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An A to Z of Content Marketing Best Practices

Act-On

To give you a broad view of the content marketing best practices now in being used in the industry, we thought we’d package them up like ABCs. And its sister best practice – conversion optimization. To stay ahead of that trend, apply what you can from these best practices. We also love our free Google Analytics and Google Search Console accounts.

7 Video Marketing Best Practices Worth Fighting For

Vidyard

By checking out these 7 best practices for creating a top-notch video marketing strategy that doesn’t just engage minds but captures leads and convinces buyers. Want to learn more about a certain best practice? Dive Deeper: The Optimal Length for B2B Videos Throughout the Funnel. 6. Dive Deeper: The Principles of Video Analytics. 7. Video called.

Mobile Search Engine Optimization Best Practices

Marketing Action

Mobile Optimization Best Practices. Let’s take a look at some optimization strategies for mobile search. Each desktop URL has an equivalent, different, URL serving mobile-optimized content. Differing best practices exist based on your specific mobile configuration setup. Mobile SEO Best Practices. What does this mean for you?

Best Practices for Website Conversions

Salesfusion

Your corporate website serves a lot of purposes, but in an inbound marketing world, one of the most important jobs it has is to convert visitors with a proper B2B content marketing strategy. best practice SEO strategy and an engaging social media presence can help bring visitors to your site, but getting them there is only part of the equation. reporting & analytics

Content Methodology: A Best Practices Report

Methodology: A Best. Practices Report Copyright © 2016 Contently. contently.com by Rebecca Lieb and Joe Lazauskas 2Content Methodology: A Best Practices Report I. Testing and Optimization 4 5 7. MICHAEL MARGOLIS 4Content Methodology: A Best Practices Report Create the most effective. Consistently optimize. depth analytics, conversion.

4 Blogging Best Practices for B2B SaaS Start-Up Companies

Sales Prospecting Perspectives

My inclination is to answer B2B inside sales and sales topics, since AG Salesworks has such an arsenal of resources for everyone. But every so often, I also foray into the B2B marketing topics, such as content marketing, SEO, and blogging. For example, at our blog, we have a variety of articles about inside sales tips, B2B lead generation advice, etc. No, no, no! Good luck!

Wayne Morris, CVP of Marketing, Microsoft Business Solutions: Best Practices on How to Optimize the Full Life Cycle of Global B2B Marketing

Crimson Marketing

B2B doesn’t work that way.” So says Wayne Morris, the Corporate Vice President of Marketing for Microsoft Business Solutions. In this episode of Moneyball for Marketing, Wayne discusses the complex challenges of B2B marketing in a world where sales cycles are long, buyer journeys are nuanced, content is varied, contact is multi-touch and attribution is elusive.

B2B Online Video Marketing; Planning to Execution Best Practices for Lead Generation

NuSpark

 A B2B Video Marketing Strategy Overview. That brings us to a discussion of video marketing for B2B.  With B2B video marketing, it’s not about the number of viewers your video gets, but is that video reaching your target prospects. . YouTube averages 4 billion hits each day, and 61% of B2B marketers leverage YouTube to extend the reach of their messaging and brands.

5 Best Practices for B2B Corporate Blogging | B2Bbloggers.com.

B2Bbloggers

About | Advertise | Submissions | Write for Us CrowdsourcedFRD Home Advertising Branding Content Marketing Lead Gen SEO-SEM Social Media More Strategy Design PR eBooks Educational Facebook Guest Posts Twitter 5 Best Practices for B2B Corporate Blogging October 25th, 2010 | By Roy Russo Standing out from the millions of blogs online can be a difficult task for marketers.

Google Analytics & Webmaster Tools for ROI

Confluent Forms

Google Analytics and Google Webmaster Tools can be overwhelming to many people, especially business owners that don''t have the time and background to delve into charts and formulate web strategies based off of the information found within. And that is the crux of this new offering: empowering you to realize more value from your website.

It’s Time to Rethink Your Email Marketing Strategy: This Best Practices Guide Can Help

Hinge Marketing

How about a 127% average return on investment in B2B applications? You can test and optimize to your heart’s content. With all these advantages it’s easy to see why a solid email marketing strategy, drawing on best practices, is a must have. From legal and regulatory requirements to deliverability issues and advanced analytics, there is a lot to master.

B2B Marketing Trends for 2016

B2B Marketing. Trends for 2016 Edited by Tom Pick and Tony Karrer 25 Thought Leaders Weigh In 0 Executive Summary B2B marketing practices are in the midst of profound change, driven by three powerful trends: • Changing expectations of buyers: as Baby Boomers retire and Millennials move into and up within the ranks of B2B enterprises, buying. B2B marketers will focus.

4 Dimensions of Effective B2B Marketing Plans

It's All About Revenue

Then, they turn to marketing automation platforms and CRM to organize these activities, but struggle to optimize them for maximum impact. However, amidst these developments, one critical practice remains in the proverbial stoneage: planning. Optimize marketing mix along critical dimensions. 1. Marketing Mix Optimization.  She also manages Bulldog’s blog. 

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A PPC Optimization Checklist for the B2B Marketer

KoMarketing Associates

Monitoring updates, testing new features, and regularly examining and optimizing tactics are all key components of a successful search engine marketing strategy – however, sometimes we need to go back to the basics and make sure we are utilizing the tried and true best practices. B2B Online Marketing Blog Search Engine Advertising Campaign Settings & Structure.

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5 Ways to Uncover Powerful Website Analytics

Modern B2B Marketing

Author: Jamie Lewis If you’re not tracking your website analytics, it’s time to step it up. Contrary to more traditional marketing channels, your website and web analytics are direct, specific, and measurable. So what exactly is website analytics? Website analytics tools typically only help you answer the “ What ”: What are the top 10 pages visited?

B2B Email Marketing Best Practices eBook

Proteus B2B Marketing Blog

Our new eBook: Features more than 130 best practices, strategies, and tips for B2B email marketing Focuses on the most popular type of B2B email marketing—content marketing, such as email newsletters Goes beyond the email itself, discussing how to integrate and leverage social media, web analytics, and search engine optimization Covers general email marketing issues, as well as those [.]. Tags: B2B Email Marketing email

B2B Marketing Trends for 2016

B2B Marketing. Trends for 2016 Edited by Tom Pick and Tony Karrer 25 Thought Leaders Weigh In 0 Executive Summary B2B marketing practices are in the midst of profound change, driven by three powerful trends: • Changing expectations of buyers: as Baby Boomers retire and Millennials move into and up within the ranks of B2B enterprises, buying. B2B marketers will focus.

Why Website Optimization Trumps Search Engine Optimization

The Forward Observer

Artillery B2B Marketing Blog > The Forward Observer While search engine optimization gets all the notoriety and attention, website optimization actually yields better results. The terms search engine optimization and website optimization are often used interchangeably. The same is true with search engine optimization and website optimization.

An A to Z of Content Marketing Best Practices

Act-On

To give you a broad view of the content marketing best practices now in being used in the industry, we thought we’d package them up like ABCs. And its sister best practice – conversion optimization. To stay ahead of that trend, apply what you can from these best practices. We also love our free Google Analytics and Google Search Console accounts.

The 7 Building Blocks of a Solid Content Marketing Plan

Visually

According to the  Content Marketing Institute , 77% of B2C companies and 70% of B2B companies surveyed say that they are creating more content than they did just a year ago. Mail Chimp’s voice and tone guide is widely recognized as one of the best guides available online. CMI report revealed that this was the primary challenge for 56% of B2C marketers and 60% of B2B marketers.

Plan 105

7 Hot Trends In B2B Marketing Analytics | B2Bbloggers.com - B2B.

B2Bbloggers

About | Advertise | Submissions | Write for Us CrowdsourcedFRD Home Advertising Branding Content Marketing Lead Gen SEO-SEM Social Media More Strategy Design PR eBooks Educational Facebook Guest Posts Twitter 7 Hot Trends In B2B Marketing Analytics October 7th, 2010 | By Maria Pergolino No matter what area of the B2B market you’re involved with, change is a constant.

B2B Marketing Trends for 2016

B2B Marketing. Trends for 2016 Edited by Tom Pick and Tony Karrer 25 Thought Leaders Weigh In 0 Executive Summary B2B marketing practices are in the midst of profound change, driven by three powerful trends: • Changing expectations of buyers: as Baby Boomers retire and Millennials move into and up within the ranks of B2B enterprises, buying. B2B marketers will focus.

Google Analytics: Top Metrics B2B Firms Should Monitor, Part 1

Hinge Marketing

Google Analytics gives you the ability to monitor what are now called “sessions,” or visits to your site. In the first installment of our two-part series, we’ll explore three metrics that can begin to tell the whole story and paint a better picture for those evaluating the overall performance of their B2B website. Anything over 2.00 Why is this metric important?

5 Key SEO Action Items for B2B Marketers Optimizing For Mobile

KoMarketing Associates

A recent article on MarketingSherpa highlighted responses from B2B marketers regarding the most effective tactics for engaging mobile users. It was interesting to note that the vast majority of B2B marketers engaged in mobile appeared to have a positive response, at least in terms of their initial feedback on mobile marketing effectiveness. Verify SEO Best Practice Implementation.

Tying Analytics to Growth: 5 Marketing Metrics Every B2B Firm Should Track

Hinge Marketing

comparison of high-growth firms (at least 20% growth year over year) to other firms highlighted several best practices and techniques your B2B firm may want to adopt. Among the study’s many interesting insights we found that high-growth firms take a more analytical approach to marketing their services. Optimize lead generation by focusing on the most fruitful tactics.

How Personalized Retargeting Can Optimize Your B2B Ads

Modern B2B Marketing

Here are five ways you can optimize your ad spend with personalized retargeting: 1) Get Company-Specific. Here’s a look at a company-based retargeting dashboard from Google Analytics: 2) Get Industry-Specific . Using B2B analytics integration, personalized retargeting also allows you to see which industries your prospects are from. Targeting and Personalization

Polish up your best content to drive content marketing value

grow - Practical Marketing Solutions

want to introduce you to an idea fittingly dubbed “ historical optimization.” The ” The concept is simple: going back and optimizing past your best posts to boost their visibility and lead generation. actually started practicing the concept of historical optimization by accident. If you try and optimize every single post, it will take forever.

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Six Ways to Search-Optimize a Blog

Webbiquity

Many of the same principles apply to optimizing a blog for search as for optimizing a business website : use keywords in the body copy, post titles, subheadings, permalink URL, image alt tags and meta tags. But a blog also presents additional opportunities for search optimization beyond those that apply to standard websites (which is why Google loves blogs ). Blogs are one of the best mechanisms for publishing a steady stream of new content. Furthermore, some of these are virtually worthless for search (e.g.  Fresh content. Syndication and blog directories.

23 Outstanding Social Media Marketing Guides

Webbiquity

How are social media marketing best practices evolving? How can marketers make the best use  of visual content? Find the answers to these questions and more here in some of the best guides to social media marketing and measurement of the past year. Brian Solis’ Conversation Prism Catalogs The Best Social Platforms by Search Engine Journal. ** 5 STARS.

B2B Email Marketing 101: 7 Best Practices

Modern B2B Marketing

by Maria Pergolino Part of any successful B2B marketing strategy  involves the integration of  email marketing. Strategically crafted emails can achieve optimal results in the areas of lead generation, lead nurturing and convert existing customers into repeat buyers. To ensure optimal results, research a specific date and time to broadcast the email message. Analytics.

4 Ways to Marry Your Email Marketing and Website Optimization Strategies

Modern B2B Marketing

Despite the noise, B2B and B2C brands succeed at delivering relevant information to their target audiences. Closing the data loop and breaking down the organizational divisions between email marketing and website optimization is increasingly common. Here, I’m going to share four ways your website’s optimization strategy can enhance your email marketing efforts, and vice versa!

26 Outstanding LinkedIn Tips and Tactics

Webbiquity

Indisputably the largest business-oriented social network, LinkedIn has emerged as a crucial site for professional networking, B2B marketing, hiring and job seeking. Furthermore, due to its multiple sharing options including buttons, apps, personal updates, company updates, and industry-focused group discussions, LinkedIn is often among the top three or four traffic sources for B2B blogs.

13 Free Marketing Tools: Optimize Efficiency Without Breaking the Bank

It's All About Revenue

Followeronk - The hard ROI of social media is still to be determined, but this tool provides analytics for Twitter so marketers can understand the key attributes of followers, including their location and timing of tweets, as well as topical preferences. It also enables you to customize links to optimize SEO, as well as track clicks and activity. by Amanda Batista | Tweet this.

Best LinkedIn Guides, Tips and Tactics of 2011

Webbiquity

While B2C marketers focus on Facebook, LinkedIn is consistently cited as the top social network for B2B marketing. What’s the best way to start and grow a LinkedIn group? How can you optimize results from LinkedIn advertising? Find the answers to these questions and more here in 22 of the best LinkedIn guides of the past year. How Are People Really Using LinkedIn?

How to Optimize for “Direct” Website Traffic

Webbiquity

One of the most valuable features of Google Analytics is the ability to drill into detail on traffic sources; not just how much traffic came from search or social media, but how much came from each specific search engine or social networking site. But for most b2b websites, one of the top three sources of traffic—and often the largest single source—is “direct” visits.

14 of the Best Content Marketing Tips, Tactics and Techniques of 2013

Webbiquity

What are the best practices for repurposing to get more mileage out of existing content assets? ” Probably more useful in consumer than B2B marketing, but worth considering regardless. So it is with Content Marketing Week. Where do you find ideas and inspiration for content marketing topics? What pitfalls should content marketers avoid? How I.T. by Industry Market Trends.

Jon Miller, Marketo Co-Founder and VP Marketing : How To Make Data Analytics a Natural Marketing Outcome [Podcast]

Crimson Marketing

As B2B companies embrace the omni-channel buyer, marketing analytics tools will move toward auto-engaging people with the right content at the right time. He’s a speaker and writer about marketing best practices, and is the author of multiple books including: The Definitive Guide to Marketing Automation; Engaging Email Marketing; and Marketing Metrics and Analytics

Interview with Gregg Thaler from RingLead

Buzz Marketing for Technology

We discussed some best practices in data. PD:     What would you say is one of the biggest mistakes you see B2B marketers making when it comes to data? If you want to really truly recognize the strategic benefits of having optimized data, you have to have a mindset to prevent errors at the source. PD:     Let’s talk about the best way to boost productivity in marketing.

50 (of the) Best Social Media Guides, Tips and Insights of 2011 (So Far)

Webbiquity

Social media marketing has gone well beyond the hype stage and is now mainstream business practice. Read on for answers to these questions and more from some of the best minds in social media in some of their best blog posts and articles of 2011 so far. Social Media Strategy and Best Practices. by B2B Lead Roundtable Blog. What should I monitor for? But 44.24

Attribution Matters: Demystifying Social ROI in B2B Marketing

Modern B2B Marketing

Now, let’s explore how to measure the ROI of B2B social campaigns with multi-touch attribution: 1. Before you celebrate your victory and go on to optimize your social campaigns, here’s a quick recap of how you can consistently measure your social programs: Use multi-touch (MT) attribution to understand the revenue impact of your top-of-funnel strategy. Marketing Metrics b2b

31 Expert Guides to Maximizing Online Brand Visibility – WPO

Webbiquity

Given all of the changes Google has made affecting organic ranking factors (asking webmasters to disavow low-quality links, reducing the value of guest blogging , ignoring links in press releases , etc.),  the practice of SEO—optimizing owned content for search—is no longer sufficient for maximizing a brand’s online visibility. email marketing. They’re doing a lot.

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6 Stats B2B Marketers Must Pay Attention To in 2014

KoMarketing Associates

From mobile marketing to content curation and revenue data, here are six statistics B2B marketers must pay attention to in 2014: 1. It’s no secret that content marketing is on the rise for both B2B and B2C, but it’s very interesting that more marketers are looking to invest in curated content ( source ). 38.6% of B2B marketers say they currently use mobile in their strategies.

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Your website can be your best salesman (but probably isn't)

Confluent Forms

Rather than focus on the user and the user''s goals when coming to the web site (for whatever reason they''re coming to the site), the site was instead set up under the notions of required content, required features, search engine optimization, and looking nice. best practices web design google analytics b2c content strategy advice b2b sales business