Marketing Insider Group

JANUARY 8, 2013

When I created my own B2B Marketing Blog almost 3 years ago, I looked out across the blogosphere and asked “what do I have to say that is unique, valuable and helpful?” ” And so I created the B2B Marketing Insider to help provide an insider’s point of view. The Best B2B Marketing Blogs. Follow Eric.

B2B Marketing 100

B2B Marketing B2B Thought Leadership Eloqua B2B 100

KoMarketing Associates

JANUARY 23, 2014

Earlier this week a colleague forwarded along Bizo’s latest infographic in partnership with Eloqua , highlighting the B2B buyer’s journey from discovery through sales completion. The B2B Buyer is in Control. B2B Buyer Behavior: Timing is Everything. The Science of B2B Online Marketing. Hope you enjoy!

Tactics 120

Tactics B2B Marketing Marketing & Strategy Marketing Strategy 120

Valasys

JANUARY 25, 2019

The two forms of integration that are included in this collaboration between MRP Prelytix and Oracle Eloqua will empower the clients of MRP to trigger email marketing as a harmonized piece of their ABM strategy. MRP clients can use a master Eloqua instance directly connected to MRP Prelytix or connect an existing Eloqua instance.

Account Based Marketing 49

Account Based Marketing Marketing AI ABM Email Marketing 49

SnapApp

APRIL 4, 2018

This is amplified in the B2B marketing arena where longer sales cycles and multiple touchpoints across a range of different channels make KPI selection and attribution much more complex. . Now, you’d think this would make measuring B2B metrics easier. The Top 10 B2B Marketing Metrics to Measure in 2018. . Edwards Deming. .

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

Customer Experience Matrix

DECEMBER 22, 2010

Teradata is a logical buyer, having a complementary campaign management system but lacking Aprimo’s marketing resource management, cloud-based technology and strong B2B client base (although Aprimo has stressed to me more than once that 60% of their revenue is from B2C clients). Given the previous Unica deal.

Resource Management 120

Resource Management Marketing Automation Services Enterprise Management Work Management 120

NuSpark Consulting

JANUARY 21, 2012

B2B lead generation and lead management is a complicated process that can’t be detailed all in one book. Below are a variety of books that I consider the cream of the crop in b2b marketing and lead management. General B2B Marketing & Lead Generation. Maximizing Lead Generation: The Complete Guide for B2B Marketers.

Demand Generation 100

Demand Generation Lead Generation Demand Generation 100

Leadspace

JANUARY 4, 2017

This has included a lot of forward-looking trends and thought leadership specific to Earned Media and Communications going through this data, technology, and measurement transformation specifically. The customer (again, whether B2B or B2C) simply is becoming de-sensitized and numb to these blatant media tactics. The INFLUENCERS.

Enterprise Management 116

Enterprise Management Paid Content Marketing Management Marketing Automation Services 116

EMagine B2B Blog

OCTOBER 6, 2014

On the heels of the very successful webinar, Google and Web Analytics for Marketers: Which Website Metrics REALLY Matter? I sat down with eMagine’s own VP of Digital Services and webinar presenter Alicia Hale to get the answers to some of your burning analytics questions! How accurate is the customer demographic data in analytics?

Analytics 40

Analytics Marketing Automation Services Marketing Analytics Tools Webinar Metrics 40

TrustRadius Marketing

NOVEMBER 14, 2019

Ideally, your team would define this process once, perform maintenance checkups, track the provided analytics, and take action on those insights. Common automation themes include outbound and inbound lead generation, campaign management, workflows, email sequences, reporting, and analytics. Reporting & Analytics Features.

Marketing Automation Services 40

Marketing Automation Services Enterprise Management Work Management Marketing Management 40

Customer Experience Matrix

FEBRUARY 13, 2014

The main basis for my prediction is high growth that vendors reported in 2013, and in particular a trend towards higher revenue per client among the vendors who share that information with me. Pepper Global is based on a survey of the B2B Technology Marketing Community on LinkedIn. Sadly, they didn''t publish additional details.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Marketing Automation 120

ViewPoint

MARCH 6, 2012

Stephanie Tilton is a content-marketing consultant who helps B2B companies craft content that engages prospects and customers, nurtures leads and advances the buying cycle. She is a founding member of the Savvy B2B Marketing blog , and contributes regularly to the Content Marketing Institute blog. Drive Alignment.

Buyer Personas 120

Buyer Personas Forrester Lead Ranking Peer-to-peer 120

ClickZ

JANUARY 13, 2020

She sights this ‘open marketing ecosystem’ as a key trend for 2020, and she isn’t the only one. I have noticed a trend that business-to-business (B2B) and business-to-customer (B2C) is somewhat merging in terms of how marketers start to think about attracting the right type of lead.

Privacy 61

Privacy Work Management Privacy Policies Marketing Management 61

Vidyard

SEPTEMBER 22, 2014

Honeywell Honeywell is a Fortune 100 company that invents and manufactures technologies to address tough challenges linked to global macro­trends such as safety, security, and energy. They use video at every stage of the buying cycle to engage, educate, qualify and convert business.

Enterprise Management 50

Enterprise Management Video Marketing Marketing Management Marketing Automation Services 50

Vidyard

SEPTEMBER 22, 2014

Honeywell Honeywell is a Fortune 100 company that invents and manufactures technologies to address tough challenges linked to global macro­trends such as safety, security, and energy. They use video at every stage of the buying cycle to engage, educate, qualify and convert business.

Enterprise Management 50

Enterprise Management Video Marketing Marketing Management Marketing Automation Services 50

Golden Spiral

NOVEMBER 8, 2018

01 Analytics. Many companies in B2B tech have a muddy view of what their users and buyers are doing because they haven’t evaluated and updated their analytics recently. A deep dive into your analytics can tell you how you’re doing here and what you need to fix. Pay more attention to your about page and culture page.

Marketing Websites 48

Marketing Websites Paid Search Agency Marketing Automation Services Verticals 48

ClickZ

OCTOBER 1, 2020

Last week we met with the ClickZ advisory board to discuss the latest trends, pain points, and predictions in digital transformation. From a B2B perspective, there’s been a tremendous disruption in the way organizations operate internally, with a large part of the workforce shifting to working from home.

Cost 122

Cost Digital Transformation Trends Top of Funnel 122

Directive Agency

FEBRUARY 22, 2019

Let’s discuss what it is, and why it is the perfect strategy to incorporate into your next B2B pay-per-click (PPC) campaign. . In many B2B companies, this information can be pulled from marketing automation platforms and customer relationship management (CRM) platforms. This trend isn’t changing anytime soon.

Database Marketing 45

Database Marketing PPC Work Management Marketing Management 45

Heinz Marketing

SEPTEMBER 3, 2018

It’s just 30 minutes long, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. We are regularly featuring some of the best and brightest minds in sales and marketing, and B2B, and today is no different. So it is the idea of recognizing and building on the ideas of others.

Top of Funnel 42

Top of Funnel B2B Thought Leadership Work Management B2B Sales 42

Customer Experience Matrix

MARCH 29, 2016

These were all developed within B2B marketing agency Bulldog Solutions , which spun off Hive9 about a year ago. Integration with Oracle Eloqua and Salesforce.com lets a new tactic automatically create a corresponding campaign in either system. The planning module was the original product. These can be tailored to each client.

Work Management 120

Work Management Marketing Management Multi-Touch Attribution Optimization 120

Albacross

JANUARY 17, 2020

It helps us collaborate more easily with our offices in different countries, and gives us a ton of useful tools such as automated emails, lead scoring, meeting booking tool, analytics & reporting, as well as managing our ads on LinkedIn and other networks. Hubspot HubSpot is a great out-of-the-box tool in B2B marketing and sales.

Marketing Automation Services 122

Marketing Automation Services Top of Funnel Budget Programs Work Management 122

DealSignal

MARCH 28, 2023

Account-based Marketing benchmarks are helping B2B marketers achieve outstanding ROI. But ABM’s success depends upon careful planning and execution, starting with putting six foundational building blocks in place: Systems, Data, Processes, Content, Analytics, ICP and Alignment. Table of Contents [Open] [Close] 1.

Account Based Marketing 52

Account Based Marketing Ideal Customer Profiles Advertising Benchmark Enterprise Management 52

LeadSloth

JANUARY 12, 2010

Several new vendors appeared on the market, many existing vendors experienced rapid growth, and Marketing Automation as a term gained popularity among B2B marketers. In this post I want to focus on the trends in Marketing Automation for 2010. These are the trends that are mentioned most often: Improved ROI & Reporting.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Sales Management Automation 100

ClearVoice

MARCH 11, 2019

And yet, for anyone working in a B2B marketing or sales team, there are additional insights, almost always overlooked in a traditional buyer persona, that they should be evaluating. Google Analytics). Their use of both SiteCatalyst and Adobe Analytics shows that they may not trust either system fully.

Enterprise Management 83

Enterprise Management Work Management Marketing Management Marketing Automation Services 83

Convince & Convert

JANUARY 11, 2017

Few digital marketers entirely neglect marketing analytics. Barry: I read a post on your blog about tracking social media KPIs where you wrote, “One of the reasons some B2B marketers are resistant to using social media is the difficulty in measuring social media ROI.”. But are they seizing their full power? Daniel: Yeah.

Social Media 131

Social Media Sales Management Top of Funnel Media 131

Convince & Convert

MARCH 22, 2012

Eric: The guys as Eloqua , I’ve read some of their content and they do a really good job about that. From Content to Customer by Eloqua & JESS3. View more presentations from Eloqua. Our blog, which is the central hub of our social media strategy , is really where we talk about those trends.

Sales Management 114

Sales Management Top of Funnel Eloqua Viral Marketing 114

Convince & Convert

MARCH 22, 2012

Eric: The guys as Eloqua , I’ve read some of their content and they do a really good job about that. From Content to Customer by Eloqua & JESS3. View more presentations from Eloqua. Our blog, which is the central hub of our social media strategy , is really where we talk about those trends.

Sales Management 114

Sales Management Top of Funnel Eloqua Viral Marketing 114

SnapApp

DECEMBER 14, 2016

As 2016 draws to a close, it's time to look forward and see what B2B marketing trends will shape the road into 2017. The B2B industry is constantly shifting, and is projected to grow at an annual compounded growth rate of 12.9%. While many familiar trends were mentioned, some new ones surfaced. Account based marketing.

Paid Content 62

Paid Content B2B Marketing Trends Sales Management 62

Zoominfo

AUGUST 7, 2018

B2B marketers manage a number of competing tasks throughout the day. In today’s blog post, we discuss 30 B2B marketing tools you can’t live without. With the tap of a smartphone, access important marketing analytics. The mobile app version means B2B marketers can keep an eye on leads and reports from any location.

Marketing Automation Services 178

Marketing Automation Services Enterprise Management Work Management B2B Marketing 178

Zoominfo

AUGUST 7, 2018

B2B marketers manage a number of competing tasks throughout the day. In today’s blog post, we discuss 31 B2B marketing tools you can’t live without. With the tap of a smartphone, access important marketing analytics. The mobile app version means B2B marketers can keep an eye on leads and reports from any location.

Marketing Automation Services 130

Marketing Automation Services B2B Marketing Enterprise Management Work Management 130

Hinge Marketing

JULY 21, 2022

If you need a platform that can program campaigns, suppress lists, and score leads, Pardot, Eloqua, and Hubspot are good options. Free tools like Google Analytics are essential. Google Analytics gives you the ability to identify your traffic sources (e.g., Finally, you must know how your efforts are performing.

Paid Content 92

Paid Content CMS Development Lead Ranking Work Management 92

PathFactory

FEBRUARY 14, 2019

In 2019, B2B buyers are in charge and in control of the buying process. Introducing Path Analytics. Path Analytics gives marketers the reports they’ve always dreamed of, but until now have been impossible to generate. Understanding trends in content consumption over time.

Analytics 74

Analytics Eloqua Sales Qualified Leads Ideal Customer Profiles 74