Directive Agency

MARCH 12, 2018

Let’s talk about some very important B2B marketing metrics, or what we call: KPIs – key performance indicators. ” — So today, we’re going to go over 9 B2B marketing KPIs that are best for your business, what these metrics mean, and which ones we care about most here at Directive Consulting. Overall KPIs.

Top of Funnel 56

Top of Funnel Cost per Acquisition B2B Marketing Video Marketing 56

Marketing Craftmanship

JANUARY 16, 2013

Is Your B2B Marketing a Tactical Hodge Podge? B2B firms invest significant dollars and hours maintaining a broad range of marketing tactics that may or may not demonstrate economic value. When this situation exists, a B2B firm is not marketing; it’s simply making Tactical Soup. Put every marketing tactic under the microscope.

Tactics 100

Tactics B2B Marketing CPA Cost per Acquisition 100

Online Marketing Institute

APRIL 4, 2011

Real-Time Activity Stream 5 Steps for Crafting an Effective B2B SEO Blogging Strategy Derek Edmond | Mar 4, 2011 | 0 Comments Search engine marketers frequently recommend blogging as a tactic for achieving search engine optimization ( SEO ) goals. The Argument for B2B Blogging Some may argue blogging is a " dying initiative. "

SEO 40

SEO SEM Effectiveness Enterprise Management 40

Industrial Marketing Today

JUNE 29, 2010

Yes, GE and Microsoft sell directly to end-users but they are primarily B2B companies. He suggests that B2B marketers take a cue from their B2C counterparts when it comes to increasing brand awareness. He suggests that B2B marketers take a cue from their B2C counterparts when it comes to increasing brand awareness.

Relevance 60

Relevance B2B Marketing Web 2.0 Brand Identity 60

Online Marketing Institute

APRIL 4, 2011

Real-Time Activity Stream 4 Content Strategies for B2B Corporate Blogging Derek Edmond | Apr 1, 2011 | 0 Comments No matter how much planning and goal setting goes into a B2B corporate blog, the writing and content ultimately is what will make a blog successful. This article focuses on the writing component.

B2B Thought Leadership 40

B2B Thought Leadership SEM Peer-to-peer Enterprise Management 40

Online Marketing Institute

DECEMBER 23, 2010

| Log in now ClickZ Interactive Marketing Events Search Engine Watch Search Marketing Conferences Subscribe to Newsletter Subscribe to RSS Feeds Free Webcasts Members Area Forums Advertise You are here: SEW Home › Experts › Social Media Marketing › B2B Social Media Marketing -- Does It Work?

Work Management 40

Work Management Social Media Social Marketing B2B Marketing 40

MKT1

NOVEMBER 16, 2023

These are some of the most common questions I get about growth marketing strategy from B2B startups of all sizes. last month’s newsletter. This newsletter covered all the inputs you need to look at quarterly to lay the foundation for your growth marketing strategy. ” “We’re only doing paid search.

Startups 72

Startups Advertising Channels Marketing Analytics Tools Sales Management 72

SugarCRM

DECEMBER 29, 2015

While 53% of B2B Fortune 500 companies use marketing automation, only about 4% of businesses in the U.S. Click here to subscribe to our bi-weekly newsletter, Salesfusion Insights. with 20 or more employees do and, overall, only 22% of companies do. Marketing Insights.

Marketing Automation Services 50

Marketing Automation Services Enterprise Management Work Management Marketing Management 50

SugarCRM

DECEMBER 29, 2015

While 53% of B2B Fortune 500 companies use marketing automation, only about 4% of businesses in the U.S. Click here to subscribe to our bi-weekly newsletter, Salesfusion Insights. with 20 or more employees do and, overall, only 22% of companies do. Marketing Insights.

Marketing Automation Services 50

Marketing Automation Services Enterprise Management Work Management Marketing Management 50

Online Marketing Institute

NOVEMBER 10, 2010

Because of this history, some B2B companies still consider a website an “online brochure,” a misconception that causes a lot of trouble. Because of this history, some B2B companies still consider a website an “online brochure,” a misconception that causes a lot of trouble. Not understanding the importance of SEO is a huge mistake.

Paid Search Agency 40

Paid Search Agency Marketing Websites Companies B2B 40

Webbiquity

JANUARY 26, 2021

The idea was to extend search engine optimization (SEO) more broadly. SEO was (and is) about being found at the top of search results. Using article marketing, reputation management, or social bookmarking for SEO stopped working years ago. But then, news releases lost their SEO impact.

Paid Content 363

Paid Content Marketing AI Optimization Microsite 363

accelerate agency

FEBRUARY 27, 2023

After all, they’re what visitors will see after you’ve spent all that time and effort drawing them into your site via SEO, advertising, and digital marketing channels. SaaS businesses should start with a small, minimalist design and then develop their site based on user responses gathered by analytics software.

Work Management 52

Work Management Enterprise Management Paid Content Marketing Management 52

accelerate agency

FEBRUARY 27, 2023

After all, they’re what visitors will see after you’ve spent all that time and effort drawing them into your site via SEO, advertising, and digital marketing channels. SaaS businesses should start with a small, minimalist design and then develop their site based on user responses gathered by analytics software.

Work Management 52

Work Management Enterprise Management Paid Content Marketing Management 52

ClearVoice

DECEMBER 18, 2023

Utilizing Data and Analytics in Account Selection After establishing your criteria for account selection, it’s time to crunch the numbers and evaluate prospects to see if they’re a good match for your ABM campaign. Other attributes like business size and industry vertical may also be used to decide the best advertising content.

Account Based Marketing 52

Account Based Marketing Demand Generation Ideal Customer Profiles ABM 52

ClearVoice

DECEMBER 18, 2023

Utilizing Data and Analytics in Account Selection After establishing your criteria for account selection, it’s time to crunch the numbers and evaluate prospects to see if they’re a good match for your ABM campaign. Other attributes like business size and industry vertical may also be used to decide the best advertising content.

Account Based Marketing 52

Account Based Marketing Demand Generation Ideal Customer Profiles ABM 52

Online Marketing Institute

JANUARY 4, 2011

Write articles for the different types of customers that are relevant for each of your vertical markets 8. Optimize your blog for SEO (Search Engine Optimization) 28. Install the SEO All In One pack on your WordPress blog 36. Take screen shots to place in your post using Software like Snagit to highlight points. be authentic.

Paid Content 40

Paid Content Tips Webinar Metrics Ideal Customer Profiles 40

Online Marketing Institute

DECEMBER 23, 2010

Real-Time Activity Stream 4 Steps to B2B SEO Accountability Ryan DeShazer | May 4, 2010 | 0 Comments Tweet Though measurement and analytics tools have evolved to a new level of robustness and utility, many (if not most) B2B SEO initiatives are still judged by one primary KPI : rankings. And it seems fairly logical.

SEO 40

SEO SEM Paid Search Agency B2B 40

Convince & Convert

SEPTEMBER 21, 2010

I'm sounding like a physician but in a real sense that's essentially what you're doing to arrive at a proper regimen to ensure social media's contribution to B2B or B2C marketing and ultimately the business' health. RT @jaybaer: Not sure which social media tools to use?

Social Media 155

Social Media Media Paid Content Work Management 155

ClearVoice

MARCH 15, 2021

But there I was, the outsider trying to find my way as a new content manager at a B2B marketing agency… utterly clueless about marketing funnels. The marketing funnel itself has many name variations to align with verticals, such as a “SaaS marketing funnel” for software organizations and a “conversion funnel” for e-commerce brands.

Top of Funnel 111

Top of Funnel Marketing Funnels Trust Marketing Sales Qualified Leads 111

SnapApp

DECEMBER 4, 2017

In fact, this is part of the SEO strategy we have used to steadily grow our organic traffic over the last 12 months here at SnapApp : . . . #3. 76% of B2B marketers blog, and 73% publish case studies - Content Marketing Institute. . . 42% of B2B marketers say they’re effective at content marketing - Content Marketing Institute.

Paid Content 122

Paid Content Top of Funnel Stats Marketing Budget 122

Hubspot

AUGUST 21, 2023

This guide can be used for startups, B2B businesses, and virtually any new venture you plan on launching. Platforms like Dealfront allow you to pull from four layers of data, enabling you to target your ideal customer, track visitor behavior, reach out to leads, and promote your company with the help of B2B display advertising.

Sales Management 69

Sales Management Top of Funnel Paid Content Template 69

Convert

MARCH 21, 2023

Google Analytics alone may not provide you with this information (at least not in a visually appealing way), so scroll maps come in handy. If, for example, you want to boost newsletter signups, triggering a pop-up when users scroll to the interactive slides will make the most sense. Are you losing them at specific points on the page?

Comparison 52

Comparison Budget Programs Tools Marketing Analytics Tools 52

Industrial Marketing Today

OCTOBER 26, 2009

Home Marketing Matters About Contact B2B Marketing Store Company Website Driving Traffic to Your Homepage All the Time May Be a Big Mistake by Achinta Mitra on October 26, 2009 in Industrial Websites , Website Design & Development You’ve read up on all the traffic generation tactics and optimized your site to rank high on major search engines.

Traffic 60

Traffic Lead Scoring Lead Ranking Top of Funnel 60

Convince & Convert

JUNE 12, 2013

You’ll also want to email a link to your list (sometimes in a larger newsletter). What this looks like will depend on your industry – I’ve seen successes range from TechCrunch reporting on aggregated mobile analytics data to USA Today writing about studies from drug rehab centers. About the Matthew Gratt: Follow @mattgratt.

Paid Content 150

Paid Content Promotion Media Paid Search Agency 150

seo.co

DECEMBER 8, 2020

Introduction to Online Marketing & SEO. Structural On-site SEO. Local SEO for Enhanced Online Marketing. You’ll notice that this guide focuses heavily on SEO (search engine optimization) and essentially ignores paid advertising. Chapter 1: Introduction to SEO. That’s where SEO comes in. Google Updates.

Paid Content 111

Paid Content Online Marketing Planning CMS Development 111

Single Grain

NOVEMBER 18, 2019

Half of B2B marketers outsource marketing activities, according to CMI's 2020 report, and 84% outsource content creation specifically: Simultaneously, you should maintain an internal editor or content manager who knows and represents your brand’s distinct voice, understands brand-building techniques, and can make it a leading authority in the space.

Paid Content 106

Paid Content SME Product Tips 106

MKT1

NOVEMBER 28, 2022

There are many levers for improving homepage conversion, this newsletter focuses on the “ fuel ” of your homepage: copy and content. Templates available for both audience and competitive analysis for paid newsletter subscribers. For more on how to improve website conversion join my 1-day workshop. Subscribe here.

Effectiveness 52

Effectiveness Startups Ideal Customer Profiles Top of Funnel 52

Martech Advisor

OCTOBER 31, 2019

It includes properties such as websites, blogs, email newsletters, forums, and so on. Learn More: Three Keys to Building Relationships With B2B Content Marketing. Mobile exclusive platforms such as Instagram and Snapchat promoted vertical videos. Stay Abreast of the Latest Developments in SEO.

Paid Content 49

Paid Content Process Practices CMS Development 49

Webbiquity

MARCH 31, 2010

What social media information source is used by 91% of b2b buyers? B2B marketing awards: Beauty over brains by iMedia Connection. 91% of B2B buyers read blogs, view videos or listen to podcasts online, and word of mouth is ranked as the most powerful influence on B2B purchasing. Report: The Business of B2B Is Online.

Paid Content 100

Paid Content Social Media Research Social Marketing 100

Vidyard

SEPTEMBER 23, 2021

Better SEO 2.3 Steal These TikTok For B2B Tips 1.1 Getting Started: TikTok For B2B Businesses 1.2 Balancing Trends And Batching TikToks For B2B 1.3 Ride The TikTok for B2B Wave 1. Video Analytics Statistics 2.6 Video SEO Statistics 2.10 2: Video Chapters Improve Video SEO and Discoverability 4.3 #3:

Video Marketing 65

Video Marketing Sales Management Product Enterprise Management 65

Vidyard

SEPTEMBER 23, 2021

Better SEO 2.3 Steal These TikTok For B2B Tips 1.1 Getting Started: TikTok For B2B Businesses 1.2 Balancing Trends And Batching TikToks For B2B 1.3 Ride The TikTok for B2B Wave 1. Video Analytics Statistics 2.6 Video SEO Statistics 2.10 2: Video Chapters Improve Video SEO and Discoverability 4.3 #3:

Sales Management 65

Sales Management Video Marketing Product Enterprise Management 65