B2B Marketing Traction

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7 Ways to Get Better Results from Your B2B eNewsletter

B2B Marketing Traction

Read this post to find out how to increase the return on your investment in time and money on your newsletter. You can achieve many different objectives with an email newsletter. The more you understand your customers and prospective customers, the better you’ll be able to fit newsletter content to what they need.

B2B 100
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The Ugly Truth about Your Website and SEO

B2B Marketing Traction

Your visitor leaves the site – called a “bounce” in the website analytics world. See my previous post on this, 5 Reasons Your B2B Website Visitors Don’t Trust You.). You won’t get a date. Don’t hide the facts. You’ve gotta meet sometime, and then the ugly truth will come out. Do be interesting.

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Why Your Home Page Looks Like You’re Selling Everything But the Kitchen Sink

B2B Marketing Traction

Other graphics can direct visitors to next steps, such as “Download Content” or “Subscribe to a Newsletter” or “Buy Now” Analyze buyer behavior to identify what content to keep on your home page.