Webbiquity

MAY 6, 2020

With so many channels available to interact with customers, it has become a measure of the ongoing practice of brands anticipating their customers’ needs and keeping in touch with them. While 93% of B2B marketers use email as a marketing channel and 92% use social media, just 75% of B2B enterprises have blogs.

Enterprise Management 204

Enterprise Management Work Management Marketing Management Multi-Channel 204

Webbiquity

FEBRUARY 20, 2020

It’s about adopting efficiency, casting the widest practical net with tested strategies that can be analyzed on a statistical level to measure outcomes beyond just making the sale. The post How Video Marketing Strategies Can Elevate Sales Efforts appeared first on B2B Marketing Blog | Webbiquity.

Work Management 311

Work Management Video Marketing Marketing Strategy Marketing & Strategy 311

Webbiquity

JUNE 17, 2014

Much has been written about how the internet in general, and the explosion of content marketing in particular, has changed the nature of b2b marketing. Today’s b2b buyers are typically 70% of the way through their purchase process before they contact a vendor’s sales team.

Sales Management 100

Sales Management Work Management Marketing Management B2B Marketing 100

Webbiquity

JANUARY 24, 2019

Social media platforms and practices evolve constantly. Twitter, on the other hand, uses hashtags to measure trending topics. Analytics – A lot of marketing is based on intelligent guesses. The post The Guide To Social Media Marketing Automation appeared first on B2B Marketing Blog | Webbiquity. First things first.

Marketing Automation Services 237

Marketing Automation Services Social Media Marketing Automation Social Marketing 237

Webbiquity

OCTOBER 29, 2019

Email marketing software can provide in-depth analytics through metrics such as open rate, CTR, forwarded messages, and engagement level. Since campaigns run using email marketing software are completely measurable, you can quickly evaluate the performance of different campaigns. Better metrics. Continuous improvement. Auto-responders.

Marketing Automation Services 189

Marketing Automation Services Marketing Management Budget Programs Marketing AI 189

Webbiquity

OCTOBER 18, 2016

The best musicians practice on a regular schedule. That said, there’s no magic formula—do whatever works best for you. Do whatever works best for you. Which is why posts like 95 Experts Reveal Best SEO Tools by Robbie Richards generate a lot of shares and a lot of blog visits. Or right after lunch.

Lead Gen 100

Lead Gen Lead Scoring Lead Ranking Blogger 100

Webbiquity

MARCH 23, 2010

It’s now the third-largest social network (behind Facebook and MySpace), the fastest-growing , and used by 75% of b2b companies. What are the best ways to search on this platform? How can you measure results? What are the best tools for increasing your effectiveness and efficiency on Twitter? Galen DeYoung.

Twitter 100

Twitter Best Practices Digg PR 100

Webbiquity

DECEMBER 5, 2011

Most B2B website content (other than items like news releases and upcoming events) and much B2C content as well is fairly static; once it’s written, it tends to stay pretty much intact for the life of the website. Blogs are one of the best mechanisms for publishing a steady stream of new content. Fresh content. Clean code.

Optimization 100

Optimization Marketing Analytics Tools Lead Scoring Lead Ranking 100

Webbiquity

NOVEMBER 5, 2019

The past two decades have brought disruptive technological change and radically reshaped B2B marketing practices. Traditional B2B marketing strategies relied heavily on direct and outbound methods. The expanded range of marketing platforms and pace of change require B2B companies to continually re-examine their strategies.

Paid Content 239

Paid Content Sales Management Work Management Marketing Automation Services 239

Webbiquity

JANUARY 2, 2013

Today’s most effective marketers are optimizing content across channels, coordinating search and social marketing activities with traditional PR, and measuring their web presence and performance with sophistication. The first step to improving digital marketing results is to understand the emerging trends and best practices.

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

Webbiquity

OCTOBER 18, 2010

Find the answers to those questions and others here in more of the best guides to business blogging of 2010 so far. Google Analytics ) to the lesser-known (e.g., Meaningful Metrics for B2B Blogging by Proteus B2B Marketing. 4 Business Blogging Best Practices by HubSpot Blog. Hey, it worked for him here.

Business Blogging 100

Business Blogging Tips Blogger Peer-to-peer 100

Webbiquity

OCTOBER 12, 2021

This type of plan demonstrates the measurable goals for your sales campaign divided into three-month periods. You need to acquire a lot of specific data about your customers via Google Analytics, feedback from your manager, marketing research, and other channels. Sales Plan Examples. 30-60-90-Day Sales Plan. Wrapping Up.

Sales Management 259

Sales Management Planning SWOT Top of Funnel 259

Webbiquity

APRIL 30, 2019

Although business blogging is now widespread— 66% of all marketers and 75% of B2B marketers use blogs in their social media content—not all business bloggers are getting the results they’d like to see. In blogging as in the real world, recycling is an excellent though underutilized practice. Image credit: Orbit Media Studios.

Business Blogging 244

Business Blogging Enterprise Management Work Management Marketing Management 244

Webbiquity

JANUARY 26, 2021

But as search engine algorithms evolved (changing content marketing and making social bookmarking less helpful), a handful of social networks grew dominant (especially in the B2B space), and reputation management became largely reduced to LinkedIn and Twitter (plus maybe PeopleBrowsr and about.me ), the WPO model had to adapt as well.

Paid Content 363

Paid Content Marketing AI Optimization Microsite 363

Webbiquity

DECEMBER 15, 2020

Twitter is consistently rated as the second-best social network for B2B and tech companies, behind only LinkedIn. Not a perfect score, but better than the 54% level of B2B tech companies overall. Key resource for B2B marketers for brand impact and lead generation. solution provider #BigData & #Analytics.

Enterprise Management 232

Enterprise Management Work Management Marketing Management Twitter 232

Webbiquity

NOVEMBER 10, 2015

Image credit: B2B Marketing Insider. Yet the question remains: can the results from content marketing be measured? That is, really measured—in ways that matter to the business? Like the social media ROI debate , content marketing pundits and practitioners differ on the practicality of measuring the ROI of their efforts.

Top of Funnel 100

Top of Funnel Content Marketing B2B Thought Leadership Marketing Analytics Tools 100

Webbiquity

SEPTEMBER 20, 2016

Organic (non-paid) search is the largest single source of visits for most B2B websites. If you’re hiring SEO expertise from the outside, how do you make sure you’ve found the best expert or agency for your needs? These are often your best leads. Second, do some online research.

SEO 100

SEO Lead Scoring Lead Ranking Paid Search Agency 100

Webbiquity

APRIL 14, 2014

2014 B2B Content Marketing Trends–North America: Content Marketing Institute/MarketingProfs. What do 40% of B2B buyers say about LinkedIn, that only 19% say about Twitter? What do 91% of B2B marketers do, but only 36% do well? 4 Marketing Management and Measurement Stats. B2B Marketing ). B2B Marketing ).

Paid Content 100

Paid Content Statistics Social Media Social Marketing 100

Webbiquity

JANUARY 4, 2022

How do we enable the people who need data to make decisions within their area of expertise—finance, operations, sales, marketing, supply chain, whatever—but who aren’t experts in data analytics, to use data effectively? The Founder Interview Series #37: Mark Osuna Senn, Scopa Analytics. Here’s the story of Visme. Here’s their story.

Enterprise Management 334

Enterprise Management Work Management Marketing Management Marketing Automation Services 334

Webbiquity

DECEMBER 16, 2014

Though the use of social media and social networks for marketing is now nearly ubiquitous, and 78% of companies have dedicated social media teams, many marketers sill struggle with certain aspects of social marketing, such as formalizing strategies and measuring results. How are social media marketing best practices evolving?

Social Media 100

Social Media Social Marketing Work Management Media 100

Webbiquity

DECEMBER 7, 2017

This is particularly true for B2B marketers hoping to exploit the potential of account-based marketing (ABM). A lot of ground has already been covered about AdWords, from the jaw-droppingly godawful amounts of waste involved in most AdWords accounts to best practices to follow in mounting an effective AdWords campaign.

Marketing AI 154

Marketing AI Adwords Account Based Marketing ABM 154

Webbiquity

AUGUST 22, 2012

One of the most valuable features of Google Analytics is the ability to drill into detail on traffic sources; not just how much traffic came from search or social media, but how much came from each specific search engine or social networking site. Utilize best practices in social media marketing and online PR.

Traffic 100

Traffic Optimization Marketing Websites Word of Mouth 100

Webbiquity

SEPTEMBER 12, 2011

Social media marketing has gone well beyond the hype stage and is now mainstream business practice. And of course, there’s the ongoing social media ROI debate : how do I measure this? Can social media ROI really be measured? Social Media Strategy and Best Practices. by B2B Lead Roundtable Blog.

Social Media 100

Social Media Enterprise Management Media Case Studies 100

Webbiquity

OCTOBER 5, 2010

So what are the best ways to use Twitter for business? You’ll find the answers to these questions and many more here in 50 of the best Twitter tools, posts, how-to guides and rants of 2010 so far. How-To Guides and Best Practices. be conversant, and retweet others among his best practices.

Twitter 100

Twitter Stats Tools Tips 100

Webbiquity

DECEMBER 17, 2013

Content marketing success starts with developing a strategy and roadmap, but the rubber hits the road with the execution of tactics (and measurement of marketing results to support continual improvement). What are the best practices for repurposing to get more mileage out of existing content assets?

Tactics 100

Tactics Content Marketing Tips Screencast 100

Webbiquity

JANUARY 10, 2010

But what metrics are really most appropriate for social media measurement? Discover the answers to these questions and others here in more of the best posts on social media from this year. Forrester: B2B Marketers Need To Keep Up With Business Technology Buyers On Social Media by Forrester Research. by Dave Fleet.

Social Media 100

Social Media Marketing Budget Social Marketing Paid Search Agency 100

Webbiquity

SEPTEMBER 30, 2014

That share is even larger within the b2b marketing space, and for good reasons: 88% of b2b buyers conduct online research before making business purchasing decisions, and nearly half of b2b tech buyers say they’ve discovered brands they weren’t previously aware of through a search engine.

Search Engine Marketing 100

Search Engine Marketing Search Marketing Adwords PPC 100

Webbiquity

OCTOBER 8, 2013

” level to the current “how do I measure and optimize social media marketing efforts?” Yet most marketers still struggle with how to measure ROI from social media efforts, and with questions like: how we budget for social media programs? Can social media help shorten b2b sales cycles? ” phase. 90% of Inc.

Social Media 100

Social Media Marketing Budget Social Marketing Budget Programs 100

Webbiquity

OCTOBER 8, 2013

” level to the current “how do I measure and optimize social media marketing efforts?” Yet most marketers still struggle with how to measure ROI from social media efforts, and with questions like: how we budget for social media programs? Can social media help shorten b2b sales cycles? ” phase. 90% of Inc.

Social Media 100

Social Media Marketing Budget Social Marketing Budget Programs 100

Webbiquity

FEBRUARY 7, 2011

ROI remains a contentious issue, but in at least a few areas best practices began to emerge. Discover the answers to these questions and more here in 55 of the best guides to social media strategies, tactics, tools and statistics of the past year. How to Use Social Media for B2B Marketing by Inc. Mistakes were made.

Social Media 100

Social Media Paid Content Tactics Tips 100

Webbiquity

JANUARY 9, 2012

What’s the best way to build a quality, relevant Twitter following? Discover the answers to those questions and many more here in 45 of the best guides to Twitter tips, tools and tactics of the past year. ” Think of those people-talking-over-each-other Sunday morning political talk shows and multiply it by a large number.

Twitter 100

Twitter Tactics Tools Tips 100

Webbiquity

DECEMBER 27, 2011

85% of B2B journalists are on Facebook. 61 of the world’s 100 largest companies maintain Facebook brand pages, as do 71% of B2B firms. Find the answers to these questions and many more here in more than 30 of the best articles and blog posts on Facebook marketing of 2011. Ranking in Facebook Search by Vertical Measures.

Facebook 100

Facebook Paid Search Agency Tips Tools 100

Webbiquity

APRIL 8, 2013

What’s the best day and time to send emails? Find the answers to these questions and more here in two dozen of the best email marketing guides from the past year. 10 Unsubscribe Page Best Practices by Betterment. Why you should measure email ROI by iMedia Connection. How can you minimize unsubscribes?

Email Marketing 100

Email Marketing Tactics Tips Marketing Analytics Tools 100

Webbiquity

APRIL 8, 2013

What’s the best day and time to send emails? Find the answers to these questions and more here in two dozen of the best email marketing guides from the past year. 10 Unsubscribe Page Best Practices by Betterment. Why you should measure email ROI by iMedia Connection. How can you minimize unsubscribes?

Email Marketing 100

Email Marketing Tactics Tips Marketing Analytics Tools 100

Webbiquity

AUGUST 28, 2012

Given the widespread adoption of social media marketing practices, the “if” and “when” questions seemed to have now been resolved by most midsized and larger companies (and a lot of small companies as well). What’s the best process for developing a social media marketing plan? You want loyalty?

Social Media 100

Social Media CMS Development Tips Wikipedia 100

Webbiquity

AUGUST 2, 2010

A B2B Marketer’s Guide to Great Facebook Pages from HubSpot (29 pages). Though Facebook is generally more effective for b2c marketers than on the b2b side (as even this report notes), there are nevertheless b2b companies standing out from the crowd by getting results through Facebook. How are they doing it?

Social Media 100

Social Media Marketing Report Social Marketing Paid Search Agency 100

Webbiquity

NOVEMBER 29, 2012

While consumer brand marketers are embracing Pinterest enthusiastically, many B2B marketers are still in a quandary about the visual sharing site. And if Pinterest is worth the effort of getting to know the ins and outs of yet another social network, what are the best practices for using it?

Marketing Analytics Tools 100

Marketing Analytics Tools Best Practices Social Networks CAN-SPAM 100