Analytics, B2B, Newsletter and SEO

Is Your B2B Firm REALLY Marketing…Or Simply Making Tactical Soup?

Marketing Craftmanship

JANUARY 16, 2013

Is Your B2B Marketing a Tactical Hodge Podge? B2B firms invest significant dollars and hours maintaining a broad range of marketing tactics that may or may not demonstrate economic value. When this situation exists, a B2B firm is not marketing; it’s simply making Tactical Soup. Put every marketing tactic under the microscope.

Tactics

Tactics B2B Marketing CPA Cost per Acquisition

Bare Essentials: Marketing as a Necessary Evil

Marketing Craftmanship

AUGUST 14, 2015

To make matters worse, business owners often engage ad agencies, PR firms and outside (and internal) marketing “experts” who are always ready to prescribe a long list of tactical solutions (white papers, blogs, newsletters, publicity, social media, direct mail, conferences, advertising, etc.)…all Avoid being overly self-promotional.

Paid Search Agency

Paid Search Agency Advertising Agencies Planning B2B Thought Leadership

B2B Marketing Zone

Marketing Craftmanship

Is Your B2B Firm REALLY Marketing…Or Simply Making Tactical Soup?

Bare Essentials: Marketing as a Necessary Evil

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