Thinkers360

FEBRUARY 28, 2024

In the ever-evolving B2B landscape, cultivating strong relationships with industry analysts and thought leaders (B2B influencers) is crucial for establishing brand awareness, achieving thought leadership status, and ultimately driving sales growth. This comprehensive blog post, informed by insights from Thinkers360.com,

Enterprise Management 52

Enterprise Management Work Management Marketing Management B2B Thought Leadership 52

Marketing Insider Group

NOVEMBER 16, 2021

You know you have been involved with something or someone special for a long time when you cannot remember the date you first started working with a colleague or team, first attended an event, or became aware of key concepts that became “ah hah moments” or epiphanies. Not long after, I attended my first ITSMA Marketing Vision event.

Account Based Marketing 227

Account Based Marketing B2B Thought Leadership Planning Thought Leadership 227

Only B2B

FEBRUARY 6, 2024

The global B2B intent data market is expected to reach a value of USD 2.16 billion by 2027, growing at a CAGR of 22.7% – [ Forbes report ] At this point, where the marketing landscape is full of noise, the most successful B2B businesses are already reaping the benefits of intent data — to maximize revenue.

Intent Data 62

Intent Data Intent B2B Sales ROI 62

Sage Marketing

AUGUST 21, 2023

In today’s fast-paced business landscape, B2B marketers are constantly seeking ways to enhance efficiency and deliver personalized communication at scale. B2B email automation emerges as a powerful tool to streamline marketing processes, nurture leads, and drive conversions.

Email Marketing 52

Email Marketing Automation B2B Marketing Tips 52

SalesIntel

DECEMBER 6, 2023

We have listed the 10 best sales tools you must be acquainted with to boost your B2B sales. For instance, sales tools can automate emails required at every buying stage, you can perform A/B testing using the best subject lines suggested by the tool. Investing in a random sales tool is a waste of time, money and effort.

Marketing Automation Services 97

Marketing Automation Services B2B Sales Enterprise Management Work Management 97

Customer Experience Matrix

DECEMBER 13, 2020

But the real reason for its growth may be that interactions are shifting to digital channels where success will be based more on relentless analytics than an occasional flash of uniquely human insight. events have changed forever. But tremendous innovation has occurred in on-line events and more will surely appear in coming months.

Marketing AI 367

Marketing AI Privacy Peer-to-peer Amazon 367

Binary Demand

FEBRUARY 23, 2024

[ps2id id=’Introduction’ target=”/]Based on a recent HubSpot report, 35% of surveyed marketers prioritized B2B demand generation activities in 2022, indicating a noticeable shift from tactical demand generation to a more strategic approach in the current and future of B2B demand generation marketing.

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Demand Account Based Marketing 52

BenchmarkONE

AUGUST 20, 2019

Google Analytics is a powerful tool. When it’s used to its full potential, it can help B2B businesses gain key insights into areas they might not otherwise have any clear window into, including optimized digital performance metrics and trends and patterns in customer behavior. And that’s where Google Analytics goals come in.

Marketing Analytics Tools 55

Marketing Analytics Tools Analytics Google Digital Marketing Funnels 55

The Lead Agency

DECEMBER 6, 2021

The COVID-19 pandemic that has dominated our lives for the last 18 months has changed how we live both professionally and personally, and the B2B landscape is no different. With responses from 3,600 B2B decision-makers across 11 countries, the report outlines the major shifts and swings that have been seen across the B2B sector, as follows.

Paid Content 118

Paid Content Trends B2B Marketing Paid Search Agency 118

Adobe Experience Cloud Blog

FEBRUARY 16, 2018

Over the last decade, marketers’ opinions of events have gone up and down. To some, events can be a monumental waste of money. They bring your best customers together and attract a wider audience from your target market. It’s what happens at the event that matters. Your event marketing strategy is no exception.

Digital Asset Management 134

Digital Asset Management Buzz Peer-to-peer Top of Funnel 134

Webbiquity

OCTOBER 15, 2019

The best marketing practice is tell the right people the most compelling essence of the story—and then provide more details to those who show interest. Just as you probably wouldn’t try to drive to an unfamiliar location without using GPS, it’s best not to jump into marketing without a plan. Here are three key steps.

Startups 216

Startups Planning Ideal Customer Profiles Marketing Analytics Tools 216

nDash

DECEMBER 23, 2021

Whether you’re looking for live or virtual events, there are plenty of opportunities to fill your calendar with content marketing events. Last year, in our 2021 State of the Top 25 Content Marketing Events round-up, we brought you the year’s top conferences—and this year is no exception. B2B Marketing Exchange.

Marketing AI 52

Marketing AI Enterprise Management Content Marketing Gartner 52

Marketing Insider Group

JULY 13, 2020

Kathleen Schaub led this practice for many years and she and her team helped marketers of all kind by providing regular briefings, informative webinars and events, and their marketing track at the annual IDC Directions event. Q: Kathleen, you led IDC’s CMO Advisory and Customer Experience Practice for close to a decade.

CMO 204

CMO Marketing AI Paid Search Agency Work Management 204

Content4Demand

MAY 21, 2020

Written by Marjorie Romeyn-Sanabria & Michael Rodriguez Republished with permission from Demand Gen Report With in-person engagement on hold this spring and possibly into summer, B2B marketers continue to pivot their strategies to make up for lost leads, maintain relationships with clients and attract new business.

Marketing Budget 98

Marketing Budget Sales Management Webinar Metrics Top of Funnel 98

sagefrog

NOVEMBER 14, 2023

In Sagefrog’s 2024 B2B Marketing Mix Report , we found that B2B marketers’ top objectives for the year ahead are brand awareness, lead generation, client retention, and sales support. Explore nine essential B2B marketing strategies that can help companies succeed in all of these areas in 2024.

Ideal Customer Profiles 52

Ideal Customer Profiles Paid Content Webinar Metrics Marketing Strategy 52

Only B2B

MARCH 6, 2024

But generating qualified leads isn’t – because the number of qualified leads is the most immediate result of your effective B2B lead generation strategy or tactics. Demonstrate how your SaaS solution can address them directly, offering a measurable return on investment (ROI). Generic mass leads are non-real for driving results.

Lead Qualification 71

Lead Qualification Lead Ranking Lead Generation Lead Scoring 71

Heinz Marketing

APRIL 20, 2023

Purchase intention (or buyer intent) is a measure of each shopper’s propensity to buy a product or service. Finally, Transactional intent is in the Conversion stage, bottom of funnel, typically signals in B2B such as when the prospect signs a contract, puts in a purchase order, or places a deposit.

Purchase Intent 59

Purchase Intent Top of Funnel Purchase Intent 59

KoMarketing Associates

OCTOBER 11, 2018

Content is critical for B2B business to attract potential customers, capture leads, and guide those leads toward conversion. However – the mantra “ quality over quantity ” is particularly important for B2B content marketers. Two core benefits of this practice are: Improving Organic Visibility.

Top of Funnel 121

Top of Funnel Lead Scoring Lead Ranking B2B 121

Integrated B2B

MAY 22, 2020

There is no doubt that LinkedIn is the most successful social media channel for B2B marketing. In this three-part blog series, I will cover how to make the most of your LinkedIn company page analytics, best practices for distributing content on LinkedIn and how to use LinkedIn when B2B events or shows are cancelled.

Linkedin 52

Linkedin Analytics Account Based Marketing Paid Search Agency 52

Integrated B2B

MAY 22, 2020

There is no doubt that LinkedIn is the most successful social media channel for B2B marketing. In this three-part blog series, I will cover how to make the most of your LinkedIn company page analytics, best practices for distributing content on LinkedIn and how to use LinkedIn when B2B events or shows are cancelled.

Linkedin 52

Linkedin Analytics Account Based Marketing Paid Search Agency 52

Martech

JANUARY 9, 2024

Use tools like social analytics, AI-driven insights and even creator marketplaces to assess their audiences. A B2B brand might have better luck partnering with YouTubers or LinkedIn creators with a business-minded audience. Remember: they know their audience best — and that’s what you want to tap into. Event appearances.

Advertising Agencies 128

Advertising Agencies Paid Search Agency Marketing & Strategy Marketing Strategy 128

Ledger Bennett

DECEMBER 8, 2020

Ledger Bennett’s continuously updated slate of key B2B Marketing & Revenue Intelligence Statistics tracking the ever-evolving landscape across B2B marketing technology stats, digital transformation stats, virtual event stats, customer experience (CX) stats, data-driven marketing stats and more to keep you in the know….

Statistics 52

Statistics B2B Marketing Planning Digital Transformation 52

Lake One

OCTOBER 19, 2023

B2B social media strategy is all about standing out. The more that other businesses expect a new and enriching experience from each post, the more they’ll come to distinguish you from the rest of what they see, with a measurable, positive impact on your bottom line. Employee advocacy is the unsung hero of social media success.

Social Media 52

Social Media Media Ideal Customer Profiles Work Management 52

Zoominfo

JUNE 4, 2018

B2B marketers beware: Marketing vanity metrics are easy on the eyes but only skim the surface when it comes to actual value. In fact, 91% of marketers named engagement metrics, such as social media interactions, time on site, and bounce rate, as the number one way to measure success ( source ). Which elements and CTAs convert best?

Work Management 234

Work Management Marketing Management B2B Thought Leadership Eye-Tracking 234

Lead Forensics

JANUARY 26, 2024

The best growth hackers will be skilled in a range of areas. It takes a deep understanding of an individual business and its practices if growth hacking is to work. They need to invest time in bringing everyone together around the table, to extract the best and most valuable insights from each of them.

Multivariate analysis 52

Multivariate analysis Marketing AI Viral Marketing B2B 52

The Lead Agency

FEBRUARY 20, 2023

Account-based marketing (ABM) is quickly becoming more popular for B2B mar k eters looking to build relationships with their most strategic and profitable accounts. ABM has been a buzzword in B2B marketing strategy for several years, but unlocking the secrets of a successful Account Based Marketing campaign can be daunting.

Account Based Marketing 62

Account Based Marketing Enterprise Management B2B Marketing Work Management 62

SWZD

APRIL 15, 2019

Did you know that the events channel is often more than 20% of B2B marketing spend, and yet very few marketers know how to accurately calculate ROI from their investment in events? The company offers solutions for meeting site selection, online event registration, event management, email marketing and web surveys.

Optimization 48

Optimization Enterprise Management B2B Thought Leadership Marketing Automation Services 48

B2B Marketing Exchange

NOVEMBER 21, 2023

You’ve probably already seen some emails, LinkedIn posts and updates about our biggest event of the year: The B2B Marketing Exchange (#B2BMX) in Scottsdale, Ariz. As the organizers of this event, we recognize that it’s our duty to unveil some behind-the-scenes details and offer insights into the planning process at every stage.

Account Based Marketing 52

Account Based Marketing Peer-to-peer Enterprise Management ABM 52

Engagio

JANUARY 12, 2021

In the past five to ten years, B2B CMOs around the world have made great strides in improving marketing analytics. But with the rise of Account-Based Marketing, B2B marketers need new metrics—ABM metrics—to guide how they measure and prove their results. Engagement analytics. Journey analytics.

Account Based Marketing 112

Account Based Marketing ABM Lead Ranking Top of Funnel 112

Engagio

JANUARY 30, 2024

Using statistical algorithms and machine learning techniques to analyze historical and current data to make informed predictions about future events. That’s predictive analytics. Predictive analytics models are the (often very sophisticated) tools used to perform this analysis. So which is the best predictive model?

Lead Ranking 62

Lead Ranking DemandBase Forecasting Lead Scoring 62

Onalytica B2B

JANUARY 8, 2019

Key Topics: B2B Marketing, Demand Generation, and Marketing Technology. I’m focused on helping B2B marketers improve revenue performance, communicate results with executive stakeholders throughout the organization, and use the data to help make strategic decisions. HOW DID YOU GET TO BECOME AN EXPERT IN B2B MARKETING.

Marketing Budget 108

Marketing Budget Budget Programs Demand Generation Agencies Work Management 108

Metadata

SEPTEMBER 20, 2023

Paid social advertising has changed a lot since Facebook (now Meta) introduced ads at an event in 2007 featuring executives from Blockbuster, CBS, and The Coca-Cola Company. The top row of this graphic represents the old-school B2B marketing strategy: Generate as many leads as possible. Most of the changes have been positive.

Account Based Marketing 52

Account Based Marketing ABM Demand Generation B2B Marketing 52

Valasys

DECEMBER 18, 2019

B2B marketing is a monolithic & ever-transcending field & thriving in a knowledge-based economy takes a lot of effort – particularly in terms of delivering the value with the help of content. Read more: How Omnichannel Reputation Management Assists in B2B Branding. How to create content that the audience will find valuable?

B2B Marketing 59

B2B Marketing Paid Search Agency B2B Best Practices 59

Trade Press Services

SEPTEMBER 18, 2023

Google Analytics Google Analytics is a top tool for measuring website performance. It collects data via a JavaScript measurement code added to each page on your site to track how visitors interact with the page. To get the most out of Google Merchant Center, be sure to follow these specific practices for B2B companies.

Google 52

Google Ideal Customer Profiles Tools Marketing Analytics Tools 52

Martech

FEBRUARY 18, 2022

As a practice, sales enablement occurs when marketing teams create materials or share information that helps sales teams better convert prospects. Read next: The B2B customer journey is set on a digital track. Read next: The B2B customer journey is set on a digital track. Integrations with other business technology.

Digital Asset Management 95

Digital Asset Management Enterprise Management Work Management Marketing AI 95

Leadspace

OCTOBER 27, 2015

A successful B2B marketing plan uses the power of predictive analytics for lead generation, to get more value from existing leads, determine which leads are most likely to convert, predict which customers are likely to churn, and more. helps marketers select the best marketing technologies and service vendors.

Lead Ranking 48

Lead Ranking Lead Scoring Analytics Marketing Management 48

BOP Design

NOVEMBER 5, 2019

As a B2B marketer, you likely have a lot on your plate with everything from strategy creation to measuring analytics to reporting the ROI of your campaigns. You probably have best practices and processes in place to handle all of these tasks. Read more: B2B web design FAQ. Communicate Target Dates.

Design 69

Design Paid Search Agency Advertising Agencies Tips 69