Hubspot

APRIL 28, 2021

For B2B sales and marketing teams, few metaphors are as powerful as the sales funnel. But the question remains: How can you measure and analyze the true impact of social activity on your sales funnel? Here, we'll explore what social media data is, and how you can use that data to strengthen your B2B sales funnels. Image Source.

Top of Funnel 100

Top of Funnel Lead Ranking Analytics Lead Scoring 100

SalesIntel

DECEMBER 6, 2023

We have listed the 10 best sales tools you must be acquainted with to boost your B2B sales. These tools can help sales teams to be more efficient and effective in their work, allowing them to close more deals and increase revenue. This will help you improve their work efficiency. What are Sales Tools? Why Use Sales Tools?

Marketing Automation Services 97

Marketing Automation Services B2B Sales Enterprise Management Work Management 97

Martech

DECEMBER 4, 2023

Staying ahead of the curve is imperative for long-term success in B2B. This article discusses six pivotal areas B2B marketers should focus on to kick off 2024 proactively. Creating awareness with B2B buyers has never been more important. Tracking upper-funnel and B2B activities is challenging but feasible.

B2B Marketing 104

B2B Marketing Trends B2B Planning 104

RDIGS

JUNE 15, 2023

Data analytics can improve your business! It is becoming more and more obvious that data analytics will play a bigger role in corporate strategy and in keeping the company stable as it should. Businesses also utilize data analytics to help them make decisions. Diagnostic Analytics: This focuses more on why something happened.

Analytics 52

Analytics Business Lead Ranking Customer Satisfaction 52

Sana Commerce

JUNE 29, 2023

Take B2B payments to the next level. Learn more Inventory Management and Product Catalog Efficiently managing your inventory and product catalog is vital for smooth operations. Investing in robust security measures is essential to build trust and protect your business reputation. Make purchasing pain-free with Sana Pay.

Efficiency 52

Efficiency Cost Marketing Websites Work Management 52

Exo B2B

MARCH 6, 2024

Which led me to the following: a comparison between two texts generated by AI and one by a human (yours truly), all three answering the same “prompt” : “What are the most important tips to have an effective B2B marketing blog?” Remember: the success of a B2B blog is built over time.

Marketing AI 52

Marketing AI Effectiveness B2B Top of Funnel 52

Only B2B

FEBRUARY 6, 2024

The global B2B intent data market is expected to reach a value of USD 2.16 billion by 2027, growing at a CAGR of 22.7% – [ Forbes report ] At this point, where the marketing landscape is full of noise, the most successful B2B businesses are already reaping the benefits of intent data — to maximize revenue.

Intent Data 62

Intent Data Intent B2B Sales ROI 62

Binary Demand

FEBRUARY 15, 2024

.” – By Carly Fiorina, ex CEO of Hewlett-Packard [ps2id id=’intro’ target=”/]Business data serves as the cornerstone for making well-informed decisions, crafting precise marketing strategies, and achieving overall success in the B2B realm.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Intent 52

Marketing Insider Group

AUGUST 11, 2023

It can also enhance various aspects of business operations and marketing, when used efficiently. LinkedIn: Professional Networking and B2B Opportunities Discover how LinkedIn provides a hub for industry professionals and B2B connections, making it a valuable asset for networking and lead generation.

Social Networks 181

Social Networks Business Work Management Social Media 181

Sage Marketing

AUGUST 21, 2023

In today’s fast-paced business landscape, B2B marketers are constantly seeking ways to enhance efficiency and deliver personalized communication at scale. B2B email automation emerges as a powerful tool to streamline marketing processes, nurture leads, and drive conversions.

Email Marketing 52

Email Marketing Automation B2B Marketing Tips 52

Binary Demand

FEBRUARY 23, 2024

[ps2id id=’Introduction’ target=”/]Based on a recent HubSpot report, 35% of surveyed marketers prioritized B2B demand generation activities in 2022, indicating a noticeable shift from tactical demand generation to a more strategic approach in the current and future of B2B demand generation marketing.

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Demand Account Based Marketing 52

KoMarketing Associates

DECEMBER 17, 2019

Your Complete B2B Content Strategy Checklist. Whatever your program goals are – boosting sales, increasing leads, improving brand awareness, or even just publishing a few times a month – set them at the beginning of the new year and make sure your team is clear on how to measure success (see below). Don’t know where to start?

Statistics 157

Statistics Marketing Budget Marketing & Strategy Marketing Strategy 157

FunnelEnvy

DECEMBER 11, 2023

During the 2000s, video production costs plummeted, bandwidth increased, and B2B videos quickly became a staple for online marketing. Initially popular with mostly young viewers watching videos for entertainment, TikTok’s bite-sized videos offer an increasingly viable option for B2B marketing. Let’s explore this a little further.

B2B Marketing 62

B2B Marketing Video Marketing Effectiveness Buyer Personas 62

The Lead Agency

APRIL 14, 2024

Tired of trend lists that don’t apply to the unique challenges of B2B marketing? B2B marketing can be complicated; buyer journeys are messy. Multiple stakeholders and longer decision-making processes bring unique challenges, and the how-to tips everywhere online are mostly irrelevant in B2B industries.

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

Sana Commerce

MAY 19, 2022

E-commerce analytics can feel overwhelming, but they’re one of the most concrete ways to track your business’s successes and growth. Without the information provided by analytics, businesses wouldn’t be able to make informed decisions. Understanding analytics doesn’t have to be difficult once you know what to look for.

Analytics 52

Analytics Marketing Management Marketing Analytics Tools Click Rate 52

DealSignal

FEBRUARY 23, 2023

Did you know that, according to a study by HubSpot , 61% of B2B marketers rank lead generation as their number one challenge? With businesses constantly searching for new customers, it’s no wonder that B2B lead generation has become a top priority for marketers.

Lead Generation 98

Lead Generation Email Marketing Lead Scoring Lead Ranking 98

Martech

FEBRUARY 13, 2024

You’ve explored the crucial link between your martech stack and strategic goals in “ The CMO’s guide to aligning martech and business strategy ,” understanding why syncing these elements boosts efficiency, customer value and growth. If it worked once, it can work again.

Marketing Automation Services 92

Marketing Automation Services Work Management Lead Scoring Lead Ranking 92

ClearVoice

DECEMBER 18, 2023

B2B companies have greatly succeeded in enhancing the effectiveness of their ABM campaigns through careful content planning, creation, and distribution. In this guide, we share practical content-related advice and examples that you can use to resolve specific ABM challenges, ultimately increasing the efficiency of your marketing campaigns.

Account Based Marketing 95

Account Based Marketing ABM Tactics Top of Funnel 95

Sana Commerce

NOVEMBER 28, 2023

At its core, e-commerce optimization is all about refining your online store to maximize its efficiency and profitability. It’s easy to master them once you understand the best practices that go into keeping your web store fresh and appealing. This practice has a substantial impact on boosting purchases.

Optimization 52

Optimization B2B Business Conversion Rate 52

The ABM Agency

MARCH 31, 2023

You’ll also learn about the role of data in precision demand marketing, including how analytics can be used to track performance and make informed decisions about future campaigns. How can we use data to improve our B2B precision marketing efforts? How can we use data to improve our B2B precision marketing efforts?

Ideal Customer Profiles 52

Ideal Customer Profiles B2B Marketing Sales Management Lead Ranking 52

Top Rank Marketing

JANUARY 24, 2024

Our guide to building an SEO strategy in 2024 will help you tie modern best practices into the enduring fundamentals of the craft. Strategic SEO efforts lead to a sustainable and cost-efficient flow of organic traffic, bringing relevant people to your website or landing pages. What is an SEO strategy?

Marketing AI 104

Marketing AI SEO Ad Building Marketing & Strategy 104

Only B2B

SEPTEMBER 21, 2023

Must Read: How to Rock Your Lead Scoring System Using These 3 Best Practices Lead Scoring Strategies That Boost Conversion Rates: The Road to Sales Success In the realm of sales and marketing, identifying the most promising leads from a pool of prospects is akin to finding a needle in a haystack. But why is it so important?

Lead Ranking 62

Lead Ranking Lead Scoring Conversion Rate Sales Qualified Leads 62

B2B Marketing Analytics

JANUARY 8, 2020

The importance of ABM in 2020 continues to grow and it has become a more mainstream tactic for B2B marketing. It is a strategic demand generation tactic whose success is dependent on excellence in operational execution and marketing analytics. Account-level insights powered by Marketing analytics are critical here.

Demand Generation Agencies 59

Demand Generation Agencies Demand Generation Account Based Marketing ABM 59

Inbox Insight

APRIL 11, 2022

Achieving a seamless, unified B2B multi channel strategy requires a specialist skillset and understanding as well as effective cross channel integration and alignment to your overarching objectives. What first hand perspectives can our experts provide B2B marketers around multi channel strategy success?

Multi-Channel 98

Multi-Channel Ideal Customer Profiles Paid Content Advertising Channels 98

Vision Edge Marketing

MAY 9, 2023

In this article, we’ll explore: Skills required for B2B company leaders to make better business decisions and the benefits of doing so. Reap 3 Benefits When You Move from Insights to Action B2B companies operate in a complex and dynamic environment. Current challenges, and signs that improvement in this area is needed.

Business 159

Business Customer Satisfaction Acquisitions Forrester 159

Webbiquity

FEBRUARY 20, 2020

It’s about adopting efficiency, casting the widest practical net with tested strategies that can be analyzed on a statistical level to measure outcomes beyond just making the sale. For many modern sales professionals and digital marketers, that efficiency is enhanced by employing a video-based strategy.

Work Management 311

Work Management Video Marketing Marketing & Strategy Marketing Strategy 311

The Lead Agency

FEBRUARY 20, 2023

Account-based marketing (ABM) is quickly becoming more popular for B2B mar k eters looking to build relationships with their most strategic and profitable accounts. ABM has been a buzzword in B2B marketing strategy for several years, but unlocking the secrets of a successful Account Based Marketing campaign can be daunting.

Account Based Marketing 62

Account Based Marketing Enterprise Management B2B Marketing Work Management 62

Only B2B

JULY 28, 2023

Must Read : The Role of AI in ABM: Enhancing Personalization and Efficiency How to Leverage Account-Based Marketing (ABM) for Marketing Qualified Leads Developing an ABM Strategy for MQLs: To excel in ABM for MQLs , businesses must begin by aligning their sales and marketing teams. response rate, compared to just 0.6%

Marketing Qualified Leads 62

Marketing Qualified Leads Account Based Marketing Lead Ranking Sales Qualified Leads 62

SmarkLabs

JUNE 13, 2022

There’s a lot to navigate when searching for the best marketing practices for your emerging company. In this B2B marketing strategy framework, we provide insights on how to develop a manageable strategy for an early market team. This is the best place to start as you build your marketing program. Check out ?

Paid Search Agency 97

Paid Search Agency Paid Content Ideal Customer Profiles Sales Management 97

InsightSquared

DECEMBER 20, 2019

Keeping tabs on all this great content is never easy, so we’ve compiled a Best of List with top webinars from our team and partners, to guide you into the new year! Stale marketing and sales definitions lead to meaningless reporting, and a business that is unable to make actionable decisions to efficiently grow. Trust your data.

Webinar Metrics 156

Webinar Metrics Marketing Attribution Forecasting Lead Ranking 156

markempa

APRIL 4, 2017

For example, sales could commit to quantifying customer engagement and using a modern content analytics tool to drive the strategy forward. Marketing can then focus on using those measurements to develop customer-centric content. Find out where your content is meeting its original expectations, and measure any shortcomings.

Top of Funnel 271

Top of Funnel Content Cross-Selling B2B Sales 271

Rev

AUGUST 30, 2023

These are just a few common pain points for B2B organizations. That’s why sales enablement can be an invaluable tool to help you navigate the choppy waters ahead and build a more efficient sales department. Plus, by having content tailored to each stage, you’ll be able to track which pieces work best for your buyers.

Practices 78

Practices Work Management Marketing Management Best Practices 78

B2B Digital Marketer

MARCH 14, 2024

In this episode, Jim Rembach and George Huff dive deep into the chaos of current marketing technologies, striving to uncover a path to clarity and efficiency. 00:07:07 – 00:07:58) Discussing Opal’s core values of visibility, alignment, and efficiency, George provides insights into improving marketing execution. (00:09:45

Planning 52

Planning Marketing Management Allocation Marketing & Strategy 52

The ABM Agency

FEBRUARY 27, 2024

Reading Time: 4 minutes In the sophisticated landscape of B2B marketing, establishing an Account-Based Marketing (ABM) Center of Excellence (COE) represents the pinnacle of ABM maturity. This stage involves deepening the alignment between sales and marketing, enhancing content strategies, and leveraging analytics for better decision-making.

Account Based Marketing 52

Account Based Marketing ABM Demand Generation Agencies Top of Funnel 52

Heinz Marketing

MARCH 4, 2023

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the web each week. Then, we’ll dive into best practices and enrichment tools that can help you deliver on data potential. Here’s the best way to handle this (it involves three simple steps).

Case Study 52

Case Study Case Studies Studies Cross-Selling 52

Engagio

JANUARY 12, 2021

In the past five to ten years, B2B CMOs around the world have made great strides in improving marketing analytics. But with the rise of Account-Based Marketing, B2B marketers need new metrics—ABM metrics—to guide how they measure and prove their results. Engagement analytics. Journey analytics.

Account Based Marketing 112

Account Based Marketing ABM Lead Ranking Top of Funnel 112

Salesforce Marketing Cloud

JANUARY 25, 2024

Popular inventory management techniques The key moments in the inventory management process The lynchpin of inventory management: Inventory visibility How to improve inventory visibility What are inventory management best practices? EOQ is best used in situations where demand, ordering, and holding costs remain constant.

Work Management 59

Work Management Marketing Management Fulfillment Merchandising 59