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Digital B2B Marketing

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Marketers Are Dramatically Underreporting Results from Twitter

Digital B2B Marketing

NOVEMBER 21, 2013

B2B marketers are undervaluing Twitter’s contribution to their business. That’s hard to believe at a time when many B2B marketers are glomming on to Twitter like it’s the last shiny object opportunity they will ever have (even turning to spamming ), but it’s true. How many website visits? How many purchases?

Twitter 100
Twitter Marketing Analytics Tools Social Networks Social Media 100
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That's John Doe to You

Digital B2B Marketing

MARCH 24, 2011

Content is distributed freely, newsletters require only an email address. Unless you have given a compelling reason why I want your newsletter, chances are I’m not looking forward to receiving it, and am likely to use mickey@mouse.com instead of my real email. Ask for the absolute minimum information you need.

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