Remove best-practice measurement
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6 Key Takeaways: Migrating to GA4 for B2B Marketers

KoMarketing Associates

In 2022, our blog significantly focused on switching from Universal Analytics (UA) to Google Analytics 4 (GA4) and what it means for B2B marketing measurement. Recently, we brought in Brie Anderson , the Founder & Owner of BEAST Analytics , to talk to the team about making the switch to GA4.

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B2B Demand Generation Best Practices: 10 Proven Ways to Improve Your Results

KoMarketing Associates

2020 was a tough year for B2B marketers – and everyone else. A few B2B marketing strategies did particularly well in 2020, and demand generation was one of them. For the marketers who were able to pivot quickly, many B2B demand generation best practices helped to ease the pain of 2020. The data bears this out.

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Skate to Where the Puck is Going: B2B Marketing in an Age of Digital-First Marketing

Marketing Insider Group

As marketers we know the importance of planning, executing, and measuring the results of campaigns. According to Laurie Buczek , research vice president , IDC CMO Advisory practiceB2B tech buyers are undeniably digital-first and digital always in their buying journey. We are in the era of digital-first marketing.

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Future of B2B Demand Generation: Trends On the Horizon

Binary Demand

[ps2id id=’Introduction’ target=”/]Based on a recent HubSpot report, 35% of surveyed marketers prioritized B2B demand generation activities in 2022, indicating a noticeable shift from tactical demand generation to a more strategic approach in the current and future of B2B demand generation marketing.

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20 B2B Marketing Strategies That Will Deliver Success In 2021

Marketing Insider Group

The Most Effective B2B Marketing Strategies. In a new report that collected data from hundreds of B2B marketing professionals, the ways in which B2B marketing teams across the nation operate as a majority were brought to light. Focus on the Buyer. Have a Formal Marketing Plan. Partner with a Marketing Agency.

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Social Media Marketing Goals and How To Achieve Them — Five Tips

Webbiquity

What’s the best approach for creating that strategic plan? What are the potential benefits, and how will they be measured? These are among the key questions for marketers to ask when determining how best to reach their goals. What types of tools will be leveraged for execution and analysis?

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5 B2B Marketing Best Practices Proven to Drive Results

KoMarketing Associates

There are many elements that influence a successful B2B marketing strategy – your unique industry, target audiences, brand strength, budget and more. For these reasons, there is no one-size fits all solution for B2B marketing success. However, there are certain best practices and tactics that have proven to work.