Customer Experience Matrix

FEBRUARY 7, 2016

I can easily come up with a good story to explain it: marketing technology has reached a new maturity stage where the data needed for good attribution is now readily available, the cost of processing that data has fallen far enough to make it practical, and the need has reached a tipping point as the complexity of marketing has grown.

Marketing Attribution 120

Marketing Attribution Work Management Marketing Management Marketing Automation Services 120

Customer Experience Matrix

FEBRUARY 16, 2012

You may have seen yesterday’s announcement that Raab Associates’ marketing technology practice* has become part of LeftBrain DGA , an agencyspecializing in demand generation strategy and execution. My role at Left Brain will be to build the “optimization”practice, which means working on marketing analytics as well astechnology.

Demand Generation Agencies 120

Demand Generation Agencies Work Management Marketing Automation Services Paid Search Agency 120

Customer Experience Matrix

MARCH 24, 2016

One person told me he liked the case studies best; no surprise there. I did feel the exhibit hall was more crowded than optimal, although some vendors seemed to like being able to grab attendees as they walked by. You’d show the best ones in between speeches or on a loop in the exhibit hall. Unga bunga bink!

Conference 120

Conference Marketing Automation Services Peer-to-peer Vendors 120

Customer Experience Matrix

JANUARY 7, 2010

The work of generating Web traffic through search engine optimization, paid Web ads and expanded Web content has so far been performed outside of most demand generation systems. Tags: 2010 predictions demand generation marketing automation b2b marketing. Rather, they want be fed bite-sized chunks that meet their immediate needs.

Demand Generation Agencies 120

Demand Generation Agencies Demand Generation Marketing Automation Services Work Management 120

Customer Experience Matrix

MAY 7, 2015

But those vendors focus on finding prospects for B2B sellers. Strategic planning can also be supported by a rich treasury of simulation and optimization techniques that are very familiar to AI developers. If any of them offers a competitor identification service, I’m not aware of it. The closest I’ve seen are Amplero and Insightpool.

Marketing AI 120

Marketing AI Paid Content Work Management Lead Ranking 120

Customer Experience Matrix

DECEMBER 8, 2016

So, as a practical matter, we find that many buyers pick CDPs based on both integrated applications and external access. In tractor terms, they need the best motor possible for power applications and have other machines for tasks like pulling a plow. A smaller farm needs one tractor that can do many different tasks.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Paid Search Agency 120

Customer Experience Matrix

JANUARY 18, 2015

You may recall that I listed several sets of products as CDPs: B2B predictive lead scoring and customer success management; campaign management with an integrated customer database; and data management platforms to support online advertising. Each of those three tasks has several subtasks. But think about that for a moment.

Marketing Automation Services 120

Marketing Automation Services Marketing Management Marketing Attribution Lead Ranking 120