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MarTech Plot Lines for 2021

Customer Experience Matrix

The CDP Institute Daily Newsletter provides a steady supply of grist for my pattern detection mill. But the selection of items for that newsletter isn’t random. That will become more important as privacy regulations become more effective at shutting off the flow of third-party personal data. blockchain will quiet down.

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8 B2B Content Marketing Examples to Inspire Your Content Strategy

Parse.ly

B2B content marketing is a type of promotion that brands use to engage another organization or its employees through digital content. Content is essential for B2B companies to make purchasing decisions. B2B content marketing can be a sustainable source of growth for your business. Nik Sharma’s weekly DTC newsletter.

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Softening the Ask – How to Improve Opt-in Form Conversions

FunnelEnvy

Eventually, the FTC regulated email standards, but people today still face crowded inboxes and are more concerned with privacy than in the past. Source: HubSpot Whether it’s a sign-up form for a newsletter or a contact form for inquiries, how you frame these forms can significantly impact conversion rates. Give us a call today.

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What Does GDPR Mean for US-based B2B Firms and Their Marketing?

Circle Studio

While all European Union (EU) businesses should now be fully compliant with the General Data Protection Regulation (GDPR), B2B firms based in the United States are still wondering what GDPR means for them. Hubspot, Act-On, Marketo), advanced web analytics (e.g. Change your Google Analytics snippet to make IP addresses anonymous.

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The Top Research Organizations for Your B2B Tech Product Strategy

Golden Spiral

Understanding these two essentials will empower you to more effectively develop and market products in the B2B tech world. We’ve pulled together our list of the best resources to support your B2B tech product strategy. HIMSS Analytics. newsletter, online training courses, seminars, and publications. Newsletters.

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Transforming the B2B2C model: Stanley Black & Decker’s journey

ClickZ

Shifting from a traditional B2B (business-to-business) model to a B2B2C (business-to-business-to-consumer) approach, the company has recognized the importance of understanding and engaging with end users while supporting its B2B partners.

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52 Marketing Terms Every Marketer Should Know

LeadsRX

Customer Journey Analytics. Optimize conversion paths across marketing programs and content with customer journey analytics. Customer journey analytics (CTA) lets you see consumer behavior as they interact with your brand. For example, you could track new account signups, newsletter subscribers, eCommerce purchases, etc.