PureB2B

APRIL 21, 2017

If you’re familiar with the B2B buyer’s journey , then your business may benefit further from understanding the age-old but somehow underutilized concept of buyer intent. These days, marketers use data analytics tools to measure the success of every marketing effort. So, What Is Buyer Intent? Customer Touch Points.

Buyer Intent 87

Buyer Intent Intent Work Management Marketing Management 87

PureB2B

APRIL 21, 2017

If you’re familiar with the B2B buyer’s journey , then your business may benefit further from understanding the age-old but somehow underutilized concept of buyer intent. These days, marketers use data analytics tools to measure the success of every marketing effort. So, What Is Buyer Intent? Customer Touch Points.

Buyer Intent 62

Buyer Intent Intent Work Management Marketing Management 62

Adobe Experience Cloud Blog

JULY 12, 2010

With thousands of people registered for these events, I’ve decided to provide a summary of the three presentations for any that couldn’t attend. The first presentation was Email Segmentation Made Easy presented by Sara Ezrin, a Director of Services at an Email Provider, CheetahMail. Users who open/click.

Email Marketing 48

Email Marketing Practices Lead Scoring Lead Ranking 48

Adobe Experience Cloud Blog

SEPTEMBER 17, 2009

And I must not be the only person who thought so, as over 12,000 registered for the six hour virtual event that featured both B2C and B2B program tracks. I focused on the B2B sessions along with hosting a one hour chat session on Email Marketing and Lead Nurturing in the network lounge during the event.

Conference 48

Conference Marketing Management Paid Search Agency Landing Pages 48

sagefrog

JANUARY 10, 2024

Website Redesign Project Plan 4 Web Design Trends in 2024 Execute an Impactful B2B Website Redesign in 2024 Why Should You Redesign Your Website? Brand Misalignment A meticulously designed brand presentation across various touchpoints, including your website, reinforces relationships and cultivates user engagement.

CMS Development 62

CMS Development Marketing AI Marketing Websites Buyer Personas 62

Salesforce Marketing Cloud

JANUARY 11, 2024

About $3 trillion — that’s Forrester’s estimate for B2B sales by 2027, almost double what it was in 2021. And B2B salespeople are a big reason why it’s growing. If you want to be successful in B2B sales, you need to understand the difference between B2B and B2C sales strategies. Longer close time.

B2B Sales 59

B2B Sales Practices Work Management Marketing Management 59

Valasys

MAY 29, 2020

The B2B marketing landscape has evolved in recent years to be completely digitized. As the world is in the grip of a pandemic, there have never been better reasons to use reliable B2B Martech software than the current lockdown period to drive innovation and support B2B business strategy. What is B2B Marketing Software.

Marketing Automation Services 69

Marketing Automation Services Enterprise Management Marketing Budget Work Management 69

Brandpoint

JUNE 7, 2018

By now, 91 percent of B2B companies use some form of content marketing and a full 56 percent consider themselves “very committed,” according to the Content Marketing Institute. Why attend: For B2B and B2C marketers focused on performance marketing to boost their lead counts, and bottom line increasing their conversion and sales.

Conference 132

Conference Enterprise Management Work Management Marketing Management 132

SpotMe Blog

AUGUST 4, 2023

Organizers get real-time insights into attendance numbers, demographics, and more to optimize the event experience through the event attendance tracking software on their event check-in app. You can also see who attended (and who didn’t), how long people stayed and which presentations/activities/sessions were most popular.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Budget Programs 52

Marketing Insider Group

SEPTEMBER 14, 2020

Whether it’s a global pandemic, racial unrest, political upheaval, new channels and apps, demographic shifts, or changing consumer dynamics – the job of today’s marketing leaders is not getting easier. 91% of B2B marketers utilize content marketing to reach customers. Strategy Analytics ). Optinmonster).

Stats 271

Stats Webinar Metrics Marketing Strategy Marketing & Strategy 271

Seismic

MAY 24, 2019

Because buyers are savvier and more educated, they expect salespeople to present them with content that is relevant to them in their buying journey. A recent study of B2B buyers found that 95% of buyers chose a solution provider that “provided them with ample content to help navigate through each stage of the buying process.”.

Work Management 78

Work Management Marketing Management Tips Content 78

Online Marketing Institute

JULY 31, 2009

Home Forrester Research « Getting Up Close and Personal | Main | Social Technographics Data Now Available » March 20, 2008 B2B Lead Management Market Heats Up [Posted by Laura Ramos ] Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their lead generation and management solutions.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40

Content Marketing Institute

MAY 28, 2018

Predictive tool: IBM Watson Analytics for Social Media. Watson Analytics for Social Media lets you sieve millions of interactions on social media platforms, including Facebook, YouTube, Amazon, Google Plus, WordPress, and Reddit.@IBMWatson Analytics sorts millions of interactions on #socialmedia platforms, says @iammeekrish.

Lead Ranking 105

Lead Ranking Social Media Tools Lead Scoring 105

ViewPoint

MAY 5, 2015

In the same blog he goes on to quote Forrester’s Laura Ramos: In earlier studies, Forrester found that at least half of B2B marketers surveyed did not have well defined L2RM processes or failed to follow the ones they did have in place for activities like lead scoring, nurturing and recycling and management. The welcome email.

Lead Nurturing 120

Lead Nurturing Lead Scoring Lead Ranking Peer-to-peer 120

Adobe Experience Cloud Blog

NOVEMBER 16, 2016

Last week, I had the opportunity to attend Vidyard’s Video Marketing Summit to learn about the latest and greatest in creative content, video analytics, and digital marketing technologies. She also shared four key principles of B2B storytelling, which can be applied to B2C as well: Empathy creates trust and deepens relationships.

Account Based Marketing 48

Account Based Marketing B2B Thought Leadership Multi-Channel Marketing Automation Services 48

Convince & Convert

FEBRUARY 23, 2012

Huge thanks to Argyle Social for their presenting sponsorship, as well as Infusionsoft and Jim Kukral at DigitalBookLaunch. An oldie in the sense that it’s from I think August 2011, but it’s from a B2B marketing. They surveyed about 2,500 B2B consumers or buyers. The RSS feed is: [link]. Find us on iTunes: [link].

Social Media 118

Social Media Paid Content Media Paid Search Agency 118

Webbiquity

DECEMBER 27, 2011

85% of B2B journalists are on Facebook. 61 of the world’s 100 largest companies maintain Facebook brand pages, as do 71% of B2B firms. 7 Awesome B2B Facebook Fan Pages by HubSpot Blog. ** 5 STARS. Facebook Demographics: A Comprehensive Guide (Amazingly Squeezed Into One Page) by Soshable.

Facebook 100

Facebook Paid Search Agency Tips Tools 100

Convince & Convert

SEPTEMBER 21, 2010

Demographics: Do you want to be able to filter by the demographics of the author? I'm sounding like a physician but in a real sense that's essentially what you're doing to arrive at a proper regimen to ensure social media's contribution to B2B or B2C marketing and ultimately the business' health.

Social Media 155

Social Media Media Paid Content Work Management 155

Martech

FEBRUARY 11, 2022

Customers – whether B2B or B2C – expect customized experiences, and marketers must lean on smart targeting solutions to fully understand the people they’re selling to. Many use customer journey analytics to help ensure these experiences are optimized and personalized across all channels. B2B personalized marketing examples.

Work Management 117

Work Management Personalization Marketing Management Marketing AI 117

Hinge Marketing

APRIL 17, 2019

In this article, I’ll present six marketing automation use-cases to help you as you consider your own martech stack. The marketplace for B2B marketing automation has experienced rapid growth over recent years. billion in 2017 according to a 2018 Forrester report, “ Marketing Automation Technology Forecast, 2017 to 2023 (Global) ”.

Marketing Automation Services 93

Marketing Automation Services Enterprise Management Marketing Automation Work Management 93

Webbiquity

FEBRUARY 7, 2012

How are B2B marketers using social media differently from their B2C counterparts? 11 infographics for your next presentation by Ragan’s PR Daily. ** 5 STARS. Arik Hanson shares a collection of “Infographics that would fit nicely into many digital marketing/PR presentations.” million followers”).

Paid Content 100

Paid Content Social Media Statistics Research 100

Single Grain

DECEMBER 27, 2019

The latest data from The Podcast Host shows that 46% of 12-34 year-olds listened to Spotify each month this year, whereas only 20% of the same demographic listened to Apple Music: Spotify acquired Gimlet Media earlier this year, throwing down the gauntlet to Apple in a significant step towards cornering the market. Get A Free Consultation.

Paid Content 23

Paid Content Trends Marketing Budget Marketing AI 23

SnapApp

DECEMBER 14, 2016

As 2016 draws to a close, it's time to look forward and see what B2B marketing trends will shape the road into 2017. The B2B industry is constantly shifting, and is projected to grow at an annual compounded growth rate of 12.9%. The Top B2B Marketing Trends to Watch in 2017 (as Voted by 73 Experts). Account based marketing.

Paid Content 62

Paid Content B2B Marketing Trends Sales Management 62

Full Circle Insights

JUNE 30, 2022

While ABM isn’t strictly new (it’s been around in some form since the 1990s), it’s become particularly important in the B2B space due to its significant potential for ROI. In fact, according to a 2019 Forrester survey , marketing and sales teams that focus on ABM are 6% more likely to exceed their revenue goals than teams that don’t.

Account Based Marketing 52

Account Based Marketing Ideal Customer Profiles Full Circle Insights Planning 52