Adobe Experience Cloud Blog

JANUARY 3, 2014

At a recent webinar with Cory Munchbach, analyst at Forrester Research, and Jon Miller, Marketo’s co-founder and VP of Marketing, the two speakers clarified exactly that. When marketers don’t have access to both behavioral and demographic data, they can’t truly know their customers. The last piece, of course, is analytics.

Ideal Customer Profiles 48

Ideal Customer Profiles Multi-Channel Lead Scoring Lead Ranking 48

Adobe Experience Cloud Blog

JANUARY 3, 2014

At a recent webinar with Cory Munchbach, analyst at Forrester Research, and Jon Miller, Marketo’s co-founder and VP of Marketing, the two speakers clarified exactly that. When marketers don’t have access to both behavioral and demographic data, they can’t truly know their customers. The last piece, of course, is analytics.

Ideal Customer Profiles 48

Ideal Customer Profiles Multi-Channel Lead Scoring Lead Ranking 48

Online Marketing Institute

JULY 31, 2009

Home Forrester Research « Getting Up Close and Personal | Main | Social Technographics Data Now Available » March 20, 2008 B2B Lead Management Market Heats Up [Posted by Laura Ramos ] Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their lead generation and management solutions.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40

Convince & Convert

FEBRUARY 23, 2012

An oldie in the sense that it’s from I think August 2011, but it’s from a B2B marketing. They surveyed about 2,500 B2B consumers or buyers. If ever there was a justification to invest in content marketing on the B2B side, a number like this is definitely it. Jay : That’s Dead Sea Scrolls in our business.

Social Media 118

Social Media Paid Content Media Paid Search Agency 118

Martech

FEBRUARY 11, 2022

It’s about changing the face of marketing, moving from assumption-based, batch-and-blast approaches to meaningful, personalized customer experiences. “If Customers – whether B2B or B2C – expect customized experiences, and marketers must lean on smart targeting solutions to fully understand the people they’re selling to.

Work Management 114

Work Management Personalization Marketing Management Marketing AI 114

Hinge Marketing

APRIL 17, 2019

The marketplace for B2B marketing automation has experienced rapid growth over recent years. As advanced technologies such as speech recognition, predictive analytics, sophisticated testing and artificial intelligence become more integrated into marketing automation software, these platforms will become more and more capable.

Marketing Automation Services 93

Marketing Automation Services Enterprise Management Marketing Automation Work Management 93