Chris Koch

article thumbnail

Why the volume and quality of interactions with customers has to pass for social media ROI

Chris Koch

In Google analytics , you can drill down by country—even by city—to see where your traffic comes from. Google analytics also has a metric for loyalty—the numbers of repeat visits over time—that shows whether people are sticking with you. One of the cornerstones of social media is sharing. Understand the location of your audience.

article thumbnail

15 things marketers should stop doing and thinking in 2011

Chris Koch

For expensive, complex B2B products and services, social media can improve relationships with customers and increase awareness. Analytics can wait. You need people who know how to create analytical processes and algorithms and all that stuff. Social media has ROI. Do you call that ROI? Optimize your content for phones.

Planning 100