KoMarketing Associates

AUGUST 28, 2018

Understanding the B2B buyer’s journey , from awareness to vendor validation to sales readiness, becomes critical in developing a successful online marketing program. The application of keyword research is also a critical component of this process, since search engines are a primary acquisition channel bringing prospects to a B2B website.

Buyer's Journey 148

Buyer's Journey Work Management Keywords Marketing Management 148

KoMarketing Associates

AUGUST 30, 2018

When it comes to content marketing, blogging efforts are often a critical part of a B2B organization’s strategy and lead generation efforts—a point emphasized by the fact that an average of 3 million new blog posts will have been published by the time you’ve gone to bed. Google Search Console.

Tools 144

Tools Lead Scoring Lead Ranking B2B Thought Leadership 144

KoMarketing Associates

OCTOBER 11, 2018

Content is critical for B2B business to attract potential customers, capture leads, and guide those leads toward conversion. However – the mantra “ quality over quantity ” is particularly important for B2B content marketers. Two core benefits of this practice are: Improving Organic Visibility.

Top of Funnel 121

Top of Funnel Lead Scoring Lead Ranking B2B 121

KoMarketing Associates

DECEMBER 1, 2016

Of course, B2B marketers have differing expectations of an SEO audit as well. While almost every audit addresses SEO best practices, more challenging issues arise when tackling the expectation of strategic direction. But, B2B marketers do not always need to invest significant dollars in SEO auditing at the start.

Organization 132

Organization SEO B2B Marketing Analytics Tools 132

KoMarketing Associates

JUNE 13, 2013

Each platform poses unique opportunities for B2B marketers to create brand awareness, generate leads, interact with clients and perspectives, and gather valuable information about what’s happening in the industry. Take a look at the following groups and determine how your B2B initiatives could benefit from becoming a member: 1.

Linkedin 120

Linkedin B2B Marketing Marketing Analytics Tools SEM 120

KoMarketing Associates

DECEMBER 9, 2013

While these opportunities are designed to help B2B marketers address common challenges like lead generation, lead nurturing, and improved brand awareness, choosing the appropriate tools and channels requires due consideration. CMI’s B2B Content Marketing 2014 Benchmarks, Budgets, and Trends. View the full report.

Marketing Report 120

Marketing Report B2B Marketing Research Advertising Agencies 120

KoMarketing Associates

JANUARY 5, 2016

This is announcement was just another indicator that B2B marketers can focus less on activity directly associated with Google+ in the new year. While its practically impossible to stay up to date with every major announcement from Google, there are certainly are a few that deserve more attention than others. The Demise of Google+.

B2B Marketing 120

B2B Marketing Google SEM Mobile Advertising 120

KoMarketing Associates

MARCH 30, 2017

Before it’s possible for B2B marketers to implement successful social media tactics and tools, it is essential to understand what exactly social media is and how it supports your overarching business objectives. Like all online marketing strategies, social media presents a certain set of challenges, particularly for B2B marketers.

Social Media 120

Social Media Social Marketing B2B Marketing Media 120

KoMarketing Associates

APRIL 24, 2014

Earlier this month MarketingSherpa released a chart from last year’s Email Marketing Benchmark Report, highlighting budget priorities across various B2B marketing programs. Here are some examples of how to squeeze even more SEO out of your B2B marketing initiatives, based on priorities outlined in MarketingSherpa’s research chart.

Paid Content 120

Paid Content Budget Programs Marketing Budget Marketing Budget Creation 120

KoMarketing Associates

JANUARY 23, 2018

When we think about creating the right content – not just the best content – it’s actually no surprise that the right content gets results, even if it might not be the highest-quality. All of this content is optimized for the search engines. All the best practices are employed. It starts to make more sense.

Top of Funnel 275

Top of Funnel Marketing Automation Services Marketing Automation Automation 275

KoMarketing Associates

SEPTEMBER 22, 2014

This three-day extravaganza explored every topic from marketing strategies to leadership to data and analytics. While not every session related directly to B2B marketing, I couldn’t help but think of the link of these intriguing concepts and their application in the space. Be A Real Time Thinker. Seriously, we did the math.)

B2B Marketing 120

B2B Marketing Planning B2B B2B Thought Leadership 120

KoMarketing Associates

JANUARY 27, 2014

From mobile marketing to content curation and revenue data, here are six statistics B2B marketers must pay attention to in 2014: 1. It’s no secret that content marketing is on the rise for both B2B and B2C, but it’s very interesting that more marketers are looking to invest in curated content ( source ). Evaluate analytics data.

B2B Marketing 120

B2B Marketing Stats Planning Curation 120

KoMarketing Associates

AUGUST 29, 2012

The ever-growing world of Twitter has unlocked opportunities for every type of user; everyone from emerging artists, celebrities, big brands, news sources, and B2B marketers can find a Twitter niche. For this reason, it’s important that your B2B Twitter account is available for others to ask questions that will receive a valuable response.

Twitter 120

Twitter B2B Marketing B2B Paid Search Agency 120

KoMarketing Associates

DECEMBER 30, 2013

All of our clients and prospects know the importance content plays in our B2B online marketing initiatives. And the Nominees for Best 2013 Content Marketing Ideas Are…. 32+ Influential B2B Social Media Profiles (People) to Follow on Twitter. 10+ Essential Research Reports & Guides for B2B Marketers. You’re Not eBay.

Paid Content 120

Paid Content Mobile Advertising Paid Search Agency Content Marketing 120

KoMarketing Associates

DECEMBER 22, 2016

That said, there are a number of best practices to keep in mind when developing effective content marketing programs. What have been the peak traffic periods and what may have accounted for them (this is where it’s helpful to have annotations in Analytics)? Let’s have a look: What Is Content Marketing Development?

Content Marketing 205

Content Marketing Planning Marketing Analytics Tools Content 205

KoMarketing Associates

MAY 3, 2022

One reason why content marketing continues to be so crucial to B2B success? The B2B buying cycle has gotten longer—a lot longer. of B2B sales to new customers take four months or longer to close. What Is B2B Content Marketing? Importance of Tracking Content Marketing Metrics for B2B Marketers. SEO Success .

Lead Ranking 223

Lead Ranking Marketing Qualified Leads B2B Marketing Top of Funnel 223

KoMarketing Associates

DECEMBER 9, 2020

B2B marketers are almost universally relieved to be turning their calendars over to 2021. What does the online environment look like for B2B global digital marketing, digital usage, and social media activity across the globe? This has significant consequences for B2B marketers. Image Optimization. via mobile phones.

B2B Marketing 219

B2B Marketing Work Management Marketing Attribution Marketing Management 219

KoMarketing Associates

DECEMBER 22, 2016

That said, there are a number of best practices to keep in mind when developing effective content marketing programs. What have been the peak traffic periods and what may have accounted for them (this is where it’s helpful to have annotations in Analytics)? Let’s have a look: What Is Content Marketing Development?

Content Marketing 120

Content Marketing Planning Marketing Analytics Tools Content 120

KoMarketing Associates

JANUARY 24, 2017

As we enter 2017, I thought it would be helpful to establish a set of best practices that will have the most positive impact on your SEO strategies. Here are 30 essential best practices and tips to help improve your search engine optimization strategy in 2017. Buyers Want Personalized Content.

Organization 120

Organization SEO Practices Best Practices 120

KoMarketing Associates

JANUARY 26, 2017

Session : Mastering Web Analytics to Drive Business Growth. This interactive panel will highlight best practices for utilizing technology tools in everything from market analysis to customer acquisition. Session Date : Friday, February 17 th 9:30am MST. HIMSS 2017 – Feb 19th & 20th. Location: Orlando, FL.

Conference 120

Conference Buying Cycle Analysis Social Media 120

KoMarketing Associates

FEBRUARY 25, 2020

According to Retargeter , B2B retargeting outperforms B2C retargeting by 402% in terms of conversions per impressions. So, if it’s so powerful, why are B2B marketers not utilizing these tactics then? According to CXL anywhere between 25% to 55% of your B2B users will bounce back without even interacting with any other pages on a site.

Top of Funnel 166

Top of Funnel Ideal Customer Profiles Tips B2B 166

KoMarketing Associates

AUGUST 20, 2019

Business to Business (B2B) companies have not escaped from the shift in marketing trends. From reaching your target audience to achieving your marketing goals there is a lot to consider in the rapidly evolving B2B marketing segment. My fellow digital marketers and I, work with B2B clients from all verticals and sizes.

B2B Marketing 121

B2B Marketing Top of Funnel Planning Work Management 121

KoMarketing Associates

NOVEMBER 6, 2013

A recent article on MarketingSherpa highlighted responses from B2B marketers regarding the most effective tactics for engaging mobile users. It was interesting to note that the vast majority of B2B marketers engaged in mobile appeared to have a positive response, at least in terms of their initial feedback on mobile marketing effectiveness.

Mobile Marketing 120

Mobile Marketing B2B Marketing SEO Optimization 120

KoMarketing Associates

JANUARY 13, 2015

After mining through our clients’ Google Analytics data, I’ve put together a list (in no particular order) of ten blog post “themes” that have driven an abundance of traffic to their B2B websites. Sochi 2014 Winter Olympics: What’s In It for B2B Content Marketers? 2.) “Best of” Social Media Lists.

B2B 120

B2B Marketing Management Ideal Customer Profiles Statistics 120

KoMarketing Associates

FEBRUARY 14, 2017

Clutch’s recent research , “The Complete Guide to Content Marketing for SEO,” highlights best practices for B2B and B2C companies when publishing content for SEO purposes. As a result of this, the majority of B2B companies are frequently producing research (75 percent), infographics (72 percent) and product reviews (71 percent).

Lead Scoring 120

Lead Scoring Lead Ranking Search Marketing Content Marketing 120

KoMarketing Associates

JULY 2, 2015

BuzzSumo lets you analyze what content performs best for certain topics, domains, networks and more. Curated content is one of the best ways to get a post in front of and shared by a highly targeted audience. This is certainly not the best way to build a loyal following of readers. Optimize for SEO. Be clear and specific.

Content 120

Content Distribution Curation Keywords 120

KoMarketing Associates

JULY 9, 2019

The best way to start is to use existing data in better ways, to provide a more relevant, personalized experience for individual consumers. Without these real-time dimensions, an offer, a recommendation, a notification, or any other interaction will miss the optimal moment of engagement. ABOUT JOHN NASH.

Enterprise Management 137

Enterprise Management Work Management Marketing Management Touchpoints 137

KoMarketing Associates

JULY 18, 2019

We need to optimize for humans AND machines. Ruth Burr Reedy discussed the importance of writing and optimizing content for both human and robot readability. Optimize for human readability and you'll be optimizing for bot readability. Planning ahead is crucial for analytics reporting. mozcon @ruthburr.

SERP 28

SERP Paid Search Agency Lead Scoring Lead Ranking 28