Trade Press Services Newsletter

JANUARY 4, 2024

2024 is poised to be a revolutionary year for B2B marketers. Seven Tips for Navigating Your B2B Marketing Journey in 2024 For B2B marketers, the journey ahead is full of twists, turns and detours. Personalization will be a key B2B marketing initiative in 2024. Staying ahead of the curve is crucial to success.

Marketing AI 130

Marketing AI Course B2B Thought Leadership Planning 130

Lenny's Newsletter

SEPTEMBER 5, 2023

👋 Hey, I’m Lenny and welcome to a 🔒 subscriber-only edition 🔒 of my weekly newsletter. In B2B, it always starts with hand-to-hand combat. People who were doing B2B that I knew living in the Valley for a while. That’s why they work. Cold outbound works—if done creatively.

Ideal Customer Profiles 112

Ideal Customer Profiles CPO B2B Startups 112

B2B Digital Marketer

DECEMBER 21, 2023

Harnessing the Power of Strategic Marketing Introduction In this episode, we delve into the challenges of navigating the plethora of options and opportunities in a continuously changing landscape as we explore modern marketing transformation , particularly in the B2B space.

Marketing Strategy 52

Marketing Strategy Marketing & Strategy B2B Marketing Marketing Attribution 52

Webbiquity

OCTOBER 11, 2022

Use social media platforms like Twitter and LinkedIn (B2B), and Facebook, Instagram, and Pinterest (B2C) to provide news about your company and products, engage with prospects and customers on these sites, and answer their questions. Monitor conversion rates to determine how customers respond to your CTAs.

Digital Asset Management 272

Digital Asset Management Product Brand Identity Branding 272

Martech

AUGUST 15, 2023

LinkedIn: Tasso Argyros (8K followers) Twitter: @tasso (2.1K LinkedIn: Tasso Argyros (8K followers) Twitter: @tasso (2.1K followers) X/Twitter: @bsbnyc (1.5K This follows a substantial career bringing products and services from the analytics and data management vendor SAS to the financial services space. In your inbox.

Enterprise Management 90

Enterprise Management Marketing Management B2B Thought Leadership Thought Leadership 90

Binary Demand

JUNE 22, 2023

[ps2id id=’overview’ target=”/]One frequently asked question in the dynamic and cutthroat B2B lead generation environment is, “Why is data quality so important?” ps2id id=’b2b_data_quality’ target=”/]What is B2B Data Quality? But there’s so much more.

Lead Generation 98

Lead Generation Enterprise Management Sales Qualified Leads ROI 98

KoMarketing Associates

AUGUST 22, 2017

A few weeks back a marketing leader from a B2B software organization challenged KoMarketing to review their website for SEO opportunities. In other words, this B2B marketing VP could consider tweaking their other tactics in an effort to benefit SEO. Email Newsletters. Here are four of the ideas that came out of the discussion.

SEO 121

SEO Long Tail Marketing B2B Marketing & Strategy 121

Marketing Insider Group

NOVEMBER 23, 2023

Follow Whole Foods on Twitter for a constant stream of ideas and recipes. Content is what your audience consumes, which then motivates them to sign up for your newsletter, subscribe to a service, or make a purchase. What’s the difference between B2B and B2C content marketing? Read the QuickBooks blog. We’re all people.

Content Marketing 221

Content Marketing Work Management Paid Search Agency Marketing Management 221

KoMarketing Associates

AUGUST 15, 2013

One of the key reasons B2B marketers remain skeptical with social media as a primary tactic in digital marketing is the i nability to determine ROI. What’s In It For B2B Marketers. In addition to demographic data associated with page following, B2B marketers have access to: 1.)

Social Media 120

Social Media Social Marketing B2B Marketing Tools 120

KoMarketing Associates

APRIL 16, 2015

Late last year I wrote about important changes Google has launched for B2B marketers to be aware of (you can read that post here ). In this blog post, I wanted to highlight eight key (and free ) Google resources that B2B marketers should keep bookmarked for future reference. Google Analytics Release Notes.

Resources 120

Resources B2B Marketing Google Marketing Analytics Tools 120

Modern B2B

JUNE 17, 2019

Do B2B marketing better. There’s a drive and desire to want to do better, smarter B2B marketing, but in most cases they’re simply hamstrung. There’s a drive and desire to want to do better, smarter B2B marketing, but in most cases they’re simply hamstrung. I’d love to hear about it, let me know on Twitter or LinkedIn.

Enterprise Management 81

Enterprise Management B2B Marketing Work Management Marketing Management 81

Lenny's Newsletter

AUGUST 22, 2023

👋 Hey, I’m Lenny and welcome to a 🔒 subscriber-only edition 🔒 of my weekly newsletter. Subscribe now Scheduling note: We’ll resume the “Kickstarting and scaling a B2B startup” series next week. Let’s take data analytics teams as an example.

Lead Ranking 84

Lead Ranking Acquisitions Distribution Validation 84

KoMarketing Associates

OCTOBER 17, 2017

Thanks to the internet, there are seemingly endless ways for B2B marketers to reach their audiences. According to the “B2B Content Marketing 2018: Benchmarks, Budgets, and Trends—North America” report, 71 percent of today’s B2B marketers leverage ebooks/white papers for content marketing purposes. Build a Landing Page.

Paper 120

Paper Promotion B2B Marketing Top of Funnel 120

PureB2B

JUNE 23, 2021

To stay competitive, communications teams must keep up with industry trends as technology advancements continue to disrupt the B2B marketing space. A complete transformation for your business might not happen by keeping up with the newest B2B tech marketing trends but knowing about them will keep you level with your competitors.

Marketing AI 62

Marketing AI Trends B2B Marketing B2B 62

KoMarketing Associates

DECEMBER 14, 2015

Even though many B2B marketers are already looking ahead to 2016, it’s may be worth recognizing the accomplishments of the past year. Because a component of your B2B marketing strategy certainly needs to focus on leveraging the experience gained executing tactics and campaigns that worked well. STRATEGIC CONTENT MARKETING.

Tactics 120

Tactics B2B Marketing Top of Funnel Effectiveness 120

PureB2B

JUNE 20, 2022

If you’re struggling with B2B lead generation, you’re not alone. 92% of B2B buyers are more likely to buy after reading a positive review. When you think of social media, the usual suspects likely come to mind—Facebook, Instagram, Twitter. It was first studied by Robert Cialdini in his 1984 work, Influence.

Lead Scoring 62

Lead Scoring Lead Ranking Sales Qualified Leads Generation 62

Binary Demand

JUNE 19, 2023

[ps2id id=’overview’ target=”/]One frequently asked question in the dynamic and cutthroat B2B lead generation environment is, “Why is data quality so important?” ps2id id=’b2b_data_quality’ target=”/]What is B2B Data Quality? But there’s so much more.

Lead Generation 52

Lead Generation Enterprise Management Sales Qualified Leads ROI 52

Brandwatch Marketing

MARCH 7, 2023

of social logins made by consumers to sign into the apps and websites of publishers and brands If you’d like more facts, we’ve written a full post of Facebook Statistics Twitter statistics 500 million people visit Twitter each month without logging in There is a total of 1.3 Facebook accounts for 53.1% bw_banner_cta]

Statistics 98

Statistics Social Media Media Mobile Advertising 98

PureB2B

JULY 31, 2016

What does it take to climb the ranks of high-profile B2B marketing experts? B2B marketing experts earn their titles as influencers by sharing valuable insight with others within the industry. The fact is, all of the most prominent B2B marketing influencers have a significant amount of experience to back up their opinions.

B2B Marketing 89

B2B Marketing Planning Marketing Management B2B 89

Pam Didner

SEPTEMBER 13, 2022

Content is vital in B2B marketing, especially in a long purchase cycle. Yet, most B2B content marketers face challenges demonstrating their work’s ROI (“return on investment”). For example, not every email campaign you send out is in newsletter format. The value continues to grow this way! Territories/regions.

ROI 91

ROI Effectiveness Planning Content Marketing 91

SalesGrape

NOVEMBER 3, 2023

For instance, B2B companies often find success on LinkedIn due to its professional nature and networking opportunities within specific industries or job titles. Platforms like Facebook Ads Manager or Twitter Analytics provide detailed insights into campaign performance at both macro- and micro-levels.

Lead Generation 52

Lead Generation Social Media Generation Media 52

Lenny's Newsletter

AUGUST 13, 2023

Brought to you by OneSchema —Import CSV data 10x faster | Mixpanel —Event analytics that everyone can trust, use, and afford | Brave Search API —An independent, global search index you can use to power your search or AI app — Austin Hay is currently Head of Marketing Technology at Ramp and was previously the VP of Business Operations (..)

Marketing Analytics Tools 52

Marketing Analytics Tools API Linkedin Startups 52

Marketing Insider Group

MAY 22, 2023

In fact, 26% of B2B marketers are already using AI chatbots in their marketing strategies, and have gained between 10-20% more leads because of it. Generate a creative Twitter thread about [topic]. What are the best ways for B2B companies to find influencers to collaborate with? Digital Marketing Analytics 23.

Paid Search Agency 65

Paid Search Agency Work Management Marketing Management Webinar Metrics 65

Valasys

JULY 26, 2021

An effective B2B marketing strategy focuses on generating quality leads, and building a strong pipeline will help you maintain a stable growth rate. B2B Leads are qualified prospects who may be approached and marketed by salespeople. You should drive more B2B traffic to your content, which can increase your subscriber’s list.

Paid Content 59

Paid Content Relevance Traffic Top of Funnel 59

SendX

DECEMBER 7, 2020

FINDING YOUR PROBLEM: Open rate analytical data provides information regarding the performance of your email strategies. HOW TO DO IT: Email is proven to be 40 x more effective at customer acquisition than Facebook or Twitter, but only if you manage your interactions. And you do that by increasing your Open Rates (engagements).

Email Marketing 219

Email Marketing Work Management Marketing Management Open Rate 219

KoMarketing Associates

APRIL 18, 2017

When putting together the report, use an analytics platform of your choice to include slides around: Total traffic from the blog. At the end of each month, we use analytics tools to show the impact our content has on driving conversions to the website and generating new prospects in the sales funnel. Blog Traffic.

B2B 121

B2B Top of Funnel Keywords CTR 121

Content Standard

MAY 24, 2019

Partner marketing plays a major role in driving B2B lead generation, especially for tech brands with indirect sales models. If they’re interested in intelligent workflows, you can potentially upsell them to a managed print services (MPS) contract with even more add-ons, such as analytics, oversight, and supply management.

Top of Funnel 84

Top of Funnel Lead Generation Advertising Agencies Lead Ranking 84

BOP Design

DECEMBER 10, 2019

Creating a B2B marketing strategy can seem like a daunting task, but it doesn’t have to be. In this post, we’ll walk you through the steps to create an effective B2B marketing strategy for your company or brand. Any external sources you need (SEO company, B2B marketing agency , web designer, printers, etc.). Define Objectives.

Marketing Agencies 2 68

Marketing Agencies 2 B2B Marketing Work Management Marketing & Strategy 68

PureB2B

JULY 31, 2016

What does it take to climb the ranks of high-profile B2B marketing experts ? B2B marketing experts earn their titles as influencers by sharing valuable insight with others within the industry. The fact is, all of the most prominent B2B marketing influencers have a significant amount of experience to back up their opinions.

B2B Marketing 62

B2B Marketing Planning Marketing Management B2B 62

Contently

APRIL 6, 2023

Dove partnered with Twitter to launch the #SpeakBeauiful campaign after research uncovered that in one year, women posted 5 million negative beauty tweets, with four out of five being about themselves. Subscribe to The Content Strategist Newsletter to strengthen your content strategy with weekly insights and trends.

Buyer Personas 164

Buyer Personas Template Psychographics Customer Surveys 164

Kabbage

NOVEMBER 9, 2016

Source : B2B Content Marketing – 2017 Benchmarks, Budgets, and Trends Report. B2B Marketing Blogs. What do they talk about: Variety of B2B topics ranging from demand generation, content marketing, SEO, social media, etc. What do they talk about: B2B content that helps companies build successful sales and marketing teams.

Advertising Agencies 226

Advertising Agencies Demand Generation Agencies Account Based Marketing Paid Search Agency 226

Hubspot

APRIL 9, 2020

Circulate content in email newsletters and email-based ads. When someone signs up for a newsletter subscription, they've discovered your brand or website and decided that they want to learn more about your company, your services, or your industry. Alternatives to Hyper-Targeted Ads Driven by Third-Party Cookies.

Paid Content 100

Paid Content CMS Development Paid Search Agency Advertising Agencies 100

Onalytica B2B

APRIL 5, 2018

He’s written hundreds of articles on content marketing, search engine optimization, social media and Analytics. Almost immediately I realized that I needed to understand search and analytics or we’d never get results for our clients. I’ll give you three: Analytics. Tom Bowen (Analytics). We started way back in 2001.

Social Media 180

Social Media Network Marketing Conference Work Management 180

Kabbage

NOVEMBER 9, 2016

Source : B2B Content Marketing – 2017 Benchmarks, Budgets, and Trends Report. B2B Marketing Blogs. What do they talk about: Variety of B2B topics ranging from demand generation, content marketing, SEO, social media, etc. What do they talk about: B2B content that helps companies build successful sales and marketing teams.

Demand Generation Agencies 188

Demand Generation Agencies Advertising Agencies Paid Search Agency Account Based Marketing 188

Huptech Web

DECEMBER 14, 2023

Instagram comes in second with 76%, followed by LinkedIn (59%) and Twitter (53%) (Social Media Examiner) The top 3 ways marketers focus their social media content is around teaching (61%), storytelling (58%), and inspirational posts (53%) (Sprout Social) Headlines in the form of a question tend to receive 23.3%

Paid Content 52

Paid Content Statistics Paid Search Agency Advertising Agencies 52

Excelsior Research

APRIL 22, 2022

Hubspot observed that: According to Content Marketing Institute, 81 percent of B2B has accepted that email newsletters are the most utilized form of content marketing, and 31 percent of users agree that it is the best option to nurture the leads For 90 percent of content marketers, email marketing is used to track to measure content performance.

Email Marketing 52

Email Marketing Planning Mobile Advertising Marketing & Strategy 52

Marketing Craftmanship

JANUARY 16, 2013

Is Your B2B Marketing a Tactical Hodge Podge? B2B firms invest significant dollars and hours maintaining a broad range of marketing tactics that may or may not demonstrate economic value. When this situation exists, a B2B firm is not marketing; it’s simply making Tactical Soup. Put every marketing tactic under the microscope.

Tactics 100

Tactics B2B Marketing CPA Cost per Acquisition 100