KoMarketing Associates

AUGUST 15, 2013

One of the key reasons B2B marketers remain skeptical with social media as a primary tactic in digital marketing is the i nability to determine ROI. What’s In It For B2B Marketers. In addition to demographic data associated with page following, B2B marketers have access to: 1.)

Social Media 120

Social Media Social Marketing B2B Marketing Tools 120

KoMarketing Associates

FEBRUARY 18, 2016

MarketingProfs research shows 71% of B2B marketers use content marketing to generate leads. Let’s take a look at a couple different strategies for how to find B2B customers through your content initiatives: Leverage (the Right) CTAs. According to WebDAM , B2B companies that blog generate 67% more leads than those that don’t.

B2B 120

B2B Sales Cycle CTR Sales Qualified Leads 120

KoMarketing Associates

DECEMBER 14, 2015

Even though many B2B marketers are already looking ahead to 2016, it’s may be worth recognizing the accomplishments of the past year. Because a component of your B2B marketing strategy certainly needs to focus on leveraging the experience gained executing tactics and campaigns that worked well. STRATEGIC CONTENT MARKETING.

Tactics 120

Tactics B2B Marketing Top of Funnel Effectiveness 120

KoMarketing Associates

APRIL 18, 2017

When putting together the report, use an analytics platform of your choice to include slides around: Total traffic from the blog. At the end of each month, we use analytics tools to show the impact our content has on driving conversions to the website and generating new prospects in the sales funnel. Blog Traffic.

B2B 121

B2B Top of Funnel Keywords CTR 121

KoMarketing Associates

OCTOBER 20, 2016

Creating content that leads people to a desired action on your website (filling out a form submission, downloading a piece of content, subscribing to a newsletter, etc.) As search marketers, we also need to concern ourselves with driving leads, traffic, B2B brand awareness, etc. 3 B2B Conversion Tracking Mistakes Not to Make.

Top of Funnel 120

Top of Funnel Banners Ideal Customer Profiles Content 120

KoMarketing Associates

JANUARY 23, 2018

You’ve got a nice website with a nice blog and an email newsletter you send out every week. In the 2017 Content Marketing Institute and Marketing Profs B2B Content Marketing Trends report , only 54 percent of the content marketers who even have a strategy have well-defined business goals for their content.

Top of Funnel 275

Top of Funnel Marketing Automation Services Marketing Automation Automation 275

KoMarketing Associates

AUGUST 2, 2016

In this blog post, I’ll outline how we established our proposed benchmarks and what B2B marketers should evaluate in order to determine applicable benchmarks for their own online marketing programs. Initiatives requiring registration such as webinars and email newsletters. Google Search Analytics. Competitive Benchmarking.

SEO 120

SEO Content Marketing Planning Work Management 120

KoMarketing Associates

FEBRUARY 25, 2020

According to Retargeter , B2B retargeting outperforms B2C retargeting by 402% in terms of conversions per impressions. So, if it’s so powerful, why are B2B marketers not utilizing these tactics then? According to CXL anywhere between 25% to 55% of your B2B users will bounce back without even interacting with any other pages on a site.

Top of Funnel 166

Top of Funnel Ideal Customer Profiles Tips B2B 166

KoMarketing Associates

JULY 21, 2015

One of the most direct ways B2B marketers can improve SEO, PPC, and ultimately lead generation initiatives is through the development of landing pages, designed to showcase individual content marketing assets. Email Newsletter Sign-Ups. Traditional Newsletters. Landing page elements in summary: The Offer. Sales Readiness.

Landing Pages 120

Landing Pages Search Engine Marketing Paid Content Search Marketing 120

KoMarketing Associates

JULY 28, 2020

And according to research , about half of today’s B2B organizations have a documented content marketing strategy in place designed to do just that. Some other materials to consider looking at include site analytics data, existing marketing collateral, industry publications, and events/tradeshows. Related Resources.

Marketing Proposals 157

Marketing Proposals Content Marketing Planning Buyer Personas 157

KoMarketing Associates

FEBRUARY 13, 2014

However, effectively planning and executing a B2B content marketing strategy is not something that can be achieved overnight. We’ve taken some time to sift through the wide world web of opinions pertaining to B2B content marketing and created a list of 15 of our favorite tips from industry experts in recent time. Tweet this ).

B2B Marketing 120

B2B Marketing Tips Top of Funnel Content Marketing 120

KoMarketing Associates

MAY 24, 2016

I like to use the following: Google Analytics. Google Analytics . We know that Google Analytics has a wealth of data and there’s a ton you can do with it. For example, paid campaigns and newsletters can artificially inflate numbers so as you are looking at the data, make sure you understand the nuances. Moz Content.

Content 126

Content Marketing Analytics Tools Impressions Keywords 126

KoMarketing Associates

JANUARY 19, 2016

Some other materials to consider looking at include site analytics data, existing marketing collateral, industry publications, and events/tradeshows. 6 Ways to Measure B2B Content Marketing Performance. Be sure to have reporting tools ( Google Analytics , BuzzSumo , Omniture , etc.) Related Resources.

Marketing Proposals 120

Marketing Proposals Content Marketing Planning Budget Programs 120

KoMarketing Associates

AUGUST 5, 2020

Maybe most users navigate to your blog from a monthly email newsletter – whatever it is, understand how people actually get to your content. You can also look more granularly at traffic metrics using the Source/Medium report in Analytics. Tools to Use: Google Analytics // Other Analytics Platforms. User Behavior.

Lead Ranking 185

Lead Ranking Budget Programs Top of Funnel Marketing Analytics Tools 185

KoMarketing Associates

AUGUST 14, 2018

Only 35 percent of B2B marketers measure content marketing ROI. of B2B marketers have some sort of content strategy in place. Maybe most users navigate to your blog from a monthly email newsletter – whatever it is, understand how people actually get to your content. Tools to Use: Google Analytics. User Behavior.

ROI 148

ROI Lead Ranking Marketing Analytics Tools Content Marketing 148