How Planful uses customer intent to speed up the B2B buying cycle
Martech
MAY 10, 2022
At the time, Host Analytics, now Planful, had focused all its energy on one reviews platform, G2. A different kind of B2B buyer. Today’s B2B buyer cohort, made up largely of millenials, is much more inclined to research products and solutions online. Read next: The B2B customer journey is set on a digital track.
Let's personalize your content