Martech

DECEMBER 4, 2023

Staying ahead of the curve is imperative for long-term success in B2B. This article discusses six pivotal areas B2B marketers should focus on to kick off 2024 proactively. Creating awareness with B2B buyers has never been more important. Tracking upper-funnel and B2B activities is challenging but feasible.

B2B Marketing 104

B2B Marketing Trends B2B Planning 104

BOP Design

MAY 16, 2022

Google Analytics is an extremely useful tool when it comes to SEO for your B2B website. Google is one of the most popular search engines in the world, and it makes sense that to rank well on Google, you want to do as much as you can to optimize your website for their search engine. Who is visiting my website?

Marketing Analytics Tools 109

Marketing Analytics Tools Analytics SEO Google 109

FunnelEnvy

MAY 29, 2023

For most B2B marketers, Google Analytics (GA) is a foundational part of their stack. Google’s long-running web analytics platform emphasizes universal compatibility, meaning it often serves as the connective tissue between different elements and software applications you use in your marketing. New visual dashboard.

Marketing Analytics Tools 76

Marketing Analytics Tools Top of Funnel Analytics Google 76

Top Rank Marketing

DECEMBER 1, 2023

MarketingProfs Google November 2023 Core Update Finished Rolling Out Search giant Google’s most recent core search algorithm update launch has concluded its implementation phase, some 25 days after the firm’s November 2023 core update first rolled out, making it one of the lengthiest update releases, Google recently announced.

B2B Marketing 100

B2B Marketing Search Marketing B2B Multi-Channel 100

Webbiquity

MARCH 30, 2021

In a recent survey , B2B marketers and sales leaders were asked to name their most important metric for business success. Throughout the pandemic, B2B marketers have had to rapidly and repeatedly react to changes in the work structure and priorities of B2B buyers, based on incomplete and imperfect data. Image credit: McKinsey.

Lead Generation 259

Lead Generation Marketing Automation Services Trends Marketing AI 259

Navigate the Channel

JANUARY 8, 2024

If using micro-moments, storytelling and video aren’t part of your plan, let’s re-visit these digital marketing trends and their importance in every business strategy now. Micro-moments Micro-moments are a prevailing trend in digital marketing, redefining the way brands and consumers engage in a zipper-paced, mobile-centric world.

Trends 123

Trends Marketing & Strategy Marketing Strategy Paid Search Agency 123

sagefrog

FEBRUARY 7, 2024

The digital space is evolving, and B2B social media marketing is witnessing a paradigm shift in 2024. Here are the top 7 B2B social media trends reshaping this year’s B2B social media strategy. A pivotal aspect of this efficiency trend is the swift and intelligent handling of customer inquiries.

Marketing AI 67

Marketing AI Social Media Social Marketing B2B Marketing 67

Marketri

NOVEMBER 8, 2023

Success in the world of B2B marketing is a fusion of art and science, creativity, and data-driven strategy. We help B2B companies achieve predictable, profitable growth through the execution of data-driven marketing strategies. It’s no secret that Google continues to add more and more videos directly within search results.

Marketing AI 62

Marketing AI SEO Trends Marketing Budget 62

B2B Digital Marketer

MARCH 28, 2024

Insights From a Google Insider Mastering B2B Paid Advertising In the fast-evolving digital landscape, mastering the art of B2B paid advertising has never been more critical. Prepare to debunk myths , grasp future trends, and refine your advertising approach for unparalleled success.

Paid Search Agency 52

Paid Search Agency Ads B2B Advertising Agencies 52

Zoominfo

OCTOBER 10, 2019

After all, the B2B buyer’s journey has become increasingly complex, as each prospect engages with a number of digital touchpoints on their path to becoming a customer. In today’s blog post we take a look at the current state of marketing attribution, and the latest marketing attribution trends you should be aware of. Let’s get into it!

Marketing Attribution 160

Marketing Attribution Multi-Touch Attribution B2B Marketing Trends 160

The Lead Agency

FEBRUARY 8, 2023

Consumer behaviour in the B2B space has undergone significant changes in the past year. They also prefer to avoid direct communication with sales, which has a considerable impact on B2B interactions. B2B buyers across industries are looking for ease of access to product information and validation from peer reviews.

Work Management 62

Work Management Trends B2B Marketing Marketing Management 62

Webbiquity

MARCH 31, 2022

B2B marketers are expected to wear many hats. For B2B marketers, staying on top of the latest digital marketing strategies is not just a job requirement, but a matter of corporate survival. Here are eight B2B marketing strategies that can make a big difference today. With B2B marketing, it’s all about value.

Marketing Budget 289

Marketing Budget Enterprise Management Sales Management Work Management 289

Marketing Insider Group

JUNE 22, 2020

Those insights lead to one of the biggest trends in Content Marketing: we need to develop content for the every stage of the buyer journey. In this article, we look at some B2B content marketing data to point to the biggest trends. The State of B2B Content Marketing. Few companies have too much product content.

Top of Funnel 295

Top of Funnel Buyer's Journey Trends Lead Scoring 295

Binary Demand

FEBRUARY 26, 2024

The new era of B2B demand generation companies brings a personalized revolution powered by AI’s insight. Data’s secrets unravel, crafting precise marketing strategies that create trends and seize opportunities with impeccable timing. But how does AI enable B2B demand generation in full swing?

Demand Generation Agencies 98

Demand Generation Agencies Marketing AI Demand Generation Demand 98

The Lead Agency

AUGUST 20, 2020

B2B marketing has undergone a dramatic change in the last 5-10 years. Previously, the key focus of B2B marketing was networking with the objective of securing a face-to-face meeting with the relevant C-level executive in the target company. This was a clear differentiator that separated B2B from B2C marketing.

Marketing AI 83

Marketing AI Trends B2B Marketing Paid Search Agency 83

Webbiquity

AUGUST 7, 2018

The final stage of the content marketing “circle” is analytics: the measurement and evaluation of the results of content marketing activities which feeds back into the first stage, content planning, in order to support data-driven strategic decisions. Web Analytics Tools. Competitive Intelligence and Benchmarking Tools.

Marketing Analytics Tools 205

Marketing Analytics Tools Class Budget Programs Analytics 205

Stevens & Tate

NOVEMBER 30, 2023

Welcome to our November 2023 edition of “What’s Trending,” where we bring you the most relevant marketing trends and insights. Stay informed and ahead of the game with our curated collection of marketing trends and reports in winter 2023. Find these articles interesting? Continue to read here.

Trends 94

Trends Funnel Advertising Digital Marketing Funnels Loyalty 94

The Marketing Blender

MARCH 22, 2024

A robust B2B digital marketing strategy can and WILL drive growth in revenue, reputation, and resilience for your business. Because B2B digital marketing involves targeting a specialized audience, it requires in-depth market research and the use of targeted messaging and content to engage and educate potential business customers.

Paid Content 97

Paid Content Sales Management B2B Marketing Marketing Strategy 97

Thinkers360

MARCH 22, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 B2B thought leaders, analysts and influencers you should work with in 2024 (Europe, Africa & Middle East). Congratulations to all who participated! Join us today !

B2B Thought Leadership 141

B2B Thought Leadership Work Management Thought Leadership B2B 141

The Marketing Blender

DECEMBER 16, 2019

Top 4 B2B Marketing Trends for 2020. The marketing trends every B2B company should follow in 2020. How can you tell if a trend is merely a flash in the pan or an actual shift in the market that indicates a long-lasting impact? 2020 B2B Marketing Trend #1: Email Marketing and Automation. Contact Us.

Marketing Budget 128

Marketing Budget Trends B2B Marketing Marketing Automation Services 128

Hubspot

APRIL 6, 2023

If you’re a B2B company, ecommerce is a necessity for your business. As a McKinsey & Company study found, 65% of B2B companies sold exclusively online in 2022. B2B ecommerce strategies also differ greatly from B2C (business-to-consumer) ecommerce. In this post, we highlight the top 10 for 2023: 1.

eCommerce 69

eCommerce Trends B2B Budget Programs 69

Navigate the Channel

DECEMBER 1, 2023

Predictive analytics, powered by artificial intelligence (AI), has emerged as the deal-changer in the field of marketing that will help companies acquire that edge. By leveraging predictive analytics, you can make informed decisions, optimize your marketing strategies and enhance your customers’ experiences.

Marketing AI 65

Marketing AI Lead Ranking Analytics Work Management 65

ATAK Interactive

MARCH 12, 2020

Over the years, the B2B marketing landscape has noticeably changed. Driving this transformation is the B2B buyer journey, which has gotten longer and more complex. 82% of B2B buyers are spending more time in the research phase, using more sources to research and evaluate products and services. 5 B2B Marketing Trends in 2020.

Top of Funnel 107

Top of Funnel Trends Account Based Marketing B2B Marketing 107

The Marketing Blender

DECEMBER 16, 2019

Top 4 B2B Marketing Trends. The marketing trends every B2B company should follow. How can you tell if a trend is merely a flash in the pan or an actual shift in the market that indicates a long-lasting impact? Learn from these B2B marketing trends to maximize the effectiveness of your marketing investment.

Trends 104

Trends Marketing Budget B2B Marketing Paid Search Agency 104

Zoominfo

JANUARY 25, 2022

Fortunately, ZoomInfo customers who use Google BigQuery as their data warehouse will soon find themselves in the fast lane thanks to a new partnership between ZoomInfo and Google Cloud. Cloud Cover Just under half of all enterprise data is currently stored in the cloud — a trend that will only accelerate in the coming years.

Zoominfo 130

Zoominfo Advertising Agencies Enterprise Management Process 130

Litmus

MAY 24, 2022

What’s trending in the world of email in 2022 so far? Read on to dive into trends in email marketing that we’ve seen (and what we think is here to stay). Trends in email marketing. Here are some of the trends in email we’re seeing in today’s landscape: Privacy-proofing. Rethinking analytics. Rethinking analytics.

Email Marketing 119

Email Marketing Trends Paid Search Agency Privacy 119

Directive Agency

SEPTEMBER 12, 2023

As a marketer at a B2B company, you’re always on the lookout for ways to drive more revenue and build a healthier lead generation pipeline. Depending on the demand for your product, Google ads are an excellent option. A common mistake is heavily relying on target audiences with Google Ads.

Paid Search Agency 52

Paid Search Agency Cost Per Click Google Ads 52

ClearVoice

NOVEMBER 25, 2022

And for B2B marketers and large enterprises, the cost of lagging behind the content marketing trend curve is too massive to ignore. To help you keep up with the times, here is a compilation of the top 15 trends in content marketing that will shape the industry in 2023. Emerging content marketing trends.

Top of Funnel 115

Top of Funnel Marketing AI Trends Enterprise Management 115

Marketri

APRIL 4, 2024

Why One Tactician Won’t Work The solo marketer was a sub-optimal but feasible structure in the 1980s and 1990s for mid-sized B2B businesses. Experienced marketing leadership in the form of a CMO is only one of the many key roles needed to effectively market a B2B company today.

Marketing Automation Services 118

Marketing Automation Services Budget Programs Work Management B2B Marketing 118

Conductor

DECEMBER 21, 2021

The skyrocketing level of competition means enterprise leaders must embrace emerging and current eCommerce trends in 2022 to grab their share of an ever-growing market. Kaleido Intelligence predicts that spending on B2B and B2C eCommerce will reach $6 trillion in 2022 , up from $4.8 Analytics, machine learning, and AI.

eCommerce 111

eCommerce Trends Enterprise Management Marketing AI 111

Top Rank Marketing

NOVEMBER 13, 2023

For B2B brands, having a content marketing program tends to be a given. But one of the challenges of having a baseline assumption is that it can be easy to lose sight of why content marketing became such a cornerstone of B2B marketing in the first place. It can play a critical role!

B2B Marketing 113

B2B Marketing Top of Funnel Content Marketing Brand Identity 113

BenchmarkONE

AUGUST 20, 2019

Google Analytics is a powerful tool. When it’s used to its full potential, it can help B2B businesses gain key insights into areas they might not otherwise have any clear window into, including optimized digital performance metrics and trends and patterns in customer behavior. How to Set Up Goals in Google Analytics.

Marketing Analytics Tools 55

Marketing Analytics Tools Analytics Google Digital Marketing Funnels 55

Marketing Insider Group

SEPTEMBER 9, 2020

What is the measure of your B2B marketing campaign’s success? As a CMO or director of digital marketing, you can use a handful of B2B marketing metrics to answer them. Quick Takeaways: If you’re not tracking B2B marketing metrics, you are playing a guessing game, with a likelihood of more losses than hits.

Cost per Lead 260

Cost per Lead ROMI CPL Churn Rate 260

Trade Press Services

SEPTEMBER 18, 2023

Google is a mainstay of the modern digital landscape. More than a search engine, Google offers countless tools from the world’s most popular web browser to its new generative AI assistant Bard. Paid tools such as Google Ads or Domains offer opportunities for brands looking to amplify their messaging.

Google 52

Google Ideal Customer Profiles Tools Marketing Analytics Tools 52

Marketing Insider Group

NOVEMBER 8, 2021

I am not referring to performance analytics. Tools like Semrush and Alexa provide marketers with keyword research to help them understand the different variations of people searching in Google and monthly volume numbers. This approach is extremely helpful when panning content for the B2B buyer journey. Let me explain.

Buyer's Journey 352

Buyer's Journey PR Content Analysis 352

B2B Digital Marketer

APRIL 11, 2024

Moustafa is the President of Push Analytics, a digital consultancy firm engaged in B2B and B2C services. Moustafa is the President of Push Analytics, a digital consultancy firm engaged in B2B and B2C services. The conversation delves into the importance of processes in data-driven marketing and sales in the B2B realm.

B2B Sales 52

B2B Sales B2B Marketing Enterprise Management B2B 52

Engagio

FEBRUARY 6, 2020

Information, therefore, has become easily accessible to the B2B decision-makers who, in quest of better quality, on average, perform 12 searches online before they engage with the website. This is a significant shift in the B2B marketing space today as compared to the earlier days. Source: Statista). Source: Komarketing).

Account Based Marketing 119

Account Based Marketing B2B Marketing Trends Paid Search Agency 119