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Book Review: Smart Brevity

Webbiquity

SEO articles that say you need 1,500 to 3,000 words on a page to rank. In the highly competitive world of general-news newsletters, success depends on growing a base of subscribers who actively open, read, and click. It provides “best practice templates, insightful analytics, and productivity-boosting AI features.”

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How to Build a Digital Product Brand That Lasts

Webbiquity

Improve Your SEO. Search Engine Optimization (SEO) is, of course, a set of techniques that improve the visibility of your website and other digital assets in search results. SEO helps generate traffic created from people who come to your site from organic search results, which often has one of the highest conversion rates.

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Seven Skills Every Social Media Manager Needs

Webbiquity

Gaining a deeper understanding of analytics platforms (such as Google Analytics) and the metrics behind all your social media accounts enables to more accurately measure the effectiveness of your marketing strategies and retarget your focus on certain platforms.

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Complete Guide: Why Blogging Increases Customer Engagement

Webbiquity

While 93% of B2B marketers use email as a marketing channel and 92% use social media, just 75% of B2B enterprises have blogs. 72% of marketers agree that content creation is one of the most effective SEO tactics. So by staying on top of your SEO game, you can increase visibility to your target buyers. Create Engagement.

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14 Brilliant B2B Marketing Strategy Guides

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Much has been written about how the internet in general, and the explosion of content marketing in particular, has changed the nature of b2b marketing. Today’s b2b buyers are typically 70% of the way through their purchase process before they contact a vendor’s sales team. How To Do It Right: Demand Generation by Forbes.

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The 14 Best Marketing Automation Tools

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Recent research shows that 63% of B2B companies that are growing faster than their competitors use marketing automation. An enterprise-grade marketing automation and analytics platform with solutions for lead management, email marketing, consumer marketing, customer base marketing, and mobile marketing. 1) Marketo. 2) HubSpot.

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The Top 10 B2B Digital Marketing Strategies for 2020

Webbiquity

The past two decades have brought disruptive technological change and radically reshaped B2B marketing practices. Traditional B2B marketing strategies relied heavily on direct and outbound methods. The expanded range of marketing platforms and pace of change require B2B companies to continually re-examine their strategies.