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B2B Conversion Tracking Best Practices


Of course, it’s never quite as easy as we’d like to measure our prospect’s journey in the era of big data. Especially in the world of B2B marketing, because the customer journey can be long and complicated, proper conversion tracking is essential. We’ll discuss a few mistakes B2B marketers need to avoid to ensure that they get the most out of their conversion data. Analytics

Six Best Practices for Marketing with White Papers


documents are called white papers when they are really just extended marketing brochures), properly produced and promoted white papers remain an effective and vital marketing tool—particularly for b2b technology companies. For example, which gives the reader a more immediate and clear understanding of the trend in traffic growth on a b2b technology blog? Solve a real problem.

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An A to Z of Content Marketing Best Practices


To give you a broad view of the content marketing best practices now in being used in the industry, we thought we’d package them up like ABCs. And its sister best practice – conversion optimization. To stay ahead of that trend, apply what you can from these best practices. We also love our free Google Analytics and Google Search Console accounts.

7 Video Marketing Best Practices Worth Fighting For


By checking out these 7 best practices for creating a top-notch video marketing strategy that doesn’t just engage minds but captures leads and convinces buyers. Want to learn more about a certain best practice? Dive Deeper: The Optimal Length for B2B Videos Throughout the Funnel. 6. Measure more than view counts. It engages minds and beautifies stories.

B2B Marketing Trends for 2016

B2B Marketing. Trends for 2016 Edited by Tom Pick and Tony Karrer 25 Thought Leaders Weigh In 0 Executive Summary B2B marketing practices are in the midst of profound change, driven by three powerful trends: • Changing expectations of buyers: as Baby Boomers retire and Millennials move into and up within the ranks of B2B enterprises, buying. Everything is now measurable.

Email Marketing: Best Practices in a Multichannel, Multi-Device World

Marketing Action

But best practices for email evolve continuously, as today’s marketing mix progressively includes new channels and devices. John DiStefano, Research Director for BtoB led off a recent webinar by sharing the current state of context for email: Marketers using email prioritize customer acquisition and customer retention in equal measure. Just sayin’.). Use trigger emails.

The 7 Building Blocks of a Solid Content Marketing Plan


According to the  Content Marketing Institute , 77% of B2C companies and 70% of B2B companies surveyed say that they are creating more content than they did just a year ago. solid plan ensures that you’re producing relevant content consistently, keeps your team aligned along the same goals, and helps you reliably measure success. Measure and optimize your content.

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5 Ways to Uncover Powerful Website Analytics

Modern B2B Marketing

Author: Jamie Lewis If you’re not tracking your website analytics, it’s time to step it up. Contrary to more traditional marketing channels, your website and web analytics are direct, specific, and measurable. So what exactly is website analytics? Now you can use data to measure the things that drive revenue for your business. Let’s get started now.

Seven fascinating marketing lessons of 2015

grow - Practical Marketing Solutions

gShift’s Web Presence Analytics platform  provides agencies and brands with search, social and mobile content marketing data in one place. Take a look at building an engaged and relevant audience through innovative new games, contests, analytics, polling platforms, and other innovations. 2015 is going down in the books as a transformational year for the discipline of marketing.

B2B Marketing Trends for 2016

B2B Marketing. Trends for 2016 Edited by Tom Pick and Tony Karrer 25 Thought Leaders Weigh In 0 Executive Summary B2B marketing practices are in the midst of profound change, driven by three powerful trends: • Changing expectations of buyers: as Baby Boomers retire and Millennials move into and up within the ranks of B2B enterprises, buying. Everything is now measurable.

Key B2B Demand Generation Strategies for 2015

The Point

We discussed what’s new, what’s working, and what’s on the horizon in B2B Demand Generation. What is the first B2B marketing strategy that marketers must consider for 2015? (HS) Content is everything these days. content map is a very useful exercise and one that every B2B company should initiate and then maintain over time. One is predictive analytics. Or both?

Best Practices for B2B Social Media Success


B2B Lead Generation through Social Media. According to Hubspot, as we move into the new year, social media will be more important than ever for B2B lead generation. In fact, Hubspot’s research showed that inbound marketing is now the greatest lead source for most B2B companies, with social media and SEO leading the inbound marketing pack, with each driving 14% of all lead generation. In 2013, over 50% of B2B companies acquired a customer via Facebook and 43% acquired a new customer through LinkedIn. How B2B Companies are Finding Success using Social Media.

The Step-By-Step Guide To Measuring Marketing ROI


As we wrote about recently, the mindset of being focused on measurable results in marketing has remained the same. In this post we’ll dive a little deeper and explain how to measure marketing profitability and marketing ROI. You optimize for what you measure, so choosing the correct metrics is vital to accurately understanding marketing ROI. Step 1: Determine your key metrics.

7 Hot Trends In B2B Marketing Analytics | - B2B.


About | Advertise | Submissions | Write for Us CrowdsourcedFRD Home Advertising Branding Content Marketing Lead Gen SEO-SEM Social Media More Strategy Design PR eBooks Educational Facebook Guest Posts Twitter 7 Hot Trends In B2B Marketing Analytics October 7th, 2010 | By Maria Pergolino No matter what area of the B2B market you’re involved with, change is a constant.

4 Tips to Make the Most of Predictive Analytics: Think Small Data and Automation

Modern B2B Marketing

So it’s no surprise that predictive analytics is an increasingly popular topic. Predictive analytics uses big data and machine intelligence to calculate how likely a specific outcome is based on customer data and historical actions. As the amount of available data grows, predictive analytics has the potential to become even more valuable. Modern Marketing b2b Consumer

B2B Marketing Trends for 2016

B2B Marketing. Trends for 2016 Edited by Tom Pick and Tony Karrer 25 Thought Leaders Weigh In 0 Executive Summary B2B marketing practices are in the midst of profound change, driven by three powerful trends: • Changing expectations of buyers: as Baby Boomers retire and Millennials move into and up within the ranks of B2B enterprises, buying. Everything is now measurable.

4 Ways to Make Your Video Content More Measurable

Modern B2B Marketing

And yet, many marketers still struggle to quantify and measure its ROI. There are many types of videos that marketers use for different purposes, so there is no single method to measuring the success of your different videos. Before you create your video, consider your goals and the metrics you will need to measure in order to understand if you achieved them. Attract . Engage .

5 Ways to distinguish your content and brand by using research

grow - Practical Marketing Solutions

Having your company or brand attached to a significant piece of research that actually reveals new, useful information is one of the best ways to show your prospects that you’re not just trying to sell your stuff, but also trying to contribute to the field. Doing your study quickly and cheaply is the best way to maximize your eyeballs to dollars ratio. Good question, eh? 2.

Measure the ROI of Digital Advertising Beyond Revenue Impact

Modern B2B Marketing

But first, you need to understand how you can effectively measure the ROI of digital advertising. . The most instinctive way to measure digital advertising ROI is to track metrics that tie directly to revenue and profit (think conversions, opportunities, etc.). Measuring the ROI of Mobile Video Advertising. Measuring the ROI of Native Advertising. Mobile Video Ads.

4 Marketing Analytics That Matter for Driving Higher Revenue

Modern B2B Marketing

It’s about tracking all the touch points at which a prospect connects with your marketing programs, and measuring those multi-touch impacts. Here are four marketing analytics for demonstrating marketing’s ability to drive revenue: Flow: Where are prospects connecting with your marketing programs? Marketers need to measure in the same way. Marketing Metrics b2b

A Framework for Measuring Influencer Marketing Success


As companies invest more money and resources in their influencer practices, there is increased pressure on marketers to be properly measuring influencer marketing success. Though influencer program measurement is clearly top of mind, it’s also clear that many are unsure of what to measure and how to go about it. Campaign-level and Program-level Measurement.

Content marketing metrics and analytics: it’s all about you


When it comes to the bedrock, core truths of content marketing, there’s not much that’s more important than metrics and measurement. As important as it is to know your audience or create content that is relevant to your marketing goals, the work you do there won’t amount to much if you’re not measuring results in some way. Do your own analytics!

Beyond Views and Downloads: Use More Advanced Content Analytics

Modern B2B Marketing

Marketers often talk about the “value of content marketing” and rightfully praise its ability to bring in new business opportunities, but can’t actually measure its exact impact. Starting with the Basics: Measuring Lead Generation. This scenario is often overlooked by marketers because they don’t know how to track and measure it effectively. Content Marketing b2b

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23 Outstanding Social Media Marketing Guides


Though the use of social media and social networks for marketing is now nearly ubiquitous, and 78% of companies have dedicated social media teams, many marketers sill struggle with certain aspects of social marketing, such as formalizing strategies and measuring results. How are social media marketing best practices evolving? 11 secrets of good B2B social media by Potion.

B2B Email Marketing 101: 7 Best Practices

Modern B2B Marketing

by Maria Pergolino Part of any successful B2B marketing strategy  involves the integration of  email marketing. With such dramatically improved results possible from email, it’s critical to understand the art and the science behind B2B email marketing. Many believe sending email on Tuesday is optimal while Friday’s are the worst day to send out B2B email messaging. Analytics.

26 Outstanding LinkedIn Tips and Tactics


Indisputably the largest business-oriented social network, LinkedIn has emerged as a crucial site for professional networking, B2B marketing, hiring and job seeking. Furthermore, due to its multiple sharing options including buttons, apps, personal updates, company updates, and industry-focused group discussions, LinkedIn is often among the top three or four traffic sources for B2B blogs.

A Really Useful B2B Marketing Benchmark Report from Optify

The Point

You see a lot of so-called “benchmark reports” in B2B marketing circles, and most of them are, well: complete rubbish. The metrics reported by B2B benchmark reports can also be grossly misleading. All of this is one reason why I find the “ 2012 B2B Marketing Benchmark Report ,” recently published by Optify , so credible and useful.

5 Types of SEO Audits for B2B Organizations

KoMarketing Associates

Of course, B2B marketers have differing expectations of an SEO audit as well. While almost every audit addresses SEO best practices, more challenging issues arise when tackling the expectation of strategic direction. By resolving these issues, B2B organizations may realize significant long-term gains in organic search performance. The Google Search Analytics Audit.

14 of the Best Content Marketing Tips, Tactics and Techniques of 2013


Content marketing success starts with developing a strategy and roadmap, but the rubber hits the road with the execution of tactics (and measurement of marketing results to support continual improvement). What are the best practices for repurposing to get more mileage out of existing content assets? So it is with Content Marketing Week. How I.T. by Industry Market Trends.

Hasta La Vista, Twitter Share Counter: How to Measure Engagement Without Social Share Counters

Modern B2B Marketing

Twitter recently removed the count API, which means that content and social media marketers alike are facing a new challenge—we can no longer factor in the number of Twitter shares from our content as a measure of engagement and validate it with social proof (a psychological phenomenon where people assume the actions of others in an attempt to reflect correct behavior for a given situation).

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Tying Analytics to Growth: 5 Marketing Metrics Every B2B Firm Should Track

Hinge Marketing

comparison of high-growth firms (at least 20% growth year over year) to other firms highlighted several best practices and techniques your B2B firm may want to adopt. Among the study’s many interesting insights we found that high-growth firms take a more analytical approach to marketing their services. Leads per practice area. Tying Analytics to Growth.

83 Exceptional Social Media and Marketing Statistics for 2014


2014 B2B Content Marketing Trends–North America: Content Marketing Institute/MarketingProfs. What do 40% of B2B buyers say about LinkedIn, that only 19% say about Twitter? What do 91% of B2B marketers do, but only 36% do well? (No, not that.) Marketing Management and Measurement Stats. 1. Analytics are least commonly used to fine-tune the marketing mix (14%).”

Webinar Replay: Tips for Using Social Media in B2B Marketing


Did you miss our #InsightfulMarketer webinar with Oktopost on tips for using social media in B2B marketing? Daniel Kushner, CEO of Oktopost, shared some great insights around social media in the world of B2B marketing and best practices for successfully generating leads through social efforts. B2B Social vs. B2C Social. How many posts per day is ideal for B2B?

50 (of the) Best Social Media Guides, Tips and Insights of 2011 (So Far)


Social media marketing has gone well beyond the hype stage and is now mainstream business practice. And of course, there’s the ongoing social media ROI debate : how do I measure this? Can social media ROI really be measured? Social Media Strategy and Best Practices. Ways B2B Companies Can Use Location Based Services by Social Media B2B. But 44.24

The Definitive Guide to Marketing Metrics and Analytics: Key Take-Aways

Marketing Finger

I recently got my hands on Marketo’s latest white paper, titled: The Definitive Guide to Marketing Metrics and Analytics. Consider setting a ‘best possible outcome’, ‘worst case scenario’ and ‘most likely outcome’ Express these targets in terms of number of leads, amount of incremental revenue to be generated, or in terms of anticipated ROI.

Metrics That Matter in B2B Marketing [#B2Bchat]


About | Advertise | Submissions | Write for Us CrowdsourcedFRD Home Advertising Branding Content Marketing Lead Gen SEO-SEM Social Media More Strategy Design PR eBooks Educational Facebook Guest Posts Twitter Metrics That Matter in B2B Marketing [#B2Bchat] August 26th, 2010 | By Andrew Spoeth Measure everything! But is a comprehensive measurement strategy the key to success?

Your website can be your best salesman (but probably isn't)

Confluent Forms

Using Google Analytics to measure website success Just like you would measure the success of an actual sales person in your business, you want to be tracking the success of your website. best practices web design google analytics b2c content strategy advice b2b sales business Any mention of customer or client captures? Any mention of success rates?

Time to Retire Old School B2B Web Practices


The B2B marketing world is changing. Web sites are the “hub” for many B2B marketing programs especially among professional services firms. Unfortunately, many B2B companies are sticking with Web sites that were created 7 plus years ago that contain lots of marketing “don’ts.” B2B Web Practices that should be Kicked to the Curb.

National Trivia Day 2017


You’ve done your homework; now it may be time for you to set up a demo with 3-4 marketing automation platforms to see how you could save time, measure your investment and grow your business. You use marketing automation as an everyday tool in the marketing shed incorporating features like landing pages, lead generation, CRM integration, social marketing and analytics. That’s ok!

24 Exceptional Email Marketing Tips, Techniques and Tactics


What’s the best day and time to send emails? Find the answers to these questions and more here in two dozen of the best email marketing guides from the past year. 10 Unsubscribe Page Best Practices by Betterment. Why you should measure email ROI by iMedia Connection. B2B Email Marketing Best-Practices and Trends by MarketingProfs.