Only B2B

FEBRUARY 1, 2024

Must Read: Advantages of Intent Data in B2B Marketing Intent data refers to information collected during the buyer’s online activity to determine- • Who are the potential customers? It goes beyond demographics and buying behavior; it identifies people who are actively looking for solutions like yours before they even raise their hands.

Intent Data 71

Intent Data Intent Marketing Strategy Marketing & Strategy 71

Only B2B

AUGUST 21, 2023

In the realm of B2B marketing, building a high-quality and targeted list of quality leads is paramount. B2B list building is the foundation upon which successful B2B lead generation campaigns are built. Manual B2B list building , while traditional, is not without its challenges. trillion annually.

Marketing Automation Services 62

Marketing Automation Services Ideal Customer Profiles Lead Ranking Lead Generation 62

Madison Logic

JANUARY 3, 2024

At the top of many 2024 B2B marketing prediction lists is the mass adoption and implementation of generative artificial intelligence (genAI) across marketing collateral. AI-driven analytics enables you to gather and analyze vast amounts of data from various sources, including customer interactions, social media, website traffic, and more.

Marketing AI 52

Marketing AI Account Based Marketing ABM Effectiveness 52

Valasys

JULY 29, 2019

Emotional Analytics (EA) software collects data on how a buyer persona communicates verbally & non-verbally (i.e. The technology is also called Emotional Analytics & provides insights about how a customer perceives a product. ” How to use Emotional Analytics for Businesses. .” Introduction.

Analytics 49

Analytics Marketing AI Work Management Marketing Management 49

Inbox Insight

DECEMBER 4, 2018

There’s no doubt programmatic advertising is one of the fastest growing areas of AdTech, connecting advertisers with publishers to get targeted , relevant content in front of the most appropriate audience demographics, effectively and seamlessly. So, how can B2B marketers get ready for programmatic advertising? Why is this?

Advertising Agencies 58

Advertising Agencies Advertisements Advertising Paid Search Agency 58

Leadspace

FEBRUARY 19, 2018

While many B2B marketing strategies have changed over the years, marketing goals have stayed the same: more leads, more sales, and more ROI. Email and events are still ranked as some of the highest lead generation practices for B2B brands. Here are ten of the best strategies for B2B marketing in 2018.

Lead Generation 99

Lead Generation Lead Scoring Lead Ranking Sales Qualified Leads 99

6sense

JUNE 14, 2016

A fairly regular question I get when speaking with B2B marketers interested in predictive intelligence is how 6sense is different from everything else out there. Takeaway: Segmentation analytics are NOT predictions. Well, it depends. “Doesn’t every predictive vendor have intent data?”

Enterprise Management 48

Enterprise Management Segmentation Intent Work Management 48