• MARKETING ACTION  |  THURSDAY, SEPTEMBER 3, 2015
    [Analytics, B2B] I’m a Marketer – Why Should I Care About Sales?
    Using the rich analytics available to you through automated programs helps marketing to optimize future sales enablement efforts based on what does, and doesn’t, connect with audiences. Demand Gen Report: 95% of B2B purchase decisions are directly influenced by content. Sales: “The leads from marketing are weak!”. Sales Enablement.
  • HUBSPOT  |  TUESDAY, AUGUST 25, 2015
    [Analytics, B2B] Agility in Digital Media: 6 Steps to Follow
    For instance, you could A/B test language around gated content, try different tactics to increase newsletter registrations , or create a series of videos that audiences can pay to access. You may find new inspiration from e-commerce and B2B models that your team hadn’t yet considered. Start Small. Consult With Your Advertisers. Media
  • MARKETING CRAFTMANSHIP  |  FRIDAY, AUGUST 14, 2015
    [Analytics, B2B] Bare Essentials: Marketing as a Necessary Evil
    To make matters worse, business owners often engage ad agencies, PR firms and outside (and internal) marketing “experts” who are always ready to prescribe a long list of tactical solutions (white papers, blogs, newsletters, publicity, social media, direct mail, conferences, advertising, etc.)…all Avoid being overly self-promotional.
  • KEO MARKETING  |  FRIDAY, AUGUST 7, 2015
    [Analytics, B2B] Digital Marketing: Connecting with Your Community
    They would also be your email newsletter subscribers and people on any of your other mailing lists. Many B2B marketers get their priorities mixed up when it comes to community. Studying your traffic analytics can help you determine when the bulk of your followers are paying attention, so you can time posts to capitalize on that trend.
  • B2B MARKETING INSIDER  |  TUESDAY, JULY 28, 2015
    [Analytics, B2B] Want More Leads But Don’t Have A Blog? Here’s How To Get Started
    After 10 weeks, look at your analytics to see which ones got the most traffic, comments and shares on social media. Often, that content is a white paper, e-book, webinar, or a newsletter. This article originally appeared on The Artillery B2B Marketing Blog. Here’s How To Get Started appeared first on B2B Marketing Insider.
  • KOMARKETING ASSOCIATES  |  TUESDAY, JULY 21, 2015
    [Analytics, B2B] 11 Key Factors In Building Landing Pages for B2B Search Engine Marketing Initiatives
    One of the most direct ways B2B marketers can improve SEO, PPC, and ultimately lead generation initiatives is through the development of landing pages, designed to showcase individual content marketing assets. Email Newsletter Sign-Ups. Traditional Newsletters. B2B Online Marketing Blog Demand GenerationSales Readiness.
  • TRADESMEN INSIGHTS  |  WEDNESDAY, JULY 15, 2015
    [Analytics, B2B] Here are Some Blogs Professional Tradesmen Read
    IndustrialSAVER : IndustrialSAVER.com serves as a free all-in-one Online Industrial Marketplace, B2B Classifieds and Trade Portal for those looking to buy/sell all kinds of industrial, engineering and construction supplies, equipment and machinery as well as custom and contract manufacturing solutions. Remember you don’t control the message.
  • B2B MARKETING INSIDER  |  THURSDAY, JULY 2, 2015
    [Analytics, B2B] Quick Guide to Email Newsletter Distribution
    An email newsletter is a tremendously valuable distribution outlet many brands overlook. Below is a break down of everything you need to know to get started to put an email newsletter distribution strategy in place. WHY AN EMAIL NEWSLETTER? 1. Provides instantaneous analytics. EMAIL NEWSLETTER BEST PRACTICES. 1.
  • EMAGINE B2B BLOG  |  THURSDAY, JUNE 18, 2015
    [Analytics, B2B] 5 Steps To Optimizing Your YouTube Videos [Infographic]
    Now that you have an optimized YouTube video don’t forget to track the performance of your videos with YouTube analytics to see what is working and what you can improve on. Share them across your social channels, write a blog post about it, or even mention it in your email newsletter. Are your videos ready to convert? Title. Thumbnail.
  • B2B MARKETING INSIDER  |  TUESDAY, JUNE 16, 2015
    [Analytics, B2B] Content Marketing Manager Job Description
    Channel management of digital content hubs and all supporting social channels including email / newsletter distribution. Experience with wordpress, Google analytics, Slideshare, and the top social channels. The post Content Marketing Manager Job Description appeared first on B2B Marketing Insider. Let me know what you think.
  • SOCIAL MEDIA B2B  |  THURSDAY, MAY 28, 2015
    [Analytics, B2B] 10 Ideas to Refresh Your B2B LinkedIn Presence Before Summer Vacation
    Many B2B marketers are frequently looking for ways to enhance their social media presence and build more and stronger connections with prospects and customers. In the 2015 Social Media Marketing industry report from Social Media Examiner , 88% of B2B companies use LinkedIn and 41% of them cite it as their most important platform.
  • KOMARKETING ASSOCIATES  |  THURSDAY, MAY 7, 2015
    [Analytics, B2B] 30+ Ideas for Measuring Conversions on a B2B Website
    Fortunately for B2B marketers, resources like Google Analytics offer multiple opportunities to track leads and conversions, beyond standard  website performance metrics. Why should the B2B marketer care about tracking conversions? New to goal tracking in Google Analytics? From the 2015 B2B Web Usability Report.
  • VIDYARD  |  MONDAY, APRIL 27, 2015
    [Analytics, B2B] 3 Questions Every Modern Marketer Needs to be Asking about their Video Strategy
    As someone who has invested countless hours and hundreds of thousands of dollars creating videos for both consumer and B2B products, I too have found myself asking, “How can I show an ROI on this huge investment?”. As a marketer, I’ve always believed in the power of video. Finally, our cries for help have been answered! Great! Well it is.
  • HUBSPOT  |  MONDAY, APRIL 27, 2015
    [Analytics, B2B] Not Getting What You Want From Blogging? Ask These 11 Questions
    While we found that company size and business type (B2B vs. B2C) both play a role in determining the most effective blogging frequency, these are a couple of the more general conclusions we came to: Companies that published 16+ blog posts per month got almost 3.5X Email newsletters. 9) Can I automate time-consuming tasks? You did it.
  • KOMARKETING ASSOCIATES  |  THURSDAY, APRIL 16, 2015
    [Analytics, B2B] 8 (Free) Google Resources B2B Marketers Need To Know
    Late last year I wrote about important changes Google has launched for B2B marketers to be aware of (you can read that post here ). In this blog post, I wanted to highlight eight key (and free ) Google resources that B2B marketers should keep bookmarked for future reference. Google Analytics Release Notes. Did We Miss Anything?
  • MARKETING ACTION  |  TUESDAY, APRIL 14, 2015
    [Analytics, B2B] Why Blogging Is More Important Than Ever
    newsletters.  Some view e-newsletters as the dinosaur of content marketing. Promote your content in the newsletter by giving a clear call to action that takes readers directly to your blog.  Read how  Coca-Cola effectively integrated their newsletter, social media, and blog and adapt their strategy in your marketing plan.
  • VERTICAL RESPONSE  |  TUESDAY, APRIL 7, 2015
    [Analytics, B2B] The Dirty Dozen Things You’re Doing Wrong with Your Email Marketing & How to Fix it Pronto
    25 Effective B2B, B2C and Non-Profit Email Sign up Form Examples. 2. Grab these handy resources and give that email a makeover: 6 Design Tips to Make Your Email Newsletter Visually Appealing. If your last email newsletter had a poor open rate, look at your subject line (#3) – was it a snoozer (be honest)? Look back at #1.
  • FATHOM  |  FRIDAY, FEBRUARY 27, 2015
    [Analytics, B2B] So You Are Changing Your Name – Learn What to Do Digitally.
    Update your Analytics & Webmaster tools. Make annotations in your analytics the day of the switch. Update the content in all your campaigns, including nurture tracks, newsletters, and promotional emails. What is oftentimes overlooked, though, is how do you let the digital world know you changed your name? Whoo-hoo!!! Email.
  • B2B MARKETING TRACTION  |  MONDAY, FEBRUARY 23, 2015
    [Analytics, B2B] 7 Ways to Get Better Results from Your B2B eNewsletter
    Read this post to find out how to increase the return on your investment in time and money on your newsletter. 1. You can achieve many different objectives with an email newsletter. The more you understand your customers and prospective customers, the better you’ll be able to fit newsletter content to what they need.
  • BIZNOLOGY  |  MONDAY, FEBRUARY 2, 2015
    [Analytics, B2B] Does your marketing automation use machine learning?
    Every B2B company I know is pulling all the stops out in marketing automation. B2B Marketing Monthly Newsletter B2B marketing machine learning marketing automation I’ve been in this game for a long time. (OK, I’m old). But there is one old trick that never seems to wear out. Today’s case in point?
  • B2B LEAD GENERATION BLOG  |  MONDAY, DECEMBER 1, 2014
    [Analytics, B2B] Marketing Automation: Lessons from 4 case studies
    Luckily, for B2B marketers there is a wide range of marketing automation options out there from relatively simple solutions that help streamline email marketing to full-blown packages that seem like they do everything but automate the lights and thermostat at the office. Scalability. Integration with the new CRM system. Results?
  • MODERN B2B MARKETING  |  THURSDAY, NOVEMBER 20, 2014
    [Analytics, B2B] 7 Questions to Ask Before Creating a Video Campaign
    Consider including video in your press releases, newsletters, and sales assets you send. Google Analytics or platforms like KISS Metrics will work great for your website, but you will also want access to specific video analytics. Digital Marketing b2b Consumer First of all, you’re not alone! Who’s your target audience?
  • HINGE MARKETING  |  TUESDAY, NOVEMBER 18, 2014
    [Analytics, B2B] 4 Metrics to Track ROI in B2B Online Marketing
    You can track prospect interaction and engagement down to individual clicks and page views thanks to tools like Google Analytics, Google Webmaster Tools, and social media monitoring software. Here are four performance indicators that can help you calculate the ROI. 4 Key Performance Indicators of a B2B Online Marketing Campaign. 1.
  • THE FORWARD OBSERVER  |  THURSDAY, OCTOBER 16, 2014
    [Analytics, B2B] 5 Ways To Know If Your B2B Blog Is Picking Up Steam
    Are you wondering if your B2B blog is on the right track for successful lead generation? Here are a few reasons: B2B companies that blog only 1-2x/month generate 70% more leads than those who don’t blog. The best way to do that is with an email newsletter. Focus on these five areas to know. All aboard! Click to tweet!
  • MARKETING ACTION  |  WEDNESDAY, OCTOBER 1, 2014
    [Analytics, B2B] 10 Things B2B Marketers Should be Doing on LinkedIn
    Add a LinkedIn Follow button to your newsletter, your blog and all digital properties. LinkedIn provides analytics for your Updates, Followers and Visitors. The post 10 Things B2B Marketers Should be Doing on LinkedIn appeared first on Marketing Action Blog - Act-On. B2B Marketing Social Media Marketing
  • SYNECORE  |  FRIDAY, AUGUST 29, 2014
    [Analytics, B2B] Lead Segmentation: Enhance Your Email Marketing
    Maybe a monthly newsletter? For B2B companies, are you implementing the correct messaging in regards to job status? Finally, measure your efforts with analytics and refine your segmentation and/or messaging What does your company do to nurture leads? Whatever the case, I’m here to share that you could be doing it better.
  • HINGE MARKETING  |  FRIDAY, AUGUST 22, 2014
    [Analytics, B2B] The Do’s and Don’ts of Lead Nurturing in Professional Services
    For example, you wouldn’t send someone signing up for a newsletter an email on product features, would you? Related Stories How to Use SlideShare for B2B Lead Generation Google Analytics: Top Metrics B2B Firms Should Monitor, Part 1 Intermediate Techniques to Build a Better Email Marketing Campaign.
  • VIDYARD  |  MONDAY, AUGUST 18, 2014
    [Analytics, B2B] How to Streamline Your Video Content Marketing Operation
    Email marketing images (for including the video release in your newsletter, or other emails). If certain product-based B2B videos (like a tour of your platform) require a script, or your announcing something important, etc., But how do you create great videos time and time again? Step 1: Plan Your Upcoming Topics and Scope. ”).
  • LEADERSHIP  |  TUESDAY, AUGUST 12, 2014
    [Analytics, B2B] 5 Ways to Recognize B2B Lead Generation Failure ???and Move On
    Among all the feedback I received, some readers expressed their fear and shared common instances of B2B lead generation failure. Sign up for our email newsletter to receive tips and information on B2B lead generation. Warning Signs of B2B Lead Generation Failure. Read these reflections on B2B buyer behaviour.
  • B2B LEAD GENERATION BLOG  |  MONDAY, JULY 28, 2014
    [Analytics, B2B] Now, Go and Do: Create standardized, well-understood metrics for your organization
    Tweet Last week’s MarketingSherpa Email Newsletter case study – Marketing Analytics: How a drip email campaign transformed National Instruments’ data management – covered an issue that affects many marketers in the digital marketing world: drowning in data that is potentially inaccurate. Create a consensus on data management standards.
  • THE FORWARD OBSERVER  |  MONDAY, JUNE 23, 2014
    [Analytics, B2B] How Long Does Inbound Marketing Take to Reach Success?
    Artillery B2B Marketing Blog > The Forward Observer Are you interested in inbound marketing but worried about how long it will take to start working? In a B2B buying situation, a study by the Corporate Executive Board found that buyers are now 57%-70% through their purchase before they first contact the seller. Not right away.
  • WEBBIQUITY  |  TUESDAY, JUNE 17, 2014
    [Analytics, B2B] 14 Brilliant B2B Marketing Strategy Guides
    Much has been written about how the internet in general, and the explosion of content marketing in particular, has changed the nature of b2b marketing. Today’s  b2b buyers are typically  70% of the way through their purchase process  before they contact a vendor’s sales team. How To Do It Right: Demand Generation by Forbes.
  • LEADERSHIP  |  TUESDAY, JUNE 10, 2014
    [Analytics, B2B] 5 Tips to Refresh Your B2B Lead Generation
    Here’s how you can shake, stir and blend your B2B lead generation and marketing activities to deliver a truly refreshing customer experience. Use predictive analytics to decide on the future course of activity.                   . Your B2B content marketing calendar can take a useful tip from this. The magic of this season.
  • FATHOM  |  FRIDAY, MAY 16, 2014
    [Analytics, B2B] How Do You Measure the Success of Digital Marketing?
    The question is simple, but with the quagmire of metrics available in any analytics tool, it’s difficult to determine which metrics are going to supply that answer.  Some examples of tracked conversions include ecommerce transactions, lead form completions, newsletter signups, and more.   Step 1: Capture the Right Digital Data. Review?
  • BIZNOLOGY  |  FRIDAY, APRIL 18, 2014
    [Analytics, B2B] Content marketing metrics and analytics: it’s all about you
    For example,  Facebook may generate the most orders of any social media network, but if you’re say, a B2B professional services firm, whatever orders you do generate come at a huge opportunity cost: namely, the much higher return you’d likely realize if you devoted your resources to your LinkedIn presence. . Do your own analytics!
  • WEBBIQUITY  |  MONDAY, APRIL 14, 2014
    [Analytics, B2B] 83 Exceptional Social Media and Marketing Statistics for 2014
    2014 B2B Content Marketing Trends–North America: Content Marketing Institute/MarketingProfs. What do 40% of B2B buyers say about LinkedIn, that only 19% say about Twitter? What do 91% of B2B marketers do, but only 36% do well? (No, not that.) Analytics are least commonly used to fine-tune the marketing mix (14%).”
  • SMALL MANUFACTURER BLOG  |  THURSDAY, APRIL 10, 2014
    [Analytics, B2B] 7 Tips for Creating a Home Page that Establishes Trust
    Analyzing existing assets and Google Analytics. When buyers get to a website home page, they automatically look for Products and Services — as you can see in the data chart taken from the 2014 B2B Website Usability Report that KoMarketing Associates and I published in March. Make it easy to contact you. Include a call-to-action.
  • MARKETING CRAFTMANSHIP  |  FRIDAY, MARCH 21, 2014
    [Analytics, B2B] Client Newsletters: Empty Suit of the B2B Marketing Mix
    Most Client Newsletters Deliver No Tangible Business Value. Client newsletters are the most widely used, often abused and hotly debated B2B marketing tactic for professional services firms of any size. MYTH #1:        Your Firm Needs a Client Newsletter. MYTH #3:        A Newsletter is a Cost-Effective Marketing Tactic.
  • LEADERSHIP  |  TUESDAY, FEBRUARY 25, 2014
    [Analytics, B2B] A Social Media Cheat Sheet for the C-Suite
    —42 Tips to Make B2B Social Media Work for You. Analytics are crucial. Tie your social media strategies tightly to that email list and/or newsletter. Join this exclusive LinkedIn Group and let’s discuss ways to be successful with B2B social media marketing in 2014. It doesn’t happen (unless you are drunk!), right? Engage.
  • KOMARKETING ASSOCIATES  |  THURSDAY, FEBRUARY 13, 2014
    [Analytics, B2B] 15 of Our Favorite B2B Content Marketing Tips
    However, effectively planning and executing a B2B content marketing strategy is not something that can be achieved overnight. We’ve taken some time to sift through the wide world web of opinions pertaining to B2B content marketing and created a list of 15 of our favorite tips from industry experts in recent time. 1. types of posts.
  • WRITTENT  |  WEDNESDAY, FEBRUARY 12, 2014
    [Analytics, B2B] 59 Killer Content Marketing Stats: 2014 Edition
    93% of B2B marketers use content marketing, a 2% increase over 2012. 42% of B2B marketers say they’re effective at content marketing. B2B marketers with a documented strategy are more likely to consider themselves effective. 73% of B2B marketers are producing more content than they did a year ago. Source: CMI ). 2.
  • SALES PROSPECTING PERSPECTIVES  |  FRIDAY, FEBRUARY 7, 2014
    [Analytics, B2B] Sales Prospecting Perspectives Weekly Recap - Week of February 7, 2014
    Without further ado, here are our favorite sales and marketing articles from this week: HubSpot interviewed Buzzfeed''s Newsletter Editor to find out how the company known for gifs and cat pictures revived the email newsletter. This includes content creation, social media participation, and analytics monitering.
  • SMALL MANUFACTURER BLOG  |  WEDNESDAY, FEBRUARY 5, 2014
    [Analytics, B2B] The Day that Google Died
    quick glance at my own Google Analytics shows that for 2013, 88% of traffic from new visits came from search. My marketing assets consisted of my e-newsletter database (I started off with 75 subscribers — woohoo!) At the end, I’d give people a free report in exchange for signing up for my newsletter. She died.
  • VERTICAL RESPONSE  |  MONDAY, FEBRUARY 3, 2014
    [Analytics, B2B] Are You Making These 5 Common Content Marketing Mistakes?
    There are over 27,000,000 pieces of content being shared every day, but did you know that 60-70 percent of content produced by B2B marketing goes unused? Many of us struggle to have enough content to share on our social networks, in our emails and in our newsletters. Don’t Know Your Audience. Trying too Hard to Sell, Sell, Sell.
  • VIDYARD  |  MONDAY, JANUARY 6, 2014
    [Analytics, B2B] 7 Tips for Creating Better Video Marketing in 2014
    Not only is video trendy and inspiring (who doesn’t dream of releasing the next Virgin Airlines safety video ?), but it’s also a medium 70% of B2B marketers have experimented with already. Spice up your B2B message. Check out some inspiring B2B video examples from top brands to get you started. 5. Think again!
  • HUBSPOT  |  MONDAY, DECEMBER 16, 2013
    [Analytics, B2B] 6 Content Challenges Facing Enterprise Marketers (Plus Some Helpful Solutions)
    The power of content marketing might be why, according to Marketing Charts , 72% of B2C marketers and 73% of B2B marketers plan to produce more content next year. Newsletters. You can also check out this excellent blog post to learn more. 2) Fill analytical gaps with the right technology. Producing enough content (53%). right?
  • DIGITAL B2B MARKETING  |  THURSDAY, NOVEMBER 21, 2013
    [Analytics, B2B] Marketers Are Dramatically Underreporting Results from Twitter
    B2B marketers are undervaluing Twitter’s contribution to their business. That’s hard to believe at a time when many B2B marketers are glomming on to Twitter like it’s the last shiny object opportunity they will ever have (even turning to spamming ), but it’s true. How many leads came from Twitter? Your Turn.
  • SMALL MANUFACTURER BLOG  |  WEDNESDAY, NOVEMBER 13, 2013
    [Analytics, B2B] How to Drive Inquiries and Leads with a Blog
    In two previous posts, I discussed at length how to configure and use the Social Report within Google Analytics. My colleague, Derek Edmond of KoMarketing Associates , for example, wrote a post, “5 Key SEO Action Items for B2B Marketers Optimizing for Mobile.” Repurpose blog content into e-newsletter content.
  • VIDYARD  |  MONDAY, OCTOBER 21, 2013
    [Analytics, B2B] Tracking the Success of Your Sponsored Content
    Sponsoring email campaigns, newsletters, research, or a publisher’s content assets in general can be a great way to bring in new leads as a B2B marketer, but if you’re not tracking your reach and results properly, you’re throwing money away. This data can be tracked using Google analytics by setting up goals.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, OCTOBER 9, 2013
    [Analytics, B2B] Which B2B Marketing Automation Features Actually Get Used? Here's Some Data.
    Of course they differed in the precise categories used and their audiences, but they generally covered the major B2B marketing automation features: email, Web behavior tracking, landing pages, nurture campaigns, lead scoring, analytics, and social media marketing. Research from 1,396 B2B marketers.
  • SMALL MANUFACTURER BLOG  |  WEDNESDAY, OCTOBER 9, 2013
    [Analytics, B2B] Using the Google Analytics Social Report (Part II)
    In Part One of this series , I talked about how to set up the Google Analytics Social Report. Once you have Goals set up correctly, you can track conversions (for example, newsletter subscriptions, report downloads, etc.). “Admin” view within Google Analytics. B2B Web Marketing Google Analytics Social Report
  • SMALL MANUFACTURER BLOG  |  TUESDAY, OCTOBER 8, 2013
    [Analytics, B2B] Using the Google Analytics Social Report (Part II)
    In Part One of this series , I talked about how to set up the Google Analytics Social Report. Once you have Goals set up correctly, you can track conversions (for example, newsletter subscriptions, report downloads, etc.). “Admin” view within Google Analytics. B2B Web Marketing Google Analytics Social Report
  • LOOPFUSE  |  MONDAY, SEPTEMBER 30, 2013
    [Analytics, B2B] The B2B Marketing Technology Adoption Curve
    Marketing automation takes a platform approach in linking up lead capture, prospect tracking, lead scoring, email marketing, social marketing, and advanced analytics all in one package. As we look towards the future, we mapped out our version of the “B2B Marketing Technology Adoption Curve.” Key takeaways: 1.
  • SAZBEAN  |  SATURDAY, SEPTEMBER 28, 2013
    [Analytics, B2B] Top Internet Marketing Strategy Links for the Week of September 23rd, 2013
    Best Of News & Notes
  • B2B MARKETING INSIDER  |  THURSDAY, SEPTEMBER 19, 2013
    [Analytics, B2B] 9 Questions On Content Marketing [Q & A]
    The first hire we made on my team was a social / analytics person so that all our content gets shared on the right channels in the right way. And then the analytics help us to drive constant improvements for which content performs well on which platforms and in what context. Let me know your thoughts as well in the comments below.
  • LEADERSHIP  |  TUESDAY, SEPTEMBER 17, 2013
    [Analytics, B2B] A Winning Business Philosophy: “Everything We Do Is Impossible”
    The Definitive B2B Lead Generation Checklist: Part 1. Here is a quick rundown of what I have seen to work as the definitive B2B lead generation checklist. I’m happy to share it with you across two posts: THE DEFINITIVE B2B LEAD GENERATION CHECKLIST…DOING WHAT IS IMPOSSIBLE. think that’s already happening.
  • SMALL MANUFACTURER BLOG  |  SATURDAY, SEPTEMBER 7, 2013
    [Analytics, B2B] How to Use the Google Analytics Social Report (Part I)
    Last year Google added a new report to Analytics — the Social Report. This post is geared toward small business owners and marketers. I use my own data from Google Analytics. I do this because it’s important to me that you know I follow my own advice. Step One: Open Google Analytics. Ok, ready? Let’s go. Agree?
  • EMAGINE B2B BLOG  |  TUESDAY, SEPTEMBER 3, 2013
    [Analytics, B2B] B2B and Social Media: How to Choose the Right Platform
    The simple answer is that ALL social media environments can be successful for B2B. The most common discussion I have heard is the debate between Facebook and LinkedIn for B2B. dditionally, Google Analytics has had some great updates to their reporting. Gain subscribers to your email newsletter? What is the goal?
  • KOMARKETING ASSOCIATES  |  THURSDAY, AUGUST 15, 2013
    [Analytics, B2B] How To Extend B2B Marketing With Better Social Media Measurement Tools
    The ROI conversation continues to have legs because historically, B2B marketers have not had access to clear social media metrics, which are necessary to begin the framework for marketing program evaluation. What’s In It For B2B Marketers. Five Reports For Measuring B2B Marketing Effectiveness. Facebook. Twitter. LinkedIn.
  • MODERN B2B MARKETING  |  SATURDAY, JUNE 1, 2013
    [Analytics, B2B] Not All Content Marketing is Created Equal: Location, Size, and Scope
    Do you consider yourself B2B? Keyword research, analytics and link-building will come into play for tech-savvy businesses as they focus their efforts on content as a means to grow their online presence through targeted traffic and qualified leads. Content creators can, for the most part, be broken down into B2B or B2C creators.
  • THE FORWARD OBSERVER  |  THURSDAY, MAY 30, 2013
    [Analytics, B2B] How To Turn Your B2B Blog Into a Golden Egg-Laying Goose
    Artillery B2B Marketing Blog > The Forward Observer With the right marketing alchemy and gestation, a blog can produce valuable awareness, preference and leads for your company. What to blog about sometimes paralyzes B2B companies, even those that are already blogging. Blogging Benefits. You also can''t be afraid of commitment.
  • SMALL MANUFACTURER BLOG  |  TUESDAY, MAY 28, 2013
    [Analytics, B2B] How the New SEO Affects Your Web Marketing Efforts
    One, you can download a presentation I gave to my newsletter subscribers: Understanding the New SEO. One reason is because your B2B Website isn’t a brochure , but that’s another post – ha!). If you’d like to regularly receive content like this, please do subscribe to my newsletter.
  • NUSPARK  |  SATURDAY, MAY 25, 2013
    [Analytics, B2B] An Overview of Google Analytics Goals & Conversion Metrics
    There’s sometimes some confusion with regard to conversions and goals, and how they relate to each other, especially when determining campaign success or failure.  If you’re running a pay-per-click campaign, you measure conversions.  It you’re monitoring Google analytics, you’re measuring goals.  Google Analytics. What is a Conversion.
  • SMALL MANUFACTURER BLOG  |  THURSDAY, MAY 23, 2013
    [Analytics, B2B] My Website Isn’t Getting Any Leads: The Role of SEO, Content and Social Media
    ” Content comes in all formats: video, Webinars, reports, case studies, ebooks, blog posts, podcasts, newsletters, and static pages describing your products and services. Even more to the point, Google *is* tracking this stuff through Google Analytics. Take a look at your Google Analytics social dashboard. Hahahaha.
  • MARKETING ACTION  |  THURSDAY, MAY 9, 2013
    [Analytics, B2B] Email Marketing: Best Practices in a Multichannel, Multi-Device World
    The number-one challenge/opportunity for the B2B marketer using email marketing is delivering highly relevant content; it ranks a surprising (to me, anyway) 45 percent  higher than the second-place “Measuring the ROI of email programs”. Her best practice recommendations included using three types of engagement emails: Newsletters.
  • MARKETING CRAFTMANSHIP  |  MONDAY, APRIL 29, 2013
    [Analytics, B2B] Three Myths and Realities of Client Newsletters
    Client newsletters are the most widely used, often abused and hotly debated marketing tactic for professional services firms of any size. Here are three highly subjective myths and realities to help your firm determine whether it’s a worthwhile tool, or how to improve your current newsletter. Blowing your own horn can also backfire.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, APRIL 24, 2013
    [Analytics, B2B] 10 Actionable Content Marketing Tips: Content2Conversion Conference Recap
    This was one of many central takeaways from Demand Gen Report’s B2B Content2Conversion Conference this week at the Times Center in New York. Marketers don’t necessarily have to create ‘new art,’ but add value to their prospect and customer communities by sharing it via different mediums like blogs or newsletters.
  • MODERN B2B MARKETING  |  MONDAY, APRIL 15, 2013
    [Analytics, B2B] The Top Takeaways from Marketo Summit to Bring Back to Your Office and Implement
    Another speaker suggested a marketing newsletter to sales and one (less often and more high level) to employees at large. You should have seen the CFO’s “Aha moment face” when he saw the opportunity tracking analytics in the marketing automation systems we evaluated. B2B Marketing Modern B2B Marketing
  • SAZBEAN  |  SATURDAY, MARCH 16, 2013
    [Analytics, B2B] Top Internet strategy, marketing and technology links for the week of March 16, 2013
    eConsultancy) Have We Found the Holy Grail of Marketing? News & Notes
  • LEADER NETWORKS  |  FRIDAY, MARCH 1, 2013
    [Analytics, B2B] Spotlight on Cognizant's B2B Online Community
    B2B online customer communities are often the elusive queen of the social business world- gated, private and not often in the limelight, but powerful to the companies that host them. Answer: We do use an assortment of web analytics to highlight which content areas are most fertile. B2B online communities Alan Alper Cognizant
  • SMALL MANUFACTURER BLOG  |  WEDNESDAY, FEBRUARY 13, 2013
    [Analytics, B2B] Weaning Yourself Off Keyword Dependency — Dealing with Not Provided
    SEO (search engine optimization) used to be a B2B marketer’s dream come true. Then, using Web analytics, you could match up the keywords people were using to find your site with the keywords you used to optimize your site — and yay! If you haven’t looked at your Web Analytics in awhile, you may be in for a surprise.
  • HUBSPOT  |  MONDAY, FEBRUARY 4, 2013
    [Analytics, B2B] 39 Fantastic Inbound Marketing Blogs You Ought to Be Reading
    Cheap Ways to Build Small Business Brands. 2) B2B Inbound. With a focus on B2B marketing, this blog will be great if you fall into the B2B niche, and are trying to learn more about inbound marketing strategies and tactics that apply specifically to you. Posts You Might Like to Read: 3 Ways to Develop B2B Thought Leadership.
  • HUBSPOT  |  MONDAY, FEBRUARY 4, 2013
    [Analytics, B2B] 38 Fantastic Inbound Marketing Blogs You Ought to Be Reading
    Cheap Ways to Build Small Business Brands. 2) B2B Inbound. With a focus on B2B marketing, this blog will be great if you fall into the B2B niche, and are trying to learn more about inbound marketing strategies and tactics that apply specifically to you. Posts You Might Like to Read: 3 Ways to Develop B2B Thought Leadership.
  • MODERN B2B MARKETING  |  MONDAY, FEBRUARY 4, 2013
    [Analytics, B2B] How to Create an Amazing Content Resource Center
    Velocity is a B2B marketing agency, with a specialty in content marketing. You can also easily subscribe to their newsletter and access their newsletter archive. KISSMetrics is a customer web analytics solution. Content Marketing Modern B2B MarketingAnd nobody wants that for their beloved content, right?). SEOmoz.
  • MARKETING CRAFTMANSHIP  |  WEDNESDAY, JANUARY 16, 2013
    [Analytics, B2B] Is Your B2B Firm REALLY Marketing…Or Simply Making Tactical Soup?
    Is Your B2B Marketing a Tactical Hodge Podge? B2B firms invest significant dollars and hours maintaining a broad range of marketing tactics that may or may not demonstrate economic value. When this situation exists, a B2B firm is not marketing; it’s simply making Tactical Soup. Put every marketing tactic under the microscope.
  • HUBSPOT  |  FRIDAY, DECEMBER 14, 2012
    [Analytics, B2B] The Ultimate List of 2012 Email Marketing Stats
    14) 40% of B2B marketers rated the leads generated by email marketing (house list) as high quality. 17) For B2B companies, subject lines that contained terms such as “money,” “revenue,” and “profit” perform the highest. Source: Litmus Email Analytics, 2012 ) Tweet This Stat. Contrary to rumor, email is not dead. year over year.
  • MODERN B2B MARKETING  |  THURSDAY, NOVEMBER 15, 2012
    [Analytics, B2B] Mega-List of Features in Marketing Automation (That You Won’t Find in CRM)
    Workflow-oriented, highly detailed behavioral data, analytical queries. Analytics and Dashboards. They can also provide analytics, so you know how many people have registered, how many attended, and so-on. Analytics. Reporting and analytics are where the art of marketing meets the science of marketing. Pricing.
  • B2B LEAD GENERATION BLOG  |  SUNDAY, OCTOBER 14, 2012
    [Analytics, B2B] Lead Generation: 81% of marketers use email marketing
    Early analytics from the site shows a significant improvement in traffic and time spent on the site. On the MarketingExperiments blog (sister blog to the B2B Lead Blog Roundtable), we’ve found website optimization to be a very effective tactic, with double- and triple-digit lifts in reach for marketers. Here is what the data says…. Q.
  • SMALL MANUFACTURER BLOG  |  THURSDAY, AUGUST 23, 2012
    [Analytics, B2B] Consistently Great Marketing More Important Than Ever
    A colleague and I were talking about the Google Penguin / Panda updates as well as how Google Analytics no longer shows the keywords people use for searching when they’re logged into their Google account. Create an e-newsletter, send it out religiously, and use it to point people back to the great content on your site.
  • SMALL MANUFACTURER BLOG  |  THURSDAY, AUGUST 23, 2012
    [Analytics, B2B] Consistently Great Marketing More Important Than Ever
    A colleague and I were talking about the Google Penguin / Panda updates as well as how Google Analytics no longer shows the keywords people use for searching when they’re logged into their Google account. Create an e-newsletter, send it out religiously, and use it to point people back to the great content on your site.
  • WINDMILL NETWORKING  |  FRIDAY, AUGUST 10, 2012
    [Analytics, B2B] 10 Tips on How To Create High Quality Content for Blogs, Newsletters, and Other Content Marketing Initiatives
    Furthermore, creating good content for your website, blog, and newsletter is key if you want to continue to attract customers to your digital assets. ” What are the essentials for continually being able to produce successful and high quality content for blogs and newsletters? Content is also an excellent engagement vehicle.
  • DELICIOUS B2BMARKETING  |  TUESDAY, JULY 31, 2012
    [Analytics, B2B] Top Social Media Measurement and Tracking Tools
    B2B: Business Media. While Facebook and Twitter offer their own analytics tools, a host of third-party offerings exist to pick up where they leave off. Tool: Adobe Sitecatalyst URL: Omniture.com/sitecatalyst What it does: Segments traffic to determine “high-value” Web visitors and offers real-time analytics. B2B Publishing.
  • PUZZLE MARKETER  |  THURSDAY, JULY 26, 2012
    [Analytics, B2B] Marketing Automation, Set It and Forget It
    Whether you’re a B2B or B2C company, it’s advantageous to manage your customers and prospects in one of the many customer relationship management (CRM) systems. ” Identify Customer Intent – Some marketing automation solutions can integrate with analytics tools so you can see exactly what content they care about.
  • SMALL MANUFACTURER BLOG  |  WEDNESDAY, JULY 25, 2012
    [Analytics, B2B] How to Develop Blog Content: Look for Questions that Need Answers
    Even with the hole Google has put into its Analytics keywords report (the dreaded “not provided”), the report is still a treasure trove of information — especially when it comes to finding ideas for B2B blog and e-newsletter topics. B2B Blogging B2B content marketing tips B2B Copywriting Tips
  • SMALL MANUFACTURER BLOG  |  WEDNESDAY, JULY 25, 2012
    [Analytics, B2B] How to Develop Blog Content: Look for Questions that Need Answers
    Even with the hole Google has put into its Analytics keywords report (the dreaded “not provided”), the report is still a treasure trove of information — especially when it comes to finding ideas for B2B blog and e-newsletter topics. B2B Blogging B2B content marketing tips B2B Copywriting Tips
  • NUSPARK  |  SATURDAY, MAY 19, 2012
    [Analytics, B2B] Generating Leads from a Facebook Fan/Business Page Engagement Strategy
    Facebook and B2B lead generation.  According to a recent MarketingProfs survey with the Content Marketing Institute, B2B marketers are increasingly looking to Facebook as a content distribution and engagement channel. Any URLs should be tagged with analytics UTM codes so that specific links can be tracked.  Understand EdgeRank. 
  • PWB MARKETING BLOG  |  MONDAY, MAY 14, 2012
    [Analytics, B2B] Social Media: The New Company Newsletter? [Infographic]
    The other day I was asked “Is social media the company newsletter?” Yes, I do think social media can take the place of most of the functions of the company newsletter.  Is social media the new “company newsletter”? What does your analytic information and open rate tell you?
  • PWB MARKETING BLOG  |  MONDAY, MAY 14, 2012
    [Analytics, B2B] Social Media: The New Company Newsletter? [Infographic]
    The other day I was asked “Is social media the company newsletter?” Yes, I do think social media can take the place of most of the functions of the company newsletter.  Is social media the new “company newsletter”? What does your analytic information and open rate tell you?
  • MODERN B2B MARKETING  |  TUESDAY, APRIL 10, 2012
    [Analytics, B2B] All Content is Not Created Equal – A Conversation with CMI Founder Joe Pulizzi
    For instance, here’s the story, and here’s what that is going to look like on Slideshare, Pinterest, Twitter, my E-newsletter, and in my print publication. Pinterest right now is a great way to do that, especially for B2B. They don’t want to see analytics. Are you looking at analytics, opt- in, lead scoring?
  • HUBSPOT  |  WEDNESDAY, MARCH 28, 2012
    [Analytics, B2B] The 7 Aspects of Inbound Marketing Most People Screw Up
    Take a look at an excerpt of the product page text from Global Plastic Sheeting, a B2B plastics company. Having a clear navigation on the side of your 'About Us' page will provide a clear path for people to go deeper into your website and learn more. 7) Email Newsletter. Don't send the same newsletter to your entire email list.
  • WEBBIQUITY  |  WEDNESDAY, MARCH 21, 2012
    [Analytics, B2B] Best LinkedIn Guides, Tips and Tactics of 2011
    While B2C marketers focus on Facebook, LinkedIn is consistently cited as the top social network for B2B marketing. Recommendations: LinkedIn’s Customer Reference Program for B2B Brands by iMedia Connection. So how can companies most successfully use LinkedIn to generate more leads and sales? LinkedIn Tips, Tactics and Best Practices.
  • HUBSPOT  |  TUESDAY, MARCH 13, 2012
    [Analytics, B2B] How to Excel With the Most Underused Marketing Automation Features
    If they haven't taken the next step, then move them into a more basic weekly newsletter that will introduce them to a variety of your content. The other reason marketers fail to set up lead scoring is that they don't have enough data or analytics in place to create an indicative lead score. Is it a B2B crowd leveraging LinkedIn?
  • BLUE FOCUS MARKETING  |  TUESDAY, MARCH 13, 2012
    [Analytics, B2B] Do the Math to Calculate the ROI of Business Blogs
    Tom Pick, in his article, “ How to Get More Blog Traffic ,” credits “curation syndication” sites  B2B Marketing Zone , Social Media Informer and Social Media Today for building his website traffic, although he also notes that the best syndication sites will vary by industry. Blog Analytics. And it’s all about winning.  Source: HubSpot.
  • B2B IDEAS @ WORK  |  MONDAY, FEBRUARY 27, 2012
    [Analytics, B2B] SEO FYI: 9 Tips for B2B Website Lead Generation Improvement
    The B2B website home page plays a major role in lead generation and positive return on marketing investment. B2B marketers must drive qualified visitors to the website and convert them to qualified leads with a persuasive call-to-action. To evaluate the effectiveness of your home page, review your web analytics often.
  • WEBBIQUITY  |  MONDAY, FEBRUARY 27, 2012
    [Analytics, B2B] 17 (of the) Best Email Marketing Guides of 2011
    As figures below show, email marketing remains a vital element of modern B2B and B2C marketing programs. How Uncoordinated Emails Can Kill Off B2B Prospects by MarketingProfs. 20 Tips for developing a Successful Email Marketing Campaign by Web SEO Analytics. ” 6 Tactics to Determine B2B Email Frequency by Mass Transit.
  • MODERN B2B MARKETING  |  WEDNESDAY, FEBRUARY 22, 2012
    [Analytics, B2B] Don’t Believe ALL the Hype: Where Inbound Marketing Falls Short
    Because of the limitations of inbound marketing, a complete B2B marketing strategy needs to incorporate a full portfolio of lead-generation approaches, including events, webinars, email, and advertising as well as inbound tactics. This is more than a monthly newsletter, or a single nurture track. How does marketing automation fit in? .
  • B2B MARKETING TRACTION  |  MONDAY, FEBRUARY 13, 2012
    [Analytics, B2B] The Ugly Truth about Your Website and SEO
    Your visitor leaves the site – called a “bounce” in the website analytics world. See my previous post on this, 5 Reasons Your B2B Website Visitors Don’t Trust You.). Inbound Marketing Search Engine Optimization Web Site Projects b2b customer marketing SEO websiteWhy is that? Don’t lie. Not sure?
  • WINDMILL NETWORKING  |  TUESDAY, FEBRUARY 7, 2012
    [Analytics, B2B] Social Media for B2B Sales – What’s Your Plan?
    As a B2B salesperson, your goals should be to …. Email newsletters can be a great way to keep your contact base involved and to engage them with you and your company! Jamieson ( 4 Posts ) This monthly Social Media for B2B Sales post is contributed by Craig M. Related Stories Social Media for B2B Sales – What’s Your Plan?
  • WINDMILL NETWORKING  |  TUESDAY, FEBRUARY 7, 2012
    [Analytics, B2B] Social Media for B2B Sales – What’s Your Plan?
    As a B2B salesperson, your goals should be to …. Email newsletters can be a great way to keep your contact base involved and to engage them with you and your company! Jamieson ( 4 Posts ) This monthly Social Media for B2B Sales post is contributed by Craig M. Defining B2B Sales Social Media For B2B Salespeople?
  • B2B LEAD GENERATION BLOG  |  MONDAY, FEBRUARY 6, 2012
    [Analytics, B2B] Taking B2B Marketing Mobile: The Pitfalls and Payback
    She will be moderating a panel discussion, Integrating Mobile Campaigns for the Complex Sale , at the MarketingSherpa B2B Email Summit this Wednesday in Las Vegas.  I caught up with her to preview the discussion and reveal what she expects to be some key takeaways. Talyor, Director of Product Marketing, ExactTarget. Lockwood points out.
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