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The Path to B2B Personalization at Scale: Using Content AI, Automation and Analytics to Optimize Journeys

Heinz Marketing

By Matt Heinz , President of Heinz Marketing The competition is fierce in the B2B marketplace, with businesses clamoring for the attention of potential customers. Personalization has become a critical component of B2B marketing strategies. Personalization has become a critical component of B2B marketing strategies.

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The Path to B2B Personalization at Scale: Using Content AI, Automation and Analytics to Optimize Journeys

Heinz Marketing

By Matt Heinz , President of Heinz Marketing The competition is fierce in the B2B marketplace, with businesses clamoring for the attention of potential customers. Personalization has become a critical component of B2B marketing strategies. Personalization has become a critical component of B2B marketing strategies.

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How to Collect B2B Intent Data: A Step-by-Step Guide for Increased Sales and Marketing ROI

Only B2B

The global B2B intent data market is expected to reach a value of USD 2.16 billion by 2027, growing at a CAGR of 22.7% – [ Forbes report ] At this point, where the marketing landscape is full of noise, the most successful B2B businesses are already reaping the benefits of intent data — to maximize revenue.

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Where is B2B marketing headed? 7 predictions for 2018

Biznology

B2B sales and marketing are evolving quickly as buying behavior changes and new technologies take hold, so there’s a lot to talk about. But I will limit my predictions to just seven and hope they provide food for thought to my fellow followers of the B2B marketing scene. Predictive analytics becomes an essential tool in B2B.

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Driving Growth with B2B Purchase Intent Data: Unlocking the Power of Buyer Insights

Only B2B

In the rapidly evolving landscape of B2B marketing and sales, understanding and leveraging buyer intent has become crucial for driving growth and achieving success. Traditional marketing approaches that rely solely on demographic data and generic targeting are no longer sufficient. According to Salesforce , B2B buyers are 2.8

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How to Choose a B2B Customer Data Platform. Our Vision is All About Enabling Your Mission

Leadspace

In finding a CDP solution with a product vision in line with your organization, consider leading research and advisory companies like Forrester, who recently published The Forrester New Wave : B2B Standalone CDPs, Q4, 2021. We’re proud to say that Forrester differentiated Leadspace as a leader in Product Vision.

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How to Choose a B2B Customer Data Platform. Our Vision is All About Enabling Your Mission

Leadspace

In finding a CDP solution with a product vision in line with your organization, consider leading research and advisory companies like Forrester, who recently published The Forrester New Wave : B2B Standalone CDPs, Q4, 2021. We’re proud to say that Forrester differentiated Leadspace as a leader in Product Vision.