Digital B2B Marketing

MARCH 25, 2011

With limited time and space, newscasts, prime time schedules and papers have been carefully assembled from the best available content. Curating content reduces the burden of original content creation , allowing marketers to pull from the best information available for their audience, regardless of source. Good is no longer good enough.

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Digital B2B Marketing

APRIL 6, 2011

Many of the people in these B2B marketing positions are not using social media. B2B marketing thought leaders champion social media. 8 Responses to Why B2B Marketing Is Not Social: An Unexpected Insight from SiriusDecisions Carmen Hill says: April 6, 2011 at 8:35 am Hey Eric, thanks for the shout-out. Thanks for the comment!

Social Marketing 100

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Digital B2B Marketing

APRIL 4, 2011

Integrating social media with your website, advertising, email and PR, not to mention customer service and sales, will deliver the best results. Share this Post: LinkedIn Share Email Share Digg Reddit Print Filed under Measurement , Social Media Tagged with B2B , ROI , social media Like Be the first to like this post.

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Digital B2B Marketing

MARCH 27, 2011

All it takes is one comment exposing selfish motive to undermine your best intentions. Leave a Reply Cancel reply Eric Wittlake I am a digital and B2B marketer with a background in analytics and online media. But don’t pressure employees to share. Something pulls at all of our heart strings. Views expressed are my own.

Social Media 100

Social Media Social Marketing B2B Marketing Media 100

Digital B2B Marketing

FEBRUARY 5, 2013

But when it is misused, even the best information can lead you in the wrong direction. Using analytics data from my blog, B2B Digital Marketing , more than 90% of all visits are shorter than the average time on site, which is biased upwards by a handful of people that must just leave it open all day. Forgetting the Trend.

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Digital B2B Marketing

MARCH 9, 2011

So do you consider what matters but is not measured? As digital marketers, we tend to measure the positives. Even negative measurements are rarely negative, they are just small positive measurements — low response rates or conversion rates. Over the last 10 to 12 years, a number of online tactics have come and gone.

Enterprise Management 100

Enterprise Management Spyware Blast Campaigns Marketing Management 100

Digital B2B Marketing

MARCH 24, 2011

If you don’t say it, we will expect (at best) average behavior, and average behavior is what landed marketers in this situation. While social sign-on case studies in B2B are limited, initial results are impressive. Clearly connect information with its use. Offer a different way to register. Views expressed are my own.

B2B Thought Leadership 100

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