• AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, SEPTEMBER 16, 2016
    [Analytics, B2B] B2B Marketing Trends for 2016
    B2B Marketing. Trends for 2016 Edited by Tom Pick and Tony Karrer 25 Thought Leaders Weigh In 0 Executive Summary B2B marketing practices are in the midst of profound change, driven by three powerful trends: • Changing expectations of buyers: as Baby Boomers retire and Millennials move into and up within the ranks of B2B enterprises, buying.
  • AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, SEPTEMBER 16, 2016
    [Analytics, B2B] B2B Marketing Trends for 2016
    B2B Marketing. Trends for 2016 Edited by Tom Pick and Tony Karrer 25 Thought Leaders Weigh In 0 Executive Summary B2B marketing practices are in the midst of profound change, driven by three powerful trends: • Changing expectations of buyers: as Baby Boomers retire and Millennials move into and up within the ranks of B2B enterprises, buying.
  • AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, SEPTEMBER 16, 2016
    [Analytics, B2B] B2B Marketing Trends for 2016
    B2B Marketing. Trends for 2016 Edited by Tom Pick and Tony Karrer 25 Thought Leaders Weigh In 0 Executive Summary B2B marketing practices are in the midst of profound change, driven by three powerful trends: • Changing expectations of buyers: as Baby Boomers retire and Millennials move into and up within the ranks of B2B enterprises, buying.
  • CONTENTLY B2B WHITE PAPERS  |  FRIDAY, SEPTEMBER 16, 2016
    [Analytics, B2B] Content Marketing 2016: Staffing, Measurement, and Effectiveness
    Contents GOING LONG: HOW 5 B2B TECH BRANDS BUILT VALUABLE AUDIENCES THROUGH HIGH-QUALITY, LONGFORM CONTENT CONTENTLY3 Brands aren’t just publishing. Thirty-one percent identified as B2B marketers, 18. 49 percent work across B2B and B2C businesses. approval workflows, email automation, analytics. B2B marketers.
  • CONTENTLY B2B WHITE PAPERS  |  FRIDAY, SEPTEMBER 16, 2016
    [Analytics, B2B] Content Methodology: A Best Practices Report
    benchmark report, 76 percent of B2B marketers and 77 percent of B2C marketers. and over half of both B2B and B2C marketers are not clear on what a successful. Chase.com each month; by distributing content through theSkimm, a popular newsletter for millennials; and by. Use web analytics to examine which channels. Content.
  • WEBBIQUITY  |  TUESDAY, SEPTEMBER 20, 2016
    [Analytics, B2B] 15 Questions to Ask When Hiring an SEO Professional (Seriously)
    Organic (non-paid) search is the largest single source of visits for most B2B websites. There are a wide range of tools to help SEO professionals work more efficiently and effectively, from rank tracking, keyword research , and link building to analytics, competitive benchmarking , and “all-inclusive suite” type tools.
  • CONTENT STANDARD  |  MONDAY, SEPTEMBER 19, 2016
    [Analytics, B2B] What, How, and When to Measure Your LinkedIn Marketing
    LinkedIn can be a powerful marketing and lead generation tool, particularly for B2B marketers. Research suggests that measuring ROI is the number-one challenge B2B marketers face, according to a report from Demandbase. Fortunately, as LinkedIn has matured, so have its marketing technology and analytics tools.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, SEPTEMBER 19, 2016
    [Analytics, B2B] How to create a winning strategy with crappy content
    Be sure to check out his amazing newsletter  The Full Monty  and his new podcast available here:  fullmontyshow.com , BuzzSumo is the world’s best way to discover, analyze and amplify your content. If you don’t believe me, try competing with Hubspot in the content space. In fact, it is already happening. Are the posts any good?
  • KAPOST  |  MONDAY, SEPTEMBER 12, 2016
    [Analytics, B2B] Hidden Content Marketing Success Metrics for B2B
    What exactly does content marketing success look like for B2B? Many teams explore this question through metrics related to lead generation, newsletter sign-ups, and top-of-funnel pageviews. What if your audiences consist of busy executives who aren’t likely to sign up for newsletters? Marketing Analytics
  • THE POINT  |  TUESDAY, AUGUST 16, 2016
    [Analytics, B2B] Origami Logic Scores Gold with “Brand Olympics” Campaign
    Origami Logic is a marketing analytics company and a global leader in marketing performance measurement. Visitors to the microsite can click through to learn more about successful campaigns, engage with social media, and sign up to receive a “Brand Olympics” newsletter.
  • KOMARKETING ASSOCIATES  |  TUESDAY, AUGUST 2, 2016
    [Analytics, B2B] How To Project SEO Content Marketing Goals & Performance
    In this blog post, I’ll outline how we established our proposed benchmarks and what B2B marketers should evaluate in order to determine applicable benchmarks for their own online marketing programs. Initiatives requiring registration such as webinars and email newsletters. Google Search Analytics. Competitive Benchmarking.
  • B2B LEAD GENERATION BLOG  |  TUESDAY, AUGUST 2, 2016
    [Analytics, B2B] 16 Proven Ways to Get Better Opportunities Now (Part 1)
    When I’ve talked with marketers about their b2b lead generation results, I’ve heard statements like, “We’re generating a ton of leads, but they aren’t converting” or “We need to increase lead quantity” or “We need to generate more qualified leads.”. B2B Lead generation success comes down to connecting with people.
  • PUREB2B  |  SUNDAY, JULY 31, 2016
    [Analytics, B2B] Top 10 B2B Marketers to Follow for Expert Insights
    What does it take to climb the ranks of high-profile B2B marketing experts? B2B marketing experts earn their titles as influencers by sharing valuable insight with others within the industry. The fact is, all of the most prominent B2B marketing influencers have a significant amount of experience to back up their opinions.
  • CEROS  |  WEDNESDAY, JULY 27, 2016
    [Analytics, B2B] All About Those Leads: Crafting Content for Conversion
    eMarketer found that 60% of B2B marketers identify lead generation as their top online marketing challenge. Another report from eMedia and LinkedIn found that increasing lead quality is the top priority for 68% of B2B marketers, followed by increasing lead volume (55%). Integrated newsletter subscriber form. Happy reading!
  • ACT-ON  |  TUESDAY, JULY 19, 2016
    [Analytics, B2B] Don’t Bore People: 10 Ideas for B2B Newsletter Content
    What’s the first thing you think when you hear “B2B newsletter”? Let’s face it, email newsletters don’t exactly have a rep for being riveting entertainment. Neither does most B2B marketing. B2B newsletters definitely don’t have to be dull – at least for their core, intended audiences. Social media content.
  • BIZNOLOGY  |  MONDAY, JULY 18, 2016
    [Analytics, B2B] Personalized content for more effective content marketing
    In today’s B2B world, your prospects don’t want to hear from you until much later in the buying process, so attracting, engaging and nurturing them until they’re ready to talk to a sales person is no longer a nice way to supplement the top of your funnel. If they subscribed to your email newsletter, from what page did they subscribe?
  • HUBSPOT  |  FRIDAY, JULY 15, 2016
    [Analytics, B2B] How to Launch a Successful Online Community: A Step-by-Step Guide
    With 74% of business buyers conducting more than half of their research online before making a purchase, B2B communities like G2Crowd or GetApp can be used to educate prospective customers and help them make better buying decisions. These can range from: Deeper analytics. What’s the best platform to do it with? Customer support.
  • WEBBIQUITY  |  TUESDAY, JULY 12, 2016
    [Analytics, B2B] The 14 Best Marketing Automation Tools
    Recent research shows that 63% of B2B companies that are growing faster than their competitors use marketing automation. An enterprise-grade marketing automation and analytics platform with solutions for lead management, email marketing, consumer marketing, customer base marketing, and mobile marketing. Google Review Count: 93,900.
  • MODERN B2B MARKETING  |  THURSDAY, JUNE 16, 2016
    [Analytics, B2B] Guide Your Buyers Through the Customer Journey with Social Media
    In fact, 55% of B2B buyers do their research by using social networks, according to a Business.com study, and Forbes research revealed that 78% of people say that their buying decisions are influenced by a company’s social media posts.  Social Media b2b ConsumerAuthor: Lisa Marcyes The customer journey has changed. Be authentic.
  • LEADERSHIP  |  FRIDAY, MAY 27, 2016
    [Analytics, B2B] 7 Steps to Brilliant B2B Marketing [Part 2]
    This is the second part of a 2-part series on the 7 steps to brilliant B2B marketing. This week’s infographic created by Smart Insights is a great primer on how to build up a holistic B2B marketing strategy. Step 5: Social Media for B2B Marketing. Email newsletters (28%). Step 7: Analytics and improvement.
  • CONTENTLY  |  THURSDAY, MAY 26, 2016
    [Analytics, B2B] Ask a Content Guy: What Content Metrics Really Matter?
    This month, we’re going to tackle a terrifying issue that we received tons of questions about: content marketing analytics and ROI. What are the analytics that “really matter” in 2016? You can’t figure out what analytics “matter” if you don’t know what you want to achieve with your content.
  • KOMARKETING ASSOCIATES  |  TUESDAY, MAY 24, 2016
    [Analytics, B2B] Creating Killer Content with Data: Pubcon Austin 2016
    like to use the following: Google Analytics. Google Analytics  . We know that Google Analytics has a wealth of data and there’s a ton you can do with it. For example, paid campaigns and newsletters can artificially inflate numbers so as you are looking at the data, make sure you understand the nuances. Let’s be real.
  • NUSPARK  |  MONDAY, MAY 16, 2016
    [Analytics, B2B] A CMO’s Guide to Conversion Metrics with Google Adwords
    For B2B firms, AdWords offers a number of conversion metrics to consider in optimizing campaign performance. Example: If you want to track content downloads, newsletter sign-ups, or Add-to-Cart activities as AdWords conversions, you can do so, and optimize campaigns for the total conversions. You can target top and bottom funnel.
  • CONTENTLY  |  TUESDAY, MAY 10, 2016
    [Analytics, B2B] The One Thing That Could Ruin Content Marketing
    Step 4: Check Google Analytics. Desperately try to get out an email newsletter. Roughly two-thirds of marketers create content  without any documented strategy , and over half of both B2B and B2C marketers are  not sure  what a successful content program looks like for them. Decide to start one too. Step 3: Create 10 blog posts.
  • ACT-ON  |  FRIDAY, APRIL 29, 2016
    [Analytics, B2B] An A to Z of Content Marketing Best Practices
    We also love our free Google Analytics and Google Search Console accounts. It’s the bread and butter of B2B content marketers. Newsletters. Newsletters – and other email marketing messages, like welcome emails, surveys, lead nurturing and more – are extremely affordable and a fab way to stay in touch with your audience.
  • ACT-ON  |  FRIDAY, APRIL 29, 2016
    [Analytics, B2B] An A to Z of Content Marketing Best Practices
    We also love our free Google Analytics and Google Search Console accounts. It’s the bread and butter of B2B content marketers. Newsletters. Newsletters – and other email marketing messages, like welcome emails, surveys, lead nurturing and more – are extremely affordable and a fab way to stay in touch with your audience.
  • ACT-ON  |  MONDAY, APRIL 25, 2016
    [Analytics, B2B] 10 Very Smart People Weigh In on How to Rethink Marketing
    Figure out how much of your marketing budget will go towards creative & content, and how much data science, analytics and automation technology you will need to execute your strategy. One area where I think B2B marketing in particular is beginning to be rethought and optimized is technology integration. How might you do that?
  • ACT-ON  |  MONDAY, APRIL 25, 2016
    [Analytics, B2B] 10 Very Smart People Weigh In on How to Rethink Marketing
    Figure out how much of your marketing budget will go towards creative & content, and how much data science, analytics and automation technology you will need to execute your strategy. One area where I think B2B marketing in particular is beginning to be rethought and optimized is technology integration. How might you do that?
  • MODERN B2B MARKETING  |  WEDNESDAY, MARCH 30, 2016
    [Analytics, B2B] Where Your Customers Go, Your Budget Should Follow
    And their B2B report echoes similar results, with the most effective digital marketing tactics being webinars/webcasts, email newsletters, blogs, videos, and online presentations. Lifecycle Marketing b2b ConsumerIt’s about time. Traditionally, customers have come to us with marketing departments organized in every which way.
  • SALES ENGINE  |  THURSDAY, MARCH 24, 2016
    [Analytics, B2B] B2B Sales Cannot Live on Inbound Alone
    However, most B2B companies haven’t been able to supply enough leads through their inbound efforts to make sales quotas and hit revenue growth targets. Successful B2B marketers are combining inbound approaches with outbound methods to build long-term relationships with prospects. Use whatever works for you and helps you make money.
  • SALESFUSION  |  WEDNESDAY, MARCH 23, 2016
    [Analytics, B2B] Best Practices for Website Conversions
    Your corporate website serves a lot of purposes, but in an inbound marketing world, one of the most important jobs it has is to convert visitors with a proper B2B content marketing strategy. mouse moving toward the exit button) and offers built in A/B testing and analytics. reporting & analyticsEvaluate Relevant Technology.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, MARCH 16, 2016
    [Analytics, B2B] 3 Ways to know your prospects as well as they know you!
    As potential customers get to know you by investigating your website, reading your blog, downloading your content or subscribing to your newsletter, you should be doing the same. Maybe they’ve: Subscribed to your newsletter. But wouldn’t it be smarter to: Send your newsletter to those who want weekly (or monthly) touches?
  • HINGE MARKETING  |  WEDNESDAY, MARCH 16, 2016
    [Analytics, B2B] Is Automation the Right Marketing Solution for You?
    You first make contact with Prospect A when he subscribes to your email newsletter. Each offers different automation and analytic tools, but many are bundled into automation suites. Are you, or your marketing department, still using an Excel spreadsheet to track what communications have been sent to which clients? That’s the how.
  • SALESFUSION  |  MONDAY, MARCH 7, 2016
    [Analytics, B2B] 8 Best Practices for Using Google AdWords
    You can also look at AdWords Reporting in conjunction with Google Analytics to get a more complete picture of what you’re doing well and what you can do to improve in areas like bidding and messaging. Click here to subscribe to our bi-weekly newsletter, Salesfusion Insights. B2b marketing lead generationTime to Get Searching.
  • MODERN B2B MARKETING  |  FRIDAY, MARCH 4, 2016
    [Analytics, B2B] How Facebook Instant Articles Could Change the Game for Content Marketing
    Finally, Digiday recently reported that Facebook is allowing some publishers test newsletter sign-up messages with their Instant Articles—trial publishers include The New York Times and The Washington Post. With the possibility of reaching your audience on email through newsletter sign-ups, Facebook may solve both.
  • MODERN B2B MARKETING  |  FRIDAY, FEBRUARY 19, 2016
    [Analytics, B2B] Measure the ROI of Digital Advertising Beyond Revenue Impact
    To measure this, divide the total number of click-throughs by the number of people who submitted contact information (for example, by signing up for your newsletter). Digital Marketing b2b ConsumerAnd if you’re not, it’s critical to get to the bottom of it, and understand why so you can learn how to improve your campaigns.
  • KOMARKETING ASSOCIATES  |  THURSDAY, FEBRUARY 18, 2016
    [Analytics, B2B] What Mom Never Told You About How to Find B2B Customers
    MarketingProfs research shows 71% of B2B marketers use content marketing to generate leads. Let’s take a look at a couple different strategies for how to find B2B customers through your content initiatives: Leverage (the Right) CTAs. According to WebDAM , B2B companies that blog generate 67% more leads than those that don’t.
  • MODERN B2B MARKETING  |  MONDAY, FEBRUARY 15, 2016
    [Analytics, B2B] It’s Not Just Politics: The Evolution of Marketing in Presidential Campaigns
    By the 2000 and 2004 elections, websites were much more robust with new modules, calendars, newsletters, and lots of content. In contrast, Donald Trump has only 3 (Facebook Custom Audience, Google Analytics and Google Dynamic Remarketing). Digital Marketing b2b Consumervoters. When Digital Marketing Meets Politics. The Website.
  • MODERN B2B MARKETING  |  MONDAY, FEBRUARY 8, 2016
    [Analytics, B2B] The Fundamentals of Increasing Web Traffic from Social Media
    Author: Daniel Kushner Social media marketing, for B2B companies, often means one thing: generating new leads. Thus, social traffic is something that B2B marketers need to get right.  You can do so with links next to videos, in email newsletters, in infographics, and other pieces of content. Social Media b2bThe result?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, FEBRUARY 8, 2016
    [Analytics, B2B] The uncomfortable state of content marketing metrics
    Here’s how he broke the news: In our 2016 Content Marketing Benchmarks, Budgets, and Trends research (conducted in partnership with MarketingProfs), the effectiveness rate for B2B organizations actually went down (from 38 percent in 2015 to 30 percent in 2016). Analytical capabilities are not keeping up with the changes in the industry.
  • WEBBIQUITY  |  MONDAY, JANUARY 25, 2016
    [Analytics, B2B] Three Things Smart B2B Marketers Will be Doing in 2016
    What will successful B2B marketers to be doing more of, or differently, in 2016? That question was recently posed to the expert contributors at the B2B Marketing Zone , and two dozen responded with a range of insights about content marketing, measuring results, employee advocacy, customer experience and other topics.
  • KOMARKETING ASSOCIATES  |  TUESDAY, JANUARY 19, 2016
    [Analytics, B2B] What to Include in a Content Marketing Proposal
    Some other materials to consider looking at include site analytics data, existing marketing collateral, industry publications, and events/tradeshows. Ways to Measure B2B Content Marketing Performance. Be sure to have reporting tools ( Google Analytics , BuzzSumo , Omniture , etc.) at your disposal to get this done.
  • ACT-ON  |  MONDAY, JANUARY 18, 2016
    [Analytics, B2B] Agency: Bottom-Line Boosters for Marketing Agencies to Adopt in the New Year
    Keep teams focused and clients informed about campaign performance with easy-to-understand dashboards and analytics. recent report by Demand Gen on content marketing revealed that the vast majority of buyers want B2B brands to offer more interactive and visual content for their consumption. Others are using all of them.
  • SALESFUSION  |  TUESDAY, DECEMBER 29, 2015
    [Analytics, B2B] Get Over Your Fear of Marketing Automation Software
    While 53% of B2B Fortune 500 companies use marketing automation, only about 4% of businesses in the U.S. Click here to subscribe to our bi-weekly newsletter, Salesfusion Insights. Are you still afraid of and intimidated by marketing automation? There’s really no reason any more. The price! You aren’t alone in these concerns.
  • SALESFUSION  |  TUESDAY, DECEMBER 29, 2015
    [Analytics, B2B] Get Over Your Fear of Marketing Automation Software
    While 53% of B2B Fortune 500 companies use marketing automation, only about 4% of businesses in the U.S. Click here to subscribe to our bi-weekly newsletter, Salesfusion Insights. Are you still afraid of and intimidated by marketing automation? There’s really no reason any more. The price! You aren’t alone in these concerns.
  • SALES ENGINE  |  MONDAY, DECEMBER 28, 2015
    [Analytics, B2B] 4 Simple Strategies to Guarantee Content Budget Approval
    Lead by Example and Start Small Even though 88% of B2B marketers are using content marketing (with 42% increasing their budgets for 2016), it doesn't mean that they’re doing it well—or are going to do so in the future (and I’m sure many companies that post to their blog once a month have been included in this statistic). How can you do that?
  • ACT-ON  |  THURSDAY, DECEMBER 17, 2015
    [Analytics, B2B] Smart Agencies Don’t Neglect the Middle and Bottom of the Marketing Funnel
    When a client’s marketing automation (MA) platform is integrated with their CRM, your agency can use a marketing funnel to provide them with a visual representation and easy-to-understand analytics. Social Media – B2B buyers also frequently use social media channels to seek information and advice about their future purchases. Capture.
  • THE FORWARD OBSERVER  |  MONDAY, DECEMBER 14, 2015
    [Analytics, B2B] How To Estimate Inbound Marketing ROI [Calculator]
    In Debbie Qaqish’s book “ Rise of The Revenue Marketer ” she traces this transformation of B2B marketing from a cost center to a revenue center. That could be in return for downloading an ebook, subscribing to a newsletter, requesting a quote, etc. Here's how to begin estimating the revenue growth. Even some of the largest companies.
  • KOMARKETING ASSOCIATES  |  MONDAY, DECEMBER 14, 2015
    [Analytics, B2B] What Were The Most Effective B2B Marketing Tactics of 2015?
    Even though many B2B marketers are already looking ahead to 2016, it’s may be worth recognizing the accomplishments of the past year. Because a component of your B2B marketing strategy certainly needs to focus on leveraging the experience gained executing tactics and campaigns that worked well. STRATEGIC CONTENT MARKETING.
  • SALESFUSION  |  FRIDAY, DECEMBER 11, 2015
    [Analytics, B2B] Webinar Replay: Tips for Using Social Media in B2B Marketing
    Did you miss our #InsightfulMarketer webinar with Oktopost on tips for using social media in B2B marketing? Daniel Kushner, CEO of Oktopost, shared some great insights around social media in the world of B2B marketing and best practices for successfully generating leads through social efforts. B2B Social vs. B2C Social.
  • SALESFUSION  |  MONDAY, DECEMBER 7, 2015
    [Analytics, B2B] Demand Gen Report Uncovers Value of Marketing Automation in B2B Lead Scoring
    Demand Gen Report, a lead publication for B2B marketing professionals, recently released a special report on strategies for improving lead scoring. Automation and Predictive Analytics Fuel B2B Lead Scoring Success reveals how marketing automation helps to maximize the overall effectiveness of lead scoring. Marketing Insights.
  • ACT-ON  |  MONDAY, DECEMBER 7, 2015
    [Analytics, B2B] What the 2015 Holiday Shopping Season Can Teach Us about the New Buyer’s Journey
    The Internet analytics company comScore reported that Cyber Monday 2015 set a record as the biggest US shopping day of all time, with sales topping more than $3 billion. And Yes, B2B has changed too. It’s true for B2B sales, too. Review your existing business data analytics. billion on themselves during the day.
  • HUBSPOT  |  FRIDAY, NOVEMBER 20, 2015
    [Analytics, B2B] 13 Tried-and-True Lead Generation Ideas (And the Numbers Behind Them)
    video hosting and analytics company, Wistia, has a whole series of help videos for companies that want to start shooting their own videos, and they’ve compiled all of those videos into a super useful learning center. Every time we ask people to sign up for our newsletter we get no conversions. and they can be pretty hostile about it.
  • HUBSPOT  |  TUESDAY, NOVEMBER 17, 2015
    [Analytics, B2B] 5 Charts That Summarize The State of The Publishing Industry
    Roughly half of the respondents in our survey reported having increased their email newsletter frequency. Newsletter marketing is one of the most effective channels for reaching audiences 1:1 — a value proposition that only a small number of advertisers have the capabilities to build upon in-house. The good news? What’s Next? Media
  • MODERN B2B MARKETING  |  MONDAY, OCTOBER 26, 2015
    [Analytics, B2B] 4 Simple Metrics to Prove the Value of Your Social Media Marketing Strategy
    It could also be the result of a longer term relationship, such as signing up for a newsletter and converting at a much later date after many other interactions.  Micro conversions refer to downloads, newsletter subscriptions, and video views, etc. Each Some analytics packages, such as Google Analytics, will do this for you.
  • SALES ENGINE  |  THURSDAY, OCTOBER 1, 2015
    [Analytics, B2B] The B2B Content Marketing ROI You Should Care About.
    Measuring content marketing’s return on investment in B2B companies can be a complex calculation, especially if your solution is expensive, requires committee-based decisions, and has long and unpredictable sales cycles. Did they read a newsletter article? Even that explanation was complicated! How far down the sales cycle are they?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, SEPTEMBER 29, 2015
    [Analytics, B2B] Using content-related quizzes to generate leads
    Some of these incentives include coupons, discounts, an entry into a contest, or even something as simple as a weekly newsletter. To produce a quiz just like this one, follow these three steps: Identify your top-performing posts by viewing your Google Analytics traffic stats. By JP Misenas, {grow} Community Member.
  • HUBSPOT  |  TUESDAY, SEPTEMBER 29, 2015
    [Analytics, B2B] Take Your Audience Development Inbound
    Inbound marketing is a technique that B2B, finance, travel, and ecommerce companies have been using for years. Look for purchase intent in all of your content assets, from newsletters to webinars and articles on your website. It’s getting harder—much harder—for media companies to acquire engaged audiences. Laser-focus on search intent.
  • NUSPARK  |  MONDAY, SEPTEMBER 14, 2015
    [Analytics, B2B] How to Assess Your B2B Website to Increase Lead Conversions
    Most of the articles on the web on conversion optimization cover e-commerce, but for this post, we’ll focus on B2B. Many B2B websites aren’t designed well for email capture for a specific product or service. Newsletters. Newsletter leads are good. We do conversion assessments here at NuSpark, for B2B and e-commerce. 
  • ANNUITAS  |  THURSDAY, SEPTEMBER 10, 2015
    [Analytics, B2B] The Drive of the Modern Marketer
    According to the 2015 B2B Benchmarks, Budgets and Trends by CMI and MarketingProfs, we are becoming less effective in our content marketing efforts. You’ve worked hard to develop it based on research, analytics, testing and more data than you care to admit. Marketers want it all. But can we do it all? How can we do it all? agree.
  • MARKETING ACTION  |  THURSDAY, SEPTEMBER 3, 2015
    [Analytics, B2B] I’m a Marketer – Why Should I Care About Sales?
    Using the rich analytics available to you through automated programs helps marketing to optimize future sales enablement efforts based on what does, and doesn’t, connect with audiences. Demand Gen Report: 95% of B2B purchase decisions are directly influenced by content. Sales: “The leads from marketing are weak!”. Sales Enablement.
  • HUBSPOT  |  TUESDAY, AUGUST 25, 2015
    [Analytics, B2B] Agility in Digital Media: 6 Steps to Follow
    For instance, you could A/B test language around gated content, try different tactics to increase newsletter registrations , or create a series of videos that audiences can pay to access. You may find new inspiration from e-commerce and B2B models that your team hadn’t yet considered. Start Small. Consult With Your Advertisers. Media
  • MARKETING CRAFTMANSHIP  |  FRIDAY, AUGUST 14, 2015
    [Analytics, B2B] Bare Essentials: Marketing as a Necessary Evil
    To make matters worse, business owners often engage ad agencies, PR firms and outside (and internal) marketing “experts” who are always ready to prescribe a long list of tactical solutions (white papers, blogs, newsletters, publicity, social media, direct mail, conferences, advertising, etc.)…all Avoid being overly self-promotional.
  • KEO MARKETING  |  FRIDAY, AUGUST 7, 2015
    [Analytics, B2B] Digital Marketing: Connecting with Your Community
    They would also be your email newsletter subscribers and people on any of your other mailing lists. Many B2B marketers get their priorities mixed up when it comes to community. Studying your traffic analytics can help you determine when the bulk of your followers are paying attention, so you can time posts to capitalize on that trend.
  • B2B MARKETING INSIDER  |  TUESDAY, JULY 28, 2015
    [Analytics, B2B] Want More Leads But Don’t Have A Blog? Here’s How To Get Started
    After 10 weeks, look at your analytics to see which ones got the most traffic, comments and shares on social media. Often, that content is a white paper, e-book, webinar, or a newsletter. This article originally appeared on The Artillery B2B Marketing Blog. Here’s How To Get Started appeared first on B2B Marketing Insider.
  • KOMARKETING ASSOCIATES  |  TUESDAY, JULY 21, 2015
    [Analytics, B2B] 11 Key Factors In Building Landing Pages for B2B Search Engine Marketing Initiatives
    One of the most direct ways B2B marketers can improve SEO, PPC, and ultimately lead generation initiatives is through the development of landing pages, designed to showcase individual content marketing assets. Email Newsletter Sign-Ups. Traditional Newsletters. B2B Online Marketing Blog Demand GenerationSales Readiness.
  • B2B MARKETING INSIDER  |  THURSDAY, JULY 2, 2015
    [Analytics, B2B] Quick Guide to Email Newsletter Distribution
    An email newsletter is a tremendously valuable distribution outlet many brands overlook. Below is a break down of everything you need to know to get started to put an email newsletter distribution strategy in place. WHY AN EMAIL NEWSLETTER? 1. Provides instantaneous analytics. EMAIL NEWSLETTER BEST PRACTICES. 1.
  • EMAGINE B2B BLOG  |  THURSDAY, JUNE 18, 2015
    [Analytics, B2B] 5 Steps To Optimizing Your YouTube Videos [Infographic]
    Now that you have an optimized YouTube video don’t forget to track the performance of your videos with YouTube analytics to see what is working and what you can improve on. Share them across your social channels, write a blog post about it, or even mention it in your email newsletter. Are your videos ready to convert? Title. Thumbnail.
  • B2B MARKETING INSIDER  |  TUESDAY, JUNE 16, 2015
    [Analytics, B2B] Content Marketing Manager Job Description
    Channel management of digital content hubs and all supporting social channels including email / newsletter distribution. Experience with wordpress, Google analytics, Slideshare, and the top social channels. The post Content Marketing Manager Job Description appeared first on B2B Marketing Insider. Let me know what you think.
  • SOCIAL MEDIA B2B  |  THURSDAY, MAY 28, 2015
    [Analytics, B2B] 10 Ideas to Refresh Your B2B LinkedIn Presence Before Summer Vacation
    Many B2B marketers are frequently looking for ways to enhance their social media presence and build more and stronger connections with prospects and customers. In the 2015 Social Media Marketing industry report from Social Media Examiner , 88% of B2B companies use LinkedIn and 41% of them cite it as their most important platform.
  • KOMARKETING ASSOCIATES  |  THURSDAY, MAY 7, 2015
    [Analytics, B2B] 30+ Ideas for Measuring Conversions on a B2B Website
    Fortunately for B2B marketers, resources like Google Analytics offer multiple opportunities to track leads and conversions, beyond standard  website performance metrics. Why should the B2B marketer care about tracking conversions? New to goal tracking in Google Analytics? From the 2015 B2B Web Usability Report.
  • HUBSPOT  |  MONDAY, APRIL 27, 2015
    [Analytics, B2B] Not Getting What You Want From Blogging? Ask These 11 Questions
    While we found that company size and business type (B2B vs. B2C) both play a role in determining the most effective blogging frequency, these are a couple of the more general conclusions we came to: Companies that published 16+ blog posts per month got almost 3.5X Email newsletters. 9) Can I automate time-consuming tasks? You did it.
  • KOMARKETING ASSOCIATES  |  THURSDAY, APRIL 16, 2015
    [Analytics, B2B] 8 (Free) Google Resources B2B Marketers Need To Know
    Late last year I wrote about important changes Google has launched for B2B marketers to be aware of (you can read that post here ). In this blog post, I wanted to highlight eight key (and free ) Google resources that B2B marketers should keep bookmarked for future reference. Google Analytics Release Notes. Did We Miss Anything?
  • MARKETING ACTION  |  TUESDAY, APRIL 14, 2015
    [Analytics, B2B] Why Blogging Is More Important Than Ever
    newsletters.  Some view e-newsletters as the dinosaur of content marketing. Promote your content in the newsletter by giving a clear call to action that takes readers directly to your blog.  Read how  Coca-Cola effectively integrated their newsletter, social media, and blog and adapt their strategy in your marketing plan.
  • VERTICAL RESPONSE  |  TUESDAY, APRIL 7, 2015
    [Analytics, B2B] The Dirty Dozen Things You’re Doing Wrong with Your Email Marketing & How to Fix it Pronto
    25 Effective B2B, B2C and Non-Profit Email Sign up Form Examples. 2. Grab these handy resources and give that email a makeover: 6 Design Tips to Make Your Email Newsletter Visually Appealing. If your last email newsletter had a poor open rate, look at your subject line (#3) – was it a snoozer (be honest)? Look back at #1.
  • FATHOM  |  FRIDAY, FEBRUARY 27, 2015
    [Analytics, B2B] So You Are Changing Your Name – Learn What to Do Digitally.
    Update your Analytics & Webmaster tools. Make annotations in your analytics the day of the switch. Update the content in all your campaigns, including nurture tracks, newsletters, and promotional emails. What is oftentimes overlooked, though, is how do you let the digital world know you changed your name? Whoo-hoo!!! Email.
  • B2B MARKETING TRACTION  |  MONDAY, FEBRUARY 23, 2015
    [Analytics, B2B] 7 Ways to Get Better Results from Your B2B eNewsletter
    Read this post to find out how to increase the return on your investment in time and money on your newsletter. 1. You can achieve many different objectives with an email newsletter. The more you understand your customers and prospective customers, the better you’ll be able to fit newsletter content to what they need.
  • BIZNOLOGY  |  MONDAY, FEBRUARY 2, 2015
    [Analytics, B2B] Does your marketing automation use machine learning?
    Every B2B company I know is pulling all the stops out in marketing automation. B2B Marketing Monthly Newsletter B2B marketing machine learning marketing automation I’ve been in this game for a long time. (OK, I’m old). But there is one old trick that never seems to wear out. Today’s case in point?
  • B2B LEAD GENERATION BLOG  |  MONDAY, DECEMBER 1, 2014
    [Analytics, B2B] Marketing Automation: Lessons from 4 case studies
    Luckily, for B2B marketers there is a wide range of marketing automation options out there from relatively simple solutions that help streamline email marketing to full-blown packages that seem like they do everything but automate the lights and thermostat at the office. Scalability. Integration with the new CRM system. Results?
  • MODERN B2B MARKETING  |  THURSDAY, NOVEMBER 20, 2014
    [Analytics, B2B] 7 Questions to Ask Before Creating a Video Campaign
    Consider including video in your press releases, newsletters, and sales assets you send. Google Analytics or platforms like KISS Metrics will work great for your website, but you will also want access to specific video analytics. Digital Marketing b2b Consumer First of all, you’re not alone! Who’s your target audience?
  • HINGE MARKETING  |  TUESDAY, NOVEMBER 18, 2014
    [Analytics, B2B] 4 Metrics to Track ROI in B2B Online Marketing
    You can track prospect interaction and engagement down to individual clicks and page views thanks to tools like Google Analytics, Google Webmaster Tools, and social media monitoring software. Here are four performance indicators that can help you calculate the ROI. 4 Key Performance Indicators of a B2B Online Marketing Campaign. 1.
  • THE FORWARD OBSERVER  |  THURSDAY, OCTOBER 16, 2014
    [Analytics, B2B] 5 Ways To Know If Your B2B Blog Is Picking Up Steam
    Are you wondering if your B2B blog is on the right track for successful lead generation? Here are a few reasons: B2B companies that blog only 1-2x/month generate 70% more leads than those who don’t blog. The best way to do that is with an email newsletter. Focus on these five areas to know. All aboard! Click to tweet!
  • MARKETING ACTION  |  WEDNESDAY, OCTOBER 1, 2014
    [Analytics, B2B] 10 Things B2B Marketers Should be Doing on LinkedIn
    Add a LinkedIn Follow button to your newsletter, your blog and all digital properties. LinkedIn provides analytics for your Updates, Followers and Visitors. The post 10 Things B2B Marketers Should be Doing on LinkedIn appeared first on Marketing Action Blog - Act-On. B2B Marketing Social Media Marketing
  • SYNECORE  |  FRIDAY, AUGUST 29, 2014
    [Analytics, B2B] Lead Segmentation: Enhance Your Email Marketing
    Maybe a monthly newsletter? For B2B companies, are you implementing the correct messaging in regards to job status? Finally, measure your efforts with analytics and refine your segmentation and/or messaging What does your company do to nurture leads? Whatever the case, I’m here to share that you could be doing it better.
  • HINGE MARKETING  |  FRIDAY, AUGUST 22, 2014
    [Analytics, B2B] The Do’s and Don’ts of Lead Nurturing in Professional Services
    For example, you wouldn’t send someone signing up for a newsletter an email on product features, would you? Related Stories How to Use SlideShare for B2B Lead Generation Google Analytics: Top Metrics B2B Firms Should Monitor, Part 1 Intermediate Techniques to Build a Better Email Marketing Campaign.
  • LEADERSHIP  |  TUESDAY, AUGUST 12, 2014
    [Analytics, B2B] 5 Ways to Recognize B2B Lead Generation Failure ???and Move On
    Among all the feedback I received, some readers expressed their fear and shared common instances of B2B lead generation failure. Sign up for our email newsletter to receive tips and information on B2B lead generation. Warning Signs of B2B Lead Generation Failure. Read these reflections on B2B buyer behaviour.
  • B2B LEAD GENERATION BLOG  |  MONDAY, JULY 28, 2014
    [Analytics, B2B] Now, Go and Do: Create standardized, well-understood metrics for your organization
    Tweet Last week’s MarketingSherpa Email Newsletter case study – Marketing Analytics: How a drip email campaign transformed National Instruments’ data management – covered an issue that affects many marketers in the digital marketing world: drowning in data that is potentially inaccurate. Create a consensus on data management standards.
  • THE FORWARD OBSERVER  |  MONDAY, JUNE 23, 2014
    [Analytics, B2B] How Long Does Inbound Marketing Take to Reach Success?
    Artillery B2B Marketing Blog > The Forward Observer Are you interested in inbound marketing but worried about how long it will take to start working? In a B2B buying situation, a study by the Corporate Executive Board found that buyers are now 57%-70% through their purchase before they first contact the seller. Not right away.
  • WEBBIQUITY  |  TUESDAY, JUNE 17, 2014
    [Analytics, B2B] 14 Brilliant B2B Marketing Strategy Guides
    Much has been written about how the internet in general, and the explosion of content marketing in particular, has changed the nature of b2b marketing. Today’s  b2b buyers are typically  70% of the way through their purchase process  before they contact a vendor’s sales team. How To Do It Right: Demand Generation by Forbes.
  • LEADERSHIP  |  TUESDAY, JUNE 10, 2014
    [Analytics, B2B] 5 Tips to Refresh Your B2B Lead Generation
    Here’s how you can shake, stir and blend your B2B lead generation and marketing activities to deliver a truly refreshing customer experience. Use predictive analytics to decide on the future course of activity.                   . Your B2B content marketing calendar can take a useful tip from this. The magic of this season.
  • FATHOM  |  FRIDAY, MAY 16, 2014
    [Analytics, B2B] How Do You Measure the Success of Digital Marketing?
    The question is simple, but with the quagmire of metrics available in any analytics tool, it’s difficult to determine which metrics are going to supply that answer.  Some examples of tracked conversions include ecommerce transactions, lead form completions, newsletter signups, and more.   Step 1: Capture the Right Digital Data. Review?
  • BIZNOLOGY  |  FRIDAY, APRIL 18, 2014
    [Analytics, B2B] Content marketing metrics and analytics: it’s all about you
    For example,  Facebook may generate the most orders of any social media network, but if you’re say, a B2B professional services firm, whatever orders you do generate come at a huge opportunity cost: namely, the much higher return you’d likely realize if you devoted your resources to your LinkedIn presence. . Do your own analytics!
  • WEBBIQUITY  |  MONDAY, APRIL 14, 2014
    [Analytics, B2B] 83 Exceptional Social Media and Marketing Statistics for 2014
    2014 B2B Content Marketing Trends–North America: Content Marketing Institute/MarketingProfs. What do 40% of B2B buyers say about LinkedIn, that only 19% say about Twitter? What do 91% of B2B marketers do, but only 36% do well? (No, not that.) Analytics are least commonly used to fine-tune the marketing mix (14%).”
  • MARKETING CRAFTMANSHIP  |  FRIDAY, MARCH 21, 2014
    [Analytics, B2B] Client Newsletters: Empty Suit of the B2B Marketing Mix
    Most Client Newsletters Deliver No Tangible Business Value. Client newsletters are the most widely used, often abused and hotly debated B2B marketing tactic for professional services firms of any size. MYTH #1:        Your Firm Needs a Client Newsletter. MYTH #3:        A Newsletter is a Cost-Effective Marketing Tactic.
  • LEADERSHIP  |  TUESDAY, FEBRUARY 25, 2014
    [Analytics, B2B] A Social Media Cheat Sheet for the C-Suite
    —42 Tips to Make B2B Social Media Work for You. Analytics are crucial. Tie your social media strategies tightly to that email list and/or newsletter. Join this exclusive LinkedIn Group and let’s discuss ways to be successful with B2B social media marketing in 2014. It doesn’t happen (unless you are drunk!), right? Engage.
  • KOMARKETING ASSOCIATES  |  THURSDAY, FEBRUARY 13, 2014
    [Analytics, B2B] 15 of Our Favorite B2B Content Marketing Tips
    However, effectively planning and executing a B2B content marketing strategy is not something that can be achieved overnight. We’ve taken some time to sift through the wide world web of opinions pertaining to B2B content marketing and created a list of 15 of our favorite tips from industry experts in recent time. 1. types of posts.
  • WRITTENT  |  WEDNESDAY, FEBRUARY 12, 2014
    [Analytics, B2B] 59 Killer Content Marketing Stats: 2014 Edition
    93% of B2B marketers use content marketing, a 2% increase over 2012. 42% of B2B marketers say they’re effective at content marketing. B2B marketers with a documented strategy are more likely to consider themselves effective. 73% of B2B marketers are producing more content than they did a year ago. Source: CMI ). 2.
  • SALES PROSPECTING PERSPECTIVES  |  FRIDAY, FEBRUARY 7, 2014
    [Analytics, B2B] Sales Prospecting Perspectives Weekly Recap - Week of February 7, 2014
    Without further ado, here are our favorite sales and marketing articles from this week: HubSpot interviewed Buzzfeed''s Newsletter Editor to find out how the company known for gifs and cat pictures revived the email newsletter. This includes content creation, social media participation, and analytics monitering.
  • VERTICAL RESPONSE  |  MONDAY, FEBRUARY 3, 2014
    [Analytics, B2B] Are You Making These 5 Common Content Marketing Mistakes?
    There are over 27,000,000 pieces of content being shared every day, but did you know that 60-70 percent of content produced by B2B marketing goes unused? Many of us struggle to have enough content to share on our social networks, in our emails and in our newsletters. Don’t Know Your Audience. Trying too Hard to Sell, Sell, Sell.
  • HUBSPOT  |  MONDAY, DECEMBER 16, 2013
    [Analytics, B2B] 6 Content Challenges Facing Enterprise Marketers (Plus Some Helpful Solutions)
    The power of content marketing might be why, according to Marketing Charts , 72% of B2C marketers and 73% of B2B marketers plan to produce more content next year. Newsletters. You can also check out this excellent blog post to learn more. 2) Fill analytical gaps with the right technology. Producing enough content (53%). right?
<< 1 2 3 >>