11,000 people have downloaded the Definitive Guide to B2B Social Media. Today, I’m thrilled to announce the newest book in the series, the Definitive Guide to Marketing Metrics and Analytics ( #DG2MM ). With compelling graphics and real-life examples from Marketo’s own metrics and tactics, this guide offers best practices and techniques for harnessing data to not only prove, but improve marketing ROI. What Revenue Cycle Analytics and Revenue Performance Management are, and why they’re crucial to your top line. Get it today! And much, much more! MORE >>

by Jon Miller (@jonmiller) Measuring the contribution that a given marketing program has on revenue and profits is the holy grail of marketing measurement. This blog post is all about how marketers can answer this challenging question – and build a sensible framework for measuring the effectiveness of their decisions. Why Measuring Marketing Programs is Hard. Some of the key challenges to marketing program measurement are: Knowing when to measure. Methodologies to Measure Marketing Program ROI. B2B Marketing Marketing AutomationDefinition. MORE >>

The B2B demand generation and global marketing firm Find New Customers wishes to congratulate Hubspot on this important new capability. To learn more about Ifbyphone’s suite of voice-based marketing automation services, including lead capture , lead response , lead scoring , lead nurturing , and lead analytics , visit  ifbyphone.com. Ifbyphone is the leading voice-based marketing automation platform that manages, measures and automates voice interactions in the marketing process — including lead capture, lead nurturing, lead routing, and lead analysis. About HubSpot. MORE >>

The next interview in the B2B Marketing Thought Leader interview series is with David Taber.  A problem we see nearly everywhere -- B2B and B2C -- is focusing too much on the quantity of leads, rather than lead quality.  The knee-jerk reaction is to measure marketing based on lead flow. Q: What do marketers need to look out for in CRM analytics? Marketing teams have an admirable analytical bent, and it is very tempting to create lots of analytics and dashboards evaluating the effectiveness of marketing campaigns and sales pull-through. CD-ROM!"). MORE >>

by Jon Miller Recently, I’ve been traveling the country, meeting with over 70 marketing executives to discuss best practices in marketing analytics and measuring and improving marketing ROI. Marketing without proper ROI measurements is like running a marathon, in an earthquake, blindfolded. Analyst David Raab writes in his paper, Winning the Marketing Measurement Marathon , “Marketing has always been a grueling and competitive sport – not unlike running a marathon. Don’t measure just what you can – measure what you can ACT on.  MORE >>