Adobe Experience Cloud Blog

NOVEMBER 15, 2012

Workflow-oriented, highly detailed behavioral data, analytical queries. Analytics and Dashboards. I’ll also point out that I work for (and am the co-founder of) a marketing automation vendor ( Marketo ), so I am sure that despite my efforts to remain neutral, there are sure to be some biases in this list. Architecture.

Marketing Automation Services 48

Marketing Automation Services Enterprise Management Work Management Marketing Management 48

The ROI Guy

OCTOBER 11, 2010

Marketing Operations and Technology consists of the following services: Lead capture and scoring Collecting and analyzing on-site analytics data Optimizing creative “look-and-feel” (e.g., co-registration, email list purchases, etc.) navigation, placement of content, imagery, etc.)

Efficiency 40

Efficiency Marketing Budget Marketing Management Effectiveness 40

Paul Gillin

JUNE 24, 2010

Much of the money that B2B marketers have poured into direct mail campaigns, trade show exhibitions and trade print advertising for the last 50 years has questionable returns. In niche B2B markets with a small number of potential customers, that assumption may be optimistic. Historical data also sets a baseline for measuring change.

ROI 50

ROI Paid Content Social Marketing Webcast 50

Marketing Insider Group

JULY 1, 2020

But today, almost all marketers use content marketing – 91 percent of B2B marketers and 86 percent of B2C. So do the 91% of B2B marketers who are using content marketing today. What information – relevant statistics, industry examples, in-house content analytics – do they need to see to understand the value of your content marketing?

Marketing Budget 363

Marketing Budget Paid Content ROI Marketing & Strategy 363

Vidyard

JULY 9, 2020

Create once and share everywhere: Put the effort in to create a pillar or hero piece of content and figure out how you can break it up and use it across all your distribution channels—web, email, social, sales, review sites, and co-marketing opportunities—to maximize value. Google Analytics. The HubSpot Blog. The Vidyard Blog.

Startups 148

Startups Paid Content Advertising Agencies Paid Search Agency 148

Vidyard

JULY 10, 2020

Create once and share everywhere: Put the effort in to create a pillar or hero piece of content and figure out how you can break it up and use it across all your distribution channels—web, email, social, sales, review sites, and co-marketing opportunities—to maximize value. Anand Sanwal CB Insights CEO What exactly should you post?

Startups 65

Startups Paid Content Advertising Agencies Paid Search Agency 65

LeadSquared

JUNE 22, 2021

For example, if you want to increase sign-ups for newsletters, website conversions can be your ad objective. For example, you can showcase work culture (like Flipkart), indulge in co-branding activities with partners and influencers (like Burger King), and many more. Use company page analytics to monitor follower demographics.

Paid Search Agency 52

Paid Search Agency Linkedin Cost Per Click Ads 52