Pam Didner

SEPTEMBER 13, 2022

Content is vital in B2B marketing, especially in a long purchase cycle. Yet, most B2B content marketers face challenges demonstrating their work’s ROI (“return on investment”). The best way to quantify content ROI is through demand generation and sales. Content is like a piece of furniture. Authorships.

ROI 91

ROI Effectiveness Planning Content Marketing 91

Webbiquity

MAY 25, 2021

As co-founder and CEO of Paladin , he oversees the B2B marketing of a B2C influencer marketing tool. So who better talk to about the similarities and differences between B2C and B2B influencer marketing? The Best Influencer Marketing Platforms for B2B and B2C. How do we apply that through the lens of B2B?

B2B Marketing 336

B2B Marketing Practices B2B SMS 336

Binary Demand

JUNE 19, 2023

[ps2id id=’overview’ target=”/]One frequently asked question in the dynamic and cutthroat B2B lead generation environment is, “Why is data quality so important?” ps2id id=’b2b_data_quality’ target=”/]What is B2B Data Quality? But there’s so much more.

Lead Generation 52

Lead Generation Enterprise Management Sales Qualified Leads ROI 52

KoMarketing Associates

APRIL 7, 2021

2020 was a tough year for B2B marketers – and everyone else. A few B2B marketing strategies did particularly well in 2020, and demand generation was one of them. For the marketers who were able to pivot quickly, many B2B demand generation best practices helped to ease the pain of 2020. But there were some bright spots.

Demand Generation Agencies 236

Demand Generation Agencies Demand Generation Demand Marketing Budget 236

Martech

JUNE 1, 2022

With Universal Analytics sunsetting and the rise of what’s being called Google Analytics 4 in its place, digital marketing analytics can be a confusing place, so let’s make things clear… and know that I even got some input from Google digital marketing evangelist Avinash Kaushik too! The changes with Google Analytics 4.

Marketing Analytics Tools 125

Marketing Analytics Tools Marketing Attribution Analytics Google 125

Tiecas

MARCH 21, 2024

B2B industrial marketing presents unique challenges compared to other forms of B2B marketing. Longer sales cycles, complex technical products, and a highly analytical buyer persona are just a few factors that set it apart. Source ] So, what does this mean for B2B industrial marketers?

Tactics 75

Tactics B2B Marketing Webinar Metrics Marketing Strategy 75

Marketing 261

OCTOBER 12, 2018

“We need a monthly newsletter!” ” Yep, the familiar battle cry from many online marketers… especially after seeing statistics such as “email marketing delivers an ROI of 4,400%! Lack of time to create a high-quality newsletter that yields the desired ROI (a task that can take up to 10 hours.).

Newsletter 97

Newsletter Top of Funnel Marketing Automation Services Lead Ranking 97

The Lead Agency

APRIL 14, 2024

Tired of trend lists that don’t apply to the unique challenges of B2B marketing? B2B marketing can be complicated; buyer journeys are messy. Multiple stakeholders and longer decision-making processes bring unique challenges, and the how-to tips everywhere online are mostly irrelevant in B2B industries.

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

Marketing Craftmanship

APRIL 29, 2013

Client newsletters are the most widely used, often abused and hotly debated marketing tactic for professional services firms of any size. Here are three highly subjective myths and realities to help your firm determine whether it’s a worthwhile tool, or how to improve your current newsletter.

Newsletter 100

Newsletter Word of Mouth B2B Thought Leadership Thought Leadership 100

Marketing Insider Group

AUGUST 18, 2020

That’s enough for any B2B company to run with and give it their all. It’s the popular favorite in most B2B organizations. Do we have the skills to use it to optimum level and maximize ROI? Studies have shown that companies with “good” sales-marketing alignment achieve. 34% more revenue from new customers.

Sales Management 298

Sales Management Lead Ranking B2B Sales Top of Funnel 298

Contently

MAY 26, 2020

The cartoon was in Moz co-founder Rand Fishkin’s Slideshare on Why Content Marketing Fails , which has over 6 million views and does a fantastic job illustrating why many companies struggle with content marketing ROI: Some marketers expect content revenue to have a linear path. The 3 stages of content ROI.

Top of Funnel 214

Top of Funnel Content Marketing Marketing Analytics Tools Lead Ranking 214

Oktopost

MARCH 4, 2024

In this highly competitive and saturated market, SaaS companies must continuously meet their KPIs, drive customers down the B2B funnel, and ensure they stand out from their competition. 60% of B2B SaaS companies reported their biggest marketing problem is a lack of time and resources. What is B2B SaaS Marketing?

Ideal Customer Profiles 62

Ideal Customer Profiles Top of Funnel B2B Marketing Marketing & Strategy 62

Binary Demand

JUNE 12, 2023

[ps2id id=’overview’ target=”/]In the fast-paced world of B2B marketing, effective email marketing plays a crucial role in engaging prospects and nurturing customer relationships. That’s where B2B email marketing automation is revolutionizing how businesses engage with their audience.

Marketing Automation Services 98

Marketing Automation Services Marketing Automation Email Marketing Automation 98

Binary Demand

JUNE 12, 2023

[ps2id id=’overview’ target=”/]In the fast-paced world of B2B marketing, effective email marketing plays a crucial role in engaging prospects and nurturing customer relationships. That’s where B2B email marketing automation is revolutionizing how businesses engage with their audience.

Marketing Automation Services 98

Marketing Automation Services Marketing Automation Email Marketing B2B Marketing 98

Binary Demand

JUNE 12, 2023

[ps2id id=’overview’ target=”/]Email continues to dominate B2B marketing, but a generic approach isn’t enough. With its broad reach, affordability, and personal touch, B2B email marketing is essential for making a lasting impact on your audience. Let’s dive in! billion and is projected to reach USD 17.9

Email Marketing 98

Email Marketing B2B Marketing Conversion B2B 98

Binary Demand

JUNE 12, 2023

[ps2id id=’overview’ target=”/]Email continues to dominate B2B marketing, but a generic approach isn’t enough. With its broad reach, affordability, and personal touch, B2B email marketing is essential for making a lasting impact on your audience. Let’s dive in! billion and is projected to reach USD 17.9

Email Marketing 98

Email Marketing B2B Marketing Conversion B2B 98

B2B Digital Marketer

DECEMBER 21, 2023

Harnessing the Power of Strategic Marketing Introduction In this episode, we delve into the challenges of navigating the plethora of options and opportunities in a continuously changing landscape as we explore modern marketing transformation , particularly in the B2B space.

Marketing Strategy 52

Marketing Strategy Marketing & Strategy B2B Marketing Marketing Attribution 52

Adobe Experience Cloud Blog

DECEMBER 7, 2017

And after all of your hard work creating the campaign, you as a marketer are tasked with measuring the metrics and return on investment (ROI) of your campaigns. But measuring your digital campaigns’ ROI can be difficult if you don’t know what you’re looking for. Both hard and soft metrics feed into calculating ROI. Social Media.

ROI 134

ROI Top of Funnel Planning Click Rate 134

Contently

MAY 13, 2019

Are there any new ways to drive content marketing ROI we should be thinking about? If you think about it, sales enablement is the easiest way to drive marketing ROI. Say you’re a B2B software company, and you close 15 percent of all inbound opportunities. If we’d made a better ROI calculator? Sara, New York.

Top of Funnel 131

Top of Funnel ROI Content Marketing Budget Programs 131

SmartBug Media

APRIL 12, 2021

Guest author Holly Stanley is is a freelance B2B content writer for SaaS and digital businesses. If you’re a marketing manager, you might be familiar with the struggle of effectively reporting on content marketing and knowing its ROI. Why Measure Content Marketing ROI? Make your marketing budget go further. User engagement.

ROI 66

ROI Top of Funnel Content Marketing Lead Scoring 66

Salesforce Marketing Cloud

DECEMBER 8, 2023

It enhances personalization, optimizes subject lines, generates dynamic content, determines optimal send times, and provides predictive analytics. Ask them to share, accept your newsletter invitation, or simply don’t unsubscribe. Industry experts put the ROI of email marketing at $36 for every dollar spent , on average.

Marketing Automation Services 115

Marketing Automation Services Email Marketing Paid Search Agency Work Management 115

Schubert B2B

JULY 14, 2023

However, in order for your campaign to work its magic, you would have to find out more about the key elements of a successful inbound marketing strategy for B2B. Let’s dive deeper into inbound marketing strategy for b2b companies and take a closer look at each element for a successful program.

Inbound Marketing 62

Inbound Marketing B2B Marketing Marketing & Strategy Marketing Strategy 62

Convince & Convert

MARCH 4, 2016

Validating the increase in spending on marketing technology, such as marketing automation and social media management, will require an even more specific understanding of each tool’s ROI. Only 44% of CMOs say, “I can measure ROI,” but this number has to increase if the CMO wants to increase their marketing budget. Focused KPIs.

Budget Programs 104

Budget Programs ROI Marketing Automation Services Marketing Budget 104

Top Rank Marketing

NOVEMBER 9, 2023

You’ll find an assortment of performance and optimization metrics listed in our forthcoming comprehensive guide to B2B search engine optimization. Calculating the ROI of SEO is absolutely possible, but you won’t get an accurate view unless you think about the return holistically.

Lead Scoring 129

Lead Scoring Lead Ranking SEO Multi-Touch Attribution 129

Parse.ly

JULY 21, 2022

B2B content marketing is a type of promotion that brands use to engage another organization or its employees through digital content. Content is essential for B2B companies to make purchasing decisions. B2B content marketing can be a sustainable source of growth for your business. Nik Sharma’s weekly DTC newsletter.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Top of Funnel 52

Zoominfo

MAY 3, 2020

The modern B2B customer journey is more complex and multilayered than ever before. Several popular analytics platforms allow you to build marketing attribution models—but the most common and cost-effective method is to leverage Google Analytics conversion tracking. They click the ad and ultimately read the blog post.

Marketing Attribution 130

Marketing Attribution Multi-Touch Attribution Paid Content Sales Management 130

The Marketing Blender

MARCH 15, 2021

Generating leads with B2B marketing strategies is not low effort. Here are the four B2B digital marketing strategies your business can’t go without during the pandemic and beyond: Segmented email marketing. Content marketing with a customer-centric focus. “Globally, 30% of marketers cite email marketing as having the highest ROI.

Paid Content 126

Paid Content Lead Scoring Lead Ranking Marketing Strategy 126

Valasys

JULY 29, 2019

Emotional Analytics (EA) software collects data on how a buyer persona communicates verbally & non-verbally (i.e. The technology is also called Emotional Analytics & provides insights about how a customer perceives a product. ” How to use Emotional Analytics for Businesses. .” Introduction.

Analytics 49

Analytics Marketing AI Work Management WOMM 49

sagefrog

NOVEMBER 14, 2023

In Sagefrog’s 2024 B2B Marketing Mix Report , we found that B2B marketers’ top objectives for the year ahead are brand awareness, lead generation, client retention, and sales support. Explore nine essential B2B marketing strategies that can help companies succeed in all of these areas in 2024.

Ideal Customer Profiles 52

Ideal Customer Profiles Paid Content Webinar Metrics Marketing Strategy 52

Oktopost

JANUARY 11, 2024

Types of Demand Generation Tools While some companies prefer to look broadly at marketing automation, others may choose a tool for a specific purpose, such as sending newsletters. There are many types of demand generation tools, including: Content marketing tools optimize SEO , analytics, and competitor analysis.

Demand Generation Agencies 62

Demand Generation Agencies Demand Generation Marketing Automation Services Demand 62

Content Standard

JUNE 28, 2019

Here’s what was missing from the 2014 conversation: an awareness of the pressure we marketers felt to prove content marketing ROI in our own departments by year’s end. The sponsor and its divisions provide research and advisory services to support the life science, analytical instrument, and diagnostics industries.

Top of Funnel 103

Top of Funnel ROI Sales Management Webinar Metrics 103

ClearVoice

JANUARY 8, 2024

Thirdly, a well-structured budget allows you to track content ROI more accurately. Neglecting measurement and analytics Metrics and analytics exist for a reason — they help you assess the effectiveness of your content initiatives so you can make better budgeting decisions the next time. But what comprises a content budget?

Budget Programs 52

Budget Programs Paid Content Allocation Marketing Budget Creation 52

Marketing Insider Group

JUNE 8, 2021

Content marketing with a thoughtful strategy and plan doesn’t usually provide the ROI (return on investment) expected. social media, email newsletters, third-party sites, etc.). R: Relevant: Create goals relevant to content marketing success that drive your desired ROI from efforts. Quick Takeaways. Image: CMI.

Content Marketing 296

Content Marketing Lead Scoring Lead Ranking Planning 296

Scoop.it

JANUARY 28, 2021

B2B companies are making use of several digital marketing strategies to communicate with their target audience more effectively. Interestingly, 87% of B2B marketers and 85% of marketers use email for content marketing. Here’s a chart that throws light on how brands carry out B2B email marketing and its best practices.

Email Marketing 86

Email Marketing B2B Marketing Planning Work Management 86

SendX

DECEMBER 7, 2020

The percentage could be much higher because what business doesn't want to increase its email marketing ROI! FINDING YOUR PROBLEM: Open rate analytical data provides information regarding the performance of your email strategies. Data shows that emails with personalized subject lines can increase your ROI by 760% !

Email Marketing 219

Email Marketing Work Management Marketing Management Open Rate 219

Stevens & Tate

JULY 24, 2020

B2B marketing can be a challenging endeavor, especially if you don’t have a clear cut marketing strategy in place. To have any hope of running a successful B2B marketing campaign , you’ll need to establish what your goals are. It’s estimated that 83 percent of B2B businesses have an email newsletter strategy.

B2B Marketing 66

B2B Marketing Marketing Strategy Marketing & Strategy Buyer Personas 66

KoMarketing Associates

SEPTEMBER 13, 2018

Before we get into the types of exclusive B2B content you can create, let’s cover the two main reasons to do so: lead generation and email marketing. For many B2B organizations, email collection counts as a conversion because email campaigns carry large ROI. Collect Emails for Marketing. Gathering Leads for Sales.

Sales Qualified Leads 152

Sales Qualified Leads Top of Funnel Webinar Metrics Lead Scoring 152