• B2B LEAD GENERATION BLOG  |  MONDAY, DECEMBER 1, 2014
    [Analytics, B2B] Marketing Automation: Lessons from 4 case studies
    Luckily, for B2B marketers there is a wide range of marketing automation options out there from relatively simple solutions that help streamline email marketing to full-blown packages that seem like they do everything but automate the lights and thermostat at the office. 43% increase in registered online newsletter subscribers.
  • MODERN B2B MARKETING  |  THURSDAY, NOVEMBER 20, 2014
    [Analytics, B2B] 7 Questions to Ask Before Creating a Video Campaign
    Consider including video in your press releases, newsletters, and sales assets you send. Google Analytics or platforms like KISS Metrics will work great for your website, but you will also want access to specific video analytics. Digital Marketing b2b Consumer First of all, you’re not alone! Who’s your target audience?
  • HINGE MARKETING  |  TUESDAY, NOVEMBER 18, 2014
    [Analytics, B2B] 4 Metrics to Track ROI in B2B Online Marketing
    You can track prospect interaction and engagement down to individual clicks and page views thanks to tools like Google Analytics, Google Webmaster Tools, and social media monitoring software. Key Performance Indicators of a B2B Online Marketing Campaign. Opt-ins to your email list or newsletter. It starts with content.
  • THE FORWARD OBSERVER  |  THURSDAY, OCTOBER 16, 2014
    [Analytics, B2B] 5 Ways To Know If Your B2B Blog Is Picking Up Steam
    'Are you wondering if your B2B blog is on the right track for successful lead generation? Here are a few reasons: B2B companies that blog only 1-2x/month generate 70% more leads than those who don’t blog. The best way to do that is with an email newsletter. Focus on these five areas to know. All aboard! Click to tweet!
  • MARKETING ACTION  |  WEDNESDAY, OCTOBER 1, 2014
    [Analytics, B2B] 10 Things B2B Marketers Should be Doing on LinkedIn
    Add a LinkedIn Follow button to your newsletter, your blog and all digital properties. LinkedIn provides analytics for your Updates, Followers and Visitors. The post 10 Things B2B Marketers Should be Doing on LinkedIn appeared first on Marketing Action Blog - Act-On. B2B Marketing Social Media Marketing
  • SYNECORE  |  FRIDAY, AUGUST 29, 2014
    [Analytics, B2B] Lead Segmentation: Enhance Your Email Marketing
    Maybe a monthly newsletter? For B2B companies, are you implementing the correct messaging in regards to job status? Finally, measure your efforts with analytics and refine your segmentation and/or messaging What does your company do to nurture leads? Whatever the case, I’m here to share that you could be doing it better.
  • HINGE MARKETING  |  FRIDAY, AUGUST 22, 2014
    [Analytics, B2B] The Do’s and Don’ts of Lead Nurturing in Professional Services
    For example, you wouldn’t send someone signing up for a newsletter an email on product features, would you? Related Stories How to Use SlideShare for B2B Lead Generation Google Analytics: Top Metrics B2B Firms Should Monitor, Part 1 Intermediate Techniques to Build a Better Email Marketing Campaign.
  • VIDYARD  |  MONDAY, AUGUST 18, 2014
    [Analytics, B2B] How to Streamline Your Video Content Marketing Operation
    Email marketing images (for including the video release in your newsletter, or other emails). If certain product-based B2B videos (like a tour of your platform) require a script, or your announcing something important, etc., But how do you create great videos time and time again? Step 1: Plan Your Upcoming Topics and Scope. ”).
  • LEADERSHIP  |  TUESDAY, AUGUST 12, 2014
    [Analytics, B2B] 5 Ways to Recognize B2B Lead Generation Failure ���and Move On
    Among all the feedback I received, some readers expressed their fear and shared common instances of B2B lead generation failure. Sign up for our email newsletter to receive tips and information on B2B lead generation. Warning Signs of B2B Lead Generation Failure. Read these reflections on B2B buyer behaviour.
  • B2B LEAD GENERATION BLOG  |  MONDAY, JULY 28, 2014
    [Analytics, B2B] Now, Go and Do: Create standardized, well-understood metrics for your organization
    'Tweet Last week’s MarketingSherpa Email Newsletter case study – Marketing Analytics: How a drip email campaign transformed National Instruments’ data management – covered an issue that affects many marketers in the digital marketing world: drowning in data that is potentially inaccurate. Identify and define what it is you’re doing.
  • THE FORWARD OBSERVER  |  MONDAY, JUNE 23, 2014
    [Analytics, B2B] How Long Does Inbound Marketing Take to Reach Success?
    'Artillery B2B Marketing Blog > The Forward Observer Are you interested in inbound marketing but worried about how long it will take to start working? In a B2B buying situation, a study by the Corporate Executive Board found that buyers are now 57%-70% through their purchase before they first contact the seller. Not right away.
  • WEBBIQUITY  |  TUESDAY, JUNE 17, 2014
    [Analytics, B2B] 14 Brilliant B2B Marketing Strategy Guides
    'Much has been written about how the internet in general, and the explosion of content marketing in particular, has changed the nature of b2b marketing. Today’s  b2b buyers are typically  70% of the way through their purchase process  before they contact a vendor’s sales team. How To Do It Right: Demand Generation by Forbes.
  • LEADERSHIP  |  TUESDAY, JUNE 10, 2014
    [Analytics, B2B] 5 Tips to Refresh Your B2B Lead Generation
    Here’s how you can shake, stir and blend your B2B lead generation and marketing activities to deliver a truly refreshing customer experience. Use predictive analytics to decide on the future course of activity.                   . Your B2B content marketing calendar can take a useful tip from this. The magic of this season.
  • FATHOM  |  FRIDAY, MAY 16, 2014
    [Analytics, B2B] How Do You Measure the Success of Digital Marketing?
    The question is simple, but with the quagmire of metrics available in any analytics tool, it’s difficult to determine which metrics are going to supply that answer.  Some examples of tracked conversions include ecommerce transactions, lead form completions, newsletter signups, and more.   Step 1: Capture the Right Digital Data. Review?
  • BIZNOLOGY  |  FRIDAY, APRIL 18, 2014
    [Analytics, B2B] Content marketing metrics and analytics: it’s all about you
    For example,  Facebook may generate the most orders of any social media network, but if you’re say, a B2B professional services firm, whatever orders you do generate come at a huge opportunity cost: namely, the much higher return you’d likely realize if you devoted your resources to your LinkedIn presence. . Do your own analytics!
  • WEBBIQUITY  |  MONDAY, APRIL 14, 2014
    [Analytics, B2B] 83 Exceptional Social Media and Marketing Statistics for 2014
    2014 B2B Content Marketing Trends–North America: Content Marketing Institute/MarketingProfs. What do 40% of B2B buyers say about LinkedIn, that only 19% say about Twitter? What do 91% of B2B marketers do, but only 36% do well? B2B Marketing ). Analytics are least commonly used to fine-tune the marketing mix (14%).”
  • DIANNA HUFF - B2B MARCOM  |  THURSDAY, APRIL 10, 2014
    [Analytics, B2B] 7 Tips for Creating a Home Page that Establishes Trust
    Analyzing existing assets and Google Analytics. When buyers get to a website home page, they automatically look for Products and Services — as you can see in the data chart taken from the 2014 B2B Website Usability Report that KoMarketing Associates and I published in March. Make it easy to contact you. Include a call-to-action.
  • MARKETING CRAFTMANSHIP  |  FRIDAY, MARCH 21, 2014
    [Analytics, B2B] Client Newsletters: Empty Suit of the B2B Marketing Mix
    'Most Client Newsletters Deliver No Tangible Business Value. Client newsletters are the most widely used, often abused and hotly debated B2B marketing tactic for professional services firms of any size. MYTH #1:        Your Firm Needs a Client Newsletter. MYTH #3:        A Newsletter is a Cost-Effective Marketing Tactic.
  • LEADERSHIP  |  TUESDAY, FEBRUARY 25, 2014
    [Analytics, B2B] A Social Media Cheat Sheet for the C-Suite
    '—42 Tips to Make B2B Social Media Work for You. Analytics are crucial. Tie your social media strategies tightly to that email list and/or newsletter. Join this exclusive LinkedIn Group and let’s discuss ways to be successful with B2B social media marketing in 2014. It doesn’t happen (unless you are drunk!), right? Share.
  • KOMARKETING ASSOCIATES  |  THURSDAY, FEBRUARY 13, 2014
    [Analytics, B2B] 15 of Our Favorite B2B Content Marketing Tips
    However, effectively planning and executing a B2B content marketing strategy is not something that can be achieved overnight. We’ve taken some time to sift through the wide world web of opinions pertaining to B2B content marketing and created a list of 15 of our favorite tips from industry experts in recent time. '“Content is king.”
  • WRITTENT  |  WEDNESDAY, FEBRUARY 12, 2014
    [Analytics, B2B] 59 Killer Content Marketing Stats: 2014 Edition
    93% of B2B marketers use content marketing, a 2% increase over 2012. 42% of B2B marketers say they’re effective at content marketing. B2B marketers with a documented strategy are more likely to consider themselves effective. 73% of B2B marketers are producing more content than they did a year ago. Source: CMI ). vs 2.5%).
  • SALES PROSPECTING PERSPECTIVES  |  FRIDAY, FEBRUARY 7, 2014
    [Analytics, B2B] Sales Prospecting Perspectives Weekly Recap - Week of February 7, 2014
    Without further ado, here are our favorite sales and marketing articles from this week: HubSpot interviewed Buzzfeed''s Newsletter Editor to find out how the company known for gifs and cat pictures revived the email newsletter. This includes content creation, social media participation, and analytics monitering.
  • DIANNA HUFF - B2B MARCOM  |  WEDNESDAY, FEBRUARY 5, 2014
    [Analytics, B2B] The Day that Google Died
    quick glance at my own Google Analytics shows that for 2013, 88% of traffic from new visits came from search. My marketing assets consisted of my e-newsletter database (I started off with 75 subscribers — woohoo!) At the end, I’d give people a free report in exchange for signing up for my newsletter. She died.
  • VERTICAL RESPONSE  |  MONDAY, FEBRUARY 3, 2014
    [Analytics, B2B] Are You Making These 5 Common Content Marketing Mistakes?
    'There are over 27,000,000 pieces of content being shared every day, but did you know that 60-70 percent of content produced by B2B marketing goes unused? Many of us struggle to have enough content to share on our social networks, in our emails and in our newsletters. Don’t Know Your Audience. Trying too Hard to Sell, Sell, Sell.
  • VIDYARD  |  MONDAY, JANUARY 6, 2014
    [Analytics, B2B] 7 Tips for Creating Better Video Marketing in 2014
    but it’s also a medium 70% of B2B marketers have experimented with already. If you set up a newsletter last year, for example, an optional email gate on your latest video can prompt subscription to that channel before viewers gain access to full-version content. Spice up your B2B message. Collect some feedback.
  • HUBSPOT  |  MONDAY, DECEMBER 16, 2013
    [Analytics, B2B] 6 Content Challenges Facing Enterprise Marketers (Plus Some Helpful Solutions)
    The power of content marketing might be why, according to Marketing Charts , 72% of B2C marketers and 73% of B2B marketers plan to produce more content next year. Newsletters. 2) Fill analytical gaps with the right technology. How to Unlock the ROI of Your Marketing with Analytics. Producing enough content (53%). right?
  • DIGITAL B2B MARKETING  |  THURSDAY, NOVEMBER 21, 2013
    [Analytics, B2B] Marketers Are Dramatically Underreporting Results from Twitter
    'B2B marketers are undervaluing Twitter’s contribution to their business. That’s hard to believe at a time when many B2B marketers are glomming on to Twitter like it’s the last shiny object opportunity they will ever have (even turning to spamming ), but it’s true. How many leads came from Twitter? Although t.co
  • DIANNA HUFF - B2B MARCOM  |  WEDNESDAY, NOVEMBER 13, 2013
    [Analytics, B2B] How to Drive Inquiries and Leads with a Blog
    'In two previous posts, I discussed at length how to configure and use the Social Report within Google Analytics. My colleague, Derek Edmond of KoMarketing Associates , for example, wrote a post, “5 Key SEO Action Items for B2B Marketers Optimizing for Mobile.” Repurpose blog content into e-newsletter content.
  • VIDYARD  |  MONDAY, OCTOBER 21, 2013
    [Analytics, B2B] Tracking the Success of Your Sponsored Content
    'Sponsoring email campaigns, newsletters, research, or a publisher’s content assets in general can be a great way to bring in new leads as a B2B marketer, but if you’re not tracking your reach and results properly, you’re throwing money away. This data can be tracked using Google analytics by setting up goals.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, OCTOBER 9, 2013
    [Analytics, B2B] Which B2B Marketing Automation Features Actually Get Used? Here's Some Data.
    Of course they differed in the precise categories used and their audiences, but they generally covered the major B2B marketing automation features: email, Web behavior tracking, landing pages, nurture campaigns, lead scoring, analytics, and social media marketing. Research from 1,396 B2B marketers.
  • DIANNA HUFF - B2B MARCOM  |  WEDNESDAY, OCTOBER 9, 2013
    [Analytics, B2B] Using the Google Analytics Social Report (Part II)
    'In Part One of this series , I talked about how to set up the Google Analytics Social Report. Once you have Goals set up correctly, you can track conversions (for example, newsletter subscriptions, report downloads, etc.). “Admin” view within Google Analytics. B2B Web Marketing Google Analytics Social Report
  • DIANNA HUFF - B2B MARCOM  |  TUESDAY, OCTOBER 8, 2013
    [Analytics, B2B] Using the Google Analytics Social Report (Part II)
    'In Part One of this series , I talked about how to set up the Google Analytics Social Report. Once you have Goals set up correctly, you can track conversions (for example, newsletter subscriptions, report downloads, etc.). “Admin” view within Google Analytics. B2B Web Marketing Google Analytics Social Report
  • LOOPFUSE  |  MONDAY, SEPTEMBER 30, 2013
    [Analytics, B2B] The B2B Marketing Technology Adoption Curve
    Marketing automation takes a platform approach in linking up lead capture, prospect tracking, lead scoring, email marketing, social marketing, and advanced analytics all in one package. As we look towards the future, we mapped out our version of the “B2B Marketing Technology Adoption Curve.” Key takeaways: 1.
  • SAZBEAN  |  SATURDAY, SEPTEMBER 28, 2013
    [Analytics, B2B] Top Internet Marketing Strategy Links for the Week of September 23rd, 2013
    Best Of News & Notes
  • B2B MARKETING INSIDER  |  THURSDAY, SEPTEMBER 19, 2013
    [Analytics, B2B] 9 Questions On Content Marketing [Q & A]
    The first hire we made on my team was a social / analytics person so that all our content gets shared on the right channels in the right way. And then the analytics help us to drive constant improvements for which content performs well on which platforms and in what context. Let me know your thoughts as well in the comments below.
  • LEADERSHIP  |  TUESDAY, SEPTEMBER 17, 2013
    [Analytics, B2B] A Winning Business Philosophy: “Everything We Do Is Impossible”
    'The Definitive B2B Lead Generation Checklist: Part 1. Here is a quick rundown of what I have seen to work as the definitive B2B lead generation checklist. m happy to share it with you across two posts: THE DEFINITIVE B2B LEAD GENERATION CHECKLIST…DOING WHAT IS IMPOSSIBLE. think that’s already happening.
  • DIANNA HUFF - B2B MARCOM  |  SATURDAY, SEPTEMBER 7, 2013
    [Analytics, B2B] How to Use the Google Analytics Social Report (Part I)
    'Last year Google added a new report to Analytics — the Social Report. use my own data from Google Analytics. Step One: Open Google Analytics. For detailed information on how to configure, see Google’s Developers site for Web Analytics. B2B Web Marketing Google Analytics Social Report Ok, ready?
  • EMAGINE B2B BLOG  |  TUESDAY, SEPTEMBER 3, 2013
    [Analytics, B2B] B2B and Social Media: How to Choose the Right Platform
    'The simple answer is that ALL social media environments can be successful for B2B. The most common discussion I have heard is the debate between Facebook and LinkedIn for B2B. dditionally, Google Analytics has had some great updates to their reporting. Gain subscribers to your email newsletter? What is the goal?
  • KOMARKETING ASSOCIATES  |  THURSDAY, AUGUST 15, 2013
    [Analytics, B2B] How To Extend B2B Marketing With Better Social Media Measurement Tools
    'One of the key reasons B2B marketers remain skeptical with social media as a primary tactic in digital marketing  is the i nability to determine ROI. What’s In It For B2B Marketers. In addition to demographic data associated with page following, B2B marketers have access to: 1.) But that is starting to change. Facebook.
  • MODERN B2B MARKETING  |  SATURDAY, JUNE 1, 2013
    [Analytics, B2B] Not All Content Marketing is Created Equal: Location, Size, and Scope
    Do you consider yourself B2B? Keyword research, analytics and link-building will come into play for tech-savvy businesses as they focus their efforts on content as a means to grow their online presence through targeted traffic and qualified leads. Content creators can, for the most part, be broken down into B2B or B2C creators.
  • THE FORWARD OBSERVER  |  THURSDAY, MAY 30, 2013
    [Analytics, B2B] How To Turn Your B2B Blog Into a Golden Egg-Laying Goose
    'Artillery B2B Marketing Blog > The Forward Observer With the right marketing alchemy and gestation, a blog can produce valuable awareness, preference and leads for your company. What to blog about sometimes paralyzes B2B companies, even those that are already blogging. Blogging Benefits. There Is A Catch. What to Blog About.
  • DIANNA HUFF - B2B MARCOM  |  TUESDAY, MAY 28, 2013
    [Analytics, B2B] How the New SEO Affects Your Web Marketing Efforts
    One, you can download a presentation I gave to my newsletter subscribers: Understanding the New SEO. One reason is because your B2B Website isn’t a brochure , but that’s another post – ha!). If you’d like to regularly receive content like this, please do subscribe to my newsletter.
  • NUSPARK  |  SATURDAY, MAY 25, 2013
    [Analytics, B2B] An Overview of Google Analytics Goals & Conversion Metrics
    It you’re monitoring Google analytics, you’re measuring goals.  Google analytics measures website activity, with the goal to track visitor behavior.  Lead generation:  A demo, a trial, a content asset, a quote, a newsletter sign-up, or any other action that requires an email address submitted on a web form. Google Analytics.
  • DIANNA HUFF - B2B MARCOM  |  THURSDAY, MAY 23, 2013
    [Analytics, B2B] My Website Isn’t Getting Any Leads: The Role of SEO, Content and Social Media
    ” Content comes in all formats: video, Webinars, reports, case studies, ebooks, blog posts, podcasts, newsletters, and static pages describing your products and services. Even more to the point, Google *is* tracking this stuff through Google Analytics. Take a look at your Google Analytics social dashboard. Hahahaha.
  • MARKETING ACTION  |  THURSDAY, MAY 9, 2013
    [Analytics, B2B] Email Marketing: Best Practices in a Multichannel, Multi-Device World
    The number-one challenge/opportunity for the B2B marketer using email marketing is delivering highly relevant content; it ranks a surprising (to me, anyway) 45 percent  higher than the second-place “Measuring the ROI of email programs”. Her best practice recommendations included using three types of engagement emails: Newsletters.
  • MARKETING CRAFTMANSHIP  |  MONDAY, APRIL 29, 2013
    [Analytics, B2B] Three Myths and Realities of Client Newsletters
    'Client newsletters are the most widely used, often abused and hotly debated marketing tactic for professional services firms of any size. Here are three highly subjective myths and realities to help your firm determine whether it’s a worthwhile tool, or how to improve your current newsletter. Blowing your own horn can also backfire.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, APRIL 24, 2013
    [Analytics, B2B] 10 Actionable Content Marketing Tips: Content2Conversion Conference Recap
    This was one of many central takeaways from Demand Gen Report’s B2B Content2Conversion Conference this week at the Times Center in New York. Marketers don’t necessarily have to create ‘new art,’ but add value to their prospect and customer communities by sharing it via different mediums like blogs or newsletters. Rob Yoegel @RobYoegel.
  • MODERN B2B MARKETING  |  MONDAY, APRIL 15, 2013
    [Analytics, B2B] The Top Takeaways from Marketo Summit to Bring Back to Your Office and Implement
    Another speaker suggested a marketing newsletter to sales and one (less often and more high level) to employees at large. You should have seen the CFO’s “Aha moment face” when he saw the opportunity tracking analytics in the marketing automation systems we evaluated. B2B Marketing Modern B2B Marketing
  • SAZBEAN  |  SATURDAY, MARCH 16, 2013
    [Analytics, B2B] Top Internet strategy, marketing and technology links for the week of March 16, 2013
    eConsultancy) Have We Found the Holy Grail of Marketing? Mashable!) News & Notes
  • LEADER NETWORKS  |  FRIDAY, MARCH 1, 2013
    [Analytics, B2B] Spotlight on Cognizant's B2B Online Community
    B2B online customer communities are often the elusive queen of the social business world- gated, private and not often in the limelight, but powerful to the companies that host them. Answer: We do use an assortment of web analytics to highlight which content areas are most fertile. B2B online communities Alan Alper Cognizant
  • DIANNA HUFF - B2B MARCOM  |  WEDNESDAY, FEBRUARY 13, 2013
    [Analytics, B2B] Weaning Yourself Off Keyword Dependency — Dealing with Not Provided
    SEO (search engine optimization) used to be a B2B marketer’s dream come true. Then, using Web analytics, you could match up the keywords people were using to find your site with the keywords you used to optimize your site — and yay! If you haven’t looked at your Web Analytics in awhile, you may be in for a surprise.
  • HUBSPOT  |  MONDAY, FEBRUARY 4, 2013
    [Analytics, B2B] 39 Fantastic Inbound Marketing Blogs You Ought to Be Reading
    2) B2B Inbound. With a focus on B2B marketing, this blog will be great if you fall into the B2B niche, and are trying to learn more about inbound marketing strategies and tactics that apply specifically to you. Posts You Might Like to Read: 3 Ways to Develop B2B Thought Leadership. 1) Adhere Creative. 3) Being Peter Kim.
  • HUBSPOT  |  MONDAY, FEBRUARY 4, 2013
    [Analytics, B2B] 38 Fantastic Inbound Marketing Blogs You Ought to Be Reading
    2) B2B Inbound. With a focus on B2B marketing, this blog will be great if you fall into the B2B niche, and are trying to learn more about inbound marketing strategies and tactics that apply specifically to you. Posts You Might Like to Read: 3 Ways to Develop B2B Thought Leadership. 1) Adhere Creative. 3) Being Peter Kim.
  • MODERN B2B MARKETING  |  MONDAY, FEBRUARY 4, 2013
    [Analytics, B2B] How to Create an Amazing Content Resource Center
    Velocity is a B2B marketing agency, with a specialty in content marketing. You can also easily subscribe to their newsletter and access their newsletter archive. KISSMetrics is a customer web analytics solution. Content Marketing Modern B2B MarketingAnd nobody wants that for their beloved content, right?). SEOmoz.
  • MARKETING CRAFTMANSHIP  |  WEDNESDAY, JANUARY 16, 2013
    [Analytics, B2B] Is Your B2B Firm REALLY Marketing…Or Simply Making Tactical Soup?
    Is Your B2B Marketing a Tactical Hodge Podge? B2B firms invest significant dollars and hours maintaining a broad range of marketing tactics that may or may not demonstrate economic value. When this situation exists, a B2B firm is not marketing; it’s simply making Tactical Soup. Put every marketing tactic under the microscope.
  • HUBSPOT  |  FRIDAY, DECEMBER 14, 2012
    [Analytics, B2B] The Ultimate List of 2012 Email Marketing Stats
    14) 40% of B2B marketers rated the leads generated by email marketing (house list) as high quality. 17) For B2B companies, subject lines that contained terms such as “money,” “revenue,” and “profit” perform the highest. Source: Litmus Email Analytics, 2012 ) Tweet This Stat. Contrary to rumor, email is not dead. from 45.9%
  • MODERN B2B MARKETING  |  THURSDAY, NOVEMBER 15, 2012
    [Analytics, B2B] Mega-List of Features in Marketing Automation (That You Won’t Find in CRM)
    Workflow-oriented, highly detailed behavioral data, analytical queries. Analytics and Dashboards. They can also provide analytics, so you know how many people have registered, how many attended, and so-on. Analytics. Reporting and analytics are where the art of marketing meets the science of marketing. Pricing.
  • B2B LEAD GENERATION BLOG  |  SUNDAY, OCTOBER 14, 2012
    [Analytics, B2B] Lead Generation: 81% of marketers use email marketing
    Early analytics from the site shows a significant improvement in traffic and time spent on the site. On the MarketingExperiments blog (sister blog to the B2B Lead Blog Roundtable), we’ve found website optimization to be a very effective tactic, with double- and triple-digit lifts in reach for marketers. Here is what the data says….
  • DIANNA HUFF - B2B MARCOM  |  THURSDAY, AUGUST 23, 2012
    [Analytics, B2B] Consistently Great Marketing More Important Than Ever
    A colleague and I were talking about the Google Penguin / Panda updates as well as how Google Analytics no longer shows the keywords people use for searching when they’re logged into their Google account. Create an e-newsletter, send it out religiously, and use it to point people back to the great content on your site.
  • DIANNA HUFF - B2B MARCOM  |  THURSDAY, AUGUST 23, 2012
    [Analytics, B2B] Consistently Great Marketing More Important Than Ever
    A colleague and I were talking about the Google Penguin / Panda updates as well as how Google Analytics no longer shows the keywords people use for searching when they’re logged into their Google account. Create an e-newsletter, send it out religiously, and use it to point people back to the great content on your site.
  • WINDMILL NETWORKING  |  FRIDAY, AUGUST 10, 2012
    [Analytics, B2B] 10 Tips on How To Create High Quality Content for Blogs, Newsletters, and Other Content Marketing Initiatives
    Furthermore, creating good content for your website, blog, and newsletter is key if you want to continue to attract customers to your digital assets. ” What are the essentials for continually being able to produce successful and high quality content for blogs and newsletters? Content is also an excellent engagement vehicle.
  • DELICIOUS B2BMARKETING  |  TUESDAY, JULY 31, 2012
    [Analytics, B2B] Top Social Media Measurement and Tracking Tools
    B2B: Business Media. While Facebook and Twitter offer their own analytics tools, a host of third-party offerings exist to pick up where they leave off. Tool: Adobe Sitecatalyst URL: Omniture.com/sitecatalyst What it does: Segments traffic to determine “high-value” Web visitors and offers real-time analytics. B2B Publishing.
  • PUZZLE MARKETER  |  THURSDAY, JULY 26, 2012
    [Analytics, B2B] Marketing Automation, Set It and Forget It
    Whether you’re a B2B or B2C company, it’s advantageous to manage your customers and prospects in one of the many customer relationship management (CRM) systems. ” Identify Customer Intent – Some marketing automation solutions can integrate with analytics tools so you can see exactly what content they care about.
  • DIANNA HUFF - B2B MARCOM  |  WEDNESDAY, JULY 25, 2012
    [Analytics, B2B] How to Develop Blog Content: Look for Questions that Need Answers
    Even with the hole Google has put into its Analytics keywords report (the dreaded “not provided”), the report is still a treasure trove of information — especially when it comes to finding ideas for B2B blog and e-newsletter topics. B2B Blogging B2B content marketing tips B2B Copywriting Tips
  • DIANNA HUFF - B2B MARCOM  |  WEDNESDAY, JULY 25, 2012
    [Analytics, B2B] How to Develop Blog Content: Look for Questions that Need Answers
    Even with the hole Google has put into its Analytics keywords report (the dreaded “not provided”), the report is still a treasure trove of information — especially when it comes to finding ideas for B2B blog and e-newsletter topics. B2B Blogging B2B content marketing tips B2B Copywriting Tips
  • NUSPARK  |  SATURDAY, MAY 19, 2012
    [Analytics, B2B] Generating Leads from a Facebook Fan/Business Page Engagement Strategy
    Facebook and B2B lead generation.  According to a recent MarketingProfs survey with the Content Marketing Institute, B2B marketers are increasingly looking to Facebook as a content distribution and engagement channel. Any URLs should be tagged with analytics UTM codes so that specific links can be tracked.  Understand EdgeRank. 
  • PWB MARKETING BLOG  |  MONDAY, MAY 14, 2012
    [Analytics, B2B] Social Media: The New Company Newsletter? [Infographic]
    The other day I was asked “Is social media the company newsletter?” Yes, I do think social media can take the place of most of the functions of the company newsletter.  Is social media the new “company newsletter”? am just not finding it through their newsletter.
  • PWB MARKETING BLOG  |  MONDAY, MAY 14, 2012
    [Analytics, B2B] Social Media: The New Company Newsletter? [Infographic]
    The other day I was asked “Is social media the company newsletter?” Yes, I do think social media can take the place of most of the functions of the company newsletter.  Is social media the new “company newsletter”? am just not finding it through their newsletter.
  • MODERN B2B MARKETING  |  TUESDAY, APRIL 10, 2012
    [Analytics, B2B] All Content is Not Created Equal – A Conversation with CMI Founder Joe Pulizzi
    For instance, here’s the story, and here’s what that is going to look like on Slideshare, Pinterest, Twitter, my E-newsletter, and in my print publication. Pinterest right now is a great way to do that, especially for B2B. They don’t want to see analytics. Are you looking at analytics, opt- in, lead scoring?
  • HUBSPOT  |  WEDNESDAY, MARCH 28, 2012
    [Analytics, B2B] The 7 Aspects of Inbound Marketing Most People Screw Up
    Take a look at an excerpt of the product page text from Global Plastic Sheeting, a B2B plastics company. 7) Email Newsletter. People love email marketing when they get personalized and relevant offers, but often the worst offender of doing email the wrong way is the overused and under-planned email newsletter. Can they do it?
  • WEBBIQUITY  |  WEDNESDAY, MARCH 21, 2012
    [Analytics, B2B] Best LinkedIn Guides, Tips and Tactics of 2011
    While B2C marketers focus on Facebook, LinkedIn is consistently cited as the top social network for B2B marketing. Recommendations: LinkedIn’s Customer Reference Program for B2B Brands by iMedia Connection. So how can companies most successfully use LinkedIn to generate more leads and sales? LinkedIn Tips, Tactics and Best Practices.
  • HUBSPOT  |  TUESDAY, MARCH 13, 2012
    [Analytics, B2B] How to Excel With the Most Underused Marketing Automation Features
    If they haven't taken the next step, then move them into a more basic weekly newsletter that will introduce them to a variety of your content. The other reason marketers fail to set up lead scoring is that they don't have enough data or analytics in place to create an indicative lead score. Is it a B2B crowd leveraging LinkedIn?
  • BLUE FOCUS MARKETING  |  TUESDAY, MARCH 13, 2012
    [Analytics, B2B] Do the Math to Calculate the ROI of Business Blogs
    Tom Pick, in his article, “ How to Get More Blog Traffic ,” credits “curation syndication” sites  B2B Marketing Zone , Social Media Informer and Social Media Today for building his website traffic, although he also notes that the best syndication sites will vary by industry. Blog Analytics. No matter what, the very first piece of.
  • B2B IDEAS @ WORK  |  MONDAY, FEBRUARY 27, 2012
    [Analytics, B2B] SEO FYI: 9 Tips for B2B Website Lead Generation Improvement
    The B2B website home page plays a major role in lead generation and positive return on marketing investment. B2B marketers must drive qualified visitors to the website and convert them to qualified leads with a persuasive call-to-action. To evaluate the effectiveness of your home page, review your web analytics often.
  • WEBBIQUITY  |  MONDAY, FEBRUARY 27, 2012
    [Analytics, B2B] 17 (of the) Best Email Marketing Guides of 2011
    As figures below show, email marketing remains a vital element of modern B2B and B2C marketing programs. How Uncoordinated Emails Can Kill Off B2B Prospects by MarketingProfs. 20 Tips for developing a Successful Email Marketing Campaign by Web SEO Analytics. ” 6 Tactics to Determine B2B Email Frequency by Mass Transit.
  • MODERN B2B MARKETING  |  WEDNESDAY, FEBRUARY 22, 2012
    [Analytics, B2B] Don’t Believe ALL the Hype: Where Inbound Marketing Falls Short
    Because of the limitations of inbound marketing, a complete B2B marketing strategy needs to incorporate a full portfolio of lead-generation approaches, including events, webinars, email, and advertising as well as inbound tactics. This is more than a monthly newsletter, or a single nurture track. How does marketing automation fit in? .
  • B2B MARKETING TRACTION  |  MONDAY, FEBRUARY 13, 2012
    [Analytics, B2B] The Ugly Truth about Your Website and SEO
    Your visitor leaves the site – called a “bounce” in the website analytics world. See my previous post on this, 5 Reasons Your B2B Website Visitors Don’t Trust You.). Inbound Marketing Search Engine Optimization Web Site Projects b2b customer marketing SEO websiteWhy is that? Don’t lie. Not sure?
  • WINDMILL NETWORKING  |  TUESDAY, FEBRUARY 7, 2012
    [Analytics, B2B] Social Media for B2B Sales – What’s Your Plan?
    As a B2B salesperson, your goals should be to …. Email newsletters can be a great way to keep your contact base involved and to engage them with you and your company! Jamieson ( 4 Posts ) This monthly Social Media for B2B Sales post is contributed by Craig M. Related Stories Social Media for B2B Sales – What’s Your Plan?
  • WINDMILL NETWORKING  |  TUESDAY, FEBRUARY 7, 2012
    [Analytics, B2B] Social Media for B2B Sales – What’s Your Plan?
    As a B2B salesperson, your goals should be to …. Email newsletters can be a great way to keep your contact base involved and to engage them with you and your company! Jamieson ( 4 Posts ) This monthly Social Media for B2B Sales post is contributed by Craig M. Defining B2B Sales Social Media For B2B Salespeople?
  • B2B LEAD GENERATION BLOG  |  MONDAY, FEBRUARY 6, 2012
    [Analytics, B2B] Taking B2B Marketing Mobile: The Pitfalls and Payback
    Tweet Mobile marketing for B2B is in one of the newest marketing channels yet, according to the 2011 B2B Marketing Benchmark Report , it ranks second only to whitepaper downloads for growing B2B email lists – even though only 48% of the B2B companies responding have a mobile version of their website. Lockwood points out.
  • MARKETING LEADERSHIP COUNCIL   |  WEDNESDAY, JANUARY 18, 2012
    [Analytics, B2B] What’s New from MLC
    Heads of marketing must now assume responsibility for a bigger basket of activities, from customer understanding to analytics to creative development, and are under even more pressure to show returns on those activities. Citrix’s “Anti-Newsletter” Nurture Program. Programming Note B2B Marketing B2C Marketing Marketing Communications
  • NUSPARK  |  SATURDAY, DECEMBER 31, 2011
    [Analytics, B2B] 32 Resolutions to Prepare for Your 2012 B2B Lead Generation Program
    Test and measure your content using tools such as Google Analytics, social media insight analytic platforms, and URL tracking such as Bit.ly, and determine which kinds of content via which channels bring more traffic to your site, and engage most audiences. your email and newsletter content. How many qualified leads.
  • WEBBIQUITY  |  TUESDAY, DECEMBER 20, 2011
    [Analytics, B2B] 48 Ways to Measure Social Media Success
    In the b2b world, the “R” is generally leads (website call-to-action conversions) with some monetary value applied to them. company website, newsletters, syndication sites). Note: Google has indicated that it plans to introduce more advanced analytics for Google+ soon. Consider automobile manufacturing as an analogy.
  • HUBSPOT  |  TUESDAY, DECEMBER 13, 2011
    [Analytics, B2B] 20 Marketing Automation Terms Marketers Should Know
    Cross-Channel Analytics. Cross-channel analytics track the behavior of your prospects across multiple channels, such as your website, in social media, and on your blog. Internal sale is a concept that you will most likely encounter in the B2B world. To grab your free copy of the complete glossary, download it here. Segmentation.
  • MARKETRI  |  TUESDAY, DECEMBER 6, 2011
    [Analytics, B2B] B2B Marketing vs. Business Development: What’s the Difference?
    Create and oversee development of all collateral including: newsletters, direct mail, service sheets, alerts, white papers and more. Monitor the effectiveness of the firm's Web sites through analytics. We often hear the words marketing and business development uttered in the same breath, or even used synonymously. Working Together.
  • PWB MARKETING BLOG  |  TUESDAY, NOVEMBER 1, 2011
    [Analytics, B2B] Seven Habits of Highly Effective B2B Websites
    Are you thinking about building new B2B website or maybe making a small tune-up? Redesigning a B2B website can seem like a daunting task. We’ve built B2B websites since 1998. Covey, the following are seven habits of highly effective B2B websites. The top B2B marketers have a call-to-action on every landing page.
  • DIANNA HUFF - B2B MARCOM  |  MONDAY, OCTOBER 17, 2011
    [Analytics, B2B] Why Blogging Makes Sense for Small B2B Companies
    Tweet Katie Meurin, of Komarketing Associates, an SEO firm, posted a stat that I found interesting in her post, “ 15 Content Marketing and Social Media Takeaways from the B2B Marketing Summit.” ” Of the 79% of B2B marketers using social media, only 28% use a blog. Why do I say this? We need to write about it.”
  • INDUSTRIAL MARKETING TODAY  |  MONDAY, SEPTEMBER 26, 2011
    [Analytics, B2B] Using E-mail Marketing for Lead Generation
    This usually means sending out a bi-weekly or a monthly email newsletter. Here I am not referring to new subscribers to newsletters and free content. In short, you need to marry emails and website analytics. Nor does it require an expensive site analytics package. To me, those contacts are prospects and not leads.
  • DELICIOUS B2BMARKETING  |  WEDNESDAY, AUGUST 31, 2011
    [Analytics, B2B] How to REALLY Increase B2B Blog Traffic
    PWB Marketing Blog Demand Generation | Branding | New Media Skip to content PWB HOME ABOUT OUR TEAM BUILD A BRAND GENERATE DEMAND BLOG HOME ← How To Create B2B Content Your Prospects REALLY Want How to REALLY Increase B2B Blog Traffic Posted on 08/31/2011 by Chad Wiebesick Good content isn’t enough for a blog. Cheers!
  • MODERN B2B MARKETING  |  TUESDAY, AUGUST 16, 2011
    [Analytics, B2B] Adding Marketing Automation to your Digital Mix
    by Carol Fox More and more B2B companies are creating digital mixes to achieve their marketing and sales objectives. To illustrate, let’s look at a few ways marketing automation can help with a digital B2B marketing mix: Campaign Design. Integrated analytics. But simply using these platforms isn’t enough. Lead Scoring.
  • DIANNA HUFF - B2B MARCOM  |  FRIDAY, AUGUST 12, 2011
    [Analytics, B2B] Site Navigation: The Foundation for Results-Driven SEO
    In this month's article, I interview Jill Whalen, CEO of High Rankings, about the importance of site architecture and how it drives leads for B2B sites. B2B + Social Media = Sales. The way you create your site architecture is key when it comes to B2B sites – especially with regard to getting found for “short-tail” keywords.
  • PWB MARKETING BLOG  |  WEDNESDAY, AUGUST 3, 2011
    [Analytics, B2B] PWBlog Now Featured on B2B Marketing Zone
    PWBlog is now a member of B2B Marketing Zone , a site that brings together top bloggers and topics on B2B marketing in one place. The site launched in 2009 and has quickly become a one-stop-shop for B2B marketers looking for tips, trends, and advice aggregated from respected B2B bloggers from around the web.
  • DIANNA HUFF - B2B MARCOM  |  THURSDAY, JULY 7, 2011
    [Analytics, B2B] Make Your B2B WordPress Website and Content Mobile Friendly
    When I read Christina “CK&# Kerley’s report about the Mobile Revolution and B2B , and then heard Pauline Jakober of Group Twenty Seven say that she’s now targeting PPC campaigns for mobile , everything “clicked.&# (It was one of those “goosebumps&# kind of moments when you know you’ve hit a good story.).
  • INDUSTRIAL MARKETING TODAY  |  FRIDAY, JULY 1, 2011
    [Analytics, B2B] Industrial E-mail Marketing: Use Application Notes to Engage Engineers
    You can use application notes to create email content in one of two ways as follows: Write them as blog posts and send out a monthly e-mail newsletter summarizing new articles for that month. Consider integrating Web analytics into your email marketing. This was one of the findings in a recent study published by GlobalSpec.
  • DIANNA HUFF - B2B MARCOM  |  THURSDAY, JUNE 30, 2011
    [Analytics, B2B] The One Reason Your PPC Campaign Isn’t Working
    In my latest article for the Content Marketing Institute, A Simple Template for Keeping in Touch with B2B Sales Reps and Distributors , I show how monthly "newsy" emails can keep sales reps and distributors in the loop with regard to new content and marketing strategy. MarCom Strategist NewslettersTweet July, 2011. Volume 11, Number 5.
  • EARNEST ABOUT B2B  |  TUESDAY, JUNE 28, 2011
    [Analytics, B2B] This time it’s personal
    There’s the analytics software to help us gain new insights into our customer data – enabling us to build sophisticated profiles to micro-segment and target individuals rather than markets. So why for many b2b marketers, is one-to-several thousand still the default, rather than One-to-One? Back then we had excuses. who didn’t respond.
  • SAVVY B2B MARKETING  |  THURSDAY, MAY 19, 2011
    [Analytics, B2B] How to Gain Real Traction with Thought Leadership: Interview with Chris Koch
    For example, IBM thought about what it meant that companies were suddenly so interested in analytics. The carrot can be something like a contest for the best idea with a prize of an iPod or recognition through a newsletter, award, or a seat on an “eminence council.” What does it take to develop a compelling point of view ?
  • SAVVY B2B MARKETING  |  THURSDAY, MAY 19, 2011
    [Analytics, B2B] Establishing A Formal Approach to Thought Leadership: Interview with Chris Koch
    For example, IBM thought about what it meant that companies were suddenly so interested in analytics. The carrot can be something like a contest for the best idea with a prize of an iPod or recognition through a newsletter, award, or a seat on an “eminence council.” What does it take to develop a compelling point of view ?
  • E-STORM  |  FRIDAY, MAY 13, 2011
    [Analytics, B2B] e-storm international ranks #24 on Fortune's & ICIC Inner City 100.
    Since 1998, we have applied smart strategies, smart tactics and deep analytics to provide, market research, marketing planning, and implementation services in SEO, SEM, online display advertising and social media marketing (SMM). Companies like e-storm international exemplify America’s remarkable potential and the future of our urban centers.
  • E-STORM  |  THURSDAY, MAY 12, 2011
    [Analytics, B2B] Are You Falling Behind in the Social Commerce Economy? | e-storm.
    Jetsetter.com Gilt Groupe Tory Burch Christian Dior iPhone App Subscribe to e-storm blog Sign up for e-storm newsletter 2 Comments to “ Are You Falling Behind in the Social Commerce Economy? &# You can follow all the replies to this entry through the comments feed. “I suspect it’s something consumers are starting to expect.&#
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