Trade Press Services

MARCH 11, 2024

Industry editors and society directors, they have 37 years of B2B publishing experience between them. Cory Sekine-Pettite Cory Sekine-Pettite is president of ASBPE and an award-winning, Atlanta-based editor with more than 25 years of experience in traditional news reporting and B2B publishing.

B2B Thought Leadership 109

B2B Thought Leadership Conversion B2B Thought Leadership 109

Exo B2B

MARCH 6, 2024

But also about blog, search engine optimization (SEO) and artificial intelligence. Which led me to the following: a comparison between two texts generated by AI and one by a human (yours truly), all three answering the same “prompt” : “What are the most important tips to have an effective B2B marketing blog?”

Marketing AI 52

Marketing AI Effectiveness B2B Top of Funnel 52

SalesGrape

NOVEMBER 19, 2023

Understanding the Unique Challenges of B2B Lead Generation in the Pharmaceutical Sector Lead generation is a critical aspect of any business, and it holds particular significance in the pharmaceutical sector. One way to utilize data analytics is by tracking website visitor behaviour.

Cost per Lead 87

Cost per Lead Lead Generation CPL Generation 87

KoMarketing Associates

AUGUST 22, 2017

A few weeks back a marketing leader from a B2B software organization challenged KoMarketing to review their website for SEO opportunities. There is very little low hanging fruit in the SEO landscape. Established sites lacking SEO focus may benefit from a refined keyword strategy coupled with on-page optimization.

SEO 121

SEO Long Tail Marketing B2B Marketing & Strategy 121

MKT1

DECEMBER 18, 2023

Over the past couple years writing newsletters and working with hundreds of founders and marketers, we’ve developed a fairly-comprehensive approach to building B2B marketing. As a follow up to this newsletter, we are launching the MKT1 Guide in early 2024. Access to the overview slides for paid subscribers.

Startups 98

Startups Marketing Analytics Tools Course B2B Marketing 98

Tiecas

MARCH 21, 2024

B2B industrial marketing presents unique challenges compared to other forms of B2B marketing. Longer sales cycles, complex technical products, and a highly analytical buyer persona are just a few factors that set it apart. Source ] So, what does this mean for B2B industrial marketers?

Tactics 75

Tactics B2B Marketing Webinar Metrics Marketing Strategy 75

Oktopost

MARCH 4, 2024

In this highly competitive and saturated market, SaaS companies must continuously meet their KPIs, drive customers down the B2B funnel, and ensure they stand out from their competition. 60% of B2B SaaS companies reported their biggest marketing problem is a lack of time and resources. What is B2B SaaS Marketing?

Ideal Customer Profiles 62

Ideal Customer Profiles Top of Funnel B2B Marketing Marketing & Strategy 62

Webbiquity

OCTOBER 11, 2022

Improve Your SEO. Search Engine Optimization (SEO) is, of course, a set of techniques that improve the visibility of your website and other digital assets in search results. SEO helps generate traffic created from people who come to your site from organic search results, which often has one of the highest conversion rates.

Digital Asset Management 272

Digital Asset Management Product Brand Identity Branding 272

Webbiquity

JANUARY 26, 2021

The idea was to extend search engine optimization (SEO) more broadly. SEO was (and is) about being found at the top of search results. Using article marketing, reputation management, or social bookmarking for SEO stopped working years ago. But then, news releases lost their SEO impact.

Paid Content 363

Paid Content Marketing AI Optimization Microsite 363

KoMarketing Associates

APRIL 7, 2021

2020 was a tough year for B2B marketers – and everyone else. A few B2B marketing strategies did particularly well in 2020, and demand generation was one of them. For the marketers who were able to pivot quickly, many B2B demand generation best practices helped to ease the pain of 2020. But there were some bright spots.

Demand Generation Agencies 236

Demand Generation Agencies Demand Generation Demand Marketing Budget 236

MKT1

FEBRUARY 8, 2023

#marketingtwitter 8:12 PM ∙ Aug 5, 2022 51 Likes 1 Retweet Over 2 years ago, I wrote my first MKT1 newsletter on B2B org charts –it was a hit and it really illuminated for founders, marketers, and other teams what a modern B2B marketing org chart looks like.

Growth Marketing 69

Growth Marketing Organization Marketing Analytics Tools B2B Marketing 69

Martech

JUNE 29, 2022

No matter which stage of Google Analytics 4 implementation you’re currently involved in, the opportunities to integrate with other products shouldn’t be overlooked. Other features and reporting experiences aside, an edge that Google Analytics has over other analytics platforms is that it fits well with the Google Marketing Platform (GMP).

Marketing Analytics Tools 94

Marketing Analytics Tools Paid Content Analytics Activities 94

Anteriad

APRIL 25, 2023

Keeping up with the latest B2B Sales and Marketing terms is no simple task. With a seemingly endless stream of new trends, tactics, and acronyms, keeping your finger on the pulse of marketing key terms is vital to stay current (and relevant) as a B2B marketer. See White Hat SEO. T imeline – And when will they need it?

Paid Content 95

Paid Content Sales Management B2B Sales Top of Funnel 95

Webbiquity

NOVEMBER 15, 2022

Gaining a deeper understanding of analytics platforms (such as Google Analytics) and the metrics behind all your social media accounts enables to more accurately measure the effectiveness of your marketing strategies and retarget your focus on certain platforms.

Social Media 308

Social Media Work Management Marketing Management Media 308

Only B2B

SEPTEMBER 25, 2023

In the dynamic world of B2B marketing, staying at the forefront of industry trends is vital for sustained success. Current statistics reveal that a remarkable 82% of B2B marketers rely on content marketing as a cornerstone of their strategies, and this figure is projected to rise further.

Marketing & Strategy 62

Marketing & Strategy B2B Content Lead Scoring 62

seo.co

NOVEMBER 8, 2021

For busy Internet marketers, blogs long ago replaced any static news or information sources such as newsletters or books. This list of the top 50 Internet marketing and search engine optimization (SEO) blogs , websites, and social media accounts is in no particular order. Social Media Examiner. The Moz Blog. Buffer Blog.

SEO 98

SEO Work Management Marketing Management Advertising Agencies 98

Anteriad

APRIL 25, 2023

Keeping up with the latest B2B marketing and sales terms is no simple task. With a seemingly endless stream of new trends, tactics, and acronyms, keeping your finger on the pulse of marketing key terms is vital to stay current (and relevant) as a B2B marketer. See White Hat SEO. T imeline – And when will they need it?

Paid Content 84

Paid Content Sales Management Top of Funnel B2B Sales 84

Navigate the Channel

JANUARY 8, 2024

We know it sounds basic, but a recent B2B Content Marketing Study conducted by CMI found that “40% of B2B marketers have a documented content marketing strategy; 33% have a strategy, but it’s not documented, and 27% have no strategy whatsoever,” as reported by the Search Engine Journal. Why is a content calendar important?

Template 73

Template Planning Content Marketing Tips 73

Oktopost

JANUARY 11, 2024

These tools offer a range of functionalities, including: Lead capture Marketing automation Content personalization Social data analysis They may also focus on a particular marketing activity, such as SEO, social media, email marketing, or paid campaigns. Best For: SEO specialists and digital marketing teams.

Demand Generation Agencies 62

Demand Generation Agencies Demand Generation Marketing Automation Services Demand 62

B2B Digital Marketer

DECEMBER 21, 2023

Harnessing the Power of Strategic Marketing Introduction In this episode, we delve into the challenges of navigating the plethora of options and opportunities in a continuously changing landscape as we explore modern marketing transformation , particularly in the B2B space.

Marketing Strategy 52

Marketing Strategy Marketing & Strategy B2B Marketing Marketing Attribution 52

Schubert B2B

JULY 14, 2023

However, in order for your campaign to work its magic, you would have to find out more about the key elements of a successful inbound marketing strategy for B2B. Let’s dive deeper into inbound marketing strategy for b2b companies and take a closer look at each element for a successful program.

Inbound Marketing 62

Inbound Marketing B2B Marketing Marketing & Strategy Marketing Strategy 62

Only B2B

FEBRUARY 16, 2022

But, in 2022, what are you going to do better to enhance your B2B lead generation strategies? Conventional lead generation tactics for B2B marketers will not work in 2022. If you look at the most recent B2B market trends, you can notice how much has changed in such a short time. Put The Customer First. The answer is both.

Lead Generation 118

Lead Generation Marketing Budget Generation Webinar Metrics 118

Schubert B2B

JULY 28, 2023

The role of content marketing in B2B inbound strategies is to let the customers come to you, rather than spending time, money, and effort chasing the customer around. B2B Inbound Content Marketing – A Better Way to Earn Customers Business-to-business marketing requires a different approach than business-to-consumer, or B2C, marketing.

Paid Content 62

Paid Content Marketing Budget Inbound Marketing B2B Marketing 62

Parse.ly

JULY 21, 2022

B2B content marketing is a type of promotion that brands use to engage another organization or its employees through digital content. Content is essential for B2B companies to make purchasing decisions. B2B content marketing can be a sustainable source of growth for your business. Nik Sharma’s weekly DTC newsletter.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Top of Funnel 52

KoMarketing Associates

AUGUST 2, 2016

In this blog post, I’ll outline how we established our proposed benchmarks and what B2B marketers should evaluate in order to determine applicable benchmarks for their own online marketing programs. Initiatives requiring registration such as webinars and email newsletters. Google Search Analytics. Competitive Benchmarking.

SEO 120

SEO Content Marketing Planning Work Management 120

Envy

APRIL 30, 2020

Strong B2B content has the power to boost lead generation, increase conversions, and even raise lifetime customer value, yet most B2B companies struggle to achieve success with the content they create. At the same time, 94% of companies have difficulty seeing any real ROI on their B2B content marketing. New lead generation.

Top of Funnel 133

Top of Funnel B2B Marketing Allocation Marketing Budget Creation 133

Webbiquity

JULY 5, 2022

Some of the most popular include social media platforms, email marketing systems, and search engine optimization (SEO) apps. Google Analytics provides valuable insight into your website traffic and marketing campaign effectiveness. There are lots of free marketing tools available online that can be used to promote your brand.

Promotion 335

Promotion Spending Marketing Budget Tactics 335

MKT1

DECEMBER 12, 2023

This newsletter covers how to run campaigns more effectively. Reading the first two newsletters first will be helpful, but here’s a quick summary: Part 1: How to build your growth marketing strategy. MKT1 Discount: Mention MKT1 Newsletter to get $1,000 off your first month. What is a campaign anyway?

Campaigns 111

Campaigns Effectiveness Top of Funnel Marketing Analytics Tools 111

The Marketing Blender

MARCH 15, 2021

Generating leads with B2B marketing strategies is not low effort. Here are the four B2B digital marketing strategies your business can’t go without during the pandemic and beyond: Segmented email marketing. An SEO-optimized website. Embrace SEO optimization for your website. Targeted paid social campaigns.

Paid Content 126

Paid Content Lead Scoring Lead Ranking Marketing Strategy 126

Marketing Insider Group

MARCH 17, 2021

Whether yours is a startup or an enterprise, B2B or B2C, thoughtful content informs your prospects and motivates them to become customers. Both business-to-business (B2B) and business-to-consumer (B2C) brands find major success when they build their marketing strategy around content. Put industry-leading content to work for your brand.

Content Marketing 298

Content Marketing Paid Search Agency Advertising Agencies Business 298

Stevens & Tate

JULY 24, 2020

B2B marketing can be a challenging endeavor, especially if you don’t have a clear cut marketing strategy in place. To have any hope of running a successful B2B marketing campaign , you’ll need to establish what your goals are. It’s estimated that 83 percent of B2B businesses have an email newsletter strategy.

B2B Marketing 66

B2B Marketing Marketing Strategy Marketing & Strategy Buyer Personas 66

seo.co

MARCH 8, 2020

For busy Internet marketers, blogs long ago replaced any static news or information sources such as newsletters or books. This list of the top 50 Internet marketing and search engine optimization (SEO) blogs , websites, and social media accounts is in no particular order. Social Media Examiner. The Moz Blog. Buffer Blog.

Internet Marketing 105

Internet Marketing SEO Social Marketing Marketing Websites 105

KoMarketing Associates

MAY 7, 2015

Fortunately for B2B marketers, resources like Google Analytics offer multiple opportunities to track leads and conversions, beyond standard website performance metrics. Why should the B2B marketer care about tracking conversions? New to goal tracking in Google Analytics? 3 B2B Conversion Tracking Mistakes Not to Make.

Marketing Analytics Tools 120

Marketing Analytics Tools Conversion Marketing Websites B2B 120

Zoominfo

MAY 3, 2020

The modern B2B customer journey is more complex and multilayered than ever before. Several popular analytics platforms allow you to build marketing attribution models—but the most common and cost-effective method is to leverage Google Analytics conversion tracking. They click the ad and ultimately read the blog post.

Marketing Attribution 130

Marketing Attribution Multi-Touch Attribution Paid Content Sales Management 130

Belkins

JANUARY 31, 2021

Efficient B2B lead generation is closely associated with collecting crucial data on your target customers. Lead Generation for B2B: Strategies That Work We’ve collected a range of essential elements for acquiring new clients. In order to understand what materials will work for your readers, put yourself in a B2B lead’s shoes.

Lead Generation 100

Lead Generation Conversion Webinar Metrics Marketing Automation Services 100

Marketing Insider Group

NOVEMBER 23, 2023

I’ve put together a list of some of the most important content marketing questions marketers at all levels — from CMO to SEO intern — have today. Content is what your audience consumes, which then motivates them to sign up for your newsletter, subscribe to a service, or make a purchase. When did content marketing start?

Content Marketing 223

Content Marketing Work Management Paid Search Agency Marketing Management 223

KoMarketing Associates

MAY 23, 2017

The wonderful world of Twitter has unlocked business opportunities for almost every type of user – from emerging artists, celebrities, big brands, news sources, and (most importantly for you) B2B marketers. Here you’ll learn 15 essential ways that you can be using Twitter to drive marketing results for your B2B business.

Twitter 156

Twitter B2B Marketing B2B Paid Search Agency 156