statistics as your springboard into innovation. Even for B2B companies, VR will account for 40 percent of their buyer experiences by 2022.

Marketing AI 567

Marketing AI Stats Planning Case Studies 567

Heinz Marketing

DECEMBER 26, 2023

Understanding the nuances of industry trends, consumer behaviors, and competitor strategies is paramount for devising successful strategies that align with market demands. Discover Current Industry Trends and Consumer Behaviors Staying attuned to industry trends provides a window into the evolving landscape in which a business operates.

Business 104

Business Analysis Work Management Forecasting 104

KoMarketing Associates

DECEMBER 11, 2018

B2B marketers are using a wide range of technology and analytics to achieve their top priorities, but are their efforts paying off? According to the statistics, 76 percent of marketers already consider their marketing data and technology strategy to be“somewhat” or “very successful.”

Marketing AI 145

Marketing AI Marketing Report B2B Marketing Planning 145

Modern B2B

SEPTEMBER 28, 2023

This approach focuses on gathering data from a large sample size, meaning you can identify any outstanding trends or patterns. Surveys, social media monitoring, and data analytics are the most common methods used in quantitative research. If you need to identify patterns, quantitative research is appropriate.

Research 52

Research B2B Marketing B2B Thought Leadership B2B 52

Valasys

OCTOBER 2, 2023

Introduction In the ever-evolving landscape of B2B marketing , staying ahead of the curve is crucial for success. Machine learning algorithms are transforming B2B marketing strategies, offering predictive analytics, optimization, and unparalleled personalization. What is Machine Learning? This data can be structured (e.g.,

Marketing AI 52

Marketing AI B2B Marketing Lead Ranking B2B 52

KoMarketing Associates

APRIL 5, 2022

Experian recently published the results of a survey aimed at looking at global trends in data management, and statistics indicated that most organizations (52%) are continuing to make the customer experience their top priority. B2B Marketers Struggle to Overcome Poor Quality Data.

Account Based Marketing 254

Account Based Marketing Planning ABM Budget Programs 254

KoMarketing Associates

FEBRUARY 16, 2021

The LBMA recently published its “Global Location Trends Report,” and data suggested that there are several benefits associated with LBM. When it comes to utilizing LBM as a tactic, previous research shows that data and analytics play a critical role in targeting prospects and customers. Leveraging Location-Based Data for Marketing.

Marketing & Strategy 290

Marketing & Strategy Marketing Budget Paid Search Agency Statistics 290

ClickZ

JUNE 15, 2020

Predictive analytics, which uses historical data, machine learning, and statistical algorithms to predict future outcomes, it’s particularly useful for campaign planning and optimization. CRM tools like HubSpot and Salesforce Einstein have AI features like predictive analytics and machine learning built in.

Digital Asset Management 145

Digital Asset Management Lead Ranking Lead Scoring Enterprise Management 145

Zoominfo

OCTOBER 25, 2018

If you need proof, take a look at these statistics ( source ): Predictive intelligence shows a 40.38% increase in revenue after 36 months of implementation. The criteria involved in B2B lead scoring may involve data points like industry, company size, or a completed action such as a form submission or content download.

Lead Ranking 189

Lead Ranking B2B Marketing Lead Scoring B2B 189